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THE ESSENTIAL GUIDE TO THE WORLDS CONNECTED BEHAVIOURSGLOBAL OVERVIEW REPORTDIGITAL 2026GWIOOKLASTATISTASKAISEMRUSHSOCIALINSIDERSIMILARWEBGSMA INTELLIGENCEPARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLESimon Kemp Chief AnalystDataReportalIts been 14 years since we started publishing these Global Digital Reports,but our Digital 2026 edition is packed with some of the biggest headlines and most impressive milestones that weve seen in this ongoing series.For example,there are now more than 6 billion internet users.2 in 3 people on Earth now use social media each month.Well over 1 billion people use LLMs and GenAI platforms.And thats not all;weve also seen compelling growth across many of these headline metrics,with internet users increasing by 5 percent over the past year,and growth in social media users not far behind.This years big headlines arent limited to user numbers either,with our 2026 reports delivering some truly staggering figures for various other kinds of data point:hundreds of trillions of#fyp TikTok views,trillions of dollars in global ad spend,and billions of daily ChatGPT conversations.And as a result,the biggest digital opportunities in 2026 may lie in looking beyond“zero sum”comparisons,to identify how we can harness different combinations of the evolving“digital mix”to create new kinds of value for our audiences,for our organisations,and for society as a whole.Because of that,I encourage you to read this years reports with a truly open mind.Our huge collection of Digital 2026 data should deliver most of the answers you need to address todays challenges,but I hope that it will also inspire new,higher value questions that will help us all build a better tomorrow.Having said that though,theres also plenty of evidence that the worlds digital behaviours are evolving.Use of the“world wide web”continues to decline,albeit at a very gradual pace.People are using search engines less than they used to even if theres a lot more to this story than media headlines suggest and social media preferences continue to evolve as well,especially when it comes to the time that we spend with each platform.But perhaps the most striking finding in our Global Digital Reports is that most new digital behaviours are incremental.TikTok hasnt“replaced”Facebook or YouTube;its simply joined those apps on peoples home screens,by offering a distinct and compelling experience.Similarly,data suggests that ChatGPT will not“replace”Google.Rather,AI increasingly enables users to answer different kinds of questions,and satisfy a much broader range of needs than they could with search engines alone.However,despite the rapid pace of change and ever bigger numbers,its important to stress that many of the worlds digital behaviours and preferences remain remarkably consistent over time.Notably,“finding information”remains peoples most important reason for going online,even as they turn to an ever broader range of platforms and tools to quench their thirst for knowledge,ideas,and inspiration.Similarly,“keeping in touch with friends and family”is still peoples primary motivation for using social media today,even as they consume an ever wider variety of content in their social media feeds.And despite the rise of newer digital powerhouses like ChatGPT and TikTok,Google,YouTube,and