全球化研究报告-PDF版

戴德梁行：2025年上半年欧洲零售地产雷达报告（英文版）（16页）.pdf

点击查看更多戴德梁行：2025年上半年欧洲零售地产雷达报告（英文版）（16页）.pdf精彩内容。

2025-09-25 16页 5星级

戴德梁行：2025年上半年美洲数据中心地产市场更新报告（英文版）（47页）.pdf

CUSHMAN&WAKEFIELD|AMERICAS DATA CENTER MARKET OVERVIEWPRIMARY MARKETS:Atlanta,Chicago,Columbus,Dalla.

2025-09-25 47页 5星级

戴德梁行：2025亚太地区写字楼需求研究报告：驾驭扩张型市场（英文版）（13页）.pdf

ASIA-PACIFIC OFFICE DEMANDNAVIGATING NAVIGATING EXPANSIONARY EXPANSIONARY MARKETSMARKETSChinese Main.

2025-09-25 13页 5星级

英国伦敦工商会（LCCI）：2025伦敦商业建筑改造：从传统存量到净零未来报告（英文版）（35页）.pdf

CONNECT.CHAMPION.SUPPORT.COMMERCIAL RETROFITTING IN LONDON FROM LEGACY TO NET-ZERO FUTUREEXECUTIVE S.

2025-09-23 35页 5星级

德勤：2025放眼基础建设之外：创新重塑印度居住空间研究报告（英文版）（34页）.pdf

Building beyond basics:Innovations transforming Indias living spacesSeptember 2025Building beyond ba.

2025-09-22 34页 5星级

世邦魏理仕（CBRE）：2025年印度办公楼租户调查报告（英文版）（57页）.pdf

04FLEXIBLE WORKSPACE STRATEGIES02PORTFOLIO STRATEGIES03FLIGHT-TO-QUALITY01HYBRID WORKING04FLEXIBLE W.

2025-09-19 57页 5星级

世邦魏理仕（CBRE）：2025年澳大利亚办公楼租户调查报告（英文版）（16页）.pdf

点击查看更多世邦魏理仕（CBRE）：2025年澳大利亚办公楼租户调查报告（英文版）（16页）.pdf精彩内容。

2025-09-19 16页 5星级

UNS设计与咨询：2025如果过去重塑未来？亚洲扩建、翻新、重建与转型趋势与探索白皮书（英文版）（33页）.pdf

EXPLORING EXTENSION,RENOVATION,REDEVOLPMENT&TRANSFORMATION AROSS THE GLOBEWhat ifthe past transforms.

2025-09-18 33页 5星级

经济学人&仲量联行：2025彻底翻新：为未来韧性城市做好准备研究报告（英文版）（37页）.pdf

Radical retrofitSupported byAdapting cities for a resilient future Economist Impact 2025Radical retr.

2025-09-18 37页 5星级

世邦魏理仕（CBRE）：2025年中国办公楼租户调查报告（英文版）（25页）.pdf

23%59%36%36%34%29%30%23%37%40%34%36%42%4%22%10%22%18%5%13%5%14%10%18%202020212022202320242025Increas.

2025-09-18 25页 5星级

世邦魏理仕（CBRE）：2025从建成到韧性：驾驭办公领域创新之道研究报告（英文版）（27页）.pdf

01How are occupiers evolving?Copyright 2025.All rights reserved.This report has been prepared in goo.

2025-09-18 27页 5星级

仲量联行（JLL）：2025年秋季北欧办公市场展望报告：聚焦战略改造（英文版）（48页）.pdf

JLL Nordic OutlookFocus:Strategic office retrofittingAutumn 2025JLL Nordic Outlook Autumn 2025Conten.

2025-09-17 48页 5星级

Avison Young：2025年上半年美国医疗地产市场报告（英文版）（27页）.pdf

Page 1U.S.healthcare market report|H1 2025U.S.healthcare market reportH1 2025Page 2U.S.healthcare ma.

2025-09-17 27页 5星级

欧洲培训基金会（ETF）：2025加速建筑行业职业教育卓越发展研究报告（英文版）（65页）.pdf

ACCELERATING VOCATIONAL EXCELLENCE IN THE CONSTRUCTION SECTOR ACCELLERATINGVOCATIONAL EXCELLENCE IN .

2025-09-17 65页 5星级

仲量联行（JLL）：2025年年中北美数据中心地产市场报告（英文版）（15页）.pdf

Another record performance despite some uncertaintyNorth AmericaData Center ReportNorth AmericaMidye.

2025-09-17 15页 5星级

华利安（Houlihan Lokey）：2025年上半年房地产科技市场更新报告（英文版）（39页）.pdf

September 20251H 2025 PropTech Market Update010203Executive SummaryPropTech Market UpdatePublic Mark.

