直面多渠道需求挑战提升销售转化率！.pdf

1、FACE THE CHALLENGES OF MULTI-CHANNEL DEMAND TO IMPROVE YOUR SALES CONVERSIONBACKGROUND What Channels are delivering demand to your business?How do we resource these channels?How can we resource these channels?What business do they deliver?Lets look at a specific channel UNDERTAKE AN ANALYSIS OF THE

2、RESPONSIVENESS OF LUXURY HOTELS TO ENQUIRIES MADE BY EMAIL AND ONLINE CONTACT FORMS.130-4 and 5 Star hotels sent 3 emails in November 2024.3 types of requests sent to each hotel,partner get away for special occasion,family stay and dog friendly visit.Emails sent out at weekend,business hours and in

3、the evening Monday to Friday Iron Men EventSwimCycle Run2.4 miles112 miles26.2 milesRESULTS What was the percentage of responses not answered?Where was the better response,generic emails or online forms?What were the results by enquiry type?What time of the week produced the best response?How did th

4、e regions perform?WHAT WAS THE PERCENTAGE OF EMAILS NOT ANSWERED?No response to 29.4%of all emails sentBetter on generic or contact forms?Email 66%responded,contact forms 73%Estimated value of business not responded to 62,800WHAT WERE THE RESULTS BY ENQUIRY TYPE Dog friendly 78%responded?Family requ

5、est 62%Special Occasion 73%WHAT TIME OF THE WEEK PRODUCED THE BEST RESPONSE TIMES?Weekend 70.6%Business week 61.5%Monday-Friday evenings 79.84%HOW DID THE REGIONS PERFORM?Scotland 68%Northern England 83%Middle England 62.5%South West England 88.6%London 56.0%HOW DID THE BRANDS AND MARKETING CONSORTI

6、A PERFORM?Our Clients 58%Preferred Members 58%PoB Pride of Britain.82%Harbour Hotels 97.5%RESPONSIVENESS Within 8 hours 50.38%8-16 hours 3.89%16-24 hours 12.72%2 days 2.85%12.5 hours 17.5 hours WHAT CAN BE ACHIEVED?Options out there Software and AI involvement Needs of your busin