Facebook remain perennial favourites,and even Yahoo!retains a highly respectable ranking amongst the worlds most widely used digital properties.DIGITAL 2026:A WORLD OF OPPORTUNITIESTHE ESSENTIAL GUIDE TO THE WORLDS CONNECTED BEHAVIOURSGLOBAL OVERVIEW REPORTDIGITAL 2025ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLDDIGITAL 2026LOCAL COUNTRY HEADLINES REPORTFOR ADDITIONAL CONTEXT INTO HOW DIGITAL BEHAVIOURS HAVE EVOLVED THIS YEAR,CLICK HERE TO READ LAST YEARS DIGITAL 2025 GLOBAL OVERVIEW REPORTCLICK HERE TO READ OUR DIGITAL 2026 LOCAL COUNTRY HEADLINES REPORT,WITH ESSENTIAL STATS FOR DIGITAL ADOPTION IN EVERY COUNTRY AROUND THE WORLDEXPLORE MORE OF THE GLOBAL DIGITAL REPORTS SERIESCLICK THE LINKS BELOW TO READ OUR FULL SUITE OF GLOBAL DIGITAL REPORTSGLOBAL OVERVIEWBOTSWANADJIBOUTIGUINEALESOTHONEPALST.KITTS&NEVISTAJIKISTANDIGITAL YEARBOOKBRAZILDOMINICAGUINEA-BISSAULIBERIANETHERLANDSST.LUCIATANZANIAABKHAZIABRITISH VIRGIN IS.DOMINICAN REP.GUYANALIBYANEW CALEDONIAST.MARTINTHAILANDAFGHANISTANBRUNEIECUADORHAITILIECHTENSTEINNEW ZEALANDST.PIERRE&MIQUELONTIMOR-LESTELAND IS.BULGARIAEGYPTHONDURASLITHUANIANICARAGUAST.VINCENT&THE GRENADINESTOGOALBANIABURKINA FASOEL SALVADORHONG KONGLUXEMBOURGNIGERSAMOATOKELAUALGERIABURUNDIEQUATORIAL GUINEAHUNGARYMACAUNIGERIASAN MARINOTONGAAMERICAN SAMOACABO VERDEERITREAICELANDNORTH MACEDONIANIUESO TOM&PRNCIPETRANSNISTRIAANDORRACAMBODIAESTONIAINDIAMADAGASCARNORFOLK IS.SAUDI ARABIATRINIDAD&TOBAGOANGOLACAMEROONESWATINIINDONESIAMALAWINORTHERN MARIANA IS.SENEGALTUNISIAANGUILLACANADAETHIOPIAIRANMALAYSIANORWAYSERBIATURKEYANTIGUA&BARBUDACAYMAN IS.FALKLAND IS.IRAQMALDIVESOMANSEYCHELLESTURKMENISTANARGENTINACENTRAL AFRICAN REP.FAROE IS.IRELANDMALIPAKISTANSIERRA LEONETURKS&CAICOS IS.ARMENIACHADFIJIISLE OF MANMALTAPALAUSINGAPORETUVALUARUBACHILEFINLANDISRAELMARSHALL IS.PALESTINEST.MAARTENUGANDAAUSTRALIACHINAFRANCEITALYMARTINIQUEPANAMASLOVAKIAUKRAINEAUSTRIACHRISTMAS IS.FRENCH GUIANAJAMAICAMAURITANIAPAPUA NEW GUINEASLOVENIAU.A.E.AZERBAIJANCOCOS(KEELING)IS.FRENCH POLYNESIAJAPANMAURITIUSPARAGUAYSOLOMON IS.U.K.BAHAMASCOLOMBIAGABONJERSEYMAYOTTEPERUSOMALIAU.S.A.BAHRAINCOMOROSGAMBIAJORDANMEXICOPHILIPPINESSOUTH AFRICAU.S.VIRGIN IS.BANGLADESHDEM.REP.OF CONGOGEORGIAKAZAKHSTANMICRONESIAPITCAIRN IS.SOUTH SUDANURUGUAYBARBADOSREP.OF CONGOGERMANYKENYAMOLDOVAPOLANDSPAINUZBEKISTANBELARUSCOOK IS.GHANAKIRIBATIMONACOPORTUGALSRI LANKAVANUATUBELGIUMCOSTA RICAGIBRALTARNORTH KOREAMONGOLIAPUERTO RICOSUDANVATICANBELIZECTE DIVOIREGREECESOUTH KOREAMONTENEGROQATARSURINAMEVENEZUELABENINCROATIAGREENLANDKOSOVOMONTSERRATRUNIONSVALBARD&JAN MAYENVIETNAMBERMUDACUBAGRENADAKUWAITMOROCCOROMANIASWAZILANDWALLIS&FUTUNABHUTANCURAAOGUADELOUPEKYRGYZSTANMOZAMBIQUERUSSIAN FEDERATIONSWEDENWESTERN SAHARABOLIVIACYPRUSGUAMLAOSMYANMARRWANDASWITZERLANDYEMENBONAIRE,ST.EUSTATIUS&SABACZECHIAGUATEMALALATVIANAMIBIAST.BARTHLEMYSYRIAZAMBIABOSNIA&HERZEGOVINADENMARKGUERNSEYLEBANONNAURUST.HELENATAIWANZIMBABWE!IMPORTANT NOTES ON COMPARING DATAThe findings published in this report use the latest data available at the time of production.This may include revised figures for historical data points that were not available when we produced previous reports in the Global Digital Reports series.From time to time,we may also change the data sources that we use to inform specific data points,and we may also change how we calculate certain values.Similarly,our data partners