1、The personalization imperativeDriving telecom growth with AI-powered marketingContactsDubaiTarek MatarPartner+971-4-436-GP SinghPartner+971-4-436-3000 Ankit KushwahaPrincipal+971-4-436-RiyadhMahmoud MakkiPartner+966-11-249-GP Singh is a partner with Strategy&Middle East.Based in Dubai,he is a member

2、 of the telecommunications,media,technology,and digital practice in the Middle East.He has nearly 25yearsofexperiencerunningconsumerbusinessprofit-and-lossaccountsandadvisingC-suiteexecutivesintheAsia-Pacificregion,theMiddleEastandNorthAfricaregion,andtheUnitedKingdom.Hespecializesinproductmarketmix

3、strategies,salesandservicestrategies,customervaluemanagement,anddigitalgrowthagendasetting.Mahmoud Makki isapartnerwithStrategy&MiddleEast,partofthePwCnetwork.BasedinRiyadh,he is a member of the telecommunications,media,technology,and digital practice in the MiddleEast.Hehasover20yearsofindustryandc

4、onsultingexperienceworkingonlarge-scalecommercialtransformation,consumergo-to-marketstrategydevelopment,andregulatoryagendamanagement.Healsoadvisestelecomoperatorsandpolicymakersonnational broadband strategies.Tarek Matar is a partner with Strategy&Middle East.Based in Dubai,he is a member of the te

5、lecommunications,media,and technology practice in the Middle East.He has nearly 15 years of strategyconsultingexperience.Headvisestelecomoperators,mediaentities,anddigitalplayersonlarge-scale strategic and transformation projects across their entire business construct.He focuses on commercial consum

6、er-facing strategies and business transformations,business-to-business informationandcommunicationstechnologiesscale-up,digitalandover-the-topstrategies,andlarge-scale program management.Ankit Kushwaha is a principal with Strategy&Middle East.Based in Dubai,he is a member of thetelecommunications,me