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Z世代——下一代罐头制造商.pdf

上传人: le****ng 编号:186992 2024-12-17 41页 63.80MB

1、Gen Zs The next generation of CanmakersAndrew Wilkinson1.Raise awareness around Gen Zs2.Helping us understand any current gaps3.To help the Can-making industry attract the next generation of workersEvery generation has brought unique characteristics to the workplace Baby BoomerGeneration XGeneration

2、 ZGeneration ZGeneration Z/Gen Z n.n.The generation of people born between the late 1990s and early 2010s and following Generation Y,noted in particular as the first generation to grow up in the era of widespread use of digital technology(esp.the internet and social media).Source:Oxford English Dict

3、ionaryGen Zs identity has been shaped by the digital age,climate anxiety,a shifting financial landscape,and COVID-19FlexibilityExpectationsSocial Media ConnectivityGen-Z workers are expected to comprise about a quarter of the labor force by next year,so finding ways to keep them on board is critical

4、Source:Forbes Business Council Cultivating-loyalty-employee-retention-strategies-for-the-younger-generationsQuestion PollScan the QR code orGo to vevox.appEnter the session ID:164-535-152What is the most sought-after job of a Gen Z?#/#Opening PollJoin at:vevox.appID:164-535-1521.Marketing0%2.Blogger

5、0%3.Actor/Actress0%4.Influencer0%5.Photographer0%6.Model0%What is the most sought-after job of a Gen Z?#/#Opening PollJoin at:vevox.appID:164-535-1521.Marketing0%2.Blogger0%3.Actor/Actress0%4.Influencer0%5.Photographer0%6.Model0%RESULTS SLIDESource:Class Central www.buzzmanchester.co.uk/news/gen-zs-

6、most-desired-jobs-revealed-models-top-rankings/050000100000150000200000250000300000350000400000InfluencerActorPersonal trainerSingerMarketingBloggerMakeup artistPhotogrpaherArtistModelNumber of Instagram posts(000)Job TitleTop 10 most sought-after jobs for Gen ZWhat is the average length of time a G

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这篇文章主要讨论了如何吸引Z世代加入罐装制造业。Z世代是数字技术的早期使用者,他们的身份受到数字时代、环境焦虑、经济形势变化和COVID-19的影响。预计到明年,Z世代将占劳动力的四分之一,因此找到让他们留任的方法至关重要。调查显示,Z世代最向往的职业是影响者,其次是演员、个人教练、歌手、市场营销和博主等。Z世代在一个职位上的平均工作时间约为2年2个月。他们离开工作的主要原因包括缺乏职业发展、收到其他工作的吸引、感到被低估和低工资等。为了吸引Z世代,罐装制造业需要提供有意义的工作、投资教育和职业发展、提高工资水平、改变对“脏活”的观念、提供技术驱动的机会和工作生活平衡,同时创造工作场所的社区感。
平均多久换一次工作?" "高薪吸引?意义驱动?Gen Z求职标准大揭秘" "如何留住Gen Z员工?行业现状与解决方案探讨"
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