may change the ways in which they source,calculate,or report the data that they share with us.As a result,findings published in this report may not correlate with findings published in our previous reports,especially where such findings represent change over time(e.g.annual growth).Where we report figures for change over time,such figures will use the latest available data,so we recommend using the values published in this report,rather than trying to recalculate such values using data from previous reports.When were aware of the potential for historical mismatches,we include a note on comparability in the footnotes of each relevant slide.Where we include such advisories,or where we report values for change over time as“N/A”,the most recent data do not correlate with the equivalent data point(s)published in previous reports,so we strongly advise readers not to compare these figures with equivalents published in previous reports.In particular,the social media platforms featured in this report regularly revise the figures that they report for advertising reach,and this may result in the latest numbers appearing to be lower than the values for the same data points published in our previous reports.However,these revisions do not necessarily imply any change in the active use of these platforms,and should not be interpreted as such.Furthermore,in addition to changes in data sources and calculations,please note that the figures we publish for“social media user identities”may not represent unique individuals.This is because some individuals may manage multiple social media accounts,and because some social media accounts may represent non-human entities(e.g.businesses,animals,music groups,etc.).As a result,the figures we publish for social media user identities may exceed the figures that we publish for total population or for individuals using the internet,but such anomalies do not represent mistakes.For more information,please read our notes on data variance,mismatches,and curiosities:https:/ CONTENTSGLOBAL HEADLINES 9POPULATION ESSENTIALS 14MEDIA&DEVICES 33INTERNET USE 55ONLINE NAVIGATION 106ONLINE SEARCH 115ARTIFICIAL INTELLIGENCE 128DIGITAL COMMUNICATION 144ONLINE SHOPPING 158DIGITAL MOBILITY 196ONLINE HEALTH&FITNESS 220ONLINE SAFETY 240TELEVISION 256ONLINE VIDEO 285DIGITAL AUDIO 308VIDEO GAMES 338DIGITAL NEWS 353SOCIAL MEDIA USE 375YOUTUBE 452FACEBOOK 469WHATSAPP 486INSTAGRAM 491TIKTOK 506LINKEDIN 522TELEGRAM 535MESSENGER 541SNAPCHAT 552REDDIT 563X 572PINTEREST 584THREADS 595OTHER SOCIAL PLATFORMS 602DIGITAL MARKETING 615WHOS WINNING THE WEB?684GLOBAL HEADLINES108.255.786.045.66BILLIONBILLIONBILLIONBILLION58.4p.1s.2h.7%URBANISATIONvs.POPULATIONvs.POPULATIONvs.POPULATIONTOTALPOPULATIONUNIQUE MOBILE PHONE SUBSCRIBERSINDIVIDUALS USINGTHE INTERNETSOCIAL MEDIAUSER IDENTITIESSOURCES:KEPIOS ANALYSIS;UNITED NATIONS;GOVERNMENT RESOURCES;GSMA INTELLIGENCE;ITU;EUROSTAT;CNNIC;KANTAR&IAMAI;PLATFORM RESOURCES;COMPANY EARNINGS REPORTS;OCDH;BETA RESEARCH CENTER.ADVISORY:SOCIAL MEDIA USER IDENTITIES MAY NOT REPRESENT UNIQUE INDIVIDUALS.COMPARABILITY:BASE REVISIONS;SOURCE CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWOVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICESESSENTIAL DIGITAL HEADLINESOCT202511 0.8% 1.9% 5.1% 4.8% 69 MILLION 108 MILLION 294 MILLION 259 MILLIONTOTALPOPULATIONUNIQUE MOBILE PHONE