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“可持续包装”的方向与营销.pdf

上传人: le****ng 编号:186981 2024-12-17 27页 4.91MB

1、COPYRIGHT Toyo Seikan Co.,Ltd.All rights reserved.confidentialDirection and Marketing of“Sustainable Packaging”Satoshi NishinoExecutive OfficerToyo Seikan Group HoldingsThe Canmaker Summit 20246 November,Sitges,SpainCOPYRIGHT Toyo Seikan Co.,Ltd.All rights reserved.confidential“Direction and Marketi

2、ng of“Sustainable Packaging”INTRODUCTIONMr.Satoshi Nishino-Toyo Seikan Group Holdings,Ltd./Executive officer/Head Of Group Customer Solution-Toyo Seikan Co.,Ltd./Board Director and Senior Executive officer/Head of SalesSatoshi Nishino has been in the can industry over 30 years.He had served in vario

3、us positions;The President of Bangkok Can Manufacturing Co Ltd in Thailand,and a general manager of Toyo Seikan Co Ltd in Japan in charge of Overseas Business and Corporate Planning.Based in Tokyo currently,he is an executive officer in charge of group customer solution of Toyo Seikan Group Holdings

4、,Ltd.,a board director and senior executive officer in charge of sales of Toyo Seikan Co Ltd.IntroductionToyo Seikan Group produce all package from all material.COPYRIGHT Toyo Seikan Co.,Ltd.All rights reserved.confidential“Direction and Marketing of“Sustainable Packaging”31What is Environmental Iss

5、ue?2How to realize Solutionfor Sustainability?3What should we do?45Direction and Marketing of“Sustainable Packaging”Direction and Marketing of“Sustainable Packaging”Future Packagesfor SustainabilityCOPYRIGHT Toyo Seikan Co.,Ltd.All rights reserved.confidential“Direction and Marketing of“Sustainable

6、Packaging”4S e c t i o n1What is Environmental issue?COPYRIGHT Toyo Seikan Co.,Ltd.All rights reserved.confidential“Direction and Marketing of“Sustainable Packaging”5Everyday Everyone Concern about Environmental Issue Seek Solution of SustainabilityCOPYRIGHT Toyo Seikan Co.,Ltd.All rights reserved.c

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本文主要探讨了可持续包装的方向和市场营销策略。文章指出,环境问题包括全球变暖、废物处理和塑料污染等。为了解决这些问题,需要改变材料、减小包装厚度同时保持性能,并寻找替代材料。消费者趋势显示,人们越来越关注可回收性和易于处理的包装。此外,回收站的收集频率下降,一些小型 Municipalities 不收集塑料容器,因为财务原因。在能源回收方面,纸包装通过焚烧发电,而塑料包装则通过热回收和生物树脂制造。文章还提到了 Toyo Seikan 公司的轻质薄壁罐和压缩底改革技术,这些技术有助于减少温室气体排放。总的来说,可持续包装的发展需要循环经济,而不是线性经济,同时要考虑成本和市场接受度。
"如何实现可持续包装的营销策略?" "消费者对可持续包装的需求与偏好是什么?" "在可持续包装领域,有哪些创新的解决方案和技术?"
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