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Shifting consumer travel trends in 2022 and beyondA WORLD IN MOTIONJANUARY 2023In partnership with:A World In Motion:Shifting consumer travel trends in 2022 and beyondFOREWORDThis report is the story of recovery.After the deepest crisis the sector has faced,Travel&Tourism is trending upwards.It has been a delight to witness and we have greatly admired the agility,determination and vision that many travel providers have shown in getting our sector back on its feet.Not only has tourism recovered at extraordinary speed,but companies are also working hard to transform the sector and win back travellers with new products,technologies and investments in sustainability.In 2019,Travel&Tourism contributed 10.3%of global GDP and supported 1 in 10 jobs.As the COVID-19 pandemic hit,the sector shrank by 50.4%in 2020,resulting in a loss of 62 million jobs.However,2021 witnessed the beginning of recovery for the sector as its total contribution to the global economy grew from US$4.8 trillion to US$5.8 trillion and jobs increased by 18.2 million.Since 2021,intent to travel and spend have generally been strong.In fact,many of us are travelling as much as we did before the pandemic.And once were away,most of us want to stay for longer:in 2019,the average round-trip booked on T lasted just nine days in 2022,it was almost two weeks.During 2022,the desire to travel again was tempered by growing concerns about the economy.In Deloittes Global State of the Consumer Tracker,42%of global respondents felt their financial situation worsened in 2022.Inflation in particular could dampen travel demand in the coming year.But even with the possibility of economic hardship on the horizon,there is good news for the sector:people still value travel.In fact,most of us are still putting holidays near the top of our discretionary spending priorities,preferring to economise in other areas.A Skyscanner survey reported that 86%of the respondents intended to spend the same amount or more on international travel in 2022 compared to 2019.While the urge to explore is typically universal,our habits generally are not.The way we travel is constantly changing,and 2022 was no exception.In November 2021,WTTC and T Group published a report highlighting the main consumer travel trends as the recovery began.In this follow-up report between WTTC,T Group and now also Deloitte Global,we include some of these trends that have sustained and strengthened through 2022.One of these was the continued popularity of blended trips,combining business and leisure travel,as people increasingly take time out of a work trip to explore,or tack on a holiday to the end of a conference.Technology,too,is shaping the sector in many ways,particularly when it comes to travellers decision-making.Last year,more of us turned to online platforms such as Instagram and TikTok for travel inspiration,primarily concentrated among Generation Z and leisure tourists.Finally,sustainability has maintained its importance as one of the key elements of the travel agenda.Travellers are increasingly looking for ways to reduce their carbon footprint and support sustainable tourism practices.Almost 60%of T survey respondents have opted for some form of sustainable travel in recent years,and nearly 60%are also either already paying to help offset their carbon emissions or say they are willing to do so at the right price.As we look to 2023,Travel&Tourism likely has a bright path ahead.WTTCs ten-year forecast puts the sector on track to outpace global growth,at a rate of 5.8%annually,while global GDP grows at just 2.7%.That could translate into 126 million new jobs by 2032.The demand for travel is increasingly stronger than ever now the rest is up to us.We wish you a wonderful year,full of travel and adventure.Julia SimpsonPresident&CEO World Travel&Tourism CouncilJane SunCEO,T GroupVice-Chair,WTTCScott RosenbergerGlobal Transportation,Hospitality&Services Sector leader,Deloitte GlobalA World In Motion:Shifting consumer travel trends in 2022 and beyondCONTENTSIntroduction 3TRENDS:1.The influence of social media 52.What types of trip are people planning?73.The resilience of travel amid economic uncertainty 94.Spend or save:travel budgeting priorities 115.Luxury travel remains buoyant 136.Business and leisure:a popular blend 147.The sustainable traveller 168.Will our pandemic booking habits last?18TOP DESTINATIONS:20What were the most booked travel hotspots in 2022?21What are the most searched dream destinations for 2023?23Conclusion 24Acknowledgements 25A World In Motion:Shifting consumer travel trends in 2022 and beyond3Back to topThe COVID-19 pandemic ended a decade of continuous growth for Travel&Tourism,as the sectors total contribution to global GDP fell by almost US$4.9 trillion in 2020 while 62 million jobs were lost.2021 provided relief as the sectors global economic contribution rebounded by 21.7%and it recovered 18.2 million jobs1.In 2022,demand for international travel returned strongly,as governments around the world loosened COVID-related travel restrictions.In 2022,for instance,the number of international overnight arrivals is expected to have doubled(109%annual growth)compared to 2021 reaching 62%of 2019 volumes.Zooming in on specific countries,the picture in 2022 was more complex.Some countries removed their travel restrictions,while in other markets notably China they remained in place.Southeast Asia,for instance,is estimated to have seen a strong return of international traveller numbers,but in Northeast Asia,recovery was slower,with South Korea and Japan reopening its borders in the second half of the year.That said,we may be optimistic about the recovery of Travel&Tourism to pre-pandemic levels in 2023.The return of trends like longer booking windows,with trips planned well in advance,and the revival of city travel,may be signs of a return to normality.The expected return of Chinese travellers to global destinations following the easing of COVID-19 restrictions should further boost global demand.Future shocks should not be discounted.The sector faces a number of challenges,including high inflation,which can eat away at travellers disposable income;geopolitical shocks,such as the Russia-Ukraine conflict;staff shortages and capacity constraints.A possible resurgence of COVID-19,and the associated re-emergence of travel restrictions,should not be overlooked either.INTRODUCTIONThe data in this research has been primarily sourced from WTTCs own economic impact data,T Group(including its brands Ctrip,T,Trip.Biz and Skyscanner)and Deloitte Global,with additional insights sourced from WTTCs Knowledge Partners and Members,and other relevant organisations.A World In Motion:Shifting consumer travel trends in 2022 and beyondAcknowledging the possible risks and the sectors potential for growth,this report from the World Travel&Tourism Council(WTTC),T Group and Deloitte Global analyses the changing nature of peoples behaviour and preferences.It highlights how intention to travel and spend have remained strong despite the various challenges.For instance,according to Deloittes Global State of the Consumer Tracker,more than half(53%)of global consumers in June and July 2022 said they planned to stay in a hotel over the coming three months.In the autumn,they intended to retain the same share of their overall budget that they allocate for leisure travel at 6%as a year earlier,and cut back on other discretionary purchases first2.Building on the intention to travel,this report showcases how consumers are adapting the prioritisation of various trip elements to get the best value from their travel spend.For example,a survey from Skyscanner T Groups global travel search platform found that travellers were willing to economise by picking a destination where their currency will buy more(36%)3.The experience of the pandemic has resulted in the emergence of new trends and has accelerated others.The analysis here identifies and discusses these,such as booking flexibility,the growing influence of social media on decision-making,and interest in sustainable travel.A survey from T T Groups global travel booking platform revealed that nearly three-quarters of respondents were willing to choose sustainable travel options in the future4.Furthermore,this report examines the resilience of luxury travel and the future of blended travel,which entails not just adding leisure elements to a business trip typically termed bleisure travel but also taking work to do during an extended personal leisure trip.This trend was already emerging in 2021 but has evolved and strengthened during 2022.Lastly,some of the most popular destinations for travellers in 2022 are presented based on booking data from T,and forecasts which destinations are likely to be in great demand in 2023 based on searches on T and Skyscanner.The report that follows is structured to reflect the traveller journey:from inspiration to the selection of accommodation and activities,to considerations about sustainability,to ultimately,making a booking and getting to specific destinations.A World In Motion:Shifting consumer travel trends in 2022 and beyond5Back to topTHE INFLUENCE OF SOCIAL MEDIA 1The urge to travel can come from anywhere.A recommendation from a colleague,a magazine advert,or an alluring social media post.Technological innovations have provided novel sources of travel inspiration including the Metaverse.Each person makes decisions differently.But in 2022,there were a few overarching trends,including the continued shift online as more of us look to the likes of Instagram,Facebook and TikTok for travel inspiration.At the height of the pandemic,when national lockdowns curtailed face-to-face interactions,social media kept many of us connected and entertained.The consumption of digital content and the use of online platforms grew significantly.In the second quarter of 2020,the number of daily active users on Meta Platforms,Inc.(which includes Facebook,Instagram,and WhatsApp)stood at 2.47 billion.Two years later,it had increased by almost 17%to reach 2.88 billion users5.This expansion has also resulted in a growing reliance on social media for many.Consumer decisions are now increasingly guided by what they view on social media platforms,and posts by their favourite social media influencers.The Travel&Tourism sector is no exception.For many eager travellers,the immersive audio-visual experience of social media can present an invaluable source of information.A recent survey from Skyscanner revealed that around half of its respondents made travel plans that were inspired by the content they had seen on social media.Instagram was the most popular source of travel ideas(cited by 40%of the participants),followed by Facebook(33%)and TikTok(25%)6.Some travellers are turning to virtual travel communities such as the Trip Moments Community,which enables travel enthusiasts to share photos,tips and inspiration with other users.Around 35%of app users on T have engaged with Trip Moments in 2022,and nearly a quarter(22%)of those who used Trip Moments were inspired to make a travel booking with the company within a month of viewing content on the platform7.The growing influence of social media corresponds with the proliferation of the use of mobile devices to make travel bookings and T reported that downloads of its mobile application that is driven by social media doubled in 2022.In some markets,this trend has spurred new marketing techniques.In China,for example,Ctrip T Groups leading Chinese language travel service platform has launched a livestreaming platform.During the pandemic,this allowed popular holiday packages,hotels,and destinations to be showcased to consumers with live interactions.Almost half of Ctrip Livestream viewers make a travel purchase within 24 hours of viewing content,and the platform has driven around US$1.4 billion worth of sales since its launch8.A World In Motion:Shifting consumer travel trends in 2022 and beyond6Back to topAt present,however,the popularity of social media-influenced travel is mostly concentrated in two segments:younger travellers and leisure travellers.Almost 40%of Generation Z(Gen Z)travellers(aged in their mid-20s or below)use social media platforms to plan their holidays,compared to just 29%for older generations.Seeing their friends and family post a beautiful picture of their holiday encourages them to venture out too.Among younger travellers,social media platforms rank even higher than information from friends and family and a random online search as a source of decision-making.Almost 20%of Gen Z travellers follow a travel influencer,with higher proportions in India,Italy and Hong Kong9.Those over 45 who still rely on traditional forms of travel reviews and word of mouth are less likely to use social media for travel inspiration,while 70%of business travellers still prefer to seek written reviews when making their decisions.Destination management organisations and other travel marketing professionals have grasped the significance of social media as a source of travel information.Some are already ramping up investments into analytics to improve the targeting and personalisation of their ads.At the same time,more of them are partnering with social media influencers to reach more customers.As the cost of fast and reliable internet falls,the number of users on social media platforms climbs,and innovative methods of virtual interaction emerge,this trend is likely to gain further momentum.39)%(Skyscanner Horizons report,December 2022)(YouGov,June 2022)Most popular source of travel ideas on social media%of travellers using social media platforms to plan holidays:Gen Z(aged mid-20s or below)Other Generations(aged above mid-20s)403%Innovating consumer interaction:Ctrips Star Hub&LivestreamDespite international travel being impractical for many throughout 2022,innovations in travel content introduced throughout the pandemic such as T Groups Ctrip Livestream and Star Hub platforms have kept destinations in touch with travellers,and helped pioneer new ways to interact with consumers,inspiring Ctrip users to plan travel for 2023 and beyond.Ctrip Livestream programmes routinely attract audiences in the hundreds of thousands to millions,with in-destination livestreams from Galeries Lafayette in Paris,France and Yamanashi Prefecture,Japan each attracting an audience of more than 1.5 million,and a livestream focused on the Songkran Festival(Water Festival)in Thailand attracting almost half a million viewers.Thematic livestreams also attracted large audiences,with Ctrips US California Live Week and New York focused Boss Live programme each attracting over 3 million viewers,while Canada Live Week was viewed by over 600,000 people,with outdoor experiences emerging as a popular new trend.A World In Motion:Shifting consumer travel trends in 2022 and beyond7Back to topWHAT TYPES OF TRIP ARE PEOPLE PLANNING?2Having been inspired to journey out into the world,the next step for an eager traveller is to decide what type of trip they are looking for.Some venture out to experience different cultures.Some seek the thrill of cities,while others are drawn to the calm and beauty of sun and beach destinations,and some travel for wellness.But which were popular in 2022?And what are the emerging trends to look out for next year?For years,beaches and cities ranked among the top destinations for travellers.However,the pandemic hit hard:the decline in leisure travel took a toll on sun and beach locations,and the drop in international tourists and business travellers saw a fall in visits to city destinations too.As people sought to avoid crowds,travel shifted away from these traditional holiday choices and towards rural and other outdoor locations.As lockdown restrictions have eased,the love for traditional beach and city destinations is re-emerging.Global sales of sun and sea packages are estimated to have reached nearly US$69 billion in 2022,an increase of 75%compared to 2021,with beach holidays making up 35%of worldwide packages back to the same share they had in 201910.In July 2022,international tourist arrivals in European sun and beach destinations were only around 15low 2019 levels,from 40%lower at the beginning of the year.Globally,international tourist arrivals to sun and beach locations improved from 36low pre-pandemic levels in the first half of 2022 to 23low in the second half of the year11.City travel is also trending upward.WTTC has recently reported that arrivals to cities have risen rapidly with analysis of 82 global cities showing that visits are expected to have increased by 58%in 2022.This represents a recovery to about 14low 2019 levels.As a result,the direct contribution of Travel&Tourism to the economy of these cities is set to have increased by 53%in 2022 after an initial recovery of 35.6%in 202112.Many of these visitors may,of course,also travel beyond the gateway city to explore other destinations within the same country.Business travel suffered from the impacts of COVID-19 more than other travel segments and was due to be one of the last to recover.However,we have seen it making a positive comeback in 2022.According to Deloittes Global State of the Consumer Tracker in September 2022,58%of respondents who said they require occasional business travel were likely to take a trip in the A World In Motion:Shifting consumer travel trends in 2022 and beyond8Back to topnext three months.This represents an improvement on the previous year,when only 51%said they were likely to.Sentiment in Latin America and Spain was even stronger,as the share of respondents likely to take a business trip rose by 15 percentage points and 13 percentage points respectively between 2021 and 202213.Similarly,Trip.Biz T Groups corporate travel management platform reported an annual increase of 134%in flight bookings in 202214.When it comes to leisure travel,some of the key reasons for taking a trip are for relaxation,to go to a place because it is on a bucket-list and to visit friends and family.In a Skyscanner survey,41%of respondents for example,stated that they would spend more on ultimate relaxation trips in 2022 compared to 2019.The share was even higher among Australian respondents(50%)and German respondents(44%)15.Tripadvisor data backs up these results,with relaxation and making memories with friends and family among the top reasons to travel in 202216. 75% 58% 134X%Global sales of sun and sea packages:Global cities visits:Corporate travel flight bookings:2022 vs 20212022 vs 20212022 vs 2021Business travellers likely to make a trip in next 3 months:(WTTC analysis of 82 Global Cities)(Trip.Biz)(Of respondents that require occasional business travel Deloittes Global State of the Consumer Tracker,September 2022)(Euromonitor International)A World In Motion:Shifting consumer travel trends in 2022 and beyond9Back to topTHE RESILIENCE OF TRAVEL AMID ECONOMIC UNCERTAINTY3A holiday can be a big expense.Some prefer to spread their paycheck over several small trips,while others save up for an annual escape.And on the move,each person budgets differently.What were our travel priorities in 2022?Did we opt for planes,trains or cars?Hotels,or private accommodation?And with tough economic times ahead,how will travel be affected?After the restrictions imposed during the pandemic,many people have been eager to travel internationally again.The release of pent-up demand became known as revenge travel,with many choosing to use their accrued savings to spend more than they had before even prior to lockdowns.In a Skyscanner survey,for example,half of travellers said they planned to spend more in 2022 than in 2019,and only 6%planned to spend less17.Similarly,a Deloitte survey of US travellers in spring 2022 revealed that 28%were likely to spend significantly more than in 2019,while only 15%were likely to spend significantly less18.People were also generally happy to spend on accommodation.More than half(53%)of global consumers in Deloittes Global State of the Consumer Tracker in July 2022 said they planned to stay in a hotel over the coming three months,while 37%said they were likely to stay in private accommodation.There were also regional variations in spending:in Latin America,60%of people said they planned a hotel stay,while 56%of respondents in the Middle East were likely to stay in private lodging.In fact,demand for accommodation has recovered so well that by September 2022,the hotel industry saw global demand for rooms return to more than 90%of 2019 levels19.In the same Deloitte survey,intent to take domestic and international flights was similar,both sitting at about a third of respondents worldwide.Consumers in the Middle East had the highest intent to fly,with 66%likely to take an international flight and 63%likely to take a domestic flight.By autumn 2022,international flight bookings had recovered to a similar level as domestic flights,with purchases for both around 30low 2019 levels20.A World In Motion:Shifting consumer travel trends in 2022 and beyond10Back to topAverage amount consumers intended to spend on leisure travel in the following month (Deloitte Global State of the Consumer Tracker)CountryAverage intended spend(July 2022)Change(Sep 2022 vs Sep 2021)USUS$325-23%ChinaUS$157(￥1,056)-8%FranceUS$258(262)-18%ItalyUS$288(293)-22%SpainUS$267(271)-7%United KingdomUS$146(175)-23%Currency exchange rate source:IMF,July 2022Plan to spend morePlan to spend lessTraveller spending intentions 2022 vs 2019RankChange in%vs August 2022Change in%vs Sept 2021Recreation/Entertainment=Leisure Travel=Restaurants=Electronics=-1Home Furnishings=-1Saving/Investing=-150%6%As the year progressed,however,people began to worry about the economy.The combined effect of rising inflation and interest rates,turbulent currency markets and global energy shocks has likely led to a squeeze on the cost of living for many consumers,as well as pushing up the prices of travel purchases.In Deloittes Consumer Tracker,42%of global respondents in December 2022 felt their financial situation had worsened over the past year.There are some signs that inflationary pressures could be starting to have an impact on travel intentions too,particularly for those living in Europe and North America.In September,intent to book travel declined year-on-year,across markets globally,for the first time since the launch of Deloittes Global State of the Consumer Tracker in April 2021.And the amount that travellers intended to spend on travel dropped as well,by more than 20%in some countries.But even when times are tough,there is good news for the sector:many people still value travel.In fact,most are still putting holidays near the top of their discretionary spending priorities,preferring to economise in other areas such as electronics or home furnishing.In autumn 2022,consumers intended to keep spending an equal proportion of their overall budget on leisure travel in the following month as they did a year earlier:6%as a global average,and 9%for those in Latin America.Memories of the pandemic have lasted,and for many,holidays are treated as one of the most valued areas of their overall discretionary budget;a part of life that they may choose to sacrifice other things for,rather than give up altogether.Global share of wallet,spending intentions on more discretionary items Overall,actual travel spending is on the rise compared to 2021,although it hasnt yet exceeded 2019 levels.Average spending on flight bookings in 2022 was 37%higher than in 2021 and 11low pre-pandemic levels,according to T data21.Meanwhile,average spending on accommodation was up by 10.5%on 2021,and just 6low 2019 levels.A recent Skyscanner survey suggests that travellers are optimistic that this rise in travel spend should continue well into 2023.While worries about inflation may dampen some spending,the sector is still predicted to grow.A significant 41%of travellers on average said they intended to spend more in 2023 than in 2022.In particular,they plan to spend 31%more on international travel.More than half of respondents in the UAE(57%)and Saudi Arabia(53%)were looking to splurge in 202322.(Skyscanner Horizons Report May 2022)This shows the change(if any)in percentage share of wallet for each discretionary item over time.