直接预订策略及伦敦地标酒店如何推动销售增长以实现利润最大化.pdf

1、Direct booking strategiesHow The Landmark London achieved growth by maximizing profitwithTrends01Benchmark 02Landmark Ideas0304IntroductionsAGENDAIntroductionsRevinator NameTitlePRESENTORSEmanuela Da Ros Head of MarketingThe Landmark LondonDylan ColeManaging DirectorEMEASOLUTIONS GRAPHICSRevinate is

2、 the leading direct booking platform for the hospitality industry.Were on a mission.We believe hoteliers are superheroes-and were here to transform the hospitality industry with our superheroes.WE WORK WITH12,500+hotels950+MILLION PROFILESWE MANAGE17.2 BILLIONin direct revenue for hotels globally Re

3、vinate has been working with The Landmark London since 2019PARTNERSHIPAn Oasis of Luxury in the Heart of London Located in MaryleboneRich heritage4 food and beverage outlets11 events spaces300 bedroomsSpa Trendsof consumers expect personalization71%MCKINSEY&COMPANYof consumers say they only engage w

4、ith personalized messaging72%SMARTERHQof consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them91%ACCENTURESegmentation powers personalization-760%increase in email revenue from personalized and segmented campaignsDrive revenue across

5、 the guest journeyWE MISS YOUSTAY ANNIVERSARYBIRTHDAYSQUALIFICATIONDRIP CAMPAIGNSCANCELLATION RECOVERYCART ABANDONMENTWEB ABANDONMENT SEASONAL/HOLIDAYSFLASH SALESSTAYCATIONSNEWSLETTERSCONFIRMATIONCANCELLATIONMODIFICATIONPRE-ARRIVAL LETTERSPRE-ARRIVAL UPGRADESGUEST PREFERENCESONE-TO-ONECHECK-IN REMIN

6、DERWELCOME NOTEON-PROPERTY PROMOTIONON-PROPERTY UPGRADESANCILLARY REVENUEANNOUNCEMENTSWELCOME MESSAGEDIGITAL CONCIERGEMID-STAY RATINGCHECK-OUT REMINDERIN-STAY GUEST SURVEYFLEXIBLE GUEST SURVEY OTA WIN-BACKDIRECT WIN-BACKTHANK YOU NOTEPOST-STAY SURVEYREPUTATION MANAGEMENTAFTER CHE