2025-09-16 39页 5星级

FirstHome IQ&National MI：2025美国新生代购房者报告（英文版）（26页）.pdf

HOMEBUYER REPORTNEXTGEN2025BY KRISTIN MESSERLIMARCH 2025INTRODUCTIONAs we release the 2025 NextGen Homebuyer Report,we find ourselves at a pivotal moment inthe housing market.Over the past five years,this research has captured the financial realities,aspirations,and challenges of more than 7,000 NextGen homebuyers.This years report,based on insights from 1,000 respondents aged 18 to 44,highlights emerging trends,affordability strategies,and the evolving role of trust in financial institutions and professionals.A key takeaway remains constant across years:education and accessibility are critical toclosing homeownership gaps.While 95%of respondents share a desire to achievehomeownership,confidence levels,affordability strategies,and trust in professionals revealongoing disparities that demand industry attention.Trust in financial institutions and real estateprofessionals has plummeted,and NextGen buyers are increasingly turning to alternativehomebuying strategies,social media,and AI-driven tools to navigate the market.This report not only reflects current economic and social conditions but also illuminatesopportunities for housing professionals,lenders,and policymakers to adapt and innovate.Byunderstanding how NextGen buyers engage with the homebuying process,industryprofessionals can create more effective strategies to improve financial literacy,rebuild trust,and increase access to homeownership.Kristin Messerli,Executive director of FirstHome IQ22025 NextGen Homebuyer ReportABOUT THIS REPORTThe 2025 NextGen Homebuyer Report is an annual research initiative designed to provideinsights into the evolving homeownership landscape for Gen Z and Millennial buyers.Now inits fifth year,this report reflects data from over 7,000 respondents since 2020.The 2025edition is based on a survey of 1,000 individuals aged 18-44,conducted in partnership withNational MI and FirstHome IQ,two organizations dedicated to expanding homeownershipaccessibility through financial education and lending solutions.32025 NextGen Homebuyer ReportOUR SPONSORSNational Mortgage Insurance Corporation(National MI)is aprivate mortgage insurance company committed to enablinglow down payment borrowers to achieve homeownershipwhile protecting lenders and investors.National MI takes astraightforward approach to both products and practices toensure lenders confidence in the loans they place with us.Learn more at NationalMI.com.FirstHome IQ is a nonprofit organization focused on financialliteracy and homebuyer education for the next generation.FirstHome IQ offers an Ambassador Program for loan officersand real estate agents to access a library of educationmaterials and strategies to reach the next generation.Learn more at FirstHomeIQ.com.42025 NextGen Homebuyer ReportBACKGROUND&METHODOLOGYThe NextGen Homebuyer Report was initiated in 2020 to address the growing need forinsights into the behaviors and preferences of younger generations of homebuyers.Over thepast five years,this research initiative has collected data from over 7,000 individuals,offering arich longitudinal perspective on trends in financial readiness,attitudes toward homeownership,and information-seeking behaviors.For the 2025 report,a survey was conducted in partnership with National MI,gatheringresponses from 1,000 participants aged 18 to 44.Respondents were segmented into threegroups:Gen Z(18-24),Younger Millennials(25-34),and Older Millennials(35-44).The surveyaimed to capture a diverse and representative sample by race,income,and gender,with 52%of respondents identifying as female and 48%as male.The sample reflects current populationdemographics to ensure the findings are applicable across varied communities.SURVEY DESIGNThe survey featured a mix of quantitative and qualitative questions,focusing on:Financial health,including savings,debt,and stress levelsHomeownership aspirations,confidence,and perceived barriersTrust in financial professionals and institutionsPreferred channels for learning about homebuying and financial literacyRespondents shared their experiences and perspectives on key topics such as affordabilitychallenges,strategies for achieving homeownership,and the effectiveness of educationalcontent.The data was analyzed to identify generational differences,highlight significanttrends,and uncover actionable insights for industry professionals.TOP INSIGHTS2025 NEXTGEN HOMEBUYER REPORTBY KRISTIN MESSERLISocial Media and AI Are Emerging as Key Information Sources 40%of Gen Z use social media for homebuying research,comparedto 30%of Millennials.35%of all respondents use ChatGPT or AI toolsfor information,with Gen Z leading at 43%.1Homeownership is Still an Aspirational Goal Nearly 60%of NextGenbuyers still see homeownership as attainable,though Gen Z(56%)is lessoptimistic than Millennials(61%).However,59lieve its currently not agood time to buy.2YouTube is the Most Used Educational Platform for Homebuying 66%use YouTube for homebuying education,making it the topeducational source,followed