SUBSCRIBERSINDIVIDUALS USINGTHE INTERNETSOCIAL MEDIAUSER IDENTITIESYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGESOURCES:KEPIOS ANALYSIS;UNITED NATIONS;GOVERNMENT RESOURCES;GSMA INTELLIGENCE;ITU;EUROSTAT;CNNIC;KANTAR&IAMAI;PLATFORM RESOURCES;COMPANY EARNINGS REPORTS;OCDH;BETA RESEARCH CENTER.NOTES:REVISIONS AND ADJUSTMENTS IN SOURCE DATA MAY DISTORT TRENDS OVER TIME,RESULTING IN DISPROPORTIONATE VALUES FOR YEAR-ON-YEAR CHANGE.ADVISORY:SOCIAL MEDIA USER IDENTITIES MAY NOT REPRESENT UNIQUE INDIVIDUALS.COMPARABILITY:SOURCE CHANGES AND SIGNIFICANT BASE CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWCHANGE IN THE REPORTED USE OF CONNECTED DEVICES AND SERVICES OVER TIMEDIGITAL GROWTHNOTE:BASE REVISIONS MAY DISTORT TRENDS OVER TIMEOCT2025What if your team could get 25%of its time back every week?Automated reporting Leave manual reporting in the past.Generate media briefings,trend summaries,executive-ready overviews,and more with a prompt and a click.Streamlined researchSkip straight from questions to answers.Surface the most relevant insights,complete with contextual links,cutting down on back-and-forth between tools or teams.Democratized insightsBreak down silos.Designed with non-technical users in mind,our AI solutions deliver accurate insights fast no training needed.With Meltwaters AI-powered solutions,your team can spend less time gathering data and more time making an impact.Demo Our AI SolutionsPARTNER CONTENTDDRRI IVVI INNGG CCUULLTTUURRAALL RREELLEEVVAANNCCEE FFOORR TTHHEE WWOORRLLDD SS BBEESSTT BBRRAANNDDSSFind out how we can help PARTNER CONTENTPOPULATION ESSENTIALS1558.4c.187.4.1.6%8.2549.7P.3% 0.80.9BILLION 69 MILLIONURBANPOPULATIONPOPULATION DENSITY(PEOPLE PER KM2)OVERALL LITERACY(ADULTS AGED 15 )FEMALE LITERACY(ADULTS AGED 15 )MALE LITERACY(ADULTS AGED 15 )TOTALPOPULATIONFEMALEPOPULATIONMALEPOPULATIONYEAR-ON-YEAR CHANGEIN TOTAL POPULATIONMEDIAN AGE OFTHE POPULATIONSOURCES:KEPIOS ANALYSIS;UNITED NATIONS;LOCAL GOVERNMENT AUTHORITIES;WORLD BANK;UNESCO;CIA WORLD FACTBOOK;OUR WORLD IN DATA;INDEXMUNDI;KNOEMA.ALL VALUES REFLECT THE LATEST AVAILABLE DATA,BUT VALUES MAY NOT ALL BE FROM THE SAME PERIOD.GLOBAL OVERVIEWDEMOGRAPHICS AND OTHER KEY INDICATORSPOPULATION ESSENTIALSOCT2025165.35 B19905.44 B19915.53 B19925.61 B19935.70 B19945.78 B19955.86 B19965.95 B19976.03 B19986.11 B19996.19 B20006.28 B20016.36 B20026.44 B20036.52 B20046.61 B20056.69 B20066.78 B20076.87 B20086.95 B20097.04 B20107.13 B201 17.22 B20127.31 B20137.40 B20147.49 B20157.58 B20167.67 B20177.75 B20187.83 B20197.90 B20207.97 B20218.04 B20228.11 B20238.18 B20248.25 B2025SOURCES:UNITED NATIONS;KEPIOS ANALYSIS.NOTE:WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS,“K”DENOTES THOUSANDS(E.G.“123 K”=123,000),“M”DENOTES MILLIONS(E.G.“1.23 M”=1,230,000),AND“B”DENOTES BILLIONS(E.G.“1.23 B”=1,230,000,000).WHERE NO LETTER IS PRESENT,VALUES ARE SHOWN AS IS.GLOBAL OVERVIEWTHE TOTAL GLOBAL POPULATION IN OCTOBER OF EACH YEARGLOBAL POPULATION TIMELINEOCT2025DATAREPORTAL177.49 B7.58 B7.67 B7.75 B7.83 B7.90 B7.97 B8.04 B8.11 B8.18 B8.25 B 1.2% 1.1% 1.1% 1.0% 0.9% 0.8% 0.9% 0.9% 0.9% 0.8%OCT2015OCT2016OCT2017OCT2018OCT2019OCT2020OCT2021OCT2022OCT2023OCT2024OCT2025SOURCES:UNITED NATIONS;KEPIOS ANALYSIS.NOTE:WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS,“K”DENOTES THOUSANDS(E.G.“123 K”=123,000),“M”DENOTES MILLIONS(E.G.