(Copyright:Deloitte Global State of the Consumer Tracker,September 2022)A World In Motion:Shifting consumer travel trends in 2022 and beyond11Back to topSPEND OR SAVE:TRAVEL BUDGETING PRIORITIES 4The data from travel providers in 2022 tells a simple story:even when things are tough,many people still value travel.And despite worries about an economic downturn on the horizon,most people will prefer to economise in other areas rather than cut their travel budget.But how did we prioritise our spending on different travel elements during 2022,and what are the emerging trends to look out for in 2023?As ever,cost remains the crucial factor when planning a trip for the majority of people.In July 2022,roughly 60%of travellers said that inflation would impact how they intended to travel in the autumn23.The issue of affordability is particularly important for Gen Z.These younger travellers say they value deals and discounts as the most useful travel resource.When planning a trip,they tend to rank affordability far higher than other elements(such as personalised recommendations).And at various ages,even though people are still determined to travel,travellers are increasingly searching for ways to optimise their budget.There are some elements of a trip,however,that people may prioritise even if they could save money by choosing an alternative.According to Deloittes Global State of the Consumer Tracker(see table on next page),on average,they are least willing to reduce their spending when it comes to their choice of destination(regardless of distance)and the precise location of their lodging.They are also more reluctant to compromise on their flight itinerary,often preferring to pay more if they can avoid layovers or inconvenient flight times.Travellers are also less willing to compromise on their in-destination experiences and dining out.On the other hand,consumers are most willing to economise by using a low-cost carrier rather than a full-service airline,foregoing seat upgrades and opting for mid-scale or budget accommodation.60%of travellers said that inflation would impact the way they intended to travel(Tripadvisor,July 2022 for travel in Autumn 2022)A World In Motion:Shifting consumer travel trends in 2022 and beyond12Back to topA Skyscanner survey also found that travellers were willing to economise by picking a destination where their currency will buy more(36%)24.As airlines continue to offer a wide variety of bundled and unbundled products where elements like seat selection and bags might not be included in the cheapest ticket options travellers are taking control of their airfares by selecting the fares that give them the most value and flexibility,based on their individual needs and budget.In 2022,Skyscanner found that travellers were spending significantly more on extras than before the pandemic,with fare upselling up by 725%.Extra checked baggage was a popular add-on,with 30%of customers saying they would pay for a higher allowance,resulting in double the number of purchases compared to 2019.Insurance was another popular add-on,with 31%of travellers saying they would add coverage to their flight booking25.-40-200204060How far I travelMore willing to make spending compromisesLower incomeHigher incomeLess willing to make spending compromisesWHEN&WHERE I TRAVELLODGINGAIRLINESIN-DESTINATIONBest time of yearTrip durationLocationClassFull-service carrierItinerary convenienceSeat upgradesExperiencesRestaurant spending(Deloittes Global State of the Consumer Tracker,autumn 2022)A World In Motion:Shifting consumer travel trends in 2022 and beyond13Back to topLUXURY TRAVEL REMAINS BUOYANT5At the start of the start of the recovery from pandemic restrictions in 2021,the luxury travel segment was set to be one of the first to return to previous levels of success as many consumers finally had the chance to use their savings and indulge and celebrate after life in lockdown.However,with each shift in our economy,demand for luxury travel can shift too.With todays financial pressures,will the sector continue to thrive?In previous years,the luxury travel segment has benefitted from the spending power of its customer base.Though a broad category,luxury travel generally includes components such as private jets,yachts,premium flights,and five-star hotels.Recently,hyper-personalisation has become important to luxury travellers too.Despite the current global financial challenges,the luxury travel market has proven resilient.On T,the number of bookings for five-star hotels grew by 19%in the first three quarters of 2022 compared to the same period in 2021,taking it just 7low pre-pandemic volumes.Euromonitor estimates that global sales of luxury hotels expanded by an average rate of 39%in 2022,with stronger growth rates in the Middle East and Africa(53%)and Western Europe(45%).It also forecasts that luxury hotel sales should reach around US$92 billion by 2025 compared to US$76 billion in 2019(in current prices).In comparison,budget hotel sales globally grew by 23&.The demand for luxury hotels has been accompanied by a strong demand for premium flights.According to ForwardKeys data,passengers in premium flight cabins were around 60low 2019 levels in the first quarter of 2022.By the end of the year,premium bookings for the first three months of 2023 had soared and so were only 16low volumes for the same period pre-pandemic27.A Skyscanner survey also reported a strong demand for premium cabins,particularly in markets with higher GDP per capita.For instance,around one in three travellers in the US,Saudi Arabia,and the UAE said they were likely to fly in first or business class,compared to the global average of just one in five28.International travel is the more popular choice for luxury travellers who book premium flight cabins,as nearly 82%of business and first-class flight bookings on T in 2022 were for international routes.This share increased from 68%in 2021 and is even higher than the 79%share in 201929.Just as the broader Travel&Tourism sector is placing greater emphasis on sustainability,many luxury travellers are also determined to reduce their environmental footprint.In a Virtuoso survey,around three-quarters of high-end travellers said they were willing to pay extra to make their trips more sustainable.Crucially,luxury travellers also have the purchasing power to afford to make their sustainable travel intentions a reality30. 19%1 in 5Bookings for 5-star hotels:Likely to fly in first or business class:(Q1-3 2022 vs 2021,T)(Global average Skyscanner Horizons,December 2022)A World In Motion:Shifting consumer travel trends in 2022 and beyond14Back to topBUSINESS AND LEISURE:A POPULAR BLEND6Travelling for work can be a great way to discover new places.Whether its a quick meeting,a conference in a nearby city,or an extended international trip,business travel can be an opportunity to encounter people and destinations we might not otherwise think of.Crucially,business travel has the potential to bring large quantities of high spending visitors to a destination throughout the year,and so extending the tourism season in many cases.And increasingly,more of us are combining work and play taking time out of a business trip to explore locally or adding a holiday onto the end of a conference.But did our corporate travel habits change in 2022?And what are the emerging opportunities for governments and tourism providers?Business travel was disproportionately affected by COVID-19,with global corporate travel spending declining by 56%in 2020.Despite the challenges of the past two years,the sector is now adapting and recovering.Indeed,the value of face-to-face meetings cannot be overstated,and they are unlikely to be completely replaced by online meetings.2021 saw the start of the recovery for the business segment,which grew by 31%compared with 2020 levels31.This rebound in business travel has sparked another trend too:the recovery of so-called blended travel.One in six respondents are likely to take blended trips in 2023,according to Skyscanner32.Flexible working,which has been accelerated by the pandemic for many,is one of the contributors to the growth of blended trips.The MICE(Meetings,incentives,conferences,and exhibitions)industry is also highlighting opportunities for potential attendees to extend their stay.Euromonitor forecasts that global spending by travellers combining business with leisure should more than double between 2021 and 2027 from US$150 billion to about US$360 billion33.The popularity of blended travel can also be seen in payment data.On Trip.Biz,travellers are increasingly selecting both Personal Travel(for personal spending)and Mixed Payments(to supplement corporate budgets with personal funds).In 2022,bookings for personal flights increased by 22%in comparison to 2021 and by 33%compared to pre-pandemic,with a similar trend in accommodation bookings.The number of Mixed Payment bookings has increased by a staggering 954%since 201934.A World In Motion:Shifting consumer travel trends in 2022 and beyond15Back to topFor employees,combining work and leisure can make trips more affordable,as components of the journey are covered by an employer.They can use those savings to spend in the destination,thereby bringing in more revenue to the local economy.For the employer,allowing staff to combine leisure and business trips can result in higher employee satisfaction and greater workforce retention.A Trip.Biz survey reported that nearly 70%of travel managers are supportive of the idea of mixing leisure with business trips.Since the pandemic,the rise in blended travel may have contributed to the increase in the overall average length of stay for travellers.In 2019,the average duration for a round-trip booked on T was nine days.In 2022,it increased to around 14 days.Data from ForwardKeys shows a similar trend,with the average length of stay up from 11 days in 2019 to 14 days in 2022(based on arrivals from January to December 2022).The share of long stays(a fortnight or more)jumped from 20%of all bookings in 2019 to 26%in 2022,although this trend varied across different world regions,with considerably larger increases in Asia-Pacific and North America compared to regions like the Caribbean and the Middle East35.To take advantage of this growing trend towards blended trips,several governments across the world are introducing specialist visas.Known as digital nomad visas,these allow overseas visitors to work remotely in a country for an extended period,usually tax-free.Barbados,for example,rolled out the Barbados Welcome Stamp,allowing people to live and work remotely there for 12 months without being subject to local income tax regulations36.In Europe,the Spanish government is introducing its own Digital Nomad visa in 202337.1 in 6Likely to take a blended trip in 2023:(Skyscanner Travel Trends 2023)The average duration for a round-trip booked on T$150BN9 days$360BN14 days2021201920272022(Euromonitor forecast,US$)Global spending by travellers combining business with leisure Average length of stayA World In Motion:Shifting consumer travel trends in 2022 and beyond16Back to topTHE SUSTAINABLE TRAVELLER7According to WTTCs Environmental and Social Research(ESR),in 2019,Travel&Tourism accounted for 8.1%of greenhouse gas emissions worldwide,and the sector is ramping up efforts to reduce its footprint38.In October 2022,members of ICAO(the International Civil Aviation Organisation)agreed to pursue a net-zero aviation sector by 205039;a testament to the growing resolve to make travel greener.The pandemic has played a big role in accelerating the shift as consumers enjoyed an improvement in air quality following a pause in economic activities and developed intentions to reconnect with the natural environment.However,the absence of travel has also emphasised its importance,and the desire to travel remains very strong.Hence,sustainable travel,which combines both of these crucial elements,has gained momentum.For travel providers,this represents an opportunity to decouple their growth from emissions and further reduce their emission intensity which is already on a downward trajectory falling by an average rate of 2.3%annually since 201040.Its perhaps unsurprising,therefore,that 67%of the respondents in the T Group Sustainable Travel Consumer Report cited the pandemic as one of the reasons they felt compelled to explore sustainable travel41.The T survey also reported a strong commitment among travellers to reduce their carbon footprint.More than half(59%)had opted for some form of sustainable travel in recent years,69%of travellers are actively(always or occasionally)seeking sustainable travel options,and three quarters(75%)stated a desire to choose sustainable travel options in future.More than half(59%)were either already paying to offset their carbon emissions or willing to consider such products if the price was right.The trend appears to be growing among corporate travellers too.American Express Global Business Travel a major player in the business travel segment has used carbon credits to help offset the flights taken by its employees since 201942.Others are increasingly following suit.In a Trip.Biz survey,53%of business travellers said they had made a conscious effort to adopt more sustainable practices during their trips.Their efforts ranged from reducing water use at hotels to bringing their own reusable items such as toothbrushes43.A World In Motion:Shifting consumer travel trends in 2022 and beyond17Back to topSince June 2022,T in collaboration with CHOOOSE,a global climate technology company has offered consumers the option to purchase carbon offsets when booking a flight.Since the option was added,its uptake has grown at an average of 33ch month,and most(85%)of the purchases were made by consumers booking international flights.This typically adds 4.7%to the cost of their airfare.The trend is evidence that some consumers are now actively taking steps to help reduce their carbon footprint,even when it costs extra.More than half(51%)of those opting to help offset their emissions were based in the UK,Germany and the US44.Sustainability is not just about the climate.Travel has an impact on communities too.Today,more people are choosing to purchase locally sourced products when they travel,and actively plan their travel itineraries to include activities that support local economies.There is also a growing interest in the Circular Economy as travellers attempt to reduce,reuse,and recycle their travel items.In a recent YouGov survey,almost half(48%)of global respondents said that it is important for them to choose travel companies that have a strong sustainability policy that supports local communities as well as protecting the planet45.As the barriers to sustainable travel diminish,this trend should continue,and the sector has already begun responding.Travalyst is one example.This not-for-profit sustainable travel alliance between the biggest industry players,including T,B,Skyscanner,Tripadvisor and Visa,has a goal of bringing credible and consistent sustainability information to both travellers and travel companies so they can make better decisions46.Desire to choose sustainable travel in the futureActively seeking sustainable travel optionsChosen some form of sustainable travel in recent yearsAlready paying to offset their carbon emissions or willing to consider such products if the price was right75YYi%(T Group Sustainable Travel Consumer Report,2022)A World In Motion:Shifting consumer travel trends in 2022 and beyond18Back to topWILL OUR PANDEMIC BOOKING HABITS LAST?8Travellers may remember 2020 and 2021 for the uncertainties that dogged their travel plans.The lack of a coordinated response to COVID-19 and a patchwork of travel restrictions likely contributed to a general sense of confusion.Travellers had to understand the status of border closures,and requirements on quarantines and vaccinations,while pre-departure tests became an additional hassle for many.Staff shortages in the summer of 2022 across many countries also prompted airlines to cancel flights,and airports to restrict capacity,which is likely to have further weakened peoples confidence.Flexible booking and payment optionsWith this much uncertainty,the demand for flexible bookings boomed.Many travellers wanted the task of amending flight and hotel dates to be less costly and cancelling bookings to be effortless.They were also more willing to spend on travel insurance that covered flight cancellations.In the US,for instance,according to Phocuswright,13%of survey respondents selected a simple policy for making cancellations or changes as a reason for their choice of flight booking method in 2021.This proportion increased to 20%in 2022.For accommodation bookings,16%of respondents in 2021 selected it as one of the reasons for their choice of booking method.In 2022,this rose to 22G.Cost and convenience remained the chief drivers of booking method choice,but demand for flexible booking grew,too.Additionally,in China,evidence for the increased popularity of flexible booking is to be found in the purchasing of hotel booking vouchers on Ctrip.Normally redeemable up to six months after their purchase and refundable if unused,they provide flexibility in a market still reeling from the pandemic.In 2022,uptake of vouchers increased by 34%compared to 2021,and by 71%when compared to 2019.Travellers between the ages of 22 and 42 were the main buyers of these flexible vouchers,accounting for three-quarters of sales48.Furthermore,the insurance provider,Allianz Partners,reported a significant increase in consumers intention to purchase travel insurance for upcoming trips from 21%in 2019 to 55%in 202249.This data complements the findings of a Tripadvisor survey which stated that 78%of travellers believed flexible cancellation was essential for future trips50.A World In Motion:Shifting consumer travel trends in 2022 and beyond19Back to topFlexible payments mattered to travellers too.Innovations in the payments sector have created an array of payment methods,such as Apple Pay51,the mobile payments solution,and buy now,pay later(BNPL)options.Some offer faster payment,while others allow customers to spread travel costs.A wider array of payment choices means travellers can pick the most convenient option.An Amadeus survey,for example,found that 75%of travellers were more likely to pick a BNPL option to fund their trips52.In the UK,94%of travel and aviation representatives in an ECOMMPAY survey reported a growth in the use of this method53.While the sector is returning to pre-COVID normality,demand for flexibility remains.Many travellers still place a high value on being able to amend and cancel their bookings.That said,this demand is likely to fall in due course.As memories of the pandemic fade and concerns about inflation grow,this may lead consumers to prioritise other factors such as cost over flexibility.It remains to be seen how travel providers strike a balance between demand and affordability,and the high operational costs associated with providing flexible bookings.Travel&Tourism providers should respond and remain agile as the world inevitably changes again.A return to longer booking windowsRestrictions and uncertainties also contributed to an increase in short booking windows,with travellers dissuaded from making long-term plans.However,a resurgence in traveller confidence in 2022 has ushered in the return of longer booking windows.A recent TripAdvisor survey,for instance,reported that nearly half of respondents were planning trips three to six months in advance of their departure date.Travellers in the US and the UK were more likely to be long-term planners than their Japanese counterparts,perhaps due to the delay in Japan reopening its borders54.On the T platform,meanwhile,the average consumer booked their flight 32 days in advance of their take-off date before the pandemic.In 2021,this fell to just 16 days.However,in 2022,the booking window for flights on the platform recovered to 27 days in advance55.ForwardKeys has also witnessed a strong shift away from short lead times.In Europe,short flight booking windows(within two weeks of travel)in 2022 accounted for 23%of all arrivals,down from 30%in 2021 and even lower than the 27%share in 201956.According to a Phocuswright survey,in the US,28%of air bookings were made less than two weeks prior to departure in 2019.That share increased to 40%in 2020 but had already fallen back to 32%by 202157.Accommodation bookings also show a similar trend of the return to longer average lead times 11 days in advance of arrival in 2022 as opposed to eight days in advance in 202158.In comparison,in China,which historically has shorter booking windows,longer lead times have struggled to gain traction.Ctrip reported that 71%of flight bookings and 91%of hotel bookings were made less than a week before the day of travel in 2022,a trend unchanged since the beginning of the pandemic59.The continued COVID-related uncertainties in the country were a leading factor behind this.212 days78U days27 days20192019Of travellers see flexible cancellation as essential for future trips202220212022(Allianz Partners,2022)(T,2022)(Tripadvisor,2022)Intention to purchase travel insuranceFlight booking windowsA World In Motion:Shifting consumer travel trends in 2022 and beyondTOP DESTINATIONS A World In Motion:Shifting consumer travel trends in 2022 and beyond21Back to top2022 saw both the emergence of new destinations and the return of old favourites.Whether it was the World Cup in Qatar or the Eurovision Song Contest in Italy,many of us flocked to see culture,sport,beaches,cities and wildlife.But which were the most-visited destinations?Data from global travel providers gives us a glimpse into peoples holiday bookings in 2022.Due to remaining fears around COVID-19 and travel restrictions,2021 was a year of domestic re-discovery,as identified in a previous report jointly published by WTTC and T Group in 202160.And while domestic trips have continued to increase,2022 marked the return of international travel.The removal of COVID-era restrictions in many countries around the world allowed people to travel to much-anticipated foreign destinations.As a result,overnight international arrivals across the globe are expected to have more than doubled(109%annual growth)in 2022 compared to 2021,reaching 62%of pre-pandemic levels61.Some parts of the world bounced back faster than others.Although the Asia-Pacific region experienced a return of international visitors,with estimated annual growth of 280%in 2022,the picture was mixed at a local level.Southeast Asia witnessed the strongest annual growth of overnight international arrivals with an almost 13-fold estimated increase.In Northeast Asia,international arrivals are only expected to have increased by 28%,as many of these countries retained pandemic restrictions for longer than others(notably China)62.Booking data from T also shows the strong performance of international travel in 2022.International flight bookings on the platform increased more than sevenfold in 2022 compared to 2021 a recovery to 75%of 2019 levels.In the same period,international accommodation bookings increased by 233%,reaching 73%of 2019 volumes63.Transatlantic travel between Europe and the US has also bounced back strongly.Bookings on T for US hotels by British travellers increased by 382%in 2022,while bookings for European hotels by American travellers increased by 111%.In general,travellers flocked to familiar international favourites,indicating a return to pre-pandemic itineraries.Flights and accommodation bookings on T reveal the Top 20 global destinations in 2022,as seen in the Bookings map on the following page.A city of note is Doha,Qatars capital.It became one of the most popular destinations,particularly at the end of 2022 as it welcomed football fans for the World Cup.In the weeks leading up to the event,flight bookings to Doha rose consistently at an average rate of around 20%on T,which represents an increase of 570%over the same period in 2021 and an increase of 420%over pre-pandemic volumes in 2019.64 On Skyscanner,the city emerged as the top destination worldwide in 202265.According to WTTCs latest cities economic impact research,10 out of 82 global cities(included in the analysis)are expected to surpass 2019 levels in 2022 in terms of direct Travel&Tourism GDP.In addition to Doha,these are-in order of growth-Warsaw,Sanya,Orlando,Rio De Janeiro,Las Vegas,Miami,Johannesburg,Lisbon and Antalya66.What were the most booked travel hotspots in 2022?HalifaxBostonJacksonvilleAmmanDohaManilaChengduSingaporeHyderabadNewcastleYogyakartaIzmirBariZagrebGothenburgHelsinkiGlasgowManaguaMexico CityCuritibaMonterreyCharlotteMinneapolisSt LouisThe AmericasEMEAAsia-PacificA World In Motion:Shifting consumer travel trends in 2022 and beyond22Back to topLONDONBANGKOKHO CHI MINH CITY HONG KONGTOKYOMILANISTANBULDUBAIAMSTERDAMPARISBARCELONAMADRIDNEW YORKSEOULSINGAPOREBALISYDNEYMACAUMANILAKUALA LUMPURTop destinations:2022 bookingsAccording to flight and accommodation bookings on TFastest growing destinationsThe cities that saw the largest increase in Skyscanner searches in 2022 vs 2019 by regionA World In Motion:Shifting consumer travel trends in 2022 and beyond23Back to topWith international tourism back