by online courses/webinars(42%)andpodcasts(35%).3Affordability Concerns Are Driving Alternative HomebuyingStrategies Nearly 69%cite high cost of living as a barrier tohomeownership,leading to a rise in co-buying(21%),house hacking(19%),and fixer-upper purchases(42%)as affordability strategies.5Trust in Financial Institutions and Professionals is Plummeting Trust inbanks dropped from 61.5%in 2024 to just 40%in 2025,and loan officerssaw trust fall to 19.5%.4Gen Z is More Open to Non-Traditional Homebuying Strategies 32%of Gen Z are considering co-buying(vs.18%of Millennials),andthey are more likely to rent out parts of their home(23%vs.17%).6Financial Stress is Declining but Still High While financial stress isimproving(26%report being very stressed vs.33%last year),over66%still report some level of financial stress,with high cost of living(63%)and unexpected expenses(42%)as the biggest challenges.7Gen Z Struggles More with Financial Confidence Only 43%of GenZ feel confident in their personal finance knowledge compared to53%of Millennials,with women reporting even lower confidencelevels(38%)than men(47%).8Real Estate Agents Remain the First Contact for Homebuyers,butFinancial Advisors Are Gaining Influence 43%of Millennials wouldturn to a real estate agent first,but Gen Z is more likely to seek advicefrom a financial advisor(36%)than Millennials(25%).Mortgage brokersremain the least likely first contact for both groups.10Financial Literacy is Lacking in Schools Over half of NextGen(53%)said personal financial education was not taught in school with anadditional 29%indicating it was optional or a short lesson.9Visit NextGenH or NationalMI.com/NextGen-Resources todownload the report,slides,and resources.72025 NextGen Homebuyer ReportCONTENTSFinancial Situation.Income trends,debt challenges,and savings habitsshaping their path to homeownership.TABLE OFHomebuying Perspective.From motivations and concerns to evolving preferencesand financing expectations.Trust and Confidence.Buyer sentiment,trust in financial and real estateprofessionals,and what influences their confidence.Information Access.How they research homeownership,their preferredsources of information,and the role of digital tools.Demographic Spotlight.Demographic trends covering the gender,race,andgenerational differences in the data.12345FINANCIAL SITUATIONThis section explores the financial realities of NextGen consumers,including their savingshabits,debt levels,financial stress,and key challenges impacting their ability to buy a home.While financial confidence is improving,affordability remains a major barrier,with the cost ofliving(63%)and low income(46%)topping the list of concerns.Loan officers and industryprofessionals can use these insights to tailor solutions that address the specific needs ofMillennial and Gen Z buyers.SECTION 1:DEBT05101520253035Zero DebtLess than$5k$5k-$20kOver$20k303#%While 30%of respondents reported being debt-free,the majority face some level of financialobligation.37rry debts ranging from$5,000 to over$20,000,with credit cards(50.7%),student loans(24%),and car loans(22%)being the most common forms of debt.DEBT TYPEPERCENTAGE DEBTCREDIT CARD35.9%STUDENT LOANS16.9R LOAN15.5%MORTGAGE15.5%MEDICAL12 25 NextGen Homebuyer Report8SAVINGSThis years survey revealed that emergency funds(52%)remain the top savings priority forNextGen buyers,followed by retirement(30%)and down payments(29%).Notably,Gen Zrespondents are demonstrating forward-thinking financial planning despite lower incomelevels,with 33%prioritizing down payment savings compared to 27%of Millennials.05101520253035NothingLess than$1k$1k-$5k$5k-$10kOver$10kOne-fifth of respondentsreported having no emergencysavings,with 24%holding lessthan$1,000.Millennials demonstrated greaterfinancial preparedness,with17.5%reporting savings of morethan$10,000,compared to just10%of Gen Z respondents.EMERGENCY SAVINGSMillennials18#03%9Gen ZFINANCIAL STRESS AND INCOME CHALLENGESStress Levels:26%of respondents reported feeling very stressed about their finances,down from 33%last year.However,66%still experience some degree of financial stress.Income Challenges:Low income was cited as a barrier to financial stability by 46.5%ofrespondents,with Gen Z disproportionately impacted(56%)compared to Millennials(44%).010203040Very StressedSomewhat StressedNeutralNot Very StressedNot at All StressedFinancial Stress is Improving,But Still High26%of NextGenconsumers reportbeing very stressedabout finances adecrease from 33%last year.3%7$& 25 NextGen Homebuyer ReportHOMEBUYING PERSPECTIVESHomeownership remains a goal for most NextGen buyers,yet affordability challenges andmarket uncertainty continue to shape their journey.While nearly 60%still believehomeownership is attainable,over half(59%)feel its not a good time to buy.Many areturning to alternative strategies like fixer-uppers(42%),co-buying(21%),and house hacking(19%)to make homeownership possible.SECTION 2:2025 NextGen Homebuyer Report10MARKET PERCEPTIONSDespite high interest rates and market uncertainty,41%of