2024年普吉岛数字营销大会（Digital Marketing Conference）嘉宾演讲PPT合集（共6套打包）

Reality is,Trends are just“information”,without the support and means to execute big ideas.Accor reports 11%revenue growth in H1 2024.Their success was driven by a 22%increase in the luxury and lifestyle division.The revenue growth is because of increase in luxury and lifestyle,and premium,midscale,and economy divisions.Source:Hotel Management NetworkShort-term versus long-term thinking in brand-building:Process is more important than structure.Brand marketing is the strategy of cultural influSearchDiskDocumentsBrowserAliceDriveFuelCalendarImagesMessengerMetricaGamesMailSelf-driving CarsTranslateDirectAppMetricaSurveysAdvertising NetworkNotesTaxiDelivery360ScootersADTECHTRANSPRTLIFESTYLEDevicesAfishaKinopoiskMusicBookmatePlusStudioPayBankSplitCardFUNTECHFINTECHHealthNavigatorMetroHelp nearbyMapsOTHERCloudPracticumAcademyTextbookRouteQEDUCATIONFOR BUSINESSauto.ruMarket DeliveryEatsMarketYango DeliRealtyServicesArendaLavkaTravelEdadealCLASSIFIEDSFOODTECH&ECOMMobile MediationGEO SERInsight 1:Do your B Assessments First&Set Clear Marketing ObjectivesInsight 1:Do your B Assessments First&Set Clear Marketing ObjectivesGoogle Analytics 4:Traffics by ChannelInsight 1:Do your B Assessments First&Set Clear Marketing Objectives Full Funnel Strategies:Upper|Mid|Lower Funnel CampaignsInsight 1:Do your B Assessments First&Set Clear Marketing Objectives Awareness Goal vs Conversion GoalInsight 2:Budget It Right!&Model Your Media PlanInsight 2:Budget It Right!&MPhuket Market Insights&A World with Less CookiesOctober 2024,PhuketWho We Are350M+Global monthlytraveler profiles300+Booking engine integrations100+Data integrations with large travel companies10K+Customers aroundthe worldBorn from travel from day one,Sojern is an easy-to-use marketing platform that gives destination marketers the tools to cost effectively drive demand,convert visitors,and build loyalty.AgendaPhuket Market InsightThailand Market InsightA World with Less Cookies 1234Key takeaAgenda01 Average Daily Rate Average Length of Stay Average Transaction Price Thailand Gross Operating Profit report Rising CostsData Insights,evolution from 2019 to current:02 Direct versus Indirect Share by Channel OTA dependency by Hotel category Cancellation Rates Share of digital marketing revenue by Channel Type AI in digital marketing and resultsDistribution Mix03 Average share of Direct Bookings Distribution cost of Paid Ads.Total Cost of Direct Bookings How much to invest in Digital MarkON THE MENU TODAYWHAT IS MARKETING AUTOMATION?BENEFITS OF MARKETING AUTOMATIONHOW GUEST DATA POWERS MARKETING AUTOMATIONHOW GUEST DATA POWERS MARKETING AUTOMATIONHOW GUEST DATA POWERS MARKETING AUTOMATIONHOW GUEST DATA POWERS MARKETINGHOW GUEST DATA POWERS MARKETINGTYPES OF MARKETING AUTOMATIONTYPES OF MARKETING AUTOMATIONTYPES OF MARKETING AUTOMATIONTYPES OF MARKETING AUTOMATIONMAGIC IN DINING ROOMMEASURING SUCCESSCASE STUDY