“1.23 M”=1,230,000),AND“B”DENOTES BILLIONS(E.G.“1.23 B”=1,230,000,000).WHERE NO LETTER IS PRESENT,VALUES ARE SHOWN AS IS.GLOBAL OVERVIEWTHE GLOBAL POPULATION BY YEAR,WITH YEAR-ON-YEAR CHANGEGLOBAL POPULATION OVER TIMEOCT2025DATAREPORTAL18OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICAGLOBALTOTAL388.1185.644.7438.7199.6109.6150.7284.3277.4469.1221.1516.774.2315.583.92,090701.21,65146.78,249SOURCES:UNITED NATIONS.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.INDIVIDUAL FIGURES MAY NOT SUM TO TOTAL DUE TO ROUNDING.GLOBAL OVERVIEWTHE NUMBER OF PEOPLE LIVING IN EACH REGION(IN MILLIONS)POPULATION BY GEOGRAPHIC REGIONOCT202519OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICA4.7%2.2%0.5%5.3%2.4%1.3%1.8%3.4%3.4%5.7%2.7%6.3%0.9%3.8%1.0%.3%8.5 .0%0.6%SOURCES:UNITED NATIONS;KEPIOS ANALYSIS.NOTE:VALUES MAY NOT SUM TO 100%DUE TO ROUNDING.REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.GLOBAL OVERVIEWTHE NUMBER OF PEOPLE LIVING IN EACH REGION AS A PERCENTAGE OF THE TOTAL GLOBAL POPULATIONSHARE OF THE GLOBAL POPULATION BY REGIONOCT20252001INDIA1,467,077,000 0.89.79CHINA1,415,277,000-0.23.16UNITED STATES OF AMERICA347,727,000 0.53%4.22INDONESIA286,270,000 0.78%3.47PAKISTAN256,226,000 1.58%3.11NIGERIA238,745,000 2.08%2.89BRAZIL213,007,000 0.38%2.58BANGLADESH176,221,000 1.22%2.14RUSSIAN FEDERATION143,778,000-0.59%1.74ETHIOPIA136,323,000 2.57%1.65MEXICO132,213,000 0.82%1.60JAPAN122,938,000-0.53%1.49EGYPT118,799,000 1.52%1.44PHILIPPINES117,022,000 0.81%1.42DEM.REP.OF THE CONGO113,727,000 3.24%1.38VIETNAM101,748,000 0.60%1.23IRAN92,616,000 0.90%1.12TURKEY87,740,000 0.25%1.06GERMANY83,908,000-0.68%1.02 THAILAND71,606,000-0.07%0.87%#COUNTRYPOPULATIONYOYvs.#COUNTRYPOPULATIONYOYvs.SOURCE:EXTRAPOLATED FROM UNITED NATIONS WORLD POPULATION PROSPECTS DATA.NOTES:POPULATION VALUES HAVE BEEN ROUNDED TO THE NEAREST 1,000.FIGURES IN THE“YOY”COLUMN SHOW THE YEAR-ON-YEAR CHANGE IN TOTAL POPULATION.FIGURES IN THE“vs.“COLUMN SHOW EACH COUNTRYS POPULATION AS A PERCENTAGE OF THE TOTAL GLOBAL POPULATION.GLOBAL OVERVIEWTHE COUNTRIES AND TERRITORIES WITH THE LARGEST POPULATIONSCOUNTRIES WITH THE LARGEST POPULATIONSOCT202521OCEANIASOUTH-EASTERN ASIASOUTHERN ASIAEASTERN ASIACENTRAL ASIAWESTERN ASIASOUTHERN AFRICAEASTERN AFRICAMIDDLE AFRICAWESTERN AFRICANORTHERN AFRICAEASTERN EUROPESOUTHERN EUROPENORTHERN EUROPEWESTERN EUROPESOUTHERN AMERICACARIBBEANCENTRAL AMERICANORTHERN AMERICAGLOBALAVERAGE 0.6% 0.9% 0.4% 0.6%-0.1% 0.5%-0.3%-0.2% 1.6% 2.2% 3.1% 2.5% 1.2% 1.6% 1.6% 1.0% 0.7%-0.2% 1.1% 0.8%SOURCES:UNITED NATIONS;KEPIOS ANALYSIS.NOTE:REGIONS BASED ON THE UNITED NATIONS GEOSCHEME.GLOBAL OVERVIEWTHE YEAR-ON-YEAR CHANGE IN THE NUMBER OF PEOPLE LIVING IN EACH REGIONANNUAL POPULATION CHANGE BY REGIONOCT20252201TOKELAU 3.91%2,60002OMAN 3.81%5,542,90003SYRIA 3.71%,844,20004CENTRAL AFRICAN REPUBLIC 3.41%5,559,20005SOMALIA 3.37,815,20006UKRAINE 3.319,329,40007NIGER 3.26(,139,70008DEM.REP.OF THE CONGO 3.253,727,00009MAYOTTE 3.1939,60010CHAD 3.07!,141,200248ST.MARTIN-4.41$,700247MARSHALL ISLANDS-3.406,000246 COOK ISLANDS-3.38,100245 NORTHERN MARIANA IS.