respondents believehomeownership will be accessible to the next generation.This optimism is notably higheramong Black and Latino respondents(59%and 43%respectively)compared to non-HispanicWhites(34%).However,respondents dont feel now is a good time to buy a home.41lievehomeownershipwill be accessibleto the nextgeneration.41Ylieve itis an attainablegoal for them.59%FUTUREATTAINABLE010 20 30 40 50 60Yes,its a good timeNo,its not a good timeUnsureOnly 19lieve now is a good time to buy a home 68%of Gen Z vs.57%of Millennials believenow is not a good timeto buy.19YRRIERS TO SAVING FOR A DOWN PAYMENT11AFFORDABILITY&PREFERENCES2025 NextGen Homebuyer Report010203040506070High cost of livingLow incomeUncertainty about the futureExisting debtLack of financial knowledge69G95%The survey indicated a shift in housing preferences,with 47%of respondents willing tocompromise on size for location and 38%prioritizing proximity to employment opportunities.Additionally,35%of NextGen buyers expressed interest in properties with income potential,reflecting their pragmatic approach to homeownership in challenging market conditions.56%of Gen Z vs 44%of Millennials say lowincome is a barrier todown payment32%of Gen Zwould considerco-buying tomakehomeownershipmore affordable.32%of Millennialssaid uncertaintyabout the futurewas a currentbarrier to savingfor a downpayment.40%CO-BUYINGUNCERTAINTYAffordability StrategiesFixer-uppers(42%)and co-buying(21%)are growing in popularityRenting out portions of their homes(18.6%)is becoming a viable strategyGen Z is 78%more likely to consider co-buying than Millennials1201020304050Co-buying with friends/familyRenting out portion of homeBuying a fixer-upper homeMoving to a lower-cost areaHousing Strategies to MakeHomeownership More AffordableNEXTGENMillennialsGen ZGen Z is 78%morelikely to considerco-buying thanMillennials.182#AG8Ased on this study,there is a clear shift in how younger generations are approachinghomeownership affordability.Gen Z is embracing alternative strategies more enthusiasticallythan their Millennial counterparts,with a notable 78%higher likelihood of considering co-buying(32%vs 18%for Millennials).Theyre also more inclined to rent out portions of theirhomes(23%vs 17%)and slightly more likely to move to lower-cost areas(41%vs 38%).These trends highlight how high costs of living and housing affordability challenges areforcing NextGen buyers to get creative,moving away from traditional solo homebuyingtoward collaborative approaches and income-generating property strategies.This shiftreflects both necessity and a pragmatic adaptation to current market conditions,withyounger buyers finding innovative ways to achieve homeownership despite significantfinancial barriers.2025 NextGen Homebuyer ReportTRUST&CONFIDENCETrust in financial institutions and real estate professionals is at an all-time low,with trust in loanofficers dropping to just 19.5%and bank trust falling from 61.5%to 40%in one year.Meanwhile,confidence in financial and homebuying knowledge varies significantly.Thissection uncovers the need for rebuilding trust and empowering buyers.SECTION 3:2025 NextGen Homebuyer Report1342%areconfident intheir knowledgeof buying ahome.42%Less than halfare confident intheir ability tobuy a home inthe next 5 years.45%KNOWLEDGEACCESSBanksCredit UnionsLoan OfficersRealtors01020304050Distrust Across Housing&FinanceNEXTGENMillennialsGen Z39CH5 !2%Distrust in housing and financial institutions remains high among NextGen buyers,with Gen Zshowing even greater skepticism than Millennials in some areas.2025 NextGen Homebuyer Report14The dramatic decline in trust among NextGen homebuyers is part of a broader societal trendof institutional skepticism.Since our first NextGen Homebuyer Report in 2020,weve tracked aconsistent narrative of eroding confidence.In 2021,two in three NextGen respondents viewedlenders as untrustworthy or unreliableinitiating a continuous research effort that wouldvalidate and track this trend of declining trust.Declining Confidence.Over the past year,trust in financial institutions has plummeted from61.5%in 2024 to just 40%in 2025,with loan officers experiencing an even more precipitousdecline to 19.5%.This mirrors findings from the Edelman Trust Barometer,which hasdocumented a systematic breakdown of trust across multiple sectors.In their 2024 globalreport,institutions like healthcare,media,and technology have all experienced similar erosion,suggesting that NextGen buyers are part of a broader cultural shift.A Generation Shaped by Economic Crises.The roots of this distrust are multifaceted.Millennials and Gen Z have come of age during multiple economic disruptionsthe 2008financial crisis,the COVID-19 pandemic,rapid technological changes,and ongoing economicuncertainty.Theyve witnessed systemic failures,corporate misconduct,and a growingawareness of structural inequities.The financial industry,in particular,has struggled to rebuildcredibility after the 2008 recession,with younger generations inheriting a legacy of financialtrauma.This issue is especially