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United States Travel Outlook 2022Your hotels opportunities to capitalize on bookings and revenue growthFor some people the past 18-24 months has been quite the rollercoaster,but now its time to take a breath and reset because 2022 promises to be entirely different.Things wont be like they were prior to COVID-19,but neither will they be as disruptive or restrictive as 2020/21.While its not breaking news to say the travel industry will bounce back and start its recovery in earnest throughout 2022,its important for hoteliers to know exactly what to expect and how to capitalize on the opportunities that emerge.This report will provide key insights into US travel in 2022,also exploring 10 states from around the nation to give hoteliers a head start in getting back on track.Heres to a flood of fresh bookings!What youll see in this report2US travel and tourism overviewArizonaCaliforniaColoradoFloridaHawaiiIllinoisNew YorkTennesseeTexasWashingtonLearn about SiteMinder4261034184263014382246Contents3United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthUS travel and tourism overviewWith domestic and international borders open once more,one of the worlds biggest tourism nations can recover quickly.In fact,forecasts point to domestic air travel fully recovering in the US by early 2022.The way that people travel and the preferences they have for accommodation stays is likely to differ from what hotels would have expected pre-COVID-19.Some of these changes may be subtle,while others will have significant impacts on how properties run their business.Remote working is just one example.This trend has boomed across the world,with individuals and companies realizing during the pandemic that productivity doesnt hinge on being in the office.This means travelers combining work and leisure can take longer trips if their hotel has the right facilities.Hotels that dont factor this requirement in could be missing vital revenue opportunities.However lets look at the US more specifically,identifying 10 key stats*that indicate the appetite for travel,the health of hotel metrics,and tourism trends.4Lets see how these overarching trends match-up against our state-level deep dives.2022 will see a 13%increase in occupancy,6%increase in ADR,and 19.7%increase in RevPAR across the US International arrivals to the US are expected to increase by 115%from 2021 to reach 56.8 million in 2022Domestic US travel spending is forecast to hit$911B in 2022,up from$787B in 2021,with leisure travel equating for$718BInternational leisure spending will account for$96B of the$120B total spending by international travelersIn the year ahead 78%of US travelers plan to travel the same(33%),more(23%),or much more(22%)than prior to COVID-19Some luxury travelers are opting for what some people call“trip stacking,”or buying two trips over the same time period in case one of them falls throughMillennials are most likely to plan a trip involving remote work,with 24%saying theyd take a workcation in the next yearWith the majority of travel bookings proving to be domestic,some of these travelers are booking longer stays to make up for lost international tripsOther domestic travel trends include a rise in cancellation queries/rates and shorter booking lead timesRegardless of location Americans have indicated they are heading to the beach,calling it out as their top destination across all age groups.SourcesSTR|ustravel.org|SiteMinder|New York Times|travelagentcentral|netaffinity|prnewswire5United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTourism trends&hotel metrics:10 key statsTrends and opportunities6Arizona,the countrys sixth largest state,is an explorers dream destination-containing some of the US most visited attractions along with a diverse and captivating environment.With historically strong tourism figures,Arizona is one state that is primed for a huge comeback post-pandemic.Lets look at some key statistics for Arizona and assess your hotels opportunity for bookings in 2022.Close to 6 million people visit the Grand Canyon each year,making it the countrys second most popular national park behind the Great Smoky Mountains national park In positive signs,2021 saw increases across Arizona in all key tourism indicators including tourism taxes,airport traffic,state and national park visitation,hotel ADR and RevPAR Phoenix hotel occupancy outperformed national levels in 2021 and experts expect full recovery by summer 2022 Prior to the pandemic,2019 saw Arizona record a fourth record-breaking year in visitation(46.8 million),travel spending($25.6 billion),and active jobs(194,300)The state has set aside more than$100 million in federal funds for a new initiative to support the recovery of the states tourism industry,including$60 million in grantsSourcesDepartment of the Interior|Tourism AZ|AZ Central|ASU|AZ Big Media 7United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthArizonaThe opportunities for hotels in Arizona:Strengths and SiteMinders tipsObviously Arizona has a superpower with the Grand Canyon proving an everlasting drawcard for travelers,but this isnt all the state has to rely on.Arizona is a beautifully vast state,steeped in the history of Native Americans,famous adventurers,and diverse landscapes.Visitors will have a wealth of activities to keep them occupied,from ghost town getaways to hiking holidays,horseback adventures,spa retreats,wine experiences,and Phoenix itself.Hoteliers in Arizona should lean into the excitement surrounding the return of normality,encouraging travelers to make up for lost time with big adventures.Arizona strengths8Promote bucket-list trips to travelers who now know life can throw anything at us at any time.Given the unpredictable nature of travel,theres no better time than now to tick off bucket list items-of which Arizona has plenty!Use your social media and website blog to go hard with this message,encouraging direct bookings in the process.With a full economic recovery still to come,utilize an online booking engine to ensure youre capturing as many direct bookings as possible to lower the cost of acquisition,while also generating extra revenue from each guest via upsells and add-ons.Target potential guests strategically with paid advertising on social media or search engines to appeal to city dwellers looking to shake off the claustrophobia and explore the vast open spaces and natural attractions Arizona has to offer.Nailing down who your ideal guest is will be crucial in successfully attracting travelers.Pictures speak a thousand words and user-generated content sparks wonders.If you have any content to pull out of the vault from before the pandemic,use it to flood your marketing channels to remind people of the joy of traveling and to bring attention to the amazing experiences within your destination-including reviews and testimonials from past guests.Ensure your customer service is exemplary-guests have higher standards than ever and youll need positive feedback to build booking momentum moving forward.Personalize your guests stay wherever possible.1.2.3.4.5.9United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus pointsTrends and opportunities10With an economy bigger than most countries,California is Americas most popular travel destination.It retained this title even through the COVID-19 pandemic with hotel occupancy rising 20tween 2020 and 2021.The diversity of Californias environment combined with the countless once-in-a-lifetime experiences available to travelers means its rebound from COVID-19 will likely be stronger than most.Lets look at some key statistics for California and assess your hotels opportunity for bookings in 2022.Almost 265 million arrivals are forecast for 2022,an increase of 24.8%on 2021 12.1 million international travelers are expected,with a strong intake from Canada and Mexico Hotel occupancy in Los Angeles and San Diego are expected to rise by 14%and 11%respectively to hover around 70%British Airways reported a 700%increase in searches for flights to California this year Domestic searches for“hotels near me”increased 100%in 2021SourcesVisit California|HVS|CalChamber|Google Trends 11United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthCaliforniaThe opportunities for hotels in California:Strengths and SiteMinders tipsFrom the electric scene of Los Angeles to the surf bars in San Diego,to the towering Redwood forests,to the Napa and Sonoma wine valleys,to Yosemite National Park and more,there is something for every kind of traveler in California.This gives hoteliers a great advantage in marketing their destinations and winning over travelers in large numbers.By using blogs,email and social media to advertize events,attractions,and cross-promote with other local businesses that appeal to the same demographics hoteliers should not be lacking for opportunities.Hoteliers in California have the opportunity to capitalize on the fervor of returning travelers by encouraging an increase in length of stay and spending from the domestic guests who will make up the majority of arrivals.California strengths12Use your online booking engine to help you score more direct bookings but also earn more revenue per guest with extras and upsell offers.Create packages that include tickets to attractions,set-up promotions to entice an extra nights stay,and ensure the experience at your property is convenient for guests.Strive to give guests an experience that makes them feel like they are getting value for their money by personalizing your service and offering exemplary customer care.Not only will this increase the chances of them spending more during their stay,but theyll be happier to leave a positive review when you ask for feedback post-departure.Consider how you can partner with other hospitality businesses in your area to assist each other and help travelers make easier choices-such as eateries and bars,or ticket-selling locations like theaters,museums,or theme parks.1.2.3.4.5.13United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points14Being one of the largest states in the US,Colorado is a popular destination for travelers looking to explore a vivid and rugged landscape,both in summer and winter.The mountain state is famous for the Rocky Mountains of course and has had many western films shot on location,along with containing a rich history of military forts and mining ghost towns.Lets look at some key statistics for Colorado and assess your hotels opportunity for bookings in 2022.The Colorado Tourism Office announced more than$710,000 in grants to help future economic growth and tourism industry recovery Mexico,the UK,Germany,Canada,and France are seen as key target markets for the states marketing efforts There is also a meeting and incentive program granting rebates for the cost of venues,food,and transportation in an attempt to revive business travel which is down 75%from pre-pandemic levels Prior to the pandemic Colorado had a record breaking year for tourism,with 86 million arrivals and$24.2 billion visitor spending in 2019 Despite the disruption of COVID,the Denver hotel market is projected to reach full recovery by 2024 with forecasted occupancy,ADR and RevPAR all surpassing the 2019 levelsSourcesCTO|CPR|Bizjournals|Denver.org|MileHigh CRE 15United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesColoradoThe opportunities for hotels in Colorado:Strengths and SiteMinders tipsNo matter the season Colorado always has something to offer,so all traveler types can find something they love.This broad appeal is highlighted by seasonal festivals,ideal skiing and snowboarding conditions in the winter,perfect hiking and biking locations,and a rich cultural heritage to explore.Hoteliers should promote valuable packages,jump on any returning business travel,and look to encourage repeat stays.Colorado strengths16With huge efforts being made to reignite the entire tourism industry in Colorado,now is the time to pivot your focus to include international and corporate guests along with your bread and butter family and adventurer markets.Given the range of activities on offer in the state,use numerous packages to add value and create convenience for your guests,while ensuring you cast a wide net for reservations.Using an online booking engine simplifies package creation and promotion,saving you time and optimizing the booking process.As the industrys recovery progresses,a return to growth and record highs looks likely.To avoid missing the next boom,connect to additional booking channels to increase your visibility and take advantage of the billboard effect.Do this with no extra effort by using a channel manager