-1.62C,400244 AMERICAN SAMOA-1.57E,800243 TUVALU-1.55%9,500242SVALBARD&JAN MAYEN-1.54%2,600241MOLDOVA-1.32%2,985,900240 ESTONIA-1.31%1,339,400239CZECHIA-1.25,573,700#COUNTRY OR TERRITORYYOYTOTALPOPULATION#COUNTRY OR TERRITORYYOYTOTALPOPULATIONPOPULATIONS WITH THE MOST RAPID RATES OF DECLINEPOPULATIONS WITH THE MOST RAPID RATES OF GROWTHSOURCE:EXTRAPOLATED FROM UNITED NATIONS WORLD POPULATION PROSPECTS DATA.NOTES:POPULATION VALUES HAVE BEEN ROUNDED TO THE NEAREST 100.FIGURES IN THE“YOY”COLUMN SHOW THE YEAR-ON-YEAR CHANGE IN TOTAL POPULATION.RANKING OMITS TERRITORIES FOR WHICH CONTINUOUS DATA SERIES ARE UNAVAILABLE.GUIDANCE:CHANGES IN RESIDENT POPULATION MAY BE THE RESULT OF MIGRATION AS WELL AS BIRTHS AND DEATHS.GLOBAL OVERVIEWTHE COUNTRIES AND TERRITORIES EXPERIENCING THE MOST RAPID RATES OF CHANGE IN TOTAL POPULATION SIZEMOST RAPID RATES OF POPULATION CHANGEOCT202523645 M7.8%AGE0-4678 M8.2%AGE5-9689 M8.4%AGE10-14660 M8.0%AGE15-19625 M7.6%AGE20-24604 M7.3%AGE25-29601 M7.3%AGE30-34601 M7.3%AGE35-39545 M6.6%AGE40-44484 M5.9%AGE45-49465 M5.6%AGE50-54426 M5.2%AGE55-59367 M4.4%AGE60-64295 M3.6%AGE65-69237 M2.9%AGE70-74158 M1.9%AGE75-7992.0 M1.1%AGE80-8451.3 M0.6%AGE85-8919.9 M0.2%AGE90-944.79 M0.1%AGE95-99631 K99%BLOCKED02BURUNDI88.9,871,00003CENTRAL AFRICAN REPUBLIC88.0%4,889,00004SOUTH SUDAN86.8,636,00005CHAD86.8,354,00006YEMEN82.34,626,00007MALAWI82.0,335,00008MOZAMBIQUE80.2(,760,00009ERITREA80.0%2,900,00010MADAGASCAR79.6&,227,000#LOCATIONUNCONNECTEDINDIVIDUALS%OF POP.OFFLINE#LOCATION%OF POP.OFFLINEUNCONNECTEDINDIVIDUALSRELATIVE:LOWEST LEVELS OF INTERNET ADOPTIONABSOLUTE:LARGEST UNCONNECTED POPULATIONSSOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;LOCAL GOVERNMENT AUTHORITIES;UNITED NATIONS.NOTES:FIGURES IN THE“%OF POP.OFFLINE”COLUMN REPRESENT THE PERCENTAGE OF THE POPULATION THAT DOES NOT YET USE THE INTERNET.ABSOLUTE VALUES HAVE BEEN ROUNDED TO THE NEAREST THOUSAND.(1)THE INTERNET(AT LEAST AS THE REST OF THE WORLD KNOWS IT)REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA.COMPARABILITY:SOURCE AND BASE CHANGES.ALL FIGURES USE THE LATEST AVAILABLE DATA,BUT SOME SOURCES DO NOT PUBLISH REGULAR UPDATES,SO FIGURES MAY UNDER-REPRESENT ACTUAL USE.SEE NOTES ON DATA.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WITH THE LARGEST UNCONNECTED POPULATIONS AND THE LOWEST LEVELS OF INTERNET ADOPTIONUNCONNECTED POPULATIONSOCT202570NORTH KOREA116.557.5.9.8%BURUNDI11.1.411.6b.4E.7NTRAL AFRICAN REPUBLIC12.0.517.66.3.8%SOUTH SUDAN13.2.75.4A.2.1%CHAD13.2.812.0R.0.9%YEMEN17.7.483.6a.8T.8%MALAWI18.0.115.6q.9I.2%MOZAMBIQUE19.8.536.0c.27.4%ERITREA20.0.254.4Q.8.9%MADAGASCAR20.4.239.4S.5.8%SIERRA LEONE20.8.735.5e.3.9%ETHIOPIA21.7.155.4Q.5%9.3%UGANDA22.0.951.5Y.3!.0%BURKINA FASO22.4.721.7I.5$.8%NIGER23.2.620.1H.9.4%PAPUA NEW GUINEA24.1.820.5P.2.3GHANISTAN25.5.385.3.2V.0%GUINEA26.5.351.1q.51.3%SOMALIA27.6.650.3X.3.6%SUDAN28.7.566.0d.96.9%LOCATIONINTERNETADOPTIONMEDIANAGEACCESS TO ELECTRICITYBASIC DRINKING WATERBASIC SANITATIONSERVICESLOCATIONINTERNETADOPTIONMEDIANAGEACCESS TO ELECTRICITYBASIC DRINKING WATERBASIC SANITATIONSERVICESSOURCES:KEPIOS ANALYSIS;ITU;GSMA INTELLIGENCE;EUROSTAT;WORLD BANK;GOOGLES ADVERTISING RESOURCES;CNNIC;KANTAR&IAMAI;GOVERNMENT RESOURCES;UNITED NATIONS.DEFINITIONS:“BASIC DRINKING WATER”:PERCENTAGE OF THE TOTAL POPULATION THAT DRINKS WATER FROM AN IMPROVED SOURCE,PROVIDED COLLECTION TIME IS NOT MORE THAN 30 MINUTES FOR A ROUND TRIP.