critical as over half of Gen Z are people of color,makingsystemic economic challenges a reality for the majority of this emerging generation.How This Trust Deficit Is Reshaping Buyer Behavior.This loss of trust manifests in tangibleways.Only 20%of respondents trust loan officers to help them make smart mortgagedecisions,while just 33lieve Realtors can provide reliable guidance.These numbers mayrepresent a fundamental reshaping of how NextGen buyers approach financial decisions.Theyare more likely to seek information through peer networks,social media,and AI tools,inaddition to traditional professional advice channels.The Opportunity to Rebuild Trust.For housing and financial professionals,this trust deficitpresents both a challenge and an opportunity.Rebuilding trust will require unprecedentedlevels of transparency,personalized communication,and commitment to the financial well-being of NextGen buyers.The path forward demands more than marketingit requires afundamental realignment of professional practices to meet the expectations of a generationthat values authenticity,accessibility,and genuine financial empowerment.THE ROOTS OF DISTRUST2025 NextGen Homebuyer Report15Over half(53%)of respondents reported receiving no formal financial education in school,withan additional 29%indicating that their financial education was optional or limited to a shortlesson.This lack of formal education contributes to knowledge gaps and confidence issues,particularly among Gen Z and women.FINANCIAL EDUCATION AND LITERACYHalf are confidentin their knowledgeabout personalfinance with Gen Zreportingsignificantly lowerconfidence levels.FINANCIALKNOWLEDGE Over half(53%)saidpersonal financialeducation was nottaught in school.Anadditional 29%said itwas optional or a shortlesson.53UCATION INSCHOOLMillennialsGen Z451%A Systemic Failure.The financial education industry represents a unique example of asystemic failure with far-reaching consequences for NextGen economic empowerment.Whiletechnology and communication have transformed virtually every aspect of learning andinformation access,financial literacy remains largely unchangedstuck in an outdated modelthat fails to serve modern consumers.With over half of respondents reporting no formalfinancial education in school,young adults are entering complex financial landscapesfundamentally unprepared.This educational deficit disproportionately impacts Gen Z andwomen,who already report lower levels of financial confidence.Closing the Knowledge Gap.The implications extend beyond individual challenges,potentially perpetuating broader economic inequities.When personal finance remains anafterthought in educational curricula,we create generations of learners who must cobbletogether information through fragmented,often unreliable sources,to make crucial lifedecisions from student loan debt to housing.The 82%who receive minimal to no formalfinancial education highlights an urgent need for comprehensive financial literacy programsthat can bridge these critical knowledge gaps and empower young people to make informedfinancial decisions.INFORMATION ACCESSThe way NextGen buyers learn about homeownership is evolving,with social media(40%ofGen Z),AI tools(43%of Gen Z),and YouTube(66%of all respondents)playing a major role intheir research process.This section examines where buyers are getting their information andhow industry professionals can meet them where they are.SECTION 4:2025 NextGen Homebuyer Report1640%of Gen Zreport using socialmedia forhomebuyerinformation.40f%SOCIAL MEDIA66%of NextGencite YouTube astheir go-to sourcefor homebuyerinformation.YOUTUBEDigital and Social Media Sources:YouTube:66%of respondents use YouTube for homebuying education,with Gen Z(74%)more likely than Millennials(64%)to rely on this platformSocial Media Preferences:Gen Z prefers Instagram(46%)and TikTok(46%),whileMillennials favor Facebook(46%)AI and ChatGPT:35%of respondents use AI tools for information gathering,with Gen Z(43%)significantly more likely than Millennials(34%)to leverage these technologies34%of Millennialsand 43%of Gen Zleverage ChatGPTor other AI tools.CHATGPT44%of NextGenleverage personalfinance apps.44%PERSONALFINANCE APPSMillennialsGen Z2025 NextGen Homebuyer Report17AI-Powered Decision-Making.The rise of AI tools represents a transformative shift in howNextGen buyers approach information gathering and decision-making.With 35%ofrespondents already using AI tools for research,and Gen Z leading the charge at 43%,thesetechnologies are rapidly becoming integral to the homebuying journey.Platforms like ChatGPToffer an accessible,instantaneous way to navigate complex financial information,providingpersonalized insights that traditional resources cannot match.This digital-first approachreflects a broader trend of technological empowerment,where AI serves as a democratizingforce in financial education.Simplifying Financial Education.Navigating financial education has historically been a mazeof complexity and overwhelming detail.AI tools now offer a personalized,streamlinedapproach to