on track,many travellers around the world are eagerly planning their trips for 2023.By the end of December,for instance,forward flight bookings for the three months to March 2023 were just 5low 2019 levels in the Middle East,just 8low the same period in 2019 in Africa,13low in the Americas,and just 17low in Europe67.Search data for hotels(via T)and flights(via Skyscanner)in December gives us a glimpse into where people plan to travel in 2023,as seen in the map below.In the Americas,hotel searches suggest that travellers have their sights set on the US,Canada,Brazil,New Zealand,China,Japan,Thailand,Malaysia,Qatar and the UK.In Europe,the Middle East and Africa,the most-searched destinations for hotel stays include the UK,France,Spain,Portugal,Turkey,Saudi Arabia,the UAE,Thailand,and the US.In the Asia Pacific region,travellers searched for hotels in Japan,China,South Korea,Thailand,Malaysia,Singapore,Indonesia,Australia,Fiji and the US68.According to Skyscanner,the top searches for flights in the Americas were to Canada,the US,Mexico,Brazil and India.In Europe,the Middle East and Africa,travellers looked for flights to the UK,France,Spain,Italy and the US.In Asia and the Pacific,popular flight destinations included Japan,South Korea,Thailand,Vietnam and Australia69.As much of the world returned to travelling abroad,one market remained largely closed:China.Before the pandemic,China was the largest source of outbound spending,accounting for 15%of the global total.In 2022,however,outbound travel from the country remained dormant due to the remaining COVID-19 restrictions.This is likely to change in 2023.On 26th December 2022,Chinas government announced the reopening of its borders and the removal of quarantine requirements for travellers.According to data from Ctrip,searches for outbound travel from mainland China surged tenfold within just half an hour of the announcement marking a three-year peak.Some of the most popular destinations for the Chinese New Year holiday period,based on searches thoughout December,were:Australia,Hong Kong,Japan,Macau,Malaysia,Singapore,South Korea,Thailand,the UK,and the US70.For 2023 in general,the most popular dream destinations among Ctrip users are:Australia,Austria,Canada,France,Fiji,Germany,Iceland,Indonesia,Italy,Japan,Malaysia,the Maldives,Qatar,Singapore,South Korea,Spain,Thailand,the UK,and the US.The AmericasEMEAAsia-PacificUKCANADAUSAMEXICOBRAZILFLIGHTSHOTELSFRANCESPAINITALYTURKEYINDIASOUTH KOREAJAPANVIETNAMMALAYSIAQATAR SAUDI ARABIAUAESINGAPORETHAILANDINDONESIAAUSTRALIAFIJINEW ZEALANDCHINAPORTUGALWhat are the most searched dream destinations for 2023?Top destinations:2023 searches by regionAccording to hotel searches on T and flight searches on SkyscannerA World In Motion:Shifting consumer travel trends in 2022 and beyond24Back to top2022 was a positive year for the Travel&Tourism sector,and for international travel in particular,as COVID-19 restrictions continued to ease around the world.Several challenges lay ahead through 2023,but despite current inflation-driven economic woes and geo-political risks,together with the ongoing issues of staff shortages and capacity constraints within the sector,consumers desire to travel remains unabated.In fact,most of us are still putting holidays near the top of our discretionary spending priorities,preferring to economise in other areas.Last year saw a return to some traditional pre-pandemic trends among consumers,such as a renewed interest in visiting cities and booking their trips further in advance.However,the pandemic has also resulted in the emergence of new trends and accelerated older ones.These include the growing influence of social media on decision-making,the desire for flexible booking policies and payment options when booking a trip,and an increased tendency towards trips that blend work and leisure.Interest in sustainable travel remains strong,while the luxury segment has maintained its resilience.Understanding and embracing these latest trends in an ever-changing world should enable businesses,governments and communities to adapt and deliver authentic and memorable travel experiences whilst prioritising sustainable,inclusive and resilient growth that benefits people and planet.CONCLUSIONA World In Motion:Shifting consumer travel trends in 2022 and beyond25Back to topACKNOWLEDGEMENTSAUTHORS AND EDITORSNejc JusHead of ResearchWorld Travel&Tourism CouncilJonathan MitchamSenior Research AnalystWorld Travel&Tourism CouncilChok TseringJunior Research AnalystWorld Travel&Tourism CouncilCONTRIBUTORSBo Sun Chief Marketing Officer,T GroupPluto Peng Head of Global PR,T GroupDanna Yili Director of Global PR,T GroupVerra Wang Senior PR Manager,T GroupMatt Bradford Industry Communications&Strategic Insights Lead,SkyscannerMujahidul Hossain Senior Business Analyst,T GroupColin Xue Data Analyst,T GroupCallum Smith Chief Editor,T GroupScott Rosenberger Global Transportation,Hospitality&Services Sector leader,Deloitte GlobalAdele Labine-Romain Travel,Hospitality&Leisure Sector leader,Deloitte AustraliaTeresa Solis Tourism and Regional Development director,Deloitte S-LATAMMaggie Rauch Transportation,Hospitality&Services Research,lead,Deloitte GlobalUpasana Niranjan Naik Transportation,Hospitality&Services Research,senior analyst,Deloitte GlobalMeghan Gragtmans Global Consumer Industry Marketing leader,Deloitte GlobalMolly Campbell Global Transportation,Hospitality&Services Sector,specialist,Deloitte GlobalDESIGNAndrew CurrieDesigner,World Travel&Tourism CouncilT Group is a leading global travel service provider comprising of T,Ctrip,Skyscanner,and Qunar.Across its platforms,T Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources,and an advanced transaction platform consisting of apps,websites and 24/7 customer service centres.Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021,T Group has become one of the best-known travel groups in the world,with the mission“to pursue the perfect trip for a better world”.Find out more about T Group here:Group.TAbout DeloitteDeloitte refers to one or more of Deloitte Touche Tohmatsu Limited,a UK private company limited by guarantee(“DTTL”),its network of member firms,and their related entities.DTTL and each of its member firms are legally separate and independent entities.DTTL(also referred to as“Deloitte Global”)does not provide services to clients.In the United States,Deloitte refers to one or more of the US member firms of DTTL,their related entities that operate using the“Deloitte”name in the United States and their respective affiliates.Certain services may not be available to attest clients under the rules and regulations of public accounting.Please see to learn more about our global network of member firms.Copyright 2023 Deloitte Development LLC.All rights reserved.The Voice of Travel&Tourism.WTTC promotes sustainable growth for the Travel&Tourism sector,working with governments and international institutions to create jobs,to drive exports and to generate prosperity.Council Members are the Chairs,Presidents and Chief Executives of the worlds leading private sector Travel&Tourism businesses.For further information,please visit:WTTC.orgA World In Motion:Shifting consumer travel trends in 2022 and beyond26Back to topEndnotes1 WTTC 2022 Economic Impact Research.https:/wttc.org/research/economic-impact2 Deloitte,2022,Global State of the Global Consumer Tracker.https:/ Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value https:/ T Group,2022,Sustainable Travel Consumer Report 2022.Available at:https:/ Meta Inc,2022,Quarterly earnings.https:/ 6 Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value.https:/ T data8 Ctrip data9 YouGov,June 2022,Youth of today,travel of tomorrow.https:/ Euromonitor International,Travel 2023 edition11 ForwardKeys,2022,The 2022 Most Visited Destinations Report.https:/ WTTC,2022,Cities Economic Impact Report 2022:City Travel is Back.https:/research.wttc.org/cities-economic-impact13 Deloitte,2022,Global State of the Global Consumer Tracker.https:/ T data15 Skyscanner,May 2022,Skyscanner Horizons:Travels resilience and trends shaping recovery.https:/ Tripadvisor,August 2022,Travel Beats Survey Results17 Skyscanner,May 2022,Skyscanner Horizons:Travels resilience and trends shaping recovery.https:/ Deloitte,2022,Getting Back to Getaways:2022 Deloitte summer travel survey.https:/ 19 STR data20 IATA,December 2022,Global Outlook for Air Travel:Sustained Recovery Amidst Strong Headwinds.https:/www.iata.org/en/iata-repos-itory/publications/economic-reports/global-outlook-for-air-transport-december-2022/21 T data22 Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value.https:/ Tripadvisor,August 2022,Travel Beats Survey Results24 Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value.https:/ Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value.https:/ Euromonitor International,Travel 2023 edition 27 ForwardKeys,2022,The 2022 Most Visited Destinations Report.https:/ Skyscanner,December 2022,Skyscanner Horizons:The outlook in 2023 as travellers redefine value.https:/ T data30 Virtuoso,2022,Overheard at Virtuoso Travel Week:Our Trend Report.https:/ 31 WTTC 2022 Economic Impact Research.https:/wttc.org/research/economic-impact32 Skyscanner,November 2022,Travel Trends 2023:The year of price-driven decisions.https:/ Euromonitor International,Travel 2023 edition34 Trip.Biz,2021-2022,Corporate Travel Management White Paper.https:/ ForwardKeys data,2023 36 Visit Barbados:https:/www.visitbarbados.org/barbados-welcome-stamp37 Forbes,2022,Digital Nomads Alert:Spain Set to Launch New Visa in 2023.https:/ WTTC Environmental&Social Research data.https:/wttc.org/Portals/0/Documents/Infographics/WTTC-Environmental-and-Social-Re-search-NovemberReveal-271122.pdf39 ICAO,2022,ICAO welcomes new net-zero 2050 air industry commitment.Available at:https:/www.icao.int/Newsroom/Pages/ICAO-welcomes-new-netzero-2050-air-industry-commitment.aspx(Accessed:October 7,2022)40 WTTC Environmental&Social Research data.https:/wttc.org/Portals/0/Documents/Infographics/WTTC-Environmental-and-Social-Re-search-NovemberReveal-271122.pdf41 T Group,2022,Sustainable Travel Consumer Report 2022.Available at:https:/ AMEX Global Business Travel,2022,Business travel in 2022 and beyond:Key trends for corporate travel and meetings managers.https:/ World In Motion:Shifting consumer travel trends in 2022 and beyond27Back to top43 Trip.Biz,2021-2022,Corporate Travel Management White Paper.https:/ T data45 YouGov survey,November 202246 Travalyst:https:/travalyst.org/about/47 Phocuswright,October 2022,U.S.Consumer Travel 2022:Shopping and Booking.https:/ 48 Ctrip data49 Allianz Partners,2022,States of Mind.https:/www.allianz- 50 Tripadvisor,2022,Travel Beats Survey Results51 Apple Pay is a trademark of Apple Inc.,registered in the U.S.and other countries.52 Amadeus,2022,Consumer travel spend priorities 2022:How fintech is supporting industry renewal.https:/ ABTA,2022,The pros and cons of BNPL in the travel industry.https:/ Tripadvisor,2022,Travel Beats Survey Results55 T data56 ForwardKeys data 57 Phocuswright,October 2022,U.S.Consumer Travel 2022:Shopping and Booking.https:/ 58 T data59 Ctrip data60 WTTC&T,2021,Trending in Travel:Emerging consumer trends in Travel&Tourism in 2021 and beyond.https:/ Oxford Economics,2022,Global Travel Service:International Arrivals.https:/ Oxford Economics,2022,Global Travel Service:International Arrivals.https:/ T data64 T data 65 Skyscanner data 66 WTTC 2022 Cities Economic Impact Research.https:/research.wttc.org/cities-economic-impact 67 ForwardKeys data68 T data69 Skyscanner data70 Ctrip dataIMAGESCover Karl Magnuson,UnsplashP1 Karl Magnuson,UnsplashP2 Louis Hansel,UnsplashP3-4 Johan Mouchet,UnsplashP5 Austin Distel,UnsplashP7 Alex Bracken,UnsplashP9 Jakob Owens,UnsplashP11 Allgo,UnsplashP13 Dmitrii D,ShutterstockP14 Airfocus,UnsplashP16 Kimo,UnsplashP18 Anete Lusina,UnsplashP20 Christopher Czermak,UnsplashP24 Alessia Cocconi,UnsplashW T TC S T R AT EG I C PA RT N E R S World Travel&Tourism Council:A World in Motion January 2023.All rights reserved.The copyright laws of the United Kingdom allow certain uses of this content without our(i.e.the copyright owners)permission.You are permitted to use limited extracts of this content,provided such use is fair and when such use is for non-commercial research,private study,review or news reporting.The following acknowledgment must also be used,whenever our content is used relying on this“fair dealing”exception:“Source:World Travel and Tourism Council:A World in Motion January 2023.All rights reserved.”If your use of the content would not fall under the“fair dealing”exception described above,you are permitted to use this content in whole or in part for non-commercial or commercial use provided you comply with the Attribution,Non-Commercial 4.0 International Creative Commons Licence.In particular,the content is not amended and the following acknowledgment is used,whenever our content is used:“Source:World Travel and Tour-ism Council:A World in Motion January 2023.All rights reserved.Licensed under the Attribution,Non-Commercial 4.0 International Creative Commons Licence.”You may not apply legal terms or technological measures that legally restrict others from doing anything this license permits.In partnership with:
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Chairmans Message&EDs Statement4Chairmans MessageExecutive Directors Statement 4 6Board Members8Our Support To Economy10Our Initiatives14Holiday at HomeHong Kong Neighbourhood West KowloonMega EventsGlobal VisibilityTrade PartnershipSustainable Tourism Development 18 23 36 60 76 82About Us88Awards&AchievementsWorldwide Offi ces&RepresentativesCorporate InformationIndependent Auditors Report 90 94 96 102CONTENTSThe persistent COVID-19 pandemic has brought immense challenges to the tourism industry.Throughout these difficult times,the Hong Kong Tourism Board(HKTB),as a tourism promotion organisation,has adjusted its strategy and programme with flexibility and agility.Now,as global tourism gradually recovers,Hong Kong is preparing to reopen its doors to the world.The biggest challenge to the industry is to respond to a changed global tourism landscape,and the need to stand out from regional competitors.I strongly believe that Hong Kong will continue to compete favourably if we capitalise on our well-established strengths and seize the limitless opportunities presented to us by new national policies.Understanding our New Role and Seizing OpportunitiesFirst,we must fully understand Hong Kongs position in global tourism.The Central Governments National 14th Five-Year Plan and Development Plan for the Tourism Sector during the 14th Five-Year Plan Period categorically states its support for Hong Kong developing into an East-meets-West Centre for international cultural exchange and an international aviation hub.In addition,the Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area and the Culture and Tourism Development Plan for Guangdong-Hong Kong-Macao Greater Bay Area support Hong Kong in developing into an international tourism hub and becoming a core demonstration zone for multi-destination tourism,while setting a direction to enhance tourism experiences through arts and culture and promoting cultural development with tourism resources.These policies are enlightening and inspiring.Not only do they define Hong Kongs position and role in the National context,but they also lay out a roadmap for the future of our citys tourism industry,driving the integration of culture,sports,and tourism.Hong Kong will draw on its rich experiences in culture and arts,as well as sports mega events to tell the Hong Kong good stories through tourism,and leverage Hong Kongs position as an international tourism hub and becoming a core demonstration zone for multi-destination tourism,to step up partnerships within the Greater Bay Area(GBA)and jointly build a powerful GBA tourism brand for promoting to international audiences.Integrating Culture,Sports,and Tourism East-meets-West arts and culture,and international mega events,are core strengths of the Hong Kong tourism industry,along with our diverse and exciting culinary and shopping experiences.With newly-commissioned world-class arts and cultural venues such as Xiqu Centre,M and Hong Kong Palace Museum in the West Kowloon Cultural District,and the soon to open East Kowloon Cultural Centre,along with internationally-acclaimed art events such as Art Basel and Art Central,Hong Kong has both the infrastructure and the intangible assets to become a global hub for arts and culture.The integration of culture,sports,and tourism is set to become a major trend in worldwide tourism,in response to the growing demand for cultural tourism and immersive experiences.The HKTB has been a pioneer in presenting Hong Kongs world-class events,facilities,and authentic local culture to a worldwide audience through our continuous promotion of arts celebrations,the launch of the Hong Kong Neighbourhoods campaign,and the promotion of large-scale sports events in town.Leveraging this momentum,The HKTB will continue to enrich Hong Kongs tourism assets and experiences,and enhance the citys soft power in arts and culture.At the same time,the HKTB will tell the Hong Kong good stories to travellers from around the world and positively promote understanding and the appeal of Hong Kong through tourism.Chairmans MessageEstablishing a GBA Tourism Brand TogetherAlthough the pandemic held back tourism,Hong Kong has continued with the development of new and revamped tourism products and experiences including the brand new Water World Ocean Park Hong Kong,the Castle of Magical Dreams at Hong Kong Disneyland,and a sixth-generation Peak Tram.These attractions,in addition to the commencement of operation of the third runway and construction of SKYCITY at Hong Kong International Airport,will not only enrich Hong Kongs tourism offerings,but also enhance the overall tourism competitiveness of the GBA.Hong Kong has the unique advantage of“leveraging the support from the motherland while connecting with the world”,and is ideally positioned to act as a gateway between the Mainland and cities worldwide.The HKTB will make use of our privileged position,in combination with our expertise and products,to partner with GBA cities and establish a GBA tourism brand for regional and international markets,promoting multi-destination tourism and creating new itineraries and tourism products.I am confident that the tourism industry of Hong Kong can play a role in raising the overall competitiveness of tourism in the GBA.Navigating a Path to Recovery TogetherAs I am writing this message,Hong Kong is setting out on the journey to fully resume international travel.The HKTB will continue to work closely with all stakeholders,including the Government,the travel industry and related trades,and draw on its solid tourism foundation and the combined benefits of our hardware,intangible assets and policies,to positively tell the Hong Kong good stories to the world,and cement our status as one of the worlds leading tourism destinations.Dr Pang Yiu-kai,GBS,JP Chairman,Hong Kong Tourism BoardCHAIRMANS MESSAGE&EDS STATEMENTTosca di Angelo,The Ritz-Carlton,Hong Kong Chairmans Message&EDs StatementHong Kong Tourism Board Annual Report 2021/224The theme of this years annual report is Navigating the Future Together.The title reflects how,despite the continued impact of COVID-19 on the global tourism industry,the Hong Kong Tourism Board(HTKB)rose to the challenges in 2021/22,launching a raft of innovative initiatives together with the travel trade to generate a positive ambience while creating new business opportunities for tourism and related sectors.The HKTB has also successfully revived some of its iconic mega events in imaginative ways to showcase Hong Kongs vibrancy and dynamics to the world.With travel still restricted by the pandemic,the HKTB adjusted its focus to first generate a positive ambience and encourage residents to be tourists in our own city,discovering unexpected delights and gaining a richer understanding of Hong Kong.The HKTB extended the popular Holiday at Home promotions and launched Spend-to-Redeem“Free Tours”and“Staycation Delights”promotions with increased quotas,together with a“Free Tours Lucky Draw”,which encouraged and rewarded citizens for getting vaccinated.These promotions proved popular with members of the public and the travel trade alike and quotas were filled within days or even hours of the tours/events being launched.In light of the promotions,the travel trade also created new routes and experiences as they warm up to the return of Mainland and overseas visitors.Meanwhile,capitalising on the development of a cluster of new world-class arts venues in the West Kowloon Cultural District,the HKTB launched a“Hong Kong Neighbourhood West Kowloon”promotion,inviting the public to explore the areas cultural highlights.The promotion also guided the public through unexplored streets and lanes to discover fascinating attractions and authentic local experiences,encouraging local to share by word of mouth to their friends and friends outside Hong Kong.Executive Directors StatementThe HKTB also gradually resumed a number of signature events in physical format,premising on safeguarding public health and safety,including the“Hong Kong Wine&Dine Festival”,“Hong Kong WinterFest”,and the“New Year Countdown Celebrations”.The revived events adopted novel approaches and elements to capture the worlds attention and maintain Hong Kongs exposure in visitor source markets.The New Year Countdown Celebrations,for Instance,were held for the first time with an outdoor countdown concert at the Arts Park in the West Kowloon Cultural District,along with an enhanced version of A Symphony of Lights and a countdown clock on the giant M faade next to Victoria Harbour.The event attracted more than 100 media outlets from Hong Kong,the Mainland,and overseas,including CCTV,CNN,and BBC,reaching a worldwide audience of 2.4 billion people.The series of mega events and promotions not only attracted the attention of the worldwide audiences but also won the HKTB recognition from global and local markets.For instance,Holiday at Home won four major awards,including a Bronze Award in the HKMA/Viu TV Awards for Marketing Excellence and Excellence in Agility and Crisis Management.Similarly,“Hong Kong Neighbourhood West Kowloon”also won 14 awards,including the Grand Award in Marketing in the Pacific Asia Travel Association(PATA)Gold Awards 2022.Mega events aside,the HKTB made use of diverse promotional channels to keep Hong Kong on the minds of international travellers.It signed a three-year Memorandum of Understanding with Asias leading entertainment company CJ ENM to arrange for Korean dramas and variety shows to be filmed in Hong Kong when travel resumes,attracting Korean showbiz fans to the city.The HKTB also extended the“360 Hong Kong Moments”promotional series and developed a series of 360-degree and ASMR(autonomous sensory meridian response)videos featuring Hong Kongs great outdoors to immerse viewers in the territorys stunning scenery.In addition,the HKTB partnered with a selection of internationally-renowned media organisations to produce and broadcast travel documentaries and reality shows about Hong Kong.These initiatives shared one goal to maintain Hong Kongs profile with global visitors as a vibrant and action-packed destination.Meanwhile,the HKTB maintained close ties with the global travel trade,organising and participating in online and offline trade shows and conferences in Hong Kong,the Mainland and overseas to provide support and partnership opportunities to the trade.The HKTB continued its work in the fight against the pandemic.In 2021/22,the HKTB extended the fee waivers to eligible trade partners to participate in the“Anti-Epidemic Hygiene Measures Certification Scheme”.Around 3,000 outlets and venues have been certified so far.For the cruise sector,we also stepped up publicity on cruise safety and hygiene standards to rebuild the confidence of visitors and members of the public.Looking ahead,as the pandemic brought along a new normal,the HKTB is constantly reviewing the latest market updates and Hong Kongs tourism brand and positioning,with a series of research conducted.We will timely launch the new tourism brand to tell the Hong Kong good stories and drive the full revival of the tourism industry according to the actual pace of cross-boundary/border travel.As we prepare for the new global tourism landscape,the HKTB will uphold Hong Kongs international profile through a broad array of promotional programmes.I would like to thank the Government,the tourism and related sectors,our trade partners,sponsors,and members of the public for their trust and support in our work,as well as our board members for their guidance and advice.I would also like to thank my colleagues in the Hong Kong Head Office and our elite teams at the 22 worldwide and representative offices for their hard work and dedication in achieving success for our events and promotions despite the challenges under the epidemic.The door to Hong Kongs international connectivity is gradually opening up.The HKTBs work plan to revive the tourism industry is ready to launch,and we will continue to closely monitor the response of source markets to inbound control measures and the pace of flight resumption in order to roll out our initiatives for reviving the industry in a timely manner.I am convinced that Hong Kong tourism is rich in opportunity,and we have every reason to be optimistic and full of expectation as we move forward together into a bright new future for our tourism industry.Dane Cheng Executive Director,Hong Kong Tourism BoardWest Kowloon Cultural DistrictChairmans Message&EDs StatementHong Kong Tourism Board Annual Report 2021/227BOARD MEMBERSAs at October 2022Dr Pang Yiu-kai,GBS,JPChairman&Chairman ofQTS CommitteeDeputy Managing DirectorJardine Matheson LimitedVivian Sum,JP Deputy ChairmanCommissioner for Tourism Culture,Sports and Tourism BureauThe Government of the Hong Kong SAR Abraham Chan,SCBarrister Senior CounselTemple ChambersSonia ChengChief Executive Offi cerRosewood Hotel Group Vanessa CheungGroup Managing DirectorNan Fung Development LtdMargaret FongExecutive Director Hong Kong Trade Development CouncilFong Lik-sunDirectorHong Kong SwimmingAcademy Ltd.Dr Allen FungExecutive Director Sun Hung Kai Properties LimitedMary Huen,JPExecutive Director and Chief Executive Offi cer,Hong KongCluster CEO,Hong Kong,Taiwan&MacauStandard Chartered Bank(Hong Kong)Limited Rebecca KwanSenior Vice President of Sales HK&UKHead of Operations EuropeGeneral Manager Lan Kwai Fong Hotel Kau U Fong Dorsett Hospitality InternationalNotes:(i)Appointment eff ective from 1 August 2021.