“BASIC SANITATION SERVICES”:PERCENTAGE OF THE TOTAL POPULATION USING IMPROVED SANITATION FACILITIES THAT ARE NOT SHARED WITH OTHER HOUSEHOLDS.NOTE:(1)THE INTERNET(AT LEAST AS THE REST OF THE WORLD KNOWS IT)REMAINS BLOCKED FOR EVERYDAY CITIZENS IN NORTH KOREA.GLOBAL OVERVIEWLOW LEVELS OF INTERNET ADOPTION IN CONTEXTCOMPARING LEVELS OF INTERNET ADOPTION WITH VARIOUS KEY METRICS AND INDICATORSOCT20257101CENTRAL AFRICAN REPUBLIC26.7.0VENEZUELA20.6a.6CUBA18.6q.3SOUTH SUDAN13.2.2PAPUA NEW GUINEA11.8$.1SYRIA10.75.8BURUNDI10.4.1EQUATORIAL GUINEA10.3.4SOLOMON ISLANDS9.9B.5MALI9.25.1DEM.REP.OF THE CONGO9.10.5MALAWI8.8.0FED.STATES OF MICRONESIA8.7.5GUINEA-BISSAU8.52.5AFGHANISTAN8.4%.5CHAD8.4.2NIGER8.3#.2LIBERIA8.20.0HONDURAS7.1r.4 YEMEN6.5.7%#LOCATIONCHEAPEST INTERNET ACCESS PLAN vs.GNI PER CAPITAINTERNETADOPTIONRATE#LOCATIONCHEAPEST INTERNET ACCESS PLAN vs.GNI PER CAPITAINTERNETADOPTIONRATESOURCE:ITU;KEPIOS ANALYSIS.NOTES:“GNI PER CAPITA”IS GROSS NATIONAL INCOME PER CAPITA,AND REPRESENTS TYPICAL INCOME PER PERSON.VALUES IN THE“CHEAPEST ACCESS PLAN”COLUMNS REPRESENT THE PRICE OF THE CHEAPEST MOBILE BROADBAND PLAN PROVIDING AT LEAST 2 GB OF MONTHLY DATA USING AT LEAST 3G TECHNOLOGY.ALL VALUES USE LATEST AVAILABLE PUBLISHED DATA.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WHERE INTERNET CONNECTIVITY IS THE LEAST AFFORDABLEWHERE INTERNET ACCESS IS LEAST AFFORDABLEOCT20257260.7%FINDING INFORMATION58.7%STAYING IN TOUCH WITH FRIENDS AND FAMILY54.2%WATCHING VIDEOS,TV SHOWS OR MOVIES52.7%KEEPING UP TO DATE WITH NEWS AND EVENTS49.3%RESEARCHING HOW TO DO THINGS46.2CESSING AND LISTENING TO MUSIC45.9%FINDING NEW IDEAS OR INSPIRATION44.1%RESEARCHING PRODUCTS AND BRANDS43.7%FILLING UP SPARE TIME AND GENERAL BROWSING38.0%RESEARCHING PLACES,VACATIONS AND TRAVEL36.1UCATION AND STUDY-RELATED PURPOSES35.6%MANAGING FINANCES AND SAVINGS34.5%RESEARCHING HEALTH ISSUES AND HEALTHCARE PRODUCTS29.8%GAMING29.4%MEETING NEW PEOPLE AND MAKING NEW CONNECTIONSSOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPRIMARY REASONS WHY INTERNET USERS AGED 16 USE THE INTERNETMAIN REASONS FOR USING THE INTERNETOCT2025DATAREPORTAL73CONTACT FRIENDS&FAMILY61.2%CONTACT FRIENDS&FAMILY57.8%FIND INFORMATION58.7%FIND INFORMATION62.5%FIND INFORMATION64.0%FIND INFORMATION78.7%FIND INFORMATION59.3%FIND INFORMATION57.4%CONTACT FRIENDS&FAMILY56.7%CONTACT FRIENDS&FAMILY57.6%CONTACT FRIENDS&FAMILY58.6%FOLLOW NEWS&EVENTS66.6%WATCH VIDEOS&SHOWS58.7%WATCH VIDEOS&SHOWS56.4%WATCH VIDEOS&SHOWS54.3%FOLLOW NEWS&EVENTS55.7%FOLLOW NEWS&EVENTS57.0%CONTACT FRIENDS&FAMILY64.0%LISTEN TO MUSIC53.9%FOLLOW NEWS&EVENTS49.6%FOLLOW NEWS&EVENTS52.7%WATCH VIDEOS&SHOWS53.2%LEARN HOW TO DO THINGS49.7%LEARN HOW TO DO THINGS57.1%LEARN HOW TO DO THINGS50.2%FIND NEW IDEAS47.9%LEARN HOW TO DO THINGS48.0%LEARN HOW TO DO THINGS50.2%WATCH VIDEOS&SHOWS49.5%RESEARCH BRANDS52.8%FIND NEW IDEAS49.9%LISTEN TO MUSIC47.5%FIND NEW IDEAS47.2%RESEARCH BRANDS46.2%RESEARCH BRANDS45.2%RESEARCH PLACES&TRAVEL50.2UCATION&STUDY49.1%LEARN HOW TO DO THINGS47.2%RESEARCH BRANDS45.0%LISTEN TO MUSIC44.5%FILL SPARE TIME&BROWSING42.9%RESEARCH HEALTH45.2%FOLLOW NEWS&EVENTS48.3%FILL SPARE TIME&BROWSING43.2%LISTEN TO MUSIC44.4%FIND NEW IDEAS44.4%LISTEN TO MUSIC41.1%FILL SPARE TIME&BROWSING41.5%FILL SPARE TIME&BROWSING46.7%RESEARCH BRANDS42.5%FILL SPARE TIME&BROWSING42.5%FILL SPARE TIME&BROWSING43.5%FIND NEW IDEAS40.3%MANAGE FINANCES40.8%GAMING41.3UCATION&STUDY37.9%RESEARCH PLACES&TRAVEL38.1%RESEARCH PLACES&TRAVEL39.2%RESEARCH PLACES&TRAVEL40.0%WATCH VIDEOS&SHOWS37.1%AGE 65 *AGE 55 TO 64AGE 45 TO 54AGE 35 TO 44AGE 25 TO 34AGE 16 TO 24SOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPRIMARY REASONS WHY INTERNET USERS IN EACH AGE GROUP USE THE INTERNETMAIN REASONS FOR USING THE INTERNETOCT2025747.507.587.527.76ADDITION OF AUDIENCES AGED 65 7.847.877.707.717.66 1.1%-0.8%N/A 1.0% 0.4%-2.2% 0.1%-0.6%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:RESPONDENTS COULD CHOOSE FROM THE SAME DEFINED LIST OF 19 OPTIONS IN EACH WAVE OF RESEARCH.