research,transforming how the next generation seeks and processes criticalhomebuying insights.These technologies cut through information noise,providing targeted,digestible guidance that simplifies complex financial decisions.Housing and financialprofessionals must recognize this shift,understanding that AI is not just a supplementary tool,but increasingly a first point of contact for information-seeking buyers.AIS ROLE IN NEXTGEN HOMEBUYINGBY GENERATION40%of Gen Z vs.30%of Millennials reportedusing social media for homebuyerinformation.BY RACEBlack respondents were significantly lesslikely than White,non-Hispanics to citefriends and family(59%vs.71%)orprofessionals(57%vs 66%)as resources inthe homebuying process.BY GENDERWomen were more likely to leverage realestate platforms like Zillow and Redfin thanmen(65%vs 58%).010203040506070Friends/FamilyProfessionalsReal estate platformsVideoGovernment websitesBooksSocial mediaAI Platforms68caI522G%WHERE NEXTGEN SEARCH FOR INFORMATION ABOUT HOMEBUYINGDespite the digital shift,friends and family(68%)remain the most trusted source of homebuyinginformation,followed by real estate professionals(63%).This highlights the continuedimportance of personal connections and expert advice in the decision-making process.18SOCIAL MEDIA PLATFORMS FOR GUIDANCEIf you were to buy a house today,who would youturn to first for guidance?RealtorsFinancial AdvisorBank RepLoan Officer01020304050MillennialsGen Z4486%9%5%With Gen Z more likely to turn to financial advisors than loan officers,lenders and real estateprofessionals should focus on building trust and financial education early in the process.Strengthening partnerships between loan officers and financial advisors could help bridge thisgap and position lending professionals as key resources.Additionally,given that Realtorsremain the first point of contact for most buyers,collaboration between lenders and agents isstill essential to providing seamless guidance and support throughout the homebuyingjourney.Social media has become a key resource for financial and homebuying education,withplatforms like YouTube(74%of Gen Z,64%of Millennials)leading the way.These trendshighlight the need for housing professionals to engage with NextGen buyers through visuallyengaging,easily digestible content on the platforms they trust most.2025 NextGen Homebuyer ReportYouTubeFacebookXInstagramTikTokPinterestReddit020406080MillennialsGen Z647tF7 )F F!7EDUCATIONAL CONTENT PREFERENCESWith 57%of respondents relying on friends and family for financial and homebuying education,industry professionals should focus on creating trusted,shareable content that can be easilydiscussed within personal networks.Online articles(42%)and videos(36%)remain keyeducational formats,highlighting the importance of clear,engaging,and accessible digitalcontent.Meanwhile,Reddit and forums(28%)remain significant learning hubs,suggesting thatprofessionals should engage in online discussions to provide credible guidance.Webinars(7%)and e-books(8%)rank the lowest,indicating that interactive or long-form content mayneed to be restructured into more digestible formats to meet the learning preferences ofNextGen buyers.“What type of content has been most helpful to you in learning aboutfinancial or homebuying education?”0102030405060Friends/FamilyOnline ArticlesVideosFinancial AdvisorsReddit/ForumsBooksPodcastsE-BooksWebinars57%7B66(#%8 25 NextGen Homebuyer ReportDEMOGRAPHIC DISPARITIESIN HOMEOWNERSHIPPersistent gaps in homeownership rates across racial,ethnic,and gender lines highlight theneed for targeted solutions.While Latino and Black homeownership rates have seen growth,they remain significantly lower than those of non-Hispanic White households.Women,despitebeing a major force in the housing market,face unique financial and confidence-relatedbarriers.These disparities stem from historical and systemic challenges,as well as evolving economicconditions.Understanding these trends is critical to addressing the structural barriers thatcontinue to limit access to homeownership for underrepresented groups.The followingspotlights explore key findings from our research on Black,Latino,and Women homebuyers.SPOTLIGHT:2025 NextGen Homebuyer Report20BLACK HOMEOWNERSHIPBlackWhite33t%THE GAPDespite the considerable homeownership gap,Black respondents demonstrate notablyhigher optimism about homeownership accessibility(59%compared to 34%for non-HispanicWhites)and stronger belief in its attainability as a personal goal(67%versus 58%).While moreresearch is needed to validate these findings,this data suggests that Black respondents mayperceive homeownership as a crucial pathway to financial stability and generational wealth,despite systemic barriers.OPTIMISMACCESSIBILITY59%said homeownership was withinreach for the next generation(vs 34%Non-Hispanic White).ATTAINABILITY67lieve it is an attainable goal forthem(vs 58%Non-Hispanic White).21LATINO HOMEOWNERSHIPLatino homeownership shows important progress at 49.5%in 2023,though a substantial gapremains compared to non-Hispanic White