(ii)The following members also served the Board during the year ended 31 March 2022:Ms Carrie Yu retired on 31 July 2021;Mr Clarence Leung resigned on 25 July 2022.Alice KwokChairman of Staff andFinance CommitteeChief EditorHong Kong Economic Journal Co.Ltd.Lavinia LauDirector Customer TravelCathay Pacifi c Airways LimitedJason ShumChairman of AuditCommitteeExecutive DirectorNan Hwa(Express)Travel Service LimitedJoyce TamManaging DirectorGoldman Sachs(Asia)L.L.C.Ricky SzetoChief Executive Offi cer and Executive DirectorHung Fook Tong GroupHoldings LimitedJames WongChief Executive Offi cerKwoon Chung BusHoldings LimitedJason Wong,JPChairman of Marketing and Business Development CommitteeGeneral ManagerSin Ma Tours LimitedDennis ChowDeputy ChairmanDeloitte Global ChairmanDeloitte Asia Pacifi c(note i)Clarence Leung(note ii)Carrie Yu(note ii)Simon Wong,BBS,JPChairman and CEOLH GroupBoard MembersHong Kong Tourism Board Annual Report 2021/22Board MembersHong Kong Tourism Board Annual Report 2021/2289OUR SUPPORT TO ECONOMYTourism Performances of 2021HKTB InitiativesSpend-to-Redeem Programmes&Free Tours Lucky DrawOUR SUPPORT TO ECONOMYNotes:1.Projections made in January 20212.Because of the unusual circumstances in 2020 and 2021,Total Destination Consumption Expenditure and Tourism Expenditure Associated to Inbound Tourism(TEAIT)were estimated based on very limited data and information available.Readers are strongly advised to interpret the numbers with caution.The HKTB has communicated and agreed with the Tourism Commission and Census and Statistics Department on the assumptions for the estimates3.Based on the Departing Visitor LITE Survey(DVS-LITE)results and estimations agreed with Census and Statistics Department4.Based on Departing Visitor LITE survey from end-Sep to end-Dec 2021Direct SubsidiesHK$40mHOTELS40,000room nightsHK$47.6mhotel revenuesTOUR AGENTS40,000quota1,270local toursDININGCitywideRETAILCitywideAverage Spendingper redemption60%-80%morethan required$1,300-$1,440$Our Support To EconomyHong Kong Tourism Board Annual Report 2021/22Our Support To EconomyHong Kong Tourism Board Annual Report 2021/221213OUR INITIATIVESNAVIGATING THE FUTURE TOGETHEROUR INITIATIVESThe COVID-19 pandemic has brought unprecedented challenges to the tourism industry.In 2021/22,the Hong Kong Tourism Board(HKTB)remained agile,fl exible and continued to adjust its strategy and work directions to maintain Hong Kongs tourism competitiveness and exposure.While the HKTB continued its eff orts in cheerleading for a positive local ambience through“Holiday at Home”,a brand-new promotion on“West Kowloon”was launched in the year under HKTBs“Hong Kong Neighbourhoods”platform to further showcase Hong Kongs diverse travel experiences and connect the community with tourism.On the other hand,the HKTB brought back some of its signature mega events to continuously create a city-wide positive vibe while showcasing Hong Kongs diverse appeal and experiences to the world,which is strengthened by a series of market-targeting and consumer campaigns to sustain the citys exposure in the Mainland and overseas markets,so as to sustain visitors interest in visiting Hong Kong as soon as cross-boundary/border travel resumes.In addition,the HKTB worked closely together with the tourism industry to navigate the challenges with resilience,innovation and solidarity.Holiday at HomeHong Kong Neighbourhood West KowloonMega Events Global VisibilityTrade PartnershipSustainable Tourism DevelopmentOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/221617Extending the spirit of“Holiday at Home”fi rst rolled out in 2020,the HKTB continued to boost local ambience through a series of local tourism initiatives,with a view to unceasingly encouraging the local public to keep exploring the city and rediscovering the charm of Hong Kong from a new perspective,while sending out a positive message to global consumers that Hong Kong remains a vibrant and attractive international travel destination.Meanwhile,the active spirit of social and economic activities also served to support local businesses amidst the pandemic,especially with the multiplying eff ect of the Spend-to-Redeem promotions,while providing tourism-related sectors an opportunity to warm up to welcome back visitors when travel resumes.Holiday at HomeFROM“WHAT WE SEE”TO“HOW WESEE”To motivate the local public to explore Hong Kong and be its own tourist,especially the new attractions and hidden gems,the HKTB introduced six new themes to explore the city with new perspectives through social media activations,namely“urban garden”,“light&shadow”,“geometry”,“street exploration”,“colour mix&match”and“exotic holiday”.The HKTB mobilised a group of celebritiesand infl uencers to share their experiences in unexplored locations with a view to encouraging the public to appreciate the hidden gems around us.More than 200 infl uencers created social posts for the campaigns with over 2 million views and 500,000 engagements.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/221819EXPANDING THE SPEND-TO-REDEEM PROGRAMMEIn light of the excellent public reception of the fi rst round of Spend-to-Redeem“Free Tours”programme launched in 2020,the HKTB extended the Spend-to-Redeem programme with new rounds of the activity,with additional elements to enrich the Free Tours experiences.The programme was also expanded to the hotel sector with discounts on staycation off ers for the public to incentivise the local to enjoy the hospitality services and experiences in Hong Kong.In addition,the HKTB also launched a“Free Tours Lucky Draw”to encourage the public to get vaccinated against COVID-19 during the pandemic.FREE LOCAL TOURS WITH NEW ELEMENTSThe HKTB launched the second round of“Free Tours”in May 2021 to meet the popular demand from the public.The new round of“Free Tours”off ered a doubled quota of 20,000 and new tourism elements of novel themes,such as stargazing workshops,ethnic cultural dance class,recycled paper DIY and fi shing village excursions,to allow the public to explore and appreciate Hong Kong from new perspectives.The second round of Free Tours off ered around 190 itineraries,and each itinerary took participants to at least two points of interest,such as photo hotspots and attractions with unique Hong Kong characteristics.The second round of“Free Tours”was extremely well received,with the fi rst batch of itineraries full booked within four days of enrolment,while all quotas of the second batch were fi lled on the day of registration.OFFERING INCENTIVES TO VACCINATIONIn support of the Governments COVID-19 vaccination programme to create a safe environment,the HKTB also introduced a“Free Tours Lucky Draw”in August 2021 to reward the vaccinated with quota to join the tours.A total of 20,000 tour places were given out in the Lucky Draw.STAYCATION DELIGHTSSimilar to Free Tours,consumers could enjoy a discount of HK$500 for any accommodation staycation off ers available in participating non-quarantine hotels upon spending HK$800 at physical retail and dining outlets in town.Two rounds of“Staycation Delights”were launched in March to May 2021 and August to October 2021 respectively and contributed to a total of about 40,000 hotel room nights.The“Staycation Delights”programme was found to have eff ectively raised the publics awareness towards hotel off erings among the local public as hotel room occupancy gradually rose since the launch of the campaign.In addition,the two rounds of programme brought a direct subsidy of HK$20 million to about 150 participating hotels.It also contributed HK$54.5 million local consumptions and generated a total revenue of HK$48 million in participating hotels.Altogether,the HKTB provided the trade partners with direct subsidies of HK$40 million through the Spend-to-Redeem programmes and Free Tours Lucky Draw.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/222021SUPPORTING CRUISE-TO-NOWHERE ITINERARIESCruise tourism is one of the key sectors of our tourism industry.The resumption of cruise-to-nowhere itineraries in July 2021 allowed the public to enjoy cruise travel before the resumption of cross-boundary/border travel.The HKTB worked closely with cruise trade partners to promote among consumers the dedicated hygiene and safety protocols as well as anti-epidemic measures newly promulgated,and to disseminate relevant messages through various marketing channels,thereby restoring public confidence over cruise travel.A total of 88 sailing were completed within the year,serving over 130,000 passengers.Besides,the HKTB strengthened its promotion among the younger consumer segment,so as to stimulate demand on cruise tourism from the local market.The HKTB joined hands with Joyce Cheng,a local artist who is greatly popular among youngsters,to promote culinary offerings,outdoor experiences and wellness relaxations on board from a new and energetic perspective.The HKTB also collaborated with leading local travel and lifestyle media to feature cruise-to-nowhere itineraries by showcasing a wide spectrum of experiences and enjoyment on board.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/222223CREATE MODERN TRADITIONSThe HKTB put together a series of new,in-depth experiential tourism products from arts and cultural perspectives to“Create Modern Traditions”.With the rich history and diverse heritage preserved by the community in West Kowloon,the HKTB bridged local elements of the bustling communities of Yau Ma Tei and Jordan and the artistic lure of WKCD in the promotion through the works of local art talents in a series of thematic visuals and a storytelling brand fi lm.West Kowloon is where old meets new.Leveraging the world-class,state-of-the-art cultural infrastructure commissioned in the West Kowloon Cultural District(WKCD),the HKTB launched a brand-new promotion“West Kowloon”under the“Hong Kong Neighbourhoods”campaign in September 2021,reinventing the neighbourhood of WKCD,Jordan and Yau Ma Tei into an up-and-coming cultural destination with world-class art off erings,vibrant street life and traditional heritage.Although travellers were yet to return in person,“West Kowloon Neighbourhood”aimed not only to showcase Hong Kongs new art and cultural experiences globally to motivate visitors to come to Hong Kong when travel resumes,but also to entice the local community in the area to savour the experience fi rst and rekindle their enthusiasm for the art-life aura in the area,which would in turn encourage them to share their experience with friends and families outside Hong Kong and prepare them for being a good host when visitors return,while helping businesses in the community to plan ahead.The story of the reinvented West Kowloon and the HKTBs eff orts in connecting the neighbourhood with tourism and local community has won the campaign international awards,including the Grand Award in Marketing of the Pacifi c Asia Travel Awards(PATA)Grand Awards 2022 and a Silver Award in the“Special Events:Community Involvement”in the Galaxy Awards 2022,as well as leading local industry award such as Excellence Social Goods in Campaign Awards of 2022 HKMA Awards for Marketing Excellence.Hong Kong Neighbourhood West KowloonOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/222425EXPLORING WITH LOCAL INSIDERSTo further deepen the cultural experiences,the HKTB curated five thematic itineraries focusing on historic architecture,traditional craftsmanship,world-class cultural offerings,urban arts in the neighbourhood and local flavours,featuring not only attractive locations but also local personalities who preserved the traditional heritage and craftmanship in the neighbourhood.More than 50 artsy and cultural locations and shops were covered in the five routes and were made available to the public in an interactive,on-demand online e-guidebook which could be retrieved anytime,everywhere.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/222627Alongside the rejuvenated local experiences,the“West Kowloon”promotion also collaborated with international pop art duo FriendsWithYou Samuel Borkson(Florida,USA)and Arturo Sandoval III(Cuba)to bring into the neighbourhood an impactful art exchange with cheerful characters.To inject loving and energetic vibes to the West Kowloon community,the artists created 12 mega-sized inflatable art installations for an outdoor exhibition at the Art Park of WKCD between 23 September and 6 October 2021 to create a fun-filled space next to the scenic Victoria Harbour that the public can enjoy.In addition,the HKTB also partnered with the Hong Kong Space Museum,an iconic attraction at Tsim Sha Tsui,to decorate the landmark with the signature FriendsWithYou smile on its well-recognised bun-shaped dome,which is visible to the public from afar,spreading positivity to the neighbourhood.In addition to the local audience,the HKTB also created a series of online flash mob videos and AR interactive experiences with the happy characters to allow global audiences to embark on a virtual journey across Hong Kong and its world-beating attractions.The videos also highlighted the incredible diversity of artistic elements in West Kowloon and encouraging worldwide viewers to explore Hong Kong from an artistic and cultural perspective.INTERNATIONAL ART COLLABORATION FRIENDSWITHYOUFriendsWithYou Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/222829WEST KOWLOON BEYOND HONG KONGSince the launch of the programme,“West Kowloon”has amassed attention not only from the local public,but also from outside Hong Kong.More than 2,500 media reports were generated around the world.NEW TASTE OF HONG KONG FROM THE NEIGHBOURHOODSOn top of the local campaign,the HKTB also gave the world a taste of the reinvented“West Kowloon”through global publicity campaign.A Taiwan-based French actor Fabio Grangeon visited some of the Hong Kong Super Fans in town to check out the new experiences of Hong Kong as he explored the city for a potential home in Asia.The cast travelled from West Kowloon to Sai Kung and Central in TLCs two-part travel programme New Taste of Hong Kong,talking to owners of traditional soybean product shop Liu Ma Kee,Michelin-starred VEA Chef Vicky Cheng,Antonio Lai,mixologist of Worlds Top 50 Bar Quinary,as well as other local and expat artists in Hong Kong,to get a unique and exclusive look at the creative and culinary scene of the neighbourhood and Hong Kong.TLCTLCTLCTLCTLCTLCOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/223031VIRAL ON SOCIALTo present the reinvented excitement for Mainland visitors with a view to encouraging them to rediscover the neighbourhood when travel resumes,the HKTB ran a series of social media campaign on Mainland platforms.The social media posts and videos reached an audience of 48.1 million in various Mainland markets.BRIDGING THE EXPERIENCE WITH DIYIn North Asia,the HKTB connected with trade partners,major media organisations and Hong Kong Super Fans through exclusive virtual tours to inform them about Hong Kongs state-of-the-art world class arts and cultural infrastructure in South Korea.To deepen their experience with Hong Kongs signature neon signs,the HKTB shared a DIY kit to infl uencers for them to make and own their own West Kowloon Neon Sign.The experience was well loved by the infl uencers and their sharing reached a total of 6.1 million among South Korean readers and their network.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/223233CAPTIVATING THE PUBLIC WITH QUIZZESThe HKTB also strived to amplify the West Kowloon experience in long-haul markets.In the UK,Hong Kong Super Fans Derry Ainsworth,a Hong Kong-based British photographer,created a series of photos published on a creative Instagram channel CP Collectives,which has a wide audience base in the UK.Along the photos published,a competition was launched,in which entrants could discover their most preferred West Kowloon itinerary through a simple quiz and get the chance to win a prize.A total of 9,000 entries were recorded.DEEPENING THE BOND WITH LOCAL COMMUNITY&STAKEHOLDERSWith a view to strengthening the connection between the revamped West Kowloon experience and the local community,the HKTB engaged a wide spectrum of stakeholders and younger members of the community through a series of experience walking tours and educational activities.Media representatives,tourism industry members,political parties and offi cial authorities,academics,expats and various local communities such as university students,teachers associations and school principals,and the West Kowloon Communities were invited to the tours.The walking tours visited humble local businesses where these traditional cultures were preserved with direct sharing from the shop owners,facilitating exchanges between the keepers of the heritage and the community at large.More than 1,000 stakeholders participated in theexperience walks in person during the campaign period.TOURING WITH JUANThe HKTB collaborated Filipino actor Richard Juan,one of HKTBs Hong Kong Super Fans who has not been in Hong Kong for years.Juan visited West Kowloon with a virtual tour guide to see,hear and feel like he was in West Kowloon in person.Juan published a vlog on the West Kowloon tour on his social media platform,which went viral and reached 2.84 million readers.The video successfully drew media attention,with other media reports raising the awareness of West Kowloon in the Philippines.ONLINE-OFFLINE EXPOSUREThe HKTB also launched a wave of release in the market,including media partnerships and collaboration with local infl uencers to demonstrate the new attractions and modern-mixes-tradition,and gourmet highlights in the neighbourhood.In addition to traditional media,the HKTB also live-streamed the stories on LINE,one of Taiwans most used instant messaging app,which attracted an overwhelming viewership of 250,000 visits from consumers at large.LaVieDerry Ainsworth/CP CollectivesOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/223435As Hong Kong strived to remain competitive as an international travel destination,the HKTB leveraged the citys core strength and our signature mega events to highlight our diverse experiences,positive local ambience and the exciting happenings to keep Hong Kong on the global radar.Mega EventsOur InitiativesHong Kong Tourism Board Annual Report 2021/2237Arts in Hong KongWhile navigating the future of the industry in thenew tourism landscape,arts and culture has risen to prominence in consumers newfound travel demand.The HKTB captivated the uniqueness of Hong Kongs art and culture in promoting Hong Kongs tourism appeal.Rebranded in May 2021 as an always-on platform for the public to access hybrid,in-venue and online arts events through one integrated content hub,“Arts in Hong Kong”catalogued the profuse listing of arts happenings in-town,ranging from international art fairs to local off ers.Art lovers could explore the three thematic programmes,“Art itineraries”,“Art of Flavours”and“Online Showcases”on the platform,at the ease of the digital journey,which allowed both the local public and global audiences to appreciate Hong Kongs art and cultural off erings.ENJOYING CITY-WIDE ART HAPPENINGS ONLINE&OFFLINE“Arts in Hong Kong”promoted about 60 art and cultural happenings in the city,including the internationally acclaimed Art Basel,Aff ordable Art Fair,French May and Art Central.The diversity of events and richness of artworks reinforced Hong Kong as Asias art hub by highlighting the citys East-meets-West capacity for all kinds of arts.A collection of arts related to Hong Kong and local artists works encouraged viewers to rediscover Hong Kong in new,artistic perspectives.In particular,“Online Showcases”were set up to allow local and global audiences to navigate hybrid and virtual art happenings online.The artistic experiences of“Arts in Hong Kong”drew worldwide attention,having generated more than750 media clippings worldwide.Art Basel Hong KongOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/223839THEMATIC WALKS WITH ATTRACTIVE OFFERSTo enable the public to explore art across the city during the pandemic,the HKTB curated a series of thematic itineraries of walking tours under six themes across 12 districts with an engaging digital art map,covering over 50 points of interests.The HKTB also partnered with online restaurant portal Dining City to feature more than 300 F&B deals from more than 200 local restaurants,in addition to other offers from arty outlets,to allow the public to get a taste of“Art of Flavours”.INTERACTING WITH ARTS&CULTURETwo award-winning local art icons,singer-songwriter Ivana Wong and cross-media creator Kearen Pang,embarked on the artistic tours and recorded their journey in two interactive micro-films“Interactive Art Walk Explore with Hong Kong artists”that took viewers from Hong Kong and around the world on an immersive art tour around Hong Kong.Viewers could choose which artsy locations to visit in the micro-films,including some newest checkpoints such as The Mills and West Kowloon Cultural District,and the two artists would guide the viewers on a customised virtual tour.The micro-films attracted more than 4 million views.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/224041ARTSY DIALOGUE WITH THE WORLDLeveraging the citys scenic harbour view,the HKTB merged arts with wellness in its“Sip Back&Sketch”Hong Kong Super Fans virtual art class in May 2021.The art class introduced the soothing and meditative art of Zentangle drawing and combined it with sketches of iconic Hong Kong skyline,while transporting the audiences to art landmarks around the city,such as the Hong Kong Museum of Art and West Kowloon Cultural District.Together with a glimpse of the Art Basel exhibition in Hong Kong,the virtual tour off ered friends and fans of Hong Kong a participatory experience of Hong Kongs artistic vibes.The virtual experience was attended by more than 220 participants from around the world and led to a sharing of over 200 posts on social media.As another testimony of Hong Kongs art appeal for international artists,two of Hong Kong Super Fans,female French artists Caroline Tronel and Elsa Jean de Dieu shared with local media on how they drew inspirations from the city for their creations.The stories of Caroline and Elsa also caught the attention of major art,travel and lifestyle media in France,including IDEAT,The Good Life and Geo.fr.The media reported the artists stories and explored more on Hong Kongs art scene with two other Hong Kong Super Fans,gallery owners in Hong Kong Arthur de Villepin and Baptiste Droniou,introducing the citys cultural appeal to art lovers in Europe.In November 2021,the HKTB brought back the well-loved Hong Kong Wine&Dine Festival.A total of 400 brick-and-mortar F&B outlets participated in the Festival to off er an all-around-town gourmet experience.Introducing the fresh new theme“Taste around Town”,the Hong Kong Wine&Dine Festival extended the relishable,chillaxing Wine&Dine experience to four local neighbourhoods in the new-fashioned“City Wine Walk”,which incorporated a digital tasting pass for the fi rst time.Together with the well-received“Tasting On-Air”livestreamed masterclasses and the dine-in“Restaurant Celebrations”,the Wine&Dine Festival continued to connect Hong Kongs irresistible gastronomic off erings with both local consumers and food lovers from all around the world.Hong Kong Wine&Dine FestivalOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/224243CITY WINE WALKGetting into the neighbourhoods for the first time,the Festival has undergone a makeover and ran through the whole month of November to allow participants to enjoy the offerings with greater ease and safety.The“City Wine Walk”boasted a diverse range of 200 offers from 50 specially selected outlets in Central,Wan Chai,Tsim Sha Tsui and Kennedy Town,including internationally acclaimed restaurants and bars and award winners.To enhance the seamless consumer experience,the City Wine Walk offered a Digital Tasting Pass with pre-purchased food or drink tokens stored on the e-wallet of participants mobile device,allowing gourmet aficionados to go on their restaurant or bar hopping tours with one single pass.