to update your channels automatically and in real-time.Evaluate your property and ensure you have the right amenities equipped to deliver exceptional guest experiences.The post-COVID traveler has higher standards and will need even more personalization to win their loyalty and return bookings,which you have a great opportunity to secure given Colorado is a great destination all year round.Take note of which international markets may be most likely to visit and do some research and segmenting around which guest types you want to attract and how to satisfy their preferences.Use your website to create amazing,informative,content and boost direct reservation conversions.If you need help creating a beautiful website easily,use a website builder to make your job simple.1.2.3.4.5.17United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points18Florida is one of the most vibrant states in the US,being the third most populous,and boasts an impressive number of attractions for visiting guests.Between the Miami metropolitan area,Orlando,Tampa Bay,and Jacksonville,travelers never want for something to do and tourism makes up one of the largest sectors in the state.Lets look at some key statistics for Florida and assess your hotels opportunity for bookings in 2022.The strongest domestic markets for Florida continue to be New York,Illinois,and Alabama while Canada,the UK and Brazil are top international markets Domestically Florida has been performing even better than 2019(pre-COVID)with second quarter 2021 visitors totaling more than 30 million Orlando alone is expected to welcome 765,000 UK guests in 2022 Floridas total visitors are expected to fall just short of 131 million in 2022,with full recovery and even growth expected as soon as 2023 An occupancy gain of 8 percent is forecast in 2022,plus a 7.1%to average daily rate.The net result is a 15.6%increase in RevPARSourcesVisit Florida|MySunCoast|BizJournals|The Apopka Voice|CBRE 19United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesFloridaThe opportunities for hotels in Florida:Strengths and SiteMinders tipsFloridas beaches and amusement parks are a constant source of attention for travelers from all over,especially families and groups.Add to that the Kennedy Space Center,Universal Studios and Disney World,Florida Keys,and an abundance of national parks and youve got yourself a foolproof tourism generator.Hotels should play to their strengths and look to maximize RevPAR.Florida strengths20With so much for travelers to do,hotels in Florida should look for every opportunity to join forces with other businesses and attractions to create promotions and value-added offers on their websites,incentivizing guests to make the easy choice.Maximize the revenue you can garner from each guest by offering upsells and extras on your booking engine,as well as offers to enhance the experience while they enjoy their stay.Giving guests quality-laden convenient options will encourage them to spend more.Try to capture extended stays by setting a high customer service standard and asking guests if theyd like an extra night for a discount.You could also offer early check-in too,with both options providing further opportunities for guests to spend money on food,beverages,and other amenities.Stay on the radar of a diverse range of guests,as international travel ramps back up.Increasing your distribution network with extra third-party channel connections is an easy way to get more eyeballs on your hotel.You can keep your inventory updated and accurate at all times with a channel manager.Dont ignore the potential of changing travel habits,especially with the new normal of remote working.Many guests will want spaces and services that allow them to easily complete work while also enjoying a vacation.1.2.3.4.5.21United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points22With well over 130 volcanic islands encompassing the state,Hawaii has the fourth longest coastline in the US and is a travelers paradise.No one needs reminding of whats on offer for visitors to the main Hawaiian islands.There is something for everyone-from romantic couples to adventurers,surfers,shoppers,families,history lovers,foodies,and health and wellness enthusiasts.Lets look at some key statistics for Hawaii and assess your hotels opportunity for bookings in 2022.Visitor arrivals are expected to increase by 29.8%in 2022 to reach 8.8 million Visitor spending will reach$15.5 billion in 2022,up 27.1%While international travelers will be minimal,Japan and Canada will be the largest source markets The states indoor mask mandate is likely to be dropped early in 2022 76%of US travelers said they are willing to pay more for tourism experiences that are respectful of Native Hawaiian cultureSourcesDBEDT|Forbes|Skift23United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesHawaiiThe opportunities for hotels in Hawaii:Strengths and SiteMinders tipsHawaii is diverse,beautiful and situated far enough away from anything that it even feels like an international trip for US visitors.This idea of finding an escape is even stronger in the context of the pandemic and is something marketers can really play into.Hoteliers should make sure they are letting travelers know there is something for everyone,working hard to encourage increased length of stay,and prioritizing convenience.Hawaii strengths24Ensure you are aligning your marketing efforts with the attractions nearby to your hotel,and are thinking carefully about which guest segments you want to target at your property.Having a clear idea about your target audience will make it much easier to create content and curate your hotels offers.With the pandemic making international travel near impossible and Hawaiis reputation as an exotic location,you should work on convincing travelers this is the great escape they need to refresh and revitalize themselves without the added complexity of complying with international travel restrictions.Encourage increased length of stay with bundled packages or discounts,and win more revenue from other amenities.For reference the average Length of Stay(LOS)for Hawaii is around 8.5 days.With so much to see,do,and explore it can be difficult for travelers to organize themselves when vacationing in Hawaii.Make it easier on guests by personalizing their stays and making convenience a value-added feature.Think about organizing transportation,dining,and unique experiences as part of any packages you put together to sell directly on your website and booking engine.While it may be less immediate that international travel returns in force,growth is looking strong and steady with Japanese and Canadian travelers already returning.To ensure youre ready when other nations come flooding,make sure youre connected to a broad range of online travel agents which you can manage easily via a channel manager.Another way of adding convenience and personalization to your guests stay is to offer a range of upgrade and extras options via your direct booking engine.Giving travelers the freedom to choose what arrival treats they get or what features are in their room creates a nice first impression.1.2.3.4.5.25United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points26Illinois has long been known for being a microcosm of the US,with hugely diverse economic drivers that include natural resources,industrial cities,and a transportation hub.Illinois is of course home to one of Americas most famous cities in Chicago and Route 66,always a drawcard for travelers.Chicago is an especially popular destination for business meetings,with an overwhelming choice of hotels for visitors,and boasts a number of hugely popular sports franchises.Lets look at some key statistics for Illinois and assess your hotels opportunity for bookings in 2022.Chicago alone has more than 140 hotels and 45,000 hotel rooms,offering travelers great variety A new grant worth$10 million was announced in 2021 to encourage the development of new attractions and festivals in Illinois Cond Nast Traveler recognized Chicago as the#1 Best Big City in the US for the fifth year in a row in the results of its annual Readers Choice Awards The pace of Choose Chicagos business and convention hotel room bookings currently exceeds 100%of target to 2028,suggesting a strong pipeline of events looking to host in Chicago Short-term,hotel-based meetings currently on the books between August 2021 and December 2022 are estimated to generate 576,000 room nights and$781 million in economic impact for the citySourcesChicago Tribune|Eater|Choose Chicago27United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesIllinoisThe opportunities for hotels in Illinois:Strengths and SiteMinders tipsIf travelers arent in Chicago for business,then theres no shortage of art,culture,and natural attractions to explore around the state,including some great road trips.Hotels in Illinois have a lot to offer domestic travelers and can enjoy great success,even without the full return of international travel by offering enriched experiences.Illinois strengths28With domestic travelers keen to see more of their state and country than ever before,theyll be asking a lot of questions and looking for resources.Make sure your hotel website is packed with useful content,providing key information on your local area that will build trust with travelers and start a relationship.Keep a blog regularly updated too.Knowing that the health of meetings and events will still be assured,dont move away from this market.Continue offering incentives for corporate travelers but keep an eye on leisure travelers also visiting Chicago.Gain more control over your rates,distribution,and offers by investing in a sophisticated hotel commerce platform.Cities are increasing in preference for many North American travelers,Chicago among them.Travelers attitudes now revolve strongly around higher standards,convenience,and ticking off bucket list items.Use this knowledge to shape your marketing and in-stay efforts.Make it easy for travelers to book the perfect stay by building amazing packages and promotions within your booking engine and going the extra mile to make them feel welcome at your property.For those travelers hitting the road and trying to squeeze in as much as they can during a road trip,look to partner with surrounding local businesses to promote extended stays.Adding value and making travelers aware of all the attractions they can enjoy at a discounted price can bring revenue back to your hotel in the long run,via food and beverage expenses and return stays.The road to full recovery and reestablishing success will be nothing short of competitive.Gain advantages by mastering your presence on Google and enabling easy metasearch bookings,as well as using business intelligence software to understand competitor and market trends.1.2.3.4.5.29United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points30New York State has an unbending commitment to tourism,and has much to offer travelers even beyond the awe-inspiring New York City.With sandy beaches and mountain peaks to accompany the city lights and architecture,travelers to New York have plenty to choose from.Lets look at some key statistics for New York and assess your hotels opportunity for bookings in 2022.Visitors to New York City are forecast to hit 57 million in 2022(up from 2021s 38.2 million),with leisure travel accounting for 80% Lodging and food&beverage make up 50%of visitor spending in NYC$15 million has been allocated for the 2021-2022 fiscal year via Market New York Occupancy in NYC is expected to reach 76%in 2022 before passing pre-pandemic levels in 2025 at 86%Governor Hochul announced$450 million recovery package to boost tourism both at a domestic and international levelSourcesOSC|ESD|NYC&company|TheRealDeal31United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesNew YorkThe opportunities for hotels in New York:Strengths and SiteMinders tipsOutside of the obvious landmark of New York City,which is filled with shopping,theater,architecture and sports attractions;New York state is incredibly diverse and supports all kinds of visitors.The lure of NYC combined with the natural beauty of great lakes,mountain peaks,rivers,valleys,The Hamptons,and Niagara Falls make it a hugely popular destination.Destination marketing can be something hoteliers focus on to ensure travelers arent flying in and out without making the most of their trip.New York strengths32Take your content to the next level to draw visitors to your website and market your destination at the same time,enticing bookings throughout the process.Your website can be whatever you want it to be,so think about publishing SEO optimized travel guides,tips,and information sheets.Travelers think about much more than the hotel when making a booking decision so show them the true value of staying at your property.Work hard on social media to get noticed by prospective guests.Target ads to very specific audiences once you have identified your ideal market,and build a strong,positive brand in the meantime.Make sure you are posting content worth engaging with and running regular offers,competitions,and giveaways that encourage interaction and fun.Make sure you have an online booking engine integrated too so you can take bookings straight from your Facebook page.Consider the changing attitudes of travelers post-pandemic.Many are taking to working while on vacation,while others want to switch off the noise entirely after a stressful two years.Ensure your property has the necessary spaces and amenities to accommodate the needs of your guests as they stand today.Incorporate extras and packages that help guests with their trip purpose,which you can also sell easily on your booking engine.When international travel reboots in earnest,dont be left behind with poor distribution management.Casting a wide net and connecting to a broad range of third-party booking channels will allow you more chances to hit your occupancy targets.Make it easy by managing your connections automatically in real-time with a channel manager.While the industry gradually moves towards full recovery and occupancy remains lower than normal,youll need to hustle to get more revenue out of the guests you do have.Put on shows and events,or invite local artists and performers into your property to get guests frequenting the bar and dining areas of your hotel.1.2.3.4.5.33United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points34Tennessee is a state of rich history,firmly based in musical heritage and contributions to the development of popular music with Nashville and Memphis key focal points.The state also boasts the most visited national park in the US,Great Smoky Mountains national park,if travelers want to walk on the wild side.Lets look at some key statistics for Tennessee and assess your hotels opportunity for bookings in 2022.Throughout the pandemic,Tennessee fared 10tter in the category of tourism spending than the wider nation,with some counties even experiencing growth Nashville is in the top 30 of most desired domestic travel destinations More than two-thirds of visitors to Memphis choose to stay in hotels over other properties like B&Bs,inns,or motels Nashville ADR is set to climb by 15%in 2022,and RevPAR will see a 32%increase More than 70%of Tennessees international visitors come from Canada and Europe(UK and Germany top source markets within Europe)SourcesTenessean|Nash Today|Memphis Travel|HVS|TN vacation35United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesTennesseeThe opportunities for hotels in Tennessee:Strengths and SiteMinders tipsThe musical cities are an always-on attraction for Tennessee and need little marketing domestically,though travelers always need reminding of the great reasons to take a trip.In 2022 there are particular advantages with many anniversaries taking place in Nashville.The Ryman Auditorium will celebrate its 130th anniversary,while the Nashville Symphony is celebrating its 75th anniversary.The CMA Awards and the Country Music Hall of Fame&Museum will both celebrate their 55th anniversary.The iconic Bluebird Cafe is celebrating its 40th year in business in 2022,while the Music City Walk of Fame will celebrate its 15th year.Tennessee strengths36Partnerships are a key to driving interest and kickstarting full recovery.Look into how you can work with travel bloggers and influencers to take advantage of new audiences and ride on the back of user generated content to create excitement amongst travelers for your destination and property.Travelers in 2022 will have higher standards when it comes to their experiences and the level of personalization they receive.With this in mind its important you do some resourcing to help in this situation.Hotel management software can take a lot of time off your hands,allowing you to focus more on your customers.Prioritize your marketing and promotions to align with any key events happening in your area.With travelers likely searching for trips related to events,its the perfect opportunity to create themed packages,promotions,and extras to sell on your booking engine.Use your website to create content around the events to capture traffic from people searching on Google.M reports that 59%of website visitors are on mobile devices,which should remind you how prominent mobile bookings also are in the travel industry now.Make sure your own website is mobile optimized,your booking system is easily navigated on mobile devices,and also consider offering mobile-only promotions or last-minute deals for mobile bookers.Take note of the trends and research available on visitors to your destination so you can target more accurately with any advertising you do.For example,Nashville traditionally welcomes more travelers from Illinois and Florida than other states,while people visiting Memphis are most commonly aged 36-56(44%).With an average length of stay of 2.7 days,theres also an opportunity to devize tactics to encourage extended stays for extra revenue.1.2.3.4.5.37United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSourcesM|T SiteMinders five focus points38The second largest state in the US by area and population,Texas is a huge and diverse destination.It also boasts a robust tourism economy backed by sports,shopping,and outdoor adventures.Traveling through Texas,visitors can see deserts,grasslands,forests,swamps,beaches,and everything in between.Lets look at some key statistics for Texas and assess your hotels opportunity for bookings in 2022.Pre-pandemic tourism was strong,with$83 billion spent by visitors in 2019 2021 saw Houston,one of the nations biggest cities,earn its place in Time magazine as one of the Worlds Greatest Places Other recent accolades include Travel Leisure readers ranking San Antonio as the sixth best city in the US,with Fort Worth and Austin also featuring in the top 15 Top international source markets for Texas include Canada,Mexico,UK,Germany,France,and the Netherlands 2022 marks the 100-year anniversary of the Houston Zoo,which will bring a six-year,multi-phase plan of transformative exhibitsSourcesKVUE|FoodTravelLeisure|Travel Texas|Secret Houston39United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesTexasThe opportunities for hotels in Texas:Strengths and SiteMinders tipsTexas offers great variety for travelers and is a versatile destination that is strong in both the leisure and corporate sectors.Hoteliers should target out-of-state visitors as much as possible,using strong press and reputations to drive bookings.Texas strengths40Out of state visitors tend to stay longer and spend more-with 2022 representing a return to normality make sure you are casting a wide net to bring in long-haul travelers who will give your hotel a much needed revenue boost.Utilizing a channel manager will help you connect to more OTA channels for no extra effort.Workation-its a new buzzword but for a reason.Travelers have learned being out of the office is no limitation to getting work done,so most are now fitting work time into their vacations.Make sure your hotel is set up to accommodate these new preferences and that you are communicating this with potential guests.Key events like the Houston Zoo centennial represent a chance to do combined marketing and also create compelling offers and packages for travelers to enjoy both your hotel and nearby attractions or events.Work with other local businesses to create promotions and sell them directly to guests via your website and online booking engine.Dont be afraid to use your website and social media content for some humble brags.If travelers are still making their mind up about where to travel or where to stay,they can be easily swayed by the promise of a great experience,backed by positive feedback from peers.Provide plenty of information on your blog and social media pages,keeping travelers in the know and maintaining an opportunity for direct bookings.With RevPar a key metric to build again,think about some tactics to encourage more spending from each individual guest you have.Whether its via enticing extras or upsell opportunities,initiatives that will bring them into your bar and restaurant,or ways to convince them to spend an extra night,do everything you can to maximize your returns.1.2.3.4.5.41United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points42Washington is the second largest producer of wine in the US,and knowing that fact alone could be all it takes to get travelers returning in droves!However,the state has much to offer most travelers,with Seattle a shining gem amongst other highlights including an abundance of state parks,arts and culture experiences,and activities for the whole family.Lets look at some key statistics for Washington and assess your hotels opportunity for bookings in 2022.The tourism sector is typically strong,generating$21 billion annually outside of the pandemic Seattle is set to welcome 1.5 million visitors from Canada in 2022,85%of the way to full recovery Washington will receive a federal tourism recovery grant of almost$11 million Washington state parks receive almost 40 million visitors annually With an eye on the return of international travel its noted that London,Tokyo,and Seoul have typically been Seattle-Tacoma International Airports(SEA)largest international markets.SourcesChoose Washington State|Washington State Parks|BizJournals|Port Seattle43United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesWashingtonThe opportunities for hotels in Washington:Strengths and SiteMinders tipsWashington offers year-round recreation for travelers,and boasts the perfect combination of dynamic city environments and stunning natural landscapes.Hoteliers should tap into traveler motivations and come up with creative ways to push occupancy rates to their highest potential.Washington strengths44Travelers in 2022 will be looking to seize the day,eager to travel and get reacquainted with wonder of discovery.Its an energy and attitude that should be matched by your brand in all your customer facing content and communications.With so much lost time to make up for,many travelers will take to tripping with friends and family to enjoy valuable experiences.This means group rates and packages will be an important factor in winning bookings.Ensure you have offerings that will be attractive to groups and make the booking process simple with an online booking engine.Not to be negative,but general trust amongst consumers is not as high as it could be.Work on building trust with travelers with quality,useful content on your website and social media pages as well as giving customers quality assurances wherever possible.Standards will be higher than ever,so establishing positive relationships and going the extra mile is vital for ongoing success.Spending almost two years either locked down or restricted in some way has travelers yearning to do what really matters to them.This means targeting big ticket experiences and bucket list items.Experiences will win over material factors every time right now so make sure your offerings are designed to enrich the guest stay at every opportunity.Even though 2022 is set to be a big year of recovery,it wont reach pre-pandemic heights.Generally Seattle hotels would expect around 89%occupancy in the summer months so if you need a boost,get creative.Dont ignore local travel and staycations just because borders are reopening-always keep offers and promotions on hand for guests who may be right on your doorstep.1.2.3.4.5.45United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus pointsTalk to an expertStart a free trialWatch DemoSiteMinder is the worlds only true open hotel commerce platform,providing everything your property needs to market,sell,manage,and grow.Using software like SiteMinder to control your business gives you more time and freedom,but also more opportunities to build your brand and boost business revenue-creating better guest experiences in the process!Whether youre looking to broaden your reach,take direct bookings,or maximize your revenue each day,features such as our channel manager and online booking engine have everything you need to meet the return of travel in the US.Learn about SiteMinder To see it for yourself or learn more about your opportunities in 2022,try SiteMinder for free or chat with one of our helpful experts.

2022-11-25 24页 5星级

世界知识产权组织（WIPO）：2022年世界知识产权指标报告（英文版）（185页）.pdf

World Intellectual Property Indicators 2022World Intellectual Property Indicators 2022World Intellec.

2022-11-22 185页 5星级

欧洲旅游委员会（ETC）：2022年Q3欧洲旅游业趋势与展望报告（英文版）（56页）.pdf

EUROPEAN TOURISM:TRENDS&PROSPECTS(Q3/2022)2 EUROPEAN TOURISM:TRENDS&PROSPECTS Quarterly report(Q3/2.

2022-11-21 56页 5星级

欧洲旅游委员会（ETC）：2022年8-9月欧洲长途旅游市场网络舆情追踪报告（英文版）（52页）.pdf

o由媒体、消费者、公司、公民、品牌和官员在网站、论坛、博客和活跃的社交网络上分享。o只要社交对话内容能够影响欧洲作为旅游目的地的吸引力，就应选择与之相关的内容，即使这些内容与旅游无关。

2022-10-28 52页 5星级

Skift：2022年旅游业现状报告（英文版）（194页）.pdf

我们的团队使用金融和经济分析和专有调查数据来支持定性观察和以旅行为重点的预测。我们与来自整个旅游行业的20多个数据合作伙伴合作，及时提供有关部门和国家表现的洞察。通过结合丰富的行业经验、严谨的定量分析.

2022-10-28 194页 5星级

欧洲旅游委员会（ETC）：2022年6-7月欧洲长途旅游市场网络舆情追踪报告（英文版）（54页）.pdf

在最近的分析期间(2022年6月6日至7月31日)，由于外部因素和以旅游为中心的话题，欧洲e的声誉受到了巨大的影响，对人气产生了负面影响。

2022-10-28 54页 5星级

埃森哲（Accenture）：2022年旅游体验报告-重构旅游忠诚度计划（英文版）（21页）.pdf

有些人仍然只是偶尔旅行。其他人则成为了数字游民或休闲旅行者。为额外津贴累积积分是不可能实现的。打破常规，创造新价值由于旅游业的动态如此复杂，没有人能完全确定未来。可以肯定的是，多年来为该行业服务的停滞.

2022-10-18 21页 5星级

世界银行集团（WBG）：岛屿和依赖旅游业的沿海小国的蓝色旅游业-方式和复苏战略（英文版）（60页）.pdf

世界银行不保证本工作所包含数据的准确性、完整性或通用性，也不对信息中的任何错误、遗漏或差异承担责任，也不对所述信息、方法、过程或结论的使用或未使用承担责任。本书中任何地图所显示的边界、颜色、面额和其他.