households at 73%.This survey highlightsNextGen Latinos adaptability through alternative pathways to homeownership,including co-buying properties and renting out rooms to manage costs.Latino respondents demonstrategreater optimism about future homeownership accessibility(43%)than non-Hispanic Whites(34%),and are also more engaged with information sources like social media(41%vs 28%)and AI platforms(42%vs 27%).01020304050Social MediaAI PlatformsHispanic/LatinoWhite Non-Hispanic41(BFORDABILITY STRATEGIESLatinos are more likely to co-buy,rentout a room,or move to lower-cost areasto achieve homeownership.OPTIMISM43lieve homeownership will beaccessible for the next generation(vs.34%non-Hispanic Whites),and 23%saynow is a good time to buy(vs.14%non-Hispanic Whites).INFORMATION ACCESSRACIAL DISPARITIES IN HOMEOWNERSHIP,TRUST,AND INFORMATION ACCESSBlack and Latino NextGen buyers face significant challenges in their homebuying journeys,stemming from both lower levels of trust in financial institutions and limited access to reliableinformation and professional guidance.These interconnected barriers reflect historicalpatterns of exclusion and continue to shape homeownership disparities today.Continue on next page.2025 NextGen Homebuyer Report22For Black Millennials,these disparities are particularly stark.According to Redfin,only 33%ofBlack Millennials own homes compared to 65%of White Millennialsthe largest racialhomeownership gap among any generation.Yet despite significant barriers,Blackrespondents show remarkable resilience and optimism,with 59%expressing optimism abouthomeownership accessibility compared to just 34%of non-Hispanic Whites in our study.While more research is needed to fully understand this disconnect between current barriersand future optimism,these findings suggest potential opportunities for engagement even asdecades of redlining,discriminatory lending,and racial wealth disparities have left manyBlack and Latino buyers feeling disconnected from traditional homebuying support systems.Limited Information Networks.This distrust directly impacts how NextGen buyers accesshomebuying information.Black NextGen homebuyers report lower reliance on friends andfamily networks for guidance,reflecting several interconnected factors:lower historicalhomeownership rates mean fewer family members with firsthand experience to share;limited intergenerational wealth transfer has restricted both financial resources andknowledge transmission;and different patterns of community information sharing mayemphasize informal financial strategies over formal homeownership pathways.Reluctance to Seek Professional Guidance.The resulting information gap is furthercompounded by hesitancy to engage with housing professionals.Both Black and LatinoNextGen buyers are less likely to seek guidance from housing professionals(57ch,compared to 66%of White,non-Hispanic respondents).This reluctance may stem fromnegative past experiences,underrepresentation of minorities in the housing profession,orconcerns about potential discrimination.Research confirms that minority homebuyers oftenexperience differential treatment,including being shown fewer properties and offered lessfavorable terms.Closing the Gap.Addressing these interrelated disparities requires a comprehensiveapproach.The housing industry must take deliberate steps to increase representation,improve transparency,and prioritize culturally relevant outreach.Rebuilding trust demandsculturally competent financial education,expanded access to affordable credit,andintentional efforts to bridge the gap between financial institutions and communities of color.By acknowledging and addressing both the trust deficit and information gap simultaneously,the industry can create a more inclusive and equitable path to homeownership for the nextgeneration.2025 NextGen Homebuyer Report23WOMEN IN HOMEOWNERSHIPDespite womens active participation in homebuying,a notable confidence gap existsbetween women(38%)and men(47%)regarding their knowledge of the homebuyingprocess.Women exhibit more thorough information-seeking behaviors,with higher utilizationof real estate platforms like Zillow and Redfin(65%vs 58%)and a stronger tendency toconsult professional advisors first(67%vs 58%).This data suggests that while women mayexpress less confidence,they are potentially making more informed homebuying decisionsthrough greater reliance on established resources and expert guidance.GENDER DIFFERENCES IN FINANCIALCONFIDENCESingle women make up the second-largest cohort of homebuyers,purchasing homes atnearly twice the rate of single men(NAR,2024).Yet,they face persistent barriers such as thegender pay gap and higher debt burdens,making it harder to afford and sustainhomeownership.Our research finds that women report significantly lower confidence levels(38%)than men(47%)in homebuying knowledge,underscoring the need for targetedsupport and resources to bridge this confidence gap.Continue on next page.2025 NextGen Homebuyer ReportDespite high homebuying rates,womenremain much less confident in theirknowledge and ability to buy a home(38%vs47%).AFFORDABILITY CHALLENGESWomenMen38G%CONFIDENCEin knowledge of homebuyingINFORMATION SOURCESMore women rely on real estate platformslike Zillow and Redfin for information(65%vs.58%of men)and are more likely to reachout for professional advice first(67%vs 58%of men).24The Gender Confidence Gap.The confidence gap between men and women emerges as apersistent theme across financial domains,not limited to homebuying knowledge alone.The2024 Psychology of Money Report revealed striking disparities in financial outlook betweengenders,with men being 63%more likely to express optimism about their financescompared to women.This optimism extends to self-efficacy as wellmen are 24%morelikely to believe they can achieve their financial goals.These confidence differencesmanifest despite research showing that women often demonstrate equal or better financialmanagement skills in practice.The Significance of Research and Strategy.This confidence gap likely contributes todifferent approaches to the homebuying process.While women display lower confidence,they adopt more thorough research strategies,being more likely to leverage real estateplatforms(65%vs.58%of men)and to seek professional advice(67%vs.58%of men).Thispattern suggests that women may compensate for perceived knowledge gaps through morecomprehensive information gathering.For housing professionals,recognizing this confidence disparity presents an opportunity todevelop educational content and advising approaches that specifically address womensconcerns while acknowledging their strengths in financial decision-making.By buildingconfidence through targeted education and supportive guidance,professionals can helpclose the gender confidence gap and empower women in their homebuying journeys.2025 NextGen Homebuyer ReportCONCLUSION ANDACTIONABLE INSIGHTSThe 2025 NextGen Homebuyer Report highlights key challenges and opportunities thathousing professionals must address to better serve younger homebuyers.By understandingthese insights,industry professionals can take the following actions to foster financialconfidence and homeownership accessibility:2025 NextGen Homebuyer Report25Expand Financial Literacy Initiatives.With over half of respondents lackingconfidence in their financial knowledge,targeted education initiatives are critical.Loan officers and housing professionals should prioritize accessible,engagingcontent tailored to generational preferences.Rebuild Trust in Financial Institutions.Declining trust in banks,lenders,and realestate professionals indicates an urgent need for greater transparency andpersonalized guidance.Financial professionals should focus on relationship-building and consumer empowerment.Leverage Emerging Platforms for Education and Engagement.The increasingreliance on social media,AI tools,and online education presents a significantopportunity to reach younger buyers.Housing professionals should invest indigital strategies to meet NextGen buyers where they seek information.Support Alternative Homebuying Strategies.Many young buyers are exploringnon-traditional approaches,such as co-buying and house hacking,to overcomeaffordability barriers.Industry professionals should provide education andfinancing options that align with these evolving trends.Prioritize Equity and Inclusion in Housing Policies.The disparities inhomeownership across racial,ethnic,and gender lines underscore the need fortargeted solutions.Policymakers and industry leaders should support programsthat increase access to homeownership for historically marginalized groups.By addressing these priorities,the housing industry can better meet the needs of the nextgeneration of buyers,fostering a more inclusive and accessible path to homeownership.DISCLAIMERThe information contained in this Report has been provided by Kristin Messerli for generalinformation purposes only and does not replace independent professional judgment.Whileevery care has been taken to ensure that the content is useful and accurate,Kristin Messerligives no guarantees,undertakings,or warranties in this regard,and does not accept any legalliability or responsibility for the content or the accuracy of the information so provided,or forany loss or damage caused arising directly or indirectly in connection with reliance on the useof such information.Any errors or omissions brought to the attention of Kristin Messerli will becorrected as soon as possible.The Report cannot be edited without prior approval.2025 NextGen Homebuyer Report26

2025-09-12 26页 5星级

Nuveen：2025年第三季度全球房地产趋势与策略报告：机遇与风险分析（英文版）（78页）.pdf

NOT FDIC INSURED|NO BANK GUARANTEE|MAY LOSE VALUEOPINION PIECE.PLEASE SEE IMPORTANT DISCLOSURES IN T.

2025-09-10 78页 5星级

致同：2025-2026财年印度房地产行业研究报告：趋势、洞察与展望 （英文版）（22页）.pdf

India Real Estate Report FY 2025-26:Trends,Insights&ForecastsDirectional shifts for the sector 2 Ind.

2025-09-08 22页 5星级

世邦魏理仕：2025年下半年澳大利亚公寓空置率与租金展望报告（英文版）（24页）.pdf

Copyright 2025.All rights reserved.This report has been prepared in good faith,based on CBREs curre.

2025-09-08 24页 5星级