25-26年酒店营销趋势与洞察.pdf

1、2025 Market Update12,000+Hotels Worldwide1000+Data Providers165Countries1000+KPIsProfit FinderFor Owners,Asset Managers&Hotel OperatorsThe new Operational Benchmarking Platform from HotStats that turns Data into Action.Unlock your Full Business Potential with Hotel Profit Finder.Actionable insights

2、from the market-leading profitability benchmarking platformMarket ReportingFor Owners,Asset Managers,Hotel OperatorsOn-demand Full Profit&Loss Statements and Subscriptions for markets where you do not operate hotels.Better inform your Development or Investment strategies with P&L information coverin

3、g trends with up to 72 months history.Start by comparing your hotel.Amongst those from your own portfolio,identify best-in-class operations and ensure best practices are being shared across all your properties.Strive for portfolio-wide-profit growth.Internal BenchmarkingFor Owners&OperatorsExternal

4、BenchmarkingFor Owners,Asset Managers&Hotel OperatorsCompare your property against a minimum of 4 consolidated competitor properties.Understand your market position across a range of revenue,costs and profitability metrics and outperform your competition.Our Products4Margin Evolution12 Month Rolling

5、 Profit Margin34.2%36.5%43.4%35.9%34.3%36.0%43.6%36.7%27.5%35.7%42.4%38.2%APACEuropeMiddle EastUnited States202520242023Segmenting DemandVariance to last yearADR by Segment-Rolling 12-UK0.0%2.0%4.0%6.0%8.0%10.0%12.0%14.0%16.0%18.0%20.0%RetailWholesaleNegotiatedCorporateTour/WholesalersDiscountGovern

6、mentQualifiedContractAssociation/Convention ADRSMERFDepartmental Profit and Total Expense Margins Rolling 12 2025 vs 2024-UK-0.1 pts0.7 pts0.2 pts0.5 pts-0.3 pts0.3 pts-0.5 pts2.9%4.2%2025202471.8%24.2%60.2%36.9%71.8%23.6%60.0%36.4%RoomsF&BDepartmental MarginG