2022-10-14 60页 5星级

世界经济论坛（WEF）：2022年可持续旅游目的地的十项原则白皮书-为旅游业开辟新道路（英文版）（38页）.pdf

本文件由世界经济论坛发布，作为对某项目、见解领域或互动的贡献。本文所表述的调查结果、解释和结论是由世界经济论坛推动和认可的合作进程的结果，但其结果并不一定代表世界经济论坛的观点，也不代表其成员、合作伙.

2022-10-14 38页 5星级

亚太旅游协会（PATA）：后疫情时代下健康和卫生对亚太地区旅游目的地竞争力的影响 （英文版）（35页）.pdf

未经太平洋亚洲旅游协会授权人员的书面许可，不得以任何形式或任何电子或机械手段(包括信息存储和检索系统)复制本出版物的任何部分，但经认证的媒体可以在文章中引用简短段落，并提供适当的来源给太平洋亚洲旅游协会。

2022-10-10 35页 5星级

Daxue Consulting：2022年韩国旅游趋势报告（英文版）（48页）.pdf

韩国的人口金字塔韩国的生育率低:极具竞争力和昂贵的教育系统。研究生很难找到工作。过热的房地产市场。妇女的教育、晚婚以及妇女生育后重返工作岗位的困难。政府试图采取措施防止生育率下降，每月给250美元的津.

2022-09-21 48页 5星级

Razorfish & Vice Media Group：2022年旅游行业洞察报告-为预算节约型消费者创造史诗般的旅游体验（英文版）（38页）.pdf

为了帮助这些努力，我们的研究探索了节俭的旅行者的动机和愿望，他们继续寻求和创造史诗般的旅行体验，尽管这些经济挑战。为了更好地了解是什么让节俭的旅行者有难忘的旅行经历。旅行的灵感从何而来?所有的旅行都是.

2022-09-21 38页 5星级

BCD Travel：2022年未来旅游业展望报告-元宇宙与旅游的碰撞（英文版）（18页）.pdf

对许多人来说，他们第一次听说元宇宙可能是在某个社交媒体组织将新兴技术与它采用Meta作为其控股公司的新名称联系起来的时候。什么是元宇宙?简单地说，这是一个沉浸式的三维互联网。这是互联网发展的下一步。这.

2022-08-12 18页 5星级

世界旅游城市联合会（WTCF）：2022年世界旅游经济趋势报告（英文版）（30页）.pdf

根据国际货币基金组织(IMF) 2021年10月12日发布的世界经济展望，预计2011年和2022年全球经济将分别增长5.9%和4.9%。二是全球货物贸易增长势头强劲。根据世界贸易组织2021年10月.

2022-08-04 30页 5星级

璞砺营销咨询（Publicis Sapient）：2022年旅游业报告-Z世代、千禧一代和X世代对旅游的期待（英文版）（24页）.pdf

受访者的预算紧张，压力加剧，在很多情况下，自由时间有限，这给他们的旅行带来了压力，要满足旅行者的高期望。尽管旅游和酒店公司一直在加班加点地工作，以满足日益增长的消费者需求，但我们的调查结果证明，大多数.

2022-08-03 24页 5星级

埃森哲（Accenture）：重塑旅游体验（英文版）（35页）.pdf

它影响旅行者经历吗?旅行者的需求正在快速变化，这为旅游品牌创造了巨大的机遇。这些都是根本性的转变，这是旅游业从未见过的。它们将影响整个行业的复苏。在过去的几年里，旅行者的关注点和行为方式发生了改变。

2022-07-29 25页 5星级

世界旅游业理事会（WTTC）：2022年加勒比海地区旅游业发展前景分析报告（英文版）（20页）.pdf

随着新冠肺炎疫情防控措施的实施，以及各地区对国际旅游的高度依赖，2020年旅游GDP下降了53.2%，低于50.4%的全球平均降幅。2021年，加勒比旅游和旅游业对GDP的贡献增长了36.6%，在所有.

2022-07-29 20页 5星级

毕马威（KPMG）：德里旅游业潜力分析报告（英文版）（24页）.pdf

在印度，旅游业是一种社会、文化和经济现象，它导致人们出于个人或商业/专业目的前往他们通常环境之外的国家或地方。多年来，旅游业一直是全球经济增长的催化剂。许多重要的现象，如思想交流和多元文化的互动，举几.

2022-07-11 24页 5星级