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWAVERAGE NUMBER OF REASONS CITED BY INTERNET USERS AGED 16 AS PRIMARY MOTIVATIONS FOR USING THE INTERNETNUMBER OF REASONS FOR USING THE INTERNETOCT2025DATAREPORTAL7563:34KENYA54:00PHILIPPINES53:41MEXICO53:30BRAZIL52:57SOUTH AFRICA52:49CHILE49:14NIGERIA49:08COLOMBIA47:23ARGENTINA43:23U.S.A.42:48IRELAND42:01NEW ZEALAND41:43NORWAY41:37TURKEY41:32MALAYSIA41:03AUSTRALIA39:43U.A.E.39:04GHANA37:57SWEDEN37:20INDONESIA35:48PORTUGAL35:34CANADA35:27MOROCCO35:17ROMANIA34:59U.K.34:58SERBIA34:32THAILAND34:17SPAIN33:29NETHERLANDS33:27WORLDWIDE33:24INDIA32:59GREECE32:43EGYPT32:36VIETNAM32:20SAUDI ARABIA31:27SINGAPORE31:24ITALY31:21ISRAEL30:47DENMARK29:19CROATIA29:06GERMANY29:00BULGARIA28:23HUNGARY27:56AUSTRIA27:22SWITZERLAND26:57FRANCE26:13TAIWAN25:38RUSSIA25:18BELGIUM24:22SOUTH KOREA24:10POLAND22:51CZECHIA21:03CHINA20:27HONG KONG15:10JAPANSOURCE:GWI(Q2 2025).NOTES:INCLUDES TIME SPENT CONSUMING SOCIAL MEDIA,ONLINE VIDEO,ONLINE PRESS,PODCASTS,MUSIC STREAMING,AND STREAMING TV.ADVISORY:VALUES REFLECT A SIMPLE SUM OF THE TIME SPENT CONSUMING A VARIETY OF DIFFERENT ONLINE MEDIA,AND MAY OVERSTATE ACTUAL INTERNET USE DUE TO CONCURRENT MEDIA CONSUMPTION.FOR EXAMPLE,A PERSON MIGHT LISTEN TO STREAMING MUSIC WHILE SIMULTANEOUSLY USING SOCIAL MEDIA.COMPARABILITY:SIGNIFICANT CHANGES IN SOURCE METHODOLOGY AND SURVEY APPROACH.VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.CHANGES IN AUDIENCE COMPOSITION.SEE NOTES ON DATA.GLOBAL OVERVIEWWEEKLY CUMULATIVE TIME(IN HOURS AND MINUTES)THAT INTERNET USERS AGED 16 SPEND CONSUMING ONLINE MEDIAWEEKLY TIME SPENT CONSUMING ONLINE MEDIANOTE:GWI MADE SIGNIFICANT CHANGES TO ITS APPROACH TO SURVEYING TIME SPENT WITH MEDIA IN Q4 2024,SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTSOCT2025DATAREPORTAL7642:4640:0037:4135:5032:0532:2429:4529:3226:2125:4019:0718:30AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).NOTES:INCLUDES TIME SPENT CONSUMING SOCIAL MEDIA,ONLINE VIDEO,ONLINE PRESS,PODCASTS,MUSIC STREAMING,AND STREAMING TV.(*)DATA FOR AUDIENCES AGED 65 ARE NOT AVAILABLE IN ALL COUNTRIES,SO VALUES MAY NOT BE COMPARABLE WITH OTHER AGES.ADVISORY:VALUES REFLECT A SIMPLE SUM OF THE TIME SPENT CONSUMING ONLINE MEDIA,AND MAY OVERSTATE INTERNET USE DUE TO CONCURRENT CONSUMPTION.FOR EXAMPLE,A PERSON MIGHT LISTEN TO STREAMING MUSIC WHILE SIMULTANEOUSLY USING SOCIAL MEDIA.COMPARABILITY:SIGNIFICANT CHANGES IN SOURCE METHODOLOGY.VALUES NOT COMPARABLE WITH PREVIOUS REPORTS.CHANGES IN AUDIENCE COMPOSITION.SEE NOTES ON DATA.GLOBAL OVERVIEWWEEKLY CUMULATIVE TIME(IN HOURS AND MINUTES)THAT INTERNET USERS SPEND CONSUMING ONLINE MEDIAWEEKLY TIME SPENT CONSUMING ONLINE MEDIANOTE:GWI MADE SIGNIFICANT CHANGES TO ITS APPROACH TO SURVEYING TIME SPENT WITH MEDIA IN Q4 2024,SO VALUES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTSOCT2025DATAREPORTAL7796.0%MOBILE PHONE(ANY)93.7%SMARTPHONE59.6%LAPTOP OR DESKTOP(ANY)51.8%PERSONAL LAPTOP OR DESKTOP31.6%CONNECTED TELEVISION28.0%TABLET DEVICE25.6%WORK LAPