Marketo的数字化转型.pdf

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1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.I S V 2 0 1Adobe Marketos AWS Migration JourneyA Blueprint for Enterprise SaaS Migration at 20PB+ScaleDavid DominguezDirector,Cloud Platform Technologies,Adobe10+Yea

2、r Adobe Engineering LeaderGaurav WidhaniPrincipal Account Manager for Adobe,AWS5+Year AWS Account Executive for Adobe 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.AgendaWhy migrate?Business outcomes at Adobe Marketo scaleHow we migrated:Hybrid-bridge architecture for near zero

3、downtimeWhat we learned:Service mapping and lessons from 20PB+data migrationWhats next:AI-powered future on AWS 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Marketo EngageData Centers,Continents&Cloud ProvidersServers Dedicated&VMsMarketing Activities/Yr5,3,315K50 billion+Adobe

4、 acquired Marketo in 2018Companies acquired by Marketo from 2006-2018B2B Customers$4.75B75000+Adobes B2B marketing automation platform for orchestrating personalized campaigns,lead nurturing,and measuring marketing ROI.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.AWS Marketo Jo

5、urneyBig Data(Spark),Analytics(Snowflake)&Search(SOLR)ProServe SoW#1Backend ServicesLighthouse customerPredictive AudienceSageMaker for SBART modelApps on EKSMongo Atlas on AWSProServe SoW#2Customer Facing Services20227 POCs to prove Marketo Engage can run on AWSTechnical Feasibility202320242025-202

6、6500+Customers migratedNear Zero DowntimeMAP InvestmentProServe SoW#3Sydney Exit2025AJO B2B on AWSAI Agents to be released on AWS in 2026AI rich future!2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Decision to Migrate to AWSCustomers across the globe expect fast response timeCus