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/224445ENJOYING NEW EXPERIENCES WITH EXPERTSWINE-CATION AND MASTERCLASS ON CRUISETo extend the variety of the wine and dine experience in Hong Kong,the Wine&Dine Festival also partnered with the hospitality and cruise sectors to create new experiences,new adventures with a new gastronomic perspective.Top 100 participants of the City Wine Walk with the tasting pass could receive a HK$1,000 future Cruise Credits for any 4-night itineraries on a cruise liner.The HKTB also gave away packages to participants of the“The Art of Pairing:Johnnie Walker&Chocolate”online masterclass.During the event period,the HKTB also rolled out a“Wine-cation”promotion with more than 20 star-rated hotels to offer Wine&Dine-themed staycation deals,such as Michelin dinners,complimentary cocktail DIY workshops,free-flow drinks or degustation dinners for guests with room stays.Riding on the overwhelming reception of the livestreamed masterclasses from the 2020 event,the“Tasting On-Air”programmes continued to team up with gourmet and wine experts to lead interactive tasting workshops with limited-edition experiences that were uncommon on market,such as“en primeur”samples of Bordeaux fine wines,whisky and oyster pairing or fusion cocktail DIY.The nine interactive livestreamed masterclasses were enjoyed by 570,000 gourmet lovers from around the world.For those who preferred an in-person dine-in experience,the HKTB also lined up a selection of exciting offerings in 400 outlets in town,ranging from trendsetting“Chinese Omakase”,wine tasting with celebrated global wine critic James Suckling,to sustainable seafood feast and degustation menus by rising stars in Hong Kongs gastronomic scene.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/224647TASTE HONG KONG AROUND THE WORLDWhile the Wine&Dine Festival was fondly missed by travellers from around the world,the HKTB also staged various thematic campaigns and launched promotions to share Hong Kongs gourmet experiences with visitor source markets.In Mainland markets,from October 2021 to January 2022,the HKTB hosted four physical events in Beijing,Shanghai,Guangzhou and Chengdu,each with a unique theme or experience such as wine tasting and nightlife,dim sum sharing,immersive dining in Hong Kong iconic landmarks,or Canto-pop inspired gathering to bring the Hong Kong culinary culture and Mainland travellers fondness towards Hong Kong to media,Hong Kong Super Fans and influencers.Over 150 trade partners and media representatives participated in the experiences and generated social media posts that reached 18 million readers in Mainland markets.The HKTB also organised a series of livestreamed virtual tours during the Festival for those who could not visit Hong Kong in person.Working with local trade partners in South East Asia,the HKTB organised 40-minute“Taste Around Town”live webcasts combining virtual tour to Hong Kong and exclusive cocktail-making workshop to showcase Hong Kongs trendiest gastronomy scene to audiences in Indonesia,Malaysia,Thailand,Singapore and the Philippines.To maximise the reach of the virtual tours on Hong Kongs gourmet in Asian markets,in November and December 2021,the HKTB engaged a Hong Kong-born,Taipei-based Michelin chef Lam Ming-kin to share on instant messaging app LINE and deliver the captivating Wine&Dine contents to the apps users in the Taiwan market through a real-time virtual tour,with more than 260 participants from the market.Similarly,the HKTB secured the support from Taiwanese bartender Angus Zou,whose bar in Hong Kong received a Michelin recommendation,to share his views on Hong Kongs vibrant bar hopping culture on Traveler magazine.Other reputed chefs also shared their experience with their food trips to Hong Kong.Japanese chef Hidaki Sato discussed his memories on the diverse gourmet experience available across various neighbourhoods in Hong Kong,including Central and Sham Shui Po.Ismaya LiveThree X Co.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/224849During the Wine&Dine Festival,worldwide broadcasters also showcased Hong Kongs fl avour on TV.A group of professional athletic celebrities in South Korea,including national Olympic representatives and NBA player,visited a Hong Kong-styled Dai Pai Dong in the university district of Hongdae in Seoul and shared their favourite dish on E Channels variety show Sporty Brothers.In addition,celebrity chef and winner of Master Chef Australia Adam Liaw hosted a“Hong Kong Week”with fi ve episodes on free broadcaster SBS Foods prime time show The Cook Up.Adam invited several Sydney-based Hong Kong Super Fans and together they cooked up a variety of Hong Kong-inspired meals while discussing Hong Kong food,culture,connections and memories.The recipes were shared on the TV programmes website and the dishes were posted on social media,reaching 2 million Australians through social media and another 2 million on SBS Food website.Copyright:T.CastSBS FoodOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/225051The festive season is a time when destinations around the world strive to showcase their appeal.Following a virtual showcase in 2020,the return of the physical Hong Kong WinterFest at a new location,Art Park of West Kowloon Cultural District,not only boosted local ambience by providing a festive celebration,but also showcased the new,iconic art and cultural cluster of the West Kowloon Cultural District,against Hong Kongs celebrated skyline along Victoria Harbour front.“Hong Kong WinterFest”won Bronze Awards in“Best Public Event”and“Best Event Production”in the Event Marketing Awards 2022.Hong Kong WinterFestOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/225253CHRISTMAS-THEMED SEACATIONThe HKTB also partnered with the cruise sector to present a Christmas-themed seacation on-board as the cruise liner homeported in Hong Kong,with a miniature Christmas Town staged on the open deck.An exciting array of culinary delights,themed activities,workshops and season-limited entertainment were also available to further enhance product offerings and attractiveness of cruise-to-nowhere tourism in Hong Kong.The Christmas-themed seacation experience attracted 55,000 passengers on board.NEW LOCATION,NEW FESTIVITYThe 2021 Hong Kong WinterFest brought back the signature high-rise Christmas Tree and a romantic decoration of Christmas Town as an extension of the“Hong Kong Neighbourhood West Kowloon”promotion by relocating the event to West Kowloon Cultural District.The 20-metre Christmas tree was the tallest in town and brightened up Victoria Harbour with festive ambience.It topped the list of “Hong Kongs Top Five Christmas Display of the year”by South China Morning Post.The Christmas tree and Christmas Town drew a total of more than 910,000 visitors to the West Kowloon Cultural District,raising the publics awareness of West Kowloon Cultural District and M as the citys latest cultural destination.In addition to the Christmas tree,the campaigns website also featured a comprehensive calendar of city-wide happenings during the festive season.A wide range of exclusive seasonal privileges in unique themes including shopping coupons,dining promotions,and discounts from hotels and restaurants were made available on the Holiday at Home website to stimulate local consumption.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/225455To further capture worldwide attention towards HongKongs excitement and normality under the pandemic,and to showcase the citys signature night view and state-of-the-art tourism infrastructure,the Hong Kong New Year Countdown Celebrations returned in with a fi rst-ever physical outdoor countdown concert and was livestreamed to worldwide audiences,with a view to upholding Hong Kong as“Asias World City”through demonstrating the citys ability to stage world-class events.The Hong Kong New Year Countdown Concert invited a list of popular Cantopop singers and the Hong Kong Philharmonic Orchestra(HKPhil)to stage a star-studded collaboration between modern and classical music against the dazzling Victoria Harbour skyline.To allow the general public a chance to participate in the celebrations,a public lucky draw was organised to allow members of the public fair chances to win a ticket to the Countdown Concert.More than 200,000 members of the public entered the lucky draw.To ensure fairness,a real-name ticketing pre-registration was implemented through an online lucky draw preventing transfer or resale of tickets.To maximise public enjoyment,the concert and the countdown moments were livestreamed on HKTBs own online platform as well as more than 750 media platforms in Hong Kong,mainland and overseas.30 shopping malls across Hong Kong also shared the livestream at various locations.The livestream of the concert attracted 12 million views on HKTBs platform,and reached an audience of 2.4 billion around the world.Hong Kong New Year Countdown CelebrationsHKTBS FIRST-EVER OUTDOOR COUNTDOWN CONCERTOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/225657NEW ELEMENTS,NEW EXCITEMENTTo display Hong Kong in its full beauty,an enhanced version of the multi-media laser show A Symphony of Lightswas launched with pyrotechnic eff ects and accompanied by both western and traditional Chinese classical music by HKPhil as the time was leading up to the countdown moments.The giant faade of M was transformed into a striking countdown clock along the Kowloon coastline,which was clearly visible on both sides of the Harbour.The countdown clock sent out congratulatory messages to the world in 15 languages to connect Hong Kong with worldwide audiences.GLOBAL SENSATIONThe HKTB specially facilitated live broadcast of the Celebrations in various regional and international broadcasters in key source markets when Hong Kong welcomed 2022 at midnight,such as BBC,Reuters,Associated Press,Sky News,Channel News Asia,CBS News,CNN,CCTV,Peoples Daily,Fox News Channel,among others.Many post-countdown news reports around the world also covered or rebroadcast Hong Kongs countdown celebrations in respective markets,generating clippings from more than 1,300 media platforms worldwide.Seven Networks.All rights reserved看看新聞KNEWSCCTVOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/225859Alongside cheerleading local ambience and organising mega events,the HKTB hoped to proactively uphold Hong Kongs tourism competitiveness by sustaining the visibility of the city in global markets to stay on worldwide travellers radar amidst the intense regional competition for visitors as foreseen.The HKTB addressed the global consumers new travel demands with its promotions on Hong Kongs core experiences,while continuing to invite its community of Hong Kong Super Fans,a group of personalities with Hong Kong connections in visitor source markets or expats living in Hong Kong,to share their positive words-of-mouth to broadcast the positive stories and their love to Hong Kong to visitor source markets through their mass network of fans and followers.On the other hand,the HKTB entered strategic media partnership and rolled out a series of consumer campaigns with specifi c target segments to maintain Hong Kongs presence globally,with a view to presenting Hong Kong as a travel destination that has stayed exciting and diverse and bringing back travellers fond memories of Hong Kong.Global VisibilityOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/226061360 Hong Kong Moments Answering New Travel TrendsWhile the global pandemic has reshaped the global tourism landscapes,new tourism trends such as consumers increased interests in green and wellness tourism,arts and cultural lifestyle,and authentic local culture have taken a more crucial role in maintaining the tourism appeal of a travel destination.As such,the HKTB capitalised on Hong Kongs uniqueness as a metropolis in nature and its East-meets-West culture to display the citys off erings in response to the new trends.Following the launch of the“360 Hong Kong Moments”series in 2020,the HKTB developed a series of engaging contents on Hong Kongs authentic neighbourhood,scenic harbour,great outdoors,and tireless urban appeal by expanding the series,directing globetrotters attention to Hong Kong a destination that meets all of their newfound travel demands.Inspired by the series,the HKTB partnered with Japanese travel agency Panda Travel Agency to present the hiking experience of Hong Kong and the unparalleled ease of enjoying city life in minutes after their natural experience through an award-winning vlog“Ossans Hong Kong Great Outdoors”.Riding on the increasing interest in the life of charismatic middle-aged men in Japan,two“common uncles”documented their journey of visiting Fei Ngo Shan and the surrounding local eateries through public transport from fi rst-person,panoramic and 3D points of view.The video was well received among Japanese trade partners and has won the most votes from consumers in the“Superb Views”of the Japan Association of Travel Agents(JATA)Online Tour Award.Applying the latest 360-degree virtual reality technique and real-time interactive virtual tours,360 Hong Kong Moments created an immersive journey through content marketing to engage global audiences with the iconic travel experiences that Hong Kong has to off er wellness,harbour,nightlife,art,and entertainment in addition to the previously introduced themes of neighbourhood,food and shopping.The“360 Hong Kong Moments”reached 9.4 million viewers on social media.To maximise the immersive experience to those who could not visit Hong Kong in person,12 ASMR videos showcased the various facades of the citys natural landscape in diff erent seasons as they highlight a selection of natural destinations in Hong Kong such as Peng Chau,Sai Kung,Lai Chi Wo and New Territories Cycling Trails.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/226263Hong Kong Super FansSince its launch in early 2021,the HKTBs Hong Kong Super Fans has grown into a worldwide community with more than 600 fans and friends of Hong Kong from all around the world with a network of 101 million social followers.Through the genuine sharing and active engagement of the Super Fans with their diverse backgrounds and interest focus,they provided the worldwide audience an insiders perspective on the charm of Hong Kong through local,regional,and global media.LOVE FOR MY HOMEHONG KONGRiding on Taste of HomeHong Kong,the HKTB partnered with Hong Kongs longest-operating TV broadcaster TVB to create another series of real-life story documentaries Love for My HomeHong Kong of expats from around the world finding Hong Kong an ideal location for their career and personal life away from home.Featuring Malaysian Cantopop singer Gin Lee,Hong Kong Film Award Winner and Japanese composer Hatano Yusuke,Australian Wing Chun master Nima King,Artistic Director of Hong Kong Dance Company Yang Yuntao,and former Olympic volleyball medalist Sun Yue,the series demonstrated how the citys core strengths in various aspects allowed elite expats to develop their careers,from cinematographic music and performing arts to sports.The programme successfully rekindled the mainland and overseas audiences love of Hong Kong through a first-hand account of how the expats fell in love with the city.The programme was also broadcast and rerun through TVBs global network to reach audience in Southeast Asia,the USA,Australia,Canada,the UK and Europe.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/226465WOK THE WORLDThe HKTB also leveraged Hong Kong Super Fans personal presence and infl uence beyond Hong Kong to highlight the citys status as an international city with a strong connection with various markets.The HKTB partnered with CJ ENM to broadcast a new season of Wok the Worldin three 24-minute episodes on the regional TV channels tvN Asia and Viu,which had an extensive reach in key Southeast Asian markets including Thailand,Malaysia,Indonesia,Singapore,the Philippines,India and Taiwan,attracting a viewership of 16 million.In the series,Super Fans chef Eric Chong and his mentor,television sensation“Demon Chef”Alvin Leung of Bo Innovation,took the shows viewers on a multi-destination journey to explore the unique fl avours in three Hong Kong neighbourhoods,namely West Kowloon,Old Town Central,and Sai Kung,and other cities in the Guangdong-Hong Kong-Macao Greater Bay Area(GBA)such as Macao,Guangzhou,Zhuhai,Shunde,and Foshan.Similarly,celebrity chefs and HKTBs Hong Kong Super Fans Gary Mehigan and Manu Feildel recreated some of Hong Kongs quintessential experiences in Sydney to inspire Australians to discover the best of Hong Kong at home on Sydney Weekender on Australian national broadcaster Channel 7.The duo recreated the Hong Kong experiences of pu erh tea tasting,dragon boat race,lion dance,and the wellness class of taichi in Sydney.The programme reached a total of 400,000 viewers and 1.3 million social media users.In addition,the HKTB partnered with Hong Kongs fl agship carrier Cathay Pacifi c to giveaway return fl ights between Sydney and Hong Kong and 4-night stay packages at The Fullerton Ocean Park Hotel Hong Kong to viewers of Sydney Weekenders in a lucky draw.BRIDGING THE HONG KONG EXPERIENCE WITH THE OCEANIAOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/226667On top of the endorsement of the Hong Kong Super Fans and 360 Hong Kong Moments,the HKTB enlisted a line-up of influential national,regional and international media to broadcast specifically made TV programmes to allow the well-loved experiences of Hong Kong to further penetrate various visitor source markets,displaying the citys appeal from culinary sensations to the wide range of outdoor activities available,keeping visitors in source markets warm about visiting Hong Kong when travel resumed.SAILING IN THE GREATER BAY AREAWith the geographical advantage,the GBA is one of Hong Kongs largest visitor source markets.Many in the GBA have visited Hong Kong before and it is anticipated that they have been looking forward to returning to Hong Kong when travel resumes.Therefore,the HKTB also leverage broadcasters reach on the Mainland to reconnect with GBA consumers.Celebrating the new year of 2022,the HKTB worked with renowned singer Hacken Lee in producing a congratulatory music video set in Hong Kongs West Kowloon Cultural District for CCTVs 2022 New Year Concert Sailing in the Greater Bay Area to share the festivity of Hong Kong with viewers in GBA as well as Mainland while introducing the new cultural landmark.The concert was broadcast to 40 billion viewers in the Mainland markets.CJ ENM PARTNERSHIPBeyond the Greater China region,the HKTB also targeted to help Hong Kong penetrate other Asian markets more effectively through mass media exposure,and signed a three-year Memorandum of Understanding for 2022-2024 with South Korean media group CJ ENM,one of Asias industry leaders,to produce dramas and variety TV shows set in Hong Kong,which have a wide and loyal fan base in Asia,in order to promote Hong Kong as a travel destination with diverse offerings.The HKTB was the first tourism organisation to enter a strategic partnership of the kind with CJ ENM.The partnership would encourage audiences to relive the trails from some of their favourite scenes from these K-dramas and shows at authentic locations in Hong Kong and would help drive tourism recovery when travel resumes.CJ ENMs highly popular original content is currently available across more than 200 countries,and has been viewed worldwide through partnerships with some of the worlds most popular streaming platforms.Strategic Media PartnershipOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/226869VOYAGING IN HONG KONG IN NETHERLANDSTo maintain the exposure of the Hong Kong experiences among consumers in long-haul markets,the HKTB also rolled out promotions in Europe.The HKTB invited Cheung Chang-ju,a Hong Kong TV personality living in the Netherlands,to explore Hong Kong culture on his show Chang on national TV channel AT5.In five in-depth episodes,Chang reconnected with his heritage through the five themes of Chinese New Year,the Hakka culture,Cantonese opera,Wing Chun and the Tanka culture in Tai O.Changs exploration was covered in other media,such as popular talk show De Sociteit and national radio NPO.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/227071As new travel trends emerge,the HKTB understood that visitors would expect a travel experience with more customisation that could better serve their travel needs than what they used to before the pandemic.In view of the increased demand for customised experiences,the HKTB worked with trade partners in key visitor source markets to roll out market-specifi c consumer promotions targeting various consumer segments.MUSLIM MARKET IN SOUTHEAST ASIA:RAMADAN IN HONG KONGAs Hong Kong has been developing the Muslim travel segment and positioning Hong Kong as a Muslim-friendly destination before the pandemic hit in,the HKTB featured local and expat Muslims in the“Ramadan in Hong Kong”promotions,showing Muslim travellers in Indonesia and Malaysia how they can observe the holy month of Ramadan while travelling in Hong Kong.Through popular Muslim content partners such as Have Halal,Will Travel and HalalTrip,Muslims in Hong Kong shared how they celebrate Ramadan in Hong Kong,such as sharing her Ramadan recipe by Malaysian chef Ili Sulaiman and the inter-cultural life of variety show sensation and Malaysian singer Shila Amzah,who have lived in Hong Kong for 3 years for her Chinese singing career.The promotions generated 110 media clippings in SEA markets.HIGH-YIELD SEGMENT IN SEA:INDULGE IN HONG KONGAnother growing segment in Southeast Asian markets that the HKTB has been working on is the high-yield segment in the region.“Indulge in Hong Kong”was rolled out to appeal to this segment with a series of luxurious travel experiences that Hong Kong has to off er,co-operating with high-end media partners such as Esquire,Prestige,and Elle.Identifying fi ne dining as one of high-yield travellers preference in post-pandemic travels,the HKTB teamed up with the Michelin Guide in illustrating the citys culinary experiences a four-part video series“Hong Kong Chefs Playbook”,where four Michelin starred chefs in Hong Kong shared their inspirations,culinary tips and how Hong Kongs environment and its local produce shaped their culinary journey.More than 32 million viewers were reached online and the promotion was reported in more than 180 media coverage.Have Halal,Will TravelHave Halal,Will TravelTargeting Emerging SegmentsOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/227273To foster a sense of connection to Hong Kong amongconsumers who have yet to visit Hong Kong during travel restrictions,the HKTB also included interactive and engaging elements in its market promotions to allow consumers to actively participate in the Hong Kong experiences.RELIGIOUS VISITORS IN THAILAND:TEMPLES OF HONG KONG VIRTUAL TOURSLeveraging the cultural similarity in religion between Hong Kong and Thai consumers,the HKTB curated a temple-themed virtual tour,which encouraged Thai consumers to consider Hong Kong for cultural exchange.The Thai travel trade partners covered Wong Tai Sin Temple,Kwun Yam Temple in Hung Hom and Che Kung Temple in Sha Tin on the online pilgrimage.More than 13,000 from Thailand participated in the tour.More than 13,000 visitors embarked on the virtual pilgrimage.JAPAN:#10 CURIOUS THINGS TO DO IN HONG KONGIn north Asia where the pandemic situation was still unstable during 2021/22,the HKTB turned to digital consumer promotions to keep Hong Kong in the mind of Japanese consumers.As a lover of Hong Kong,actor Shingo Fujimori led a series of video tours around ten of his favourite places in Hong Kong and shared his trips on social networking sites.He then invited the netizens to vote among the ten places they would want to visit most after travel resumes.The video tours and the voting were both well received.The voting reached 37 million consumers in Japan and Fujimoris tour recorded 350,000 views on YouTube.SOUTH KOREA:SHINSEGAE PARTNERSHIP“I MISS TRAVELLEING IN HK”The HKTB invited the South Korean public to recall their fond memories of Hong Kong in a consumer competition hosted in partnership with Shinsegae Department Store.The Korean public were invited to share videos about their memories of Hong Kong,and selected videos were displayed on a media wall at the duty free shop DFS in the department store.WonderfulpackageWonderfulpackageFostering Connection through Consumer ParticipationOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/227475The groundwork of HKTBs eff orts in supporting the tourism industry and maintaining Hong Kongs regional and international tourism competitiveness builds on the cooperation with both our local trade members and partners in source markets.Even though inbound control measures were in place for containing COVID-19 development,the HKTB worked tirelessly to strengthen trade communications to create synergy for the works of driving tourism recovery,while seizing the chance to uplift the service quality and visitor experiences.Trade PartnershipOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/227677HKTB TOURISM UPDATEThe HKTB held the annual Tourism Update with the theme“Navigating the Future Together”online with local and source market trade members in May to discuss latest tourism trends and sharing details of the HKTBs latest strategic plans with around 2,700 trade representatives from Hong Kong,mainland and overseas travel agencies,attractions,hotels,airlines,retailers,restaurants,meeting and exhibition operators,cruise lines,and other travel sectors.In addition to the HKTBs update,the event also hosted two industry forums “Seize the Business Development Opportunities in the Mainland and Greater Bay Area”and“Global Hong Kong Brands Gear Up for the Recovery”to provide participants with insights on getting ready for travel resumption,enlisting a wide spectrum of tourism figureheads of in Mainland and Hong Kong such as Meituan,ByteDance,Alibaba online travel agent Fliggy,Wharf Hotels,Cathay Pacific,Klook,and Black Sheep Restaurant Group.ON-GOING REGIONAL ALLIANCE FOR RECOVERING HIGH-YIELD SEGMENTMeetings,Incentive travels,Conventions and Exhibitions(MICE)can bring high-yield visitors to Hong Kong.As such,the HKTB has proactively engaged MICE trade partners in Hong Kong and source markets with a view to strengthening regional alliance and driving the revival and development of the MICE sector;the HKTB targeted some national corporates and the worlds top 500 enterprises through building up Hong Kongs presence with sales pitches and one-on-one on-site business matching appointments in major industry events to encourage these corporates to organise MICE events in Hong Kong.In 2021/22,the HKTB reached out to MICE trade partners and associations in both Mainland and worldwide markets and participated in related trade events,including 2021 China Sourcing Seminar(Shanghai),2021 Direct Selling Forum(Beijing),Trip.Biz corporate seminar in Hefei,IT&CM China 2020 virtual event,American Society of Association Executives(ASAE),International Association of Professional Congress Organisers(IAPCO),MICE India and Luxury Travel Congress(MILT),Worldwide Exhibition for Incentive Travel,Meetings,and Events(IMEX)America and the IBTM Global Meeting&Incentives Exhibition in Barcelona,Spain.On these events,the HKTB shared Hong Kongs latest situations and presented the citys core strength in MICE and professional services with a view to encouraging these influential MICE associations to help bring in events to Hong Kong.RAMP UP EXPOSURE IN TRAVEL TRADE THROUGH TRADE SHOWSIn addition,The HKTB participated in various trade shows,such as China Council for the Promotion of International Trade(CCPIT)Webinar,China(Guangdong)International Tourism Industry Expo(CITIE),China International Import Expo(CIIE),and Guangzhou International Travel Fair(GITF).The HKTB promoted Hong Kong to increase the citys exposure among the travel trades in visitor source markets.Together with the participation in MICE trade events,the HKTB engaged over 2,300 corporate and association organisers and completed more than 170 offline business matching appointments.Strengthening Trade CommunicationsOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/227879Continuous Pursuit of ExcellenceUnder new travel trends,it is expected that more travellers will plan their trips ahead,and preferred remote,contactless inquiry even when they are in town to address their social distancing concerns.As such,the HKTB continued to optimise various digital service channels to ensure that travellers can get the latest travel essentials and sightseeing information round-the-clock.In addition to LINE chat,Facebook Messenger,Web Chat on DiscoverHongK and WhatsApp,the HKTB extended its Artifi cial Intelligence(AI)live chat service to Instagram,one of the most popular social media apps among young travellers.Visitors can obtain essential travel information via the automated chatbot timely,instead of waiting for a live agent in a diff erent time zone to answer them.In addition to sightseeing information,the chatbot can provide information related to quarantine arrangement,vaccination requirements and medical services etc.The service has handled 30,000 enquiries via digital channels,with over 75%of responses delivering accurate answers to consumers.EXTRA ASSURANCE ON HONG KONG AS A CLEAN AND DESTINATIONAs Hong Kong saw the return of social and economic activities,the Anti-epidemic Hygiene Certifi cation Scheme,jointly rolled out by the HKTB and the Hong Kong Quality Assurance Agency,extended the certifi cation to cover event venues,with a view to better preparing the related business sectors and providing better coverage to event organisers and participants.Some major museums and performance venues have been included since the extension,with more than 2,850 outlets accredited in total.To help the tourism-related sectors pave way for the return of travellers,especially from the imminent markets on the Mainland,the HKTB partnered with Dianping,a popular lifestyle app in Mainland markets,to create identifi cation logos on the Dianping profi le pages of certifi ed outlets,so that mainland consumers can identify which outlets are certifi ed.MULTI-PRONGED SUPPORT FOR MERCHANTSThe HKTB also navigated the challenges with merchants through a multi-pronged support approach.During 2021/22,the HKTB continued to provide a series of supports for Quality Tourism Services(QTS)Scheme merchants and staff .The HKTB extended the full renewal fee waiver for all QTS-accredited merchants,and off ered a 50%reduction on the application fee for new participants.Besides fi scal support,the QTS Association organised a series of free seminars and training workshops for QTS merchants to foster a positive service culture and maximise frontline service performance of tourism-related sectors.Throughout the year,a total of ten sessions were organised with more than 1,200 participants.Moreover,to demonstrate Hong Kongs hospitality,the QTS Association also kick-started a new campaign to promote sincere quality services.In December 2021,the QTSA invited reality show winner-turned-pop stars to serve as caf and apparel boutique managers for one day.The experiences of the two celebrity shop runners were broadcast in a reality series on local TV to motivate frontline service staff s to deliver quality services.To gear up for welcoming back visitors with enhanced services and hardware throughout the visitor journey,the HKTB worked with the tourism sector to continue to improve Hong Kongs travel experiences.On one hand,the HKTB extended its digital visitor services to more online platforms to cater for diff erent consumer needs;on another,the HKTB further improved the Anti-epidemic Hygiene Certifi cation Scheme to provide reassurance to consumers.Moreover,the Quality Tourism Services(QTS)Association of the HKTB also rolled out a couple of initiatives for cheerleading the best practise of quality frontline services,which provided trade members and merchants the support they need to get prepared for the return of visitors.MAKING THE DIGITAL JOURNEY AVAILABLE ON SOCIAL MEDIAOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/228081Sustainable Tourism DevelopmentThe HKTB is committed to our responsibility in social aspects of tourism development,environmental and corporate governance.Nurturing Future Tourism TalentsOn the social and communal front,the HKTB is also committed to nurturing young talents with the aim to support the sustainable growth of the local tourism industry.As such,the Aspire Management Trainee Programme and the HKTB Youth Academy were launched in 2021 respectively,to groom local youths interest in tourism development and leverage their innovation to inject new momentum into the industry.ASPIRE MANAGEMENT TRAINEE PROGRAMMEFirst launched in early 2021,the Aspire Management Trainee Programme has successfully recruited 11 passionate talents through the highly competitive selection process.With job rotations across diff erent functions,coupled with Mainland and overseas placements across the 3-year intensive programme,it is hoped that these young professionals would inspire a culture of innovation in the industry and contribute to a sustainable future of Hong Kongs tourism.HKTB YOUTH ACADEMY EDUCATIONAL PROGRAMMESFor 2 consecutive years,the HKTB has partnered with local universities in Hong Kong to groom undergraduate students to become the citys tourism ambassadors.Selected students were trained to be virtual tour guides to provide fellow incoming exchange students with curated tours around Hong Kongs neighbourhoods virtually,as they were not able to come to Hong Kong in person during the pandemic.Close to 50 virtual tour guides were recruited,with over 400 overseas students from mainland and 26 countries world-wide participating in the tours cumulatively.HKTB YOUTH ACADEMY CREATIVE ART PROJECTSFollowing the launch of the“Hong Kong Neighbourhood West Kowloon”in 2021,the HKTB conducted a series of guided tours and creative art workshops to inspire local youths to appreciate and honour Hong Kongs tourism appeals innovatively.The HKTB trained over 40 of Hong Kong Federation of Youth Groups Youth Ambassadors to deliver guided tours around the neighbourhood for close to 500 primary and secondary school students,including ethnic minority students.This was coupled with over 40 art workshops held in partnership with the Department of Cultural and Creative Arts of the Education University of Hong Kong,where student artists from the university led the primary and secondary school students to recreate signature West Kowloon landmarks via diff erent art mediums.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/228283In addition to nurturing future talents for the tourism industry,the HKTB also contributed to raising the awareness of the citys invaluable cultural heritage through promotions and campaigns.The“Hong Kong Neighbourhood West Kowloon”campaign,for instance,incorporated elements of both tangible heritage,such as time-tested architecture,and intangible heritage of various artisanal craftsmanship,with a view to demonstrating the citys unique local heritage through tourism.Promoting Historical and Cultural HeritageOur InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/228485Go Green at EventsWe are dedicated to environmental sustainability and has launched a series of green policies in designing new tourism products and mega events.The HKTB has specially stepped up its effort in driving digital transformation and green event practices this year.DIGITAL TRANSFORMATIONThe HKTB has underpinned digital transformation as one of its key initiatives in recent years.At Wine&Dine 2021,the HKTB partnered with Hong Kongs leading online ticket platforms to launch digital tasting passes in replacement of traditional paper tokens in an effort to go paperless.The HKTB is also developing an integrated e-platform to facilitate upcoming offers distribution and programme participation in a convenient and environmentally friendly manner.MINIMISE EVENT WASTEBesides the long-term commitment to the Green Event Pledge by the Environmental Protection Department,the HKTB has taken a further step this year to transform remaining event materials from the FriendsWithYou outdoor exhibition installations in“Hong Kong Neighbourhood West Kowloon”and gave them a second life.The inflatable art installations were disassembled and transformed into polyvinyl chloride(PVC)scraps,and a local environmental company was commissioned by the HKTB to monitor and certify the whole process closely.Green OfficeOn top of the close adherence of green event practices,the HKTB also strives to embody sustainability across various touchpoints in the organisations day-to-day operation through recycling,providing sustainable alternatives and maximising energy conservation.RECYCLINGThe HKTB has initiated a company-wide effort to foster sustainable practices with the provision of recycling bins across all levels at the Head Office,from which the collected waste will be processed at the local community recycling centre“Green in Tin Hau”.It is hoped that improved accessibility of the facilities will encourage colleagues to adopt and embed recycling habits into their everyday lives.SUSTAINABLE ALTERNATIVESTo further reduce the production of waste,the HKTB has opted out of disposable plastic and paperware at the office,and only provides reusable tableware in meeting rooms,joining on the organisations commitment to go green at the workplace.ENERGY CONSERVATIONHKTB has consistently operated a centralised electrical automation system to switch off any air-conditioning after office hours,with increased advocacy around the office to encourage light and AC energy saving practices.Corporate GovernanceDetails of the HKTBs governance of 2021/22,including“structure and board management”and“internal control and compliance”,are listed in the section“About HKTB Corporate information”.Our InitiativesHong Kong Tourism Board Annual Report 2021/22Our InitiativesHong Kong Tourism Board Annual Report 2021/228687ABOUT USHong Kong Tourism Board1 Organisation HKTB Best Global Convention and Visitors Bureaus,2022 Best of Awards by Meetings Today HKTB Annual Reports Silver Award in the Innovation Annual Reports category,2021 Asia-Pacific Stevie Awards Silver Award in the Non-Profit OrganisationsOnline Annual Reports category,Astrid Awards 2021 Silver Award in the“Interactive Annual Report:Non-Profit Organisations”category,Questar Awards 2022 Bronze Award in the“Annual Reports-Online:Tourism”category,Galaxy Awards 2022 Honours Mentions in the“Mobile Media:Annual Report”category,Galaxy Awards 2022 Honours Mention in the Non-Profit Organisation(Online A.R.):Tourism Category,ARC Awards 20212 HKTBs Initiatives 100 Reasons to Miss Hong Kong Gold Award in the“Best Use of Social Media and Platforms”category,Malaysia Public Relations Awards 2021 Gold Award in the“Corporate Branding”category,Malaysia Public Relations Awards 2021 Gold Award in the“Excellence in Marketing to a Specific Audience”category,Philippines Marketing Excellence Awards 2021 Gold Award in the“Product Brand Development”category,Malaysia Public Relations Awards 2021 Silver Award in the“Excellence in Gamification”category,Philippines Marketing Excellence Awards 2021 Silver Award in the“Excellence in Influencer/KOLs Marketing”category,Philippines Marketing Excellence Awards 2021 Bronze Award in the“Excellence in Interactive Marketing:AR&VR”category Malaysia Marketing Excellence Awards 2021 Bronze Award in the“Excellence in Social Media Marketing”category,Philippines Marketing Excellence Awards 2021AWARDS AND ACHIEVEMENTS 360 Hong Kong Moments Great Outdoors Winner of the Marketing Campaign(State and the City Global)Category,PATA Gold Awards 2021 Holiday at Home Winner of the“Excellence in Agility and Crisis Management”category,HKMA/ViuTV&Now TV Awards for Marketing Excellence 2021 Gold Award in the“Best Covid-19 Digital Response”category,DigiZ Awards 2022 Gold Award in the“Best Social Media Strategies”category,DigiZ Awards 2022 Gold Award in the“Best Viral Campaign”category,DigiZ Awards 2022 Gold Award in the“Industry Specific Use of Mobile:Hospitality&Travel”category,MOB-EX Awards 2022 Silver Award in the“Best Digital Mass Audience Campaign”category,DigiZ Awards 2022 Silver Award in the“Best Covid-19 Response”category,MOB-EX Awards 2022 Bronze Award in the“Best Use of Influencers”category,DigiZ Awards 2022 Bronze Award in the“Corporations COVID Response”category,Questar Awards 2021 Bronze Award in“Campaign”Award,HKMA/ViuTV&Now TV Awards for Marketing Excellence 2021 Honorable Mentions in the Native Advertising Category,INMA Global Media Awards 2021 Hong Kong Neighbourhood West Kowloon Grand Award in the“Marketing”category,PATA Gold Awards 2022 Campaign Award in“Excellence in Social Goods”,2022 HKMA/ViuTV&Now TV Awards for Marketing Excellence Gold Award in the“Advertisements/Commercials:Campaign Multi-platform”category,Questar Awards 2022 Gold Award in the“Best Use of Venue”category,MARKies Awards 2022 Gold Award in the“Corporations:Tourism/Travel”category,Questar Awards 2022 Gold Award in the“Non-profit organizations:Art/Culture”category,Questar Awards 2022 Gold Award in the“Non-profit organizations:Tourism/Travel”category,Questar Awards 2022 Gold Award in the“Promotion:Local Attractions”category,Galaxy Awards 2022 Gold Award in the“Tourism/Travel:Campaign”category,Astrid Awards 2021 Silver Award in the“Campaigns:Tourism/Destination”category,Astrid Awards 2021 Silver Award in“Special Events:Community Involvement”,Galaxy Awards 2022 Silver Award in the“Special Projects:Tourism Campaign”category,Astrid Awards 2021 Silver Award in the“Tourism/Travel:Video”category,Astrid Awards 2021 Bronze Award in the“Advertisements/Commercials:Campaign Video only”category,Questar Awards 2022 Bronze Award in the“Special Projects:Integrated Campaign”category,Astrid Awards 2021 Bronze Award in the“Promotion:Tourism”category,Astrid Awards 2021 Bronze Award in the“Tourism/Travel:Advertising”category,Astrid Awards 2021About UsHong Kong Tourism Board Annual Report 2021/22About UsHong Kong Tourism Board Annual Report 2021/229091 Hong Kong New Year Countdown Celebrations 2021 Bronze Award in the“Virtual Experience Non-for-profit/Government”category,Eventex Awards 2021 Bronze Award in the“Best Virtual Event”Category,Marketing Events Awards 2021 Hong Kong New Year Countdown Celebrations 2022 Gold Award in the“Entertainment Event”category,Eventex Awards 2022 Silver Award in the“Best Event Production”category,Marketing Events Awards 2022 Silver Award in the“Live Show”category,Eventex Awards 2022 Silver Award in the“Best Outdoor Event”category,Event Marketing Awards 2022 Hong Kong Pavilion at China(Guangdong)International Tourism Industry Expo(CITIE)Best Organisation Award“Hong Kong Super Fans”Global engagement campaign The Gold Standard Award For Country And Trade Promotion,2022 Gold Standard Awards by PRCA Hong Kong:Through the Looking Glass Gold Award in the“Best Creative Element for an Event”category,Marketing Events Award 2022 Gold Award in the“Best Government Sector/Non-Profit”category,Marketing Events Award 2022 Gold Award in the“Best Pop-up Experience/Environment”category,Marketing Events Award 2022 Gold Award in the“Best PR-Led Event Campaign”category,Marketing Events Award 2022 Bronze Award in the“Best Event Branding”category,Marketing Events Award 2022 Hong Kong Tourist LIVE Map Gold Award in the Innovative Use of Technology in Customer Service Public Enterprise category,2021 Asia-Pacific Stevie Awards Hong Kong Travel Buddy Gold Award in the Innovation in Customer Service Management,Planning&Practice Public Enterprise category,2021 Asia-Pacific Stevie Awards Hong Kong Wine&Dine Festival 2020 Go Live!Gold Award in the“Best Virtual Events for Marketing”category,DigiZ Awards 2021 Gold Award in the“Best Experiential Event”Category,Marketing Events Awards 2021 Silver Awards in the“Best Hybrid Event”,Marketing Events Awards 2021 Festival or Public Event Award in the“Best Consumer Campaign”category,The MICEbook V Awards 2021 Hong Kong Wine&Dine Festival 2021 Silver Award in the“Websites:Microsite”category,Galaxy Awards 2022 Bronze Award in the“Websites:Non-profit Organisation”category,Galaxy Awards 2022 Hong Kong WinterFest 2020 Silver Award in the Virtual Experience Non-for-profit/Government category,Eventex Awards 2021 Silver Award in the“Best Use of Influencer”Category,Marketing Events Awards 2021 Hong Kong WinterFest 2021 Bronze Award in the“Best Public Event”category,Event Marketing Awards 2022 Bronze Award in the“Best Event Production”category,Event Marketing Awards 2022“Ossans Hong Kong Great Outdoors”of 360 Hong Kong Moments Winner of the“Superb Views”category,Japan Association of Travel Agents(JATA)Online Tour AwardAbout UsHong Kong Tourism Board Annual Report 2021/22About UsHong Kong Tourism Board Annual Report 2021/229293WORLDWIDE OFFICES AND REPRESENTATIVESFor the address and contact details of the worldwide offices and representatives,please visit Head OfficeHong KongWorldwide OfficesBeijing,Guangzhou,Shanghai,Chengdu,Tokyo,Seoul,Singapore(Vietnam representative),Taipei,Sydney,London,Paris,Frankfurt,Los Angeles,New York,TorontoRepresentative Offices(For travel/media/consumer enquries only)New Delhi,Jakarta,Bangkok,The Philippines,Kuala Lumpur,Moscow,DubaiMoscowFrankfurtBeijingGuangzhouShanghaiChengduTokyoSeoulSingaporeTaipeiLondonParisLos AngelesTorontoNew YorkNew DelhiJakartaBangkokPhilippinesKuala LumpurDubaiHong KongSydneyAbout UsHong Kong Tourism Board Annual Report 2021/22About UsHong Kong Tourism Board Annual Report 2021/229495CORPORATE INFORMATIONCorporate Governance As a Government-subvented body,the HKTB is determined to implement high standards of corporate governance practices and enhance the transparency of its operational and financial matters.During the year,the HKTB strictly observed applicable regulations and procedures,and maintained a high level of integrity in its operations.Structure and ManagementThe Board The Board of the HKTB comprises 20 Members,representing a broad cross-section of the tourism and other industries.Members of the Board are appointed by the Chief Executive of the Hong Kong Special Administrative Region.They are broadly based and include,amongst others,passenger carriers,hotel operators,licensed travel agents,tour operators,retailers and restaurant operators.The Board is the governing body of the HKTB,and is given the authority to exercise the general powers conferred under the Hong Kong Tourism Board Ordinance.The Board is also empowered to appoint committees to oversee various aspects of the HKTBs operations and provide advice to the Board on corporate governance matters arising from the Committees work.The various committees are described in the following paragraphs.Marketing and Business Development Committee(MBDC)This committee provides strategic input and advice to the Board on its marketing direction and business development,reviews the draft annual business plan,and provides advice on new marketing directions and opportunities,global developments affecting tourism in Hong Kong,and strategies for enhancing the Boards external communications and industry relations.The committee meets four times a year,and extraordinary meetings can be convened if necessary.It comprises a chairman and seven Members from the Board,with the Director,Strategic Planning&Insights acting as Committee Secretary.Product and Event Committee(PEC)This committee provides strategic direction and input on the development of product and event strategy,and evaluates the contribution of any initiatives to the HKTBs overall marketing direction set by the Marketing and Business Development Committee.It reviews and approves the Product and Event Strategy Plan by providing comments and recommendations on new product initiatives and infrastructure development.It also approves the concepts and implementation of Mega Events.The committee meets four times a year,and extraordinary meetings can be convened if necessary.It comprises a chairman and eight Members from the Board,with the General Manager,Event&Product Development acting as Committee Secretary.Staff and Finance Committee(SFC)The committee reviews and endorses financial matters,including financial policies,management control,audited annual accounts,and matters involving long-term financial commitment by the HKTB such as office lease.It also reviews and endorses manpower planning,terms and conditions of employment,the creation and deletion of senior managerial positions,and the promotion of senior executives.The committee meets four times a year,and extraordinary meetings can be convened if necessary.It comprises a chairman and six Members from the Board with the General Manager,Human Resources&Administration acting as Committee Secretary.Audit Committee(AC)This committee provides advice to the Board on the adequacy of internal controls and the effectiveness and efficiency of the HKTBs operations,and is authorised to investigate any activities within its terms of reference.It reviews and endorses the annual audit plan to ensure adequate audit coverage of critical operations,reviews findings,recommendations and the implementation of actions arising from internal audit and other relevant authorities.It also reviews the annual audited financial statements before submission to the Board.The committee meets three times a year,and extraordinary meetings can be convened if necessary.It comprises a chairman and six Members from the Board,with the Director,Internal Audit acting as Committee Secretary.Quality Tourism Services Committee(QTSC)This committee acts as the governing body of the Quality Tourism Services Scheme(QTS Scheme)and provides strategic input and advice to the Board on the development of the QTS Scheme.It also approves the assessment criteria,scheme rules,complaint handling policy and pricing policy of the QTS Scheme.The committee meets twice a year,and extraordinary meetings can be convened if necessary.It comprises a chairman,six Members from the Board and four industry members,with the General Manager,Business Development acting as Committee Secretary.About UsHong Kong Tourism Board Annual Report 2021/22About UsHong Kong Tourism Board Annual Report 2021/229697Board Members Meeting Attendance For the year ended 31 March 2022(i)Appointment until 25 July 2022.(ii)Appointment effective from 1 August 2021.(iii)Appointment until 31 July 2021.*Committee Chairman as at 31 March 2022.Board MembersBoard MeetingMarketing&Business Development CommitteeProduct&Event CommitteeStaff&Finance CommitteeAudit CommitteeQuality Tourism Services CommitteeDr Y.K.Pang(Chairman)6/62/2*Ms Vivian Sum(Deputy Chairman)6/63/35/54/43/32/2Mr Abraham Chan5/64/42/3Mr Fong Lik-sun5/65/5Ms Margaret Fong6/63/3Dr Allen Fung6/6Ms Mary Huen5/62/4Ms Rebecca Kwan6/63/33/4Ms Alice Kwok 6/63/34/4*Ms Lavinia Lau5/63/34/4Mr Clarence Leung(i)6/65/5*3/3Mr Jason Shum 6/65/53/3*Mr Ricky Szeto 6/65/52/2Ms Joyce Tam 6/65/54/42/2Mr James Wong6/63/33/3Mr Jason Wong5/63/3*2/2Mr Simon Wong6/63/52/2Ms Sonia Cheng6/63/32/2Ms Vanessa Cheung5/64/53/3Mr Dennis Chow(ii)5/52/32/2Ms Carrie Yu(iii)1/11/1Internal Control and Compliance One of the Boards responsibilities is to ensure that satisfactory systems and procedures of internal control are in place.These procedures are to provide reasonable assurance that management policies are adhered to,assets are safeguarded,operations are efficient and effective,misconduct and errors are prevented or detected,accurate and complete accounting records are compiled,and financial information is prepared in a timely manner.An exception reporting mechanism is in place through which cases of significant violation of internal rules and respective follow up actions are reported to the Board or its relevant committees.The compliance with legislations relevant to the HKTB is regularly reviewed by the internal Legal Counsel.The Internal Audit Division has an independent role to evaluate the adequacy and effectiveness of the internal control.It formulates an audit plan yearly,covering the financial,operational and compliance control of functional units and worldwide offices.The Division has unrestricted access to information and personnel to perform its duties under the Internal Audit Charter.The Director,Internal Audit reports to the Executive Director and has direct access to the Audit Committee and its chairman,thereby ensuring his/her independence.Apart from internal audit,the HKTB also engages an external auditor to perform statutory audit.The Audit Committee meets,at least once a year,with the external auditor without the presence of the HKTB Management,and agrees on the nature and scope of the statutory audit before the audit commences.Management Under the current organisation structure,the HKTBs activities are conducted through the following divisions:Business Development Division Corporate Affairs Division Corporate Services Division Event&Product Development Division Human Resources&Administration Division Internal Audit Division Marketing Division MICE&Cruise Division Strategic Planning&Insights Division Technology&Digital Transformation Division Worldwide OfficesAbout UsHong Kong Tourism Board Annual Report 2021/22About UsHong Kong Tourism Board Annual Report 2021/229899Other InformationAbout the HKTB The Hong Kong Tourist Association(HKTA),a Government-subvented statutory body established in 1957,was reconstituted as the Hong Kong Tourism Board(HKTB)on 1 April 2001.Unlike the former HKTA,which was an association of members,the HKTB is a statutory body established under the Hong Kong Tourism Board Ordinance(Cap 302)and has no affiliation to any specific sector or organisation within the industry and is able to support the interests of Hong Kongs tourism in its entirety.Primary Responsibilities&Missions The primary responsibilities of the HKTB are to market and promote Hong Kong as a destination worldwide,as well as to take initiatives to enhance visitors experiences upon their arrival.These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.The HKTBs missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong,and to consolidate Hong Kongs position as a unique,world-class and most desired destination.Objectives The six objectives of the HKTB,as defined under the Hong Kong Tourism Board Ordinance,are:to endeavour to increase the contribution of tourism to Hong Kong;to promote Hong Kong globally as a leading international city in Asia and a world-class tourist destination;to promote the improvement of facilities for visitors;to support the Government in promoting to the community the importance of tourism;to support,as appropriate,the activities of persons providing services for visitors to Hong Kong;to make recommendations to and advise the Chief Executive in relation to any measures which may be taken to further any of the foregoing matters.Human Resources At 31 March 2022,the total HKTB headcount numbered 400,of whom 134 were stationed outside Hong Kong.The HKTB expects a high level of integrity from its employees,and acquaints its staff with code of conduct guidelines and procedures through training sessions and briefings.The Employees Handbook also provides full and specific guidance on employee behaviour.Advisory Role and Industry Functions For the year ended 31 March 2022The HKTB works closely with the tourism-related sectors and relevant Government departments through its representation in the following strategy groups and forums:Advisory Committee on Cruise Industry Advisory Committee on Travel Agents Advisory Council of Asian Federation of Exhibition&Convention Associations Avenue of Stars Management Committee Audience Development Committee,Hong Kong Philharmonic Orchestra Aviation Development and Three-runway System Advisory Committee Cantonese Opera Advisory Committee Chinese Culinary Institute Training Board,Vocational Training Council Committee on Shopping-related Practices,Travel Industry Council of Hong Kong Committee on Taxi Service Quality,Transport Department Executive Committee,Hong Kong Association for Customer Service Excellence Executive Committee,Hong Kong Association of Travel Agents Executive Committee,Hong Kong Exhibition&Convention Industry Association General Committee,Hong Kong Brand Development Council Hong Kong Marathon Organising Committee Hong Kong Trade Development Council Hotel,Catering and Tourism Training Board,Vocational Training Council Inbound Committee,Travel Industry Council of Hong Kong Mainland China Inbound Tour Affairs Committee,Travel Industry Council of Hong Kong Retail&Tourism Committee,Hong Kong General Chamber of Commerce The Hong Kong Association of Registered Tour Co-ordinators Tourism Strategy Group Vetting Committee,Training Programme Subsidy Scheme under the Travel Industry Training Fund,Travel Industry Council of Hong Kong Lantau Development Advisory CommitteeIn addition,the HKTB contributes to the tourism and related industries by partnering with the following organisations:GuangdongHong KongMacao Tourism Marketing Organisation Pacific Asia Travel Association(PATA)World Tourism Organisation(UNWTO)About UsHong Kong Tourism Board Annual Report 2021/22About UsHong Kong Tourism Board Annual Report 2021/22100101Independent auditors report to the Hong Kong Tourism Board(Established under the Hong Kong Tourist Association Ordinance and reconstituted under the Hong Kong Tourist Association(Amendment)Ordinance 2001 and the Hong Kong Tourism Board Ordinance)OpinionWe have audited the consolidated financial statements of the Hong Kong Tourism Board(“the Board”)and its subsidiary(together“the Group”)set out on pages 105 to 148,which comprise the consolidated and the Boards statements of financial position as at 31 March 2022,the consolidated statement of comprehensive income,the consolidated statement of changes in reserves and the consolidated statement of cash flows for the year then ended and notes to the consolidated financial statements,including a summary of significant accounting policies.In our opinion,the consolidated financial statements give a true and fair view of the financial position of the Board and of the Group as at 31 March 2022 and of the Groups consolidated financial performance and its consolidated cash flows for the year then ended in accordance with Hong Kong Financial Reporting Standards(“HKFRSs”)issued by the Hong Kong Institute of Certified Public Accountants(“HKICPA”).Basis for opinionWe conducted our audit in accordance with Hong Kong Standards on Auditing(“HKSAs”)issued by the HKICPA.Our responsibilities under those standards are further described in the Auditors responsibilities for the audit of the consolidated financial statements section of our report.We are independent of the Group in accordance with the HKICPAs Code of Ethics for Professional Accountants(“the Code”)and we have fulfilled our other ethical responsibilities in accordance with the Code.We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.Information other than the consolidated financial statements and auditors report thereonThe members of the Board are responsible for the other information.The other information comprises all the information included in the annual report,other than the consolidated financial statements and our auditors report thereon.Our opinion on the consolidated financial s
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United States Travel Outlook 2022Your hotels opportunities to capitalize on bookings and revenue growthFor some people the past 18-24 months has been quite the rollercoaster,but now its time to take a breath and reset because 2022 promises to be entirely different.Things wont be like they were prior to COVID-19,but neither will they be as disruptive or restrictive as 2020/21.While its not breaking news to say the travel industry will bounce back and start its recovery in earnest throughout 2022,its important for hoteliers to know exactly what to expect and how to capitalize on the opportunities that emerge.This report will provide key insights into US travel in 2022,also exploring 10 states from around the nation to give hoteliers a head start in getting back on track.Heres to a flood of fresh bookings!What youll see in this report2US travel and tourism overviewArizonaCaliforniaColoradoFloridaHawaiiIllinoisNew YorkTennesseeTexasWashingtonLearn about SiteMinder4261034184263014382246Contents3United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthUS travel and tourism overviewWith domestic and international borders open once more,one of the worlds biggest tourism nations can recover quickly.In fact,forecasts point to domestic air travel fully recovering in the US by early 2022.The way that people travel and the preferences they have for accommodation stays is likely to differ from what hotels would have expected pre-COVID-19.Some of these changes may be subtle,while others will have significant impacts on how properties run their business.Remote working is just one example.This trend has boomed across the world,with individuals and companies realizing during the pandemic that productivity doesnt hinge on being in the office.This means travelers combining work and leisure can take longer trips if their hotel has the right facilities.Hotels that dont factor this requirement in could be missing vital revenue opportunities.However lets look at the US more specifically,identifying 10 key stats*that indicate the appetite for travel,the health of hotel metrics,and tourism trends.4Lets see how these overarching trends match-up against our state-level deep dives.2022 will see a 13%increase in occupancy,6%increase in ADR,and 19.7%increase in RevPAR across the US International arrivals to the US are expected to increase by 115%from 2021 to reach 56.8 million in 2022Domestic US travel spending is forecast to hit$911B in 2022,up from$787B in 2021,with leisure travel equating for$718BInternational leisure spending will account for$96B of the$120B total spending by international travelersIn the year ahead 78%of US travelers plan to travel the same(33%),more(23%),or much more(22%)than prior to COVID-19Some luxury travelers are opting for what some people call“trip stacking,”or buying two trips over the same time period in case one of them falls throughMillennials are most likely to plan a trip involving remote work,with 24%saying theyd take a workcation in the next yearWith the majority of travel bookings proving to be domestic,some of these travelers are booking longer stays to make up for lost international tripsOther domestic travel trends include a rise in cancellation queries/rates and shorter booking lead timesRegardless of location Americans have indicated they are heading to the beach,calling it out as their top destination across all age groups.SourcesSTR|ustravel.org|SiteMinder|New York Times|travelagentcentral|netaffinity|prnewswire5United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTourism trends&hotel metrics:10 key statsTrends and opportunities6Arizona,the countrys sixth largest state,is an explorers dream destination-containing some of the US most visited attractions along with a diverse and captivating environment.With historically strong tourism figures,Arizona is one state that is primed for a huge comeback post-pandemic.Lets look at some key statistics for Arizona and assess your hotels opportunity for bookings in 2022.Close to 6 million people visit the Grand Canyon each year,making it the countrys second most popular national park behind the Great Smoky Mountains national park In positive signs,2021 saw increases across Arizona in all key tourism indicators including tourism taxes,airport traffic,state and national park visitation,hotel ADR and RevPAR Phoenix hotel occupancy outperformed national levels in 2021 and experts expect full recovery by summer 2022 Prior to the pandemic,2019 saw Arizona record a fourth record-breaking year in visitation(46.8 million),travel spending($25.6 billion),and active jobs(194,300)The state has set aside more than$100 million in federal funds for a new initiative to support the recovery of the states tourism industry,including$60 million in grantsSourcesDepartment of the Interior|Tourism AZ|AZ Central|ASU|AZ Big Media 7United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthArizonaThe opportunities for hotels in Arizona:Strengths and SiteMinders tipsObviously Arizona has a superpower with the Grand Canyon proving an everlasting drawcard for travelers,but this isnt all the state has to rely on.Arizona is a beautifully vast state,steeped in the history of Native Americans,famous adventurers,and diverse landscapes.Visitors will have a wealth of activities to keep them occupied,from ghost town getaways to hiking holidays,horseback adventures,spa retreats,wine experiences,and Phoenix itself.Hoteliers in Arizona should lean into the excitement surrounding the return of normality,encouraging travelers to make up for lost time with big adventures.Arizona strengths8Promote bucket-list trips to travelers who now know life can throw anything at us at any time.Given the unpredictable nature of travel,theres no better time than now to tick off bucket list items-of which Arizona has plenty!Use your social media and website blog to go hard with this message,encouraging direct bookings in the process.With a full economic recovery still to come,utilize an online booking engine to ensure youre capturing as many direct bookings as possible to lower the cost of acquisition,while also generating extra revenue from each guest via upsells and add-ons.Target potential guests strategically with paid advertising on social media or search engines to appeal to city dwellers looking to shake off the claustrophobia and explore the vast open spaces and natural attractions Arizona has to offer.Nailing down who your ideal guest is will be crucial in successfully attracting travelers.Pictures speak a thousand words and user-generated content sparks wonders.If you have any content to pull out of the vault from before the pandemic,use it to flood your marketing channels to remind people of the joy of traveling and to bring attention to the amazing experiences within your destination-including reviews and testimonials from past guests.Ensure your customer service is exemplary-guests have higher standards than ever and youll need positive feedback to build booking momentum moving forward.Personalize your guests stay wherever possible.1.2.3.4.5.9United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus pointsTrends and opportunities10With an economy bigger than most countries,California is Americas most popular travel destination.It retained this title even through the COVID-19 pandemic with hotel occupancy rising 20tween 2020 and 2021.The diversity of Californias environment combined with the countless once-in-a-lifetime experiences available to travelers means its rebound from COVID-19 will likely be stronger than most.Lets look at some key statistics for California and assess your hotels opportunity for bookings in 2022.Almost 265 million arrivals are forecast for 2022,an increase of 24.8%on 2021 12.1 million international travelers are expected,with a strong intake from Canada and Mexico Hotel occupancy in Los Angeles and San Diego are expected to rise by 14%and 11%respectively to hover around 70%British Airways reported a 700%increase in searches for flights to California this year Domestic searches for“hotels near me”increased 100%in 2021SourcesVisit California|HVS|CalChamber|Google Trends 11United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthCaliforniaThe opportunities for hotels in California:Strengths and SiteMinders tipsFrom the electric scene of Los Angeles to the surf bars in San Diego,to the towering Redwood forests,to the Napa and Sonoma wine valleys,to Yosemite National Park and more,there is something for every kind of traveler in California.This gives hoteliers a great advantage in marketing their destinations and winning over travelers in large numbers.By using blogs,email and social media to advertize events,attractions,and cross-promote with other local businesses that appeal to the same demographics hoteliers should not be lacking for opportunities.Hoteliers in California have the opportunity to capitalize on the fervor of returning travelers by encouraging an increase in length of stay and spending from the domestic guests who will make up the majority of arrivals.California strengths12Use your online booking engine to help you score more direct bookings but also earn more revenue per guest with extras and upsell offers.Create packages that include tickets to attractions,set-up promotions to entice an extra nights stay,and ensure the experience at your property is convenient for guests.Strive to give guests an experience that makes them feel like they are getting value for their money by personalizing your service and offering exemplary customer care.Not only will this increase the chances of them spending more during their stay,but theyll be happier to leave a positive review when you ask for feedback post-departure.Consider how you can partner with other hospitality businesses in your area to assist each other and help travelers make easier choices-such as eateries and bars,or ticket-selling locations like theaters,museums,or theme parks.1.2.3.4.5.13United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points14Being one of the largest states in the US,Colorado is a popular destination for travelers looking to explore a vivid and rugged landscape,both in summer and winter.The mountain state is famous for the Rocky Mountains of course and has had many western films shot on location,along with containing a rich history of military forts and mining ghost towns.Lets look at some key statistics for Colorado and assess your hotels opportunity for bookings in 2022.The Colorado Tourism Office announced more than$710,000 in grants to help future economic growth and tourism industry recovery Mexico,the UK,Germany,Canada,and France are seen as key target markets for the states marketing efforts There is also a meeting and incentive program granting rebates for the cost of venues,food,and transportation in an attempt to revive business travel which is down 75%from pre-pandemic levels Prior to the pandemic Colorado had a record breaking year for tourism,with 86 million arrivals and$24.2 billion visitor spending in 2019 Despite the disruption of COVID,the Denver hotel market is projected to reach full recovery by 2024 with forecasted occupancy,ADR and RevPAR all surpassing the 2019 levelsSourcesCTO|CPR|Bizjournals|Denver.org|MileHigh CRE 15United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesColoradoThe opportunities for hotels in Colorado:Strengths and SiteMinders tipsNo matter the season Colorado always has something to offer,so all traveler types can find something they love.This broad appeal is highlighted by seasonal festivals,ideal skiing and snowboarding conditions in the winter,perfect hiking and biking locations,and a rich cultural heritage to explore.Hoteliers should promote valuable packages,jump on any returning business travel,and look to encourage repeat stays.Colorado strengths16With huge efforts being made to reignite the entire tourism industry in Colorado,now is the time to pivot your focus to include international and corporate guests along with your bread and butter family and adventurer markets.Given the range of activities on offer in the state,use numerous packages to add value and create convenience for your guests,while ensuring you cast a wide net for reservations.Using an online booking engine simplifies package creation and promotion,saving you time and optimizing the booking process.As the industrys recovery progresses,a return to growth and record highs looks likely.To avoid missing the next boom,connect to additional booking channels to increase your visibility and take advantage of the billboard effect.Do this with no extra effort by using a channel manager to update your channels automatically and in real-time.Evaluate your property and ensure you have the right amenities equipped to deliver exceptional guest experiences.The post-COVID traveler has higher standards and will need even more personalization to win their loyalty and return bookings,which you have a great opportunity to secure given Colorado is a great destination all year round.Take note of which international markets may be most likely to visit and do some research and segmenting around which guest types you want to attract and how to satisfy their preferences.Use your website to create amazing,informative,content and boost direct reservation conversions.If you need help creating a beautiful website easily,use a website builder to make your job simple.1.2.3.4.5.17United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points18Florida is one of the most vibrant states in the US,being the third most populous,and boasts an impressive number of attractions for visiting guests.Between the Miami metropolitan area,Orlando,Tampa Bay,and Jacksonville,travelers never want for something to do and tourism makes up one of the largest sectors in the state.Lets look at some key statistics for Florida and assess your hotels opportunity for bookings in 2022.The strongest domestic markets for Florida continue to be New York,Illinois,and Alabama while Canada,the UK and Brazil are top international markets Domestically Florida has been performing even better than 2019(pre-COVID)with second quarter 2021 visitors totaling more than 30 million Orlando alone is expected to welcome 765,000 UK guests in 2022 Floridas total visitors are expected to fall just short of 131 million in 2022,with full recovery and even growth expected as soon as 2023 An occupancy gain of 8 percent is forecast in 2022,plus a 7.1%to average daily rate.The net result is a 15.6%increase in RevPARSourcesVisit Florida|MySunCoast|BizJournals|The Apopka Voice|CBRE 19United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesFloridaThe opportunities for hotels in Florida:Strengths and SiteMinders tipsFloridas beaches and amusement parks are a constant source of attention for travelers from all over,especially families and groups.Add to that the Kennedy Space Center,Universal Studios and Disney World,Florida Keys,and an abundance of national parks and youve got yourself a foolproof tourism generator.Hotels should play to their strengths and look to maximize RevPAR.Florida strengths20With so much for travelers to do,hotels in Florida should look for every opportunity to join forces with other businesses and attractions to create promotions and value-added offers on their websites,incentivizing guests to make the easy choice.Maximize the revenue you can garner from each guest by offering upsells and extras on your booking engine,as well as offers to enhance the experience while they enjoy their stay.Giving guests quality-laden convenient options will encourage them to spend more.Try to capture extended stays by setting a high customer service standard and asking guests if theyd like an extra night for a discount.You could also offer early check-in too,with both options providing further opportunities for guests to spend money on food,beverages,and other amenities.Stay on the radar of a diverse range of guests,as international travel ramps back up.Increasing your distribution network with extra third-party channel connections is an easy way to get more eyeballs on your hotel.You can keep your inventory updated and accurate at all times with a channel manager.Dont ignore the potential of changing travel habits,especially with the new normal of remote working.Many guests will want spaces and services that allow them to easily complete work while also enjoying a vacation.1.2.3.4.5.21United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points22With well over 130 volcanic islands encompassing the state,Hawaii has the fourth longest coastline in the US and is a travelers paradise.No one needs reminding of whats on offer for visitors to the main Hawaiian islands.There is something for everyone-from romantic couples to adventurers,surfers,shoppers,families,history lovers,foodies,and health and wellness enthusiasts.Lets look at some key statistics for Hawaii and assess your hotels opportunity for bookings in 2022.Visitor arrivals are expected to increase by 29.8%in 2022 to reach 8.8 million Visitor spending will reach$15.5 billion in 2022,up 27.1%While international travelers will be minimal,Japan and Canada will be the largest source markets The states indoor mask mandate is likely to be dropped early in 2022 76%of US travelers said they are willing to pay more for tourism experiences that are respectful of Native Hawaiian cultureSourcesDBEDT|Forbes|Skift23United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesHawaiiThe opportunities for hotels in Hawaii:Strengths and SiteMinders tipsHawaii is diverse,beautiful and situated far enough away from anything that it even feels like an international trip for US visitors.This idea of finding an escape is even stronger in the context of the pandemic and is something marketers can really play into.Hoteliers should make sure they are letting travelers know there is something for everyone,working hard to encourage increased length of stay,and prioritizing convenience.Hawaii strengths24Ensure you are aligning your marketing efforts with the attractions nearby to your hotel,and are thinking carefully about which guest segments you want to target at your property.Having a clear idea about your target audience will make it much easier to create content and curate your hotels offers.With the pandemic making international travel near impossible and Hawaiis reputation as an exotic location,you should work on convincing travelers this is the great escape they need to refresh and revitalize themselves without the added complexity of complying with international travel restrictions.Encourage increased length of stay with bundled packages or discounts,and win more revenue from other amenities.For reference the average Length of Stay(LOS)for Hawaii is around 8.5 days.With so much to see,do,and explore it can be difficult for travelers to organize themselves when vacationing in Hawaii.Make it easier on guests by personalizing their stays and making convenience a value-added feature.Think about organizing transportation,dining,and unique experiences as part of any packages you put together to sell directly on your website and booking engine.While it may be less immediate that international travel returns in force,growth is looking strong and steady with Japanese and Canadian travelers already returning.To ensure youre ready when other nations come flooding,make sure youre connected to a broad range of online travel agents which you can manage easily via a channel manager.Another way of adding convenience and personalization to your guests stay is to offer a range of upgrade and extras options via your direct booking engine.Giving travelers the freedom to choose what arrival treats they get or what features are in their room creates a nice first impression.1.2.3.4.5.25United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points26Illinois has long been known for being a microcosm of the US,with hugely diverse economic drivers that include natural resources,industrial cities,and a transportation hub.Illinois is of course home to one of Americas most famous cities in Chicago and Route 66,always a drawcard for travelers.Chicago is an especially popular destination for business meetings,with an overwhelming choice of hotels for visitors,and boasts a number of hugely popular sports franchises.Lets look at some key statistics for Illinois and assess your hotels opportunity for bookings in 2022.Chicago alone has more than 140 hotels and 45,000 hotel rooms,offering travelers great variety A new grant worth$10 million was announced in 2021 to encourage the development of new attractions and festivals in Illinois Cond Nast Traveler recognized Chicago as the#1 Best Big City in the US for the fifth year in a row in the results of its annual Readers Choice Awards The pace of Choose Chicagos business and convention hotel room bookings currently exceeds 100%of target to 2028,suggesting a strong pipeline of events looking to host in Chicago Short-term,hotel-based meetings currently on the books between August 2021 and December 2022 are estimated to generate 576,000 room nights and$781 million in economic impact for the citySourcesChicago Tribune|Eater|Choose Chicago27United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesIllinoisThe opportunities for hotels in Illinois:Strengths and SiteMinders tipsIf travelers arent in Chicago for business,then theres no shortage of art,culture,and natural attractions to explore around the state,including some great road trips.Hotels in Illinois have a lot to offer domestic travelers and can enjoy great success,even without the full return of international travel by offering enriched experiences.Illinois strengths28With domestic travelers keen to see more of their state and country than ever before,theyll be asking a lot of questions and looking for resources.Make sure your hotel website is packed with useful content,providing key information on your local area that will build trust with travelers and start a relationship.Keep a blog regularly updated too.Knowing that the health of meetings and events will still be assured,dont move away from this market.Continue offering incentives for corporate travelers but keep an eye on leisure travelers also visiting Chicago.Gain more control over your rates,distribution,and offers by investing in a sophisticated hotel commerce platform.Cities are increasing in preference for many North American travelers,Chicago among them.Travelers attitudes now revolve strongly around higher standards,convenience,and ticking off bucket list items.Use this knowledge to shape your marketing and in-stay efforts.Make it easy for travelers to book the perfect stay by building amazing packages and promotions within your booking engine and going the extra mile to make them feel welcome at your property.For those travelers hitting the road and trying to squeeze in as much as they can during a road trip,look to partner with surrounding local businesses to promote extended stays.Adding value and making travelers aware of all the attractions they can enjoy at a discounted price can bring revenue back to your hotel in the long run,via food and beverage expenses and return stays.The road to full recovery and reestablishing success will be nothing short of competitive.Gain advantages by mastering your presence on Google and enabling easy metasearch bookings,as well as using business intelligence software to understand competitor and market trends.1.2.3.4.5.29United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points30New York State has an unbending commitment to tourism,and has much to offer travelers even beyond the awe-inspiring New York City.With sandy beaches and mountain peaks to accompany the city lights and architecture,travelers to New York have plenty to choose from.Lets look at some key statistics for New York and assess your hotels opportunity for bookings in 2022.Visitors to New York City are forecast to hit 57 million in 2022(up from 2021s 38.2 million),with leisure travel accounting for 80% Lodging and food&beverage make up 50%of visitor spending in NYC$15 million has been allocated for the 2021-2022 fiscal year via Market New York Occupancy in NYC is expected to reach 76%in 2022 before passing pre-pandemic levels in 2025 at 86%Governor Hochul announced$450 million recovery package to boost tourism both at a domestic and international levelSourcesOSC|ESD|NYC&company|TheRealDeal31United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesNew YorkThe opportunities for hotels in New York:Strengths and SiteMinders tipsOutside of the obvious landmark of New York City,which is filled with shopping,theater,architecture and sports attractions;New York state is incredibly diverse and supports all kinds of visitors.The lure of NYC combined with the natural beauty of great lakes,mountain peaks,rivers,valleys,The Hamptons,and Niagara Falls make it a hugely popular destination.Destination marketing can be something hoteliers focus on to ensure travelers arent flying in and out without making the most of their trip.New York strengths32Take your content to the next level to draw visitors to your website and market your destination at the same time,enticing bookings throughout the process.Your website can be whatever you want it to be,so think about publishing SEO optimized travel guides,tips,and information sheets.Travelers think about much more than the hotel when making a booking decision so show them the true value of staying at your property.Work hard on social media to get noticed by prospective guests.Target ads to very specific audiences once you have identified your ideal market,and build a strong,positive brand in the meantime.Make sure you are posting content worth engaging with and running regular offers,competitions,and giveaways that encourage interaction and fun.Make sure you have an online booking engine integrated too so you can take bookings straight from your Facebook page.Consider the changing attitudes of travelers post-pandemic.Many are taking to working while on vacation,while others want to switch off the noise entirely after a stressful two years.Ensure your property has the necessary spaces and amenities to accommodate the needs of your guests as they stand today.Incorporate extras and packages that help guests with their trip purpose,which you can also sell easily on your booking engine.When international travel reboots in earnest,dont be left behind with poor distribution management.Casting a wide net and connecting to a broad range of third-party booking channels will allow you more chances to hit your occupancy targets.Make it easy by managing your connections automatically in real-time with a channel manager.While the industry gradually moves towards full recovery and occupancy remains lower than normal,youll need to hustle to get more revenue out of the guests you do have.Put on shows and events,or invite local artists and performers into your property to get guests frequenting the bar and dining areas of your hotel.1.2.3.4.5.33United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points34Tennessee is a state of rich history,firmly based in musical heritage and contributions to the development of popular music with Nashville and Memphis key focal points.The state also boasts the most visited national park in the US,Great Smoky Mountains national park,if travelers want to walk on the wild side.Lets look at some key statistics for Tennessee and assess your hotels opportunity for bookings in 2022.Throughout the pandemic,Tennessee fared 10tter in the category of tourism spending than the wider nation,with some counties even experiencing growth Nashville is in the top 30 of most desired domestic travel destinations More than two-thirds of visitors to Memphis choose to stay in hotels over other properties like B&Bs,inns,or motels Nashville ADR is set to climb by 15%in 2022,and RevPAR will see a 32%increase More than 70%of Tennessees international visitors come from Canada and Europe(UK and Germany top source markets within Europe)SourcesTenessean|Nash Today|Memphis Travel|HVS|TN vacation35United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesTennesseeThe opportunities for hotels in Tennessee:Strengths and SiteMinders tipsThe musical cities are an always-on attraction for Tennessee and need little marketing domestically,though travelers always need reminding of the great reasons to take a trip.In 2022 there are particular advantages with many anniversaries taking place in Nashville.The Ryman Auditorium will celebrate its 130th anniversary,while the Nashville Symphony is celebrating its 75th anniversary.The CMA Awards and the Country Music Hall of Fame&Museum will both celebrate their 55th anniversary.The iconic Bluebird Cafe is celebrating its 40th year in business in 2022,while the Music City Walk of Fame will celebrate its 15th year.Tennessee strengths36Partnerships are a key to driving interest and kickstarting full recovery.Look into how you can work with travel bloggers and influencers to take advantage of new audiences and ride on the back of user generated content to create excitement amongst travelers for your destination and property.Travelers in 2022 will have higher standards when it comes to their experiences and the level of personalization they receive.With this in mind its important you do some resourcing to help in this situation.Hotel management software can take a lot of time off your hands,allowing you to focus more on your customers.Prioritize your marketing and promotions to align with any key events happening in your area.With travelers likely searching for trips related to events,its the perfect opportunity to create themed packages,promotions,and extras to sell on your booking engine.Use your website to create content around the events to capture traffic from people searching on Google.M reports that 59%of website visitors are on mobile devices,which should remind you how prominent mobile bookings also are in the travel industry now.Make sure your own website is mobile optimized,your booking system is easily navigated on mobile devices,and also consider offering mobile-only promotions or last-minute deals for mobile bookers.Take note of the trends and research available on visitors to your destination so you can target more accurately with any advertising you do.For example,Nashville traditionally welcomes more travelers from Illinois and Florida than other states,while people visiting Memphis are most commonly aged 36-56(44%).With an average length of stay of 2.7 days,theres also an opportunity to devize tactics to encourage extended stays for extra revenue.1.2.3.4.5.37United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSourcesM|T SiteMinders five focus points38The second largest state in the US by area and population,Texas is a huge and diverse destination.It also boasts a robust tourism economy backed by sports,shopping,and outdoor adventures.Traveling through Texas,visitors can see deserts,grasslands,forests,swamps,beaches,and everything in between.Lets look at some key statistics for Texas and assess your hotels opportunity for bookings in 2022.Pre-pandemic tourism was strong,with$83 billion spent by visitors in 2019 2021 saw Houston,one of the nations biggest cities,earn its place in Time magazine as one of the Worlds Greatest Places Other recent accolades include Travel Leisure readers ranking San Antonio as the sixth best city in the US,with Fort Worth and Austin also featuring in the top 15 Top international source markets for Texas include Canada,Mexico,UK,Germany,France,and the Netherlands 2022 marks the 100-year anniversary of the Houston Zoo,which will bring a six-year,multi-phase plan of transformative exhibitsSourcesKVUE|FoodTravelLeisure|Travel Texas|Secret Houston39United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesTexasThe opportunities for hotels in Texas:Strengths and SiteMinders tipsTexas offers great variety for travelers and is a versatile destination that is strong in both the leisure and corporate sectors.Hoteliers should target out-of-state visitors as much as possible,using strong press and reputations to drive bookings.Texas strengths40Out of state visitors tend to stay longer and spend more-with 2022 representing a return to normality make sure you are casting a wide net to bring in long-haul travelers who will give your hotel a much needed revenue boost.Utilizing a channel manager will help you connect to more OTA channels for no extra effort.Workation-its a new buzzword but for a reason.Travelers have learned being out of the office is no limitation to getting work done,so most are now fitting work time into their vacations.Make sure your hotel is set up to accommodate these new preferences and that you are communicating this with potential guests.Key events like the Houston Zoo centennial represent a chance to do combined marketing and also create compelling offers and packages for travelers to enjoy both your hotel and nearby attractions or events.Work with other local businesses to create promotions and sell them directly to guests via your website and online booking engine.Dont be afraid to use your website and social media content for some humble brags.If travelers are still making their mind up about where to travel or where to stay,they can be easily swayed by the promise of a great experience,backed by positive feedback from peers.Provide plenty of information on your blog and social media pages,keeping travelers in the know and maintaining an opportunity for direct bookings.With RevPar a key metric to build again,think about some tactics to encourage more spending from each individual guest you have.Whether its via enticing extras or upsell opportunities,initiatives that will bring them into your bar and restaurant,or ways to convince them to spend an extra night,do everything you can to maximize your returns.1.2.3.4.5.41United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus points42Washington is the second largest producer of wine in the US,and knowing that fact alone could be all it takes to get travelers returning in droves!However,the state has much to offer most travelers,with Seattle a shining gem amongst other highlights including an abundance of state parks,arts and culture experiences,and activities for the whole family.Lets look at some key statistics for Washington and assess your hotels opportunity for bookings in 2022.The tourism sector is typically strong,generating$21 billion annually outside of the pandemic Seattle is set to welcome 1.5 million visitors from Canada in 2022,85%of the way to full recovery Washington will receive a federal tourism recovery grant of almost$11 million Washington state parks receive almost 40 million visitors annually With an eye on the return of international travel its noted that London,Tokyo,and Seoul have typically been Seattle-Tacoma International Airports(SEA)largest international markets.SourcesChoose Washington State|Washington State Parks|BizJournals|Port Seattle43United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthTrends and opportunitiesWashingtonThe opportunities for hotels in Washington:Strengths and SiteMinders tipsWashington offers year-round recreation for travelers,and boasts the perfect combination of dynamic city environments and stunning natural landscapes.Hoteliers should tap into traveler motivations and come up with creative ways to push occupancy rates to their highest potential.Washington strengths44Travelers in 2022 will be looking to seize the day,eager to travel and get reacquainted with wonder of discovery.Its an energy and attitude that should be matched by your brand in all your customer facing content and communications.With so much lost time to make up for,many travelers will take to tripping with friends and family to enjoy valuable experiences.This means group rates and packages will be an important factor in winning bookings.Ensure you have offerings that will be attractive to groups and make the booking process simple with an online booking engine.Not to be negative,but general trust amongst consumers is not as high as it could be.Work on building trust with travelers with quality,useful content on your website and social media pages as well as giving customers quality assurances wherever possible.Standards will be higher than ever,so establishing positive relationships and going the extra mile is vital for ongoing success.Spending almost two years either locked down or restricted in some way has travelers yearning to do what really matters to them.This means targeting big ticket experiences and bucket list items.Experiences will win over material factors every time right now so make sure your offerings are designed to enrich the guest stay at every opportunity.Even though 2022 is set to be a big year of recovery,it wont reach pre-pandemic heights.Generally Seattle hotels would expect around 89%occupancy in the summer months so if you need a boost,get creative.Dont ignore local travel and staycations just because borders are reopening-always keep offers and promotions on hand for guests who may be right on your doorstep.1.2.3.4.5.45United States Travel Outlook 2022:Your hotels opportunities to capitalize on bookings and revenue growthSiteMinders five focus pointsTalk to an expertStart a free trialWatch DemoSiteMinder is the worlds only true open hotel commerce platform,providing everything your property needs to market,sell,manage,and grow.Using software like SiteMinder to control your business gives you more time and freedom,but also more opportunities to build your brand and boost business revenue-creating better guest experiences in the process!Whether youre looking to broaden your reach,take direct bookings,or maximize your revenue each day,features such as our channel manager and online booking engine have everything you need to meet the return of travel in the US.Learn about SiteMinder To see it for yourself or learn more about your opportunities in 2022,try SiteMinder for free or chat with one of our helpful experts.
2022-11-25
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