全渠道数字化呈现是现代酒店营销的必备要素.pdf

1、Omni-channel visibility is a must for hotelsDMWDBPBIGDSBVWe make your bookings more profitableEvolution of Customer Journey3The Customer JourneyENGAGEATTRACTCONVERT4ENGAGEATTRACTCONVERTREFINEThe Customer Journey becomes a Cycledata driven refinementcustomer feedbackAI learnings5The Bookassist Ecosys

2、tem+Web Design ENGAGEDigital Media ATTRACT Booking Platform CONVERTIntelligence REFINEDMWDBPBIGDSBVancillary revenueContinuous optimisation creates a Perpetual Cycle of Growth6Intelligence REFINEThe Bookassist Ecosystem+GDSBVIn reality,the Cycle of Growth blends seamlesslyancillary revenueWeb Design

3、 ENGAGEDigital Media ATTRACT Booking Platform CONVERTIntelligence REFINE7ENGAGEATTRACTCONVERTthe more seamless the stages,the higher the conversion the more consistent the messaging,the higher the conversion the more personalised the experience,the higher the conversion people(and agents)jump around

4、 between the stages we traditionally definethe more touchpoints that reinforce,the higher the conversion.8ENGAGEATTRACTCONVERTbut also it creates opportunities.the rise of AI,and Agents,has complicated this further9Search:ChatGPT and AI Agents GrowthSessions selectively filtered20242025 230 ChatGPTW

5、eekly traffic on a hotel website10Search:ChatGPT and AI Agents GrowthSessions selectively filteredWebsite access and referral11Search:ChatGPT and AI Agents GrowthSessions selectively filteredBooking platform access and referralTackling Omni-Channel Content13influencersreviewsmicro-influencerssocial

6、commerceemailloyaltyOmni-channel visibilityConsistency,repetition,reinforcement,personalisation14“Helpful Content”Address user needs in all content across all channelsFocus on Expertise,Experience,Authoritativeness and Trustworthiness(E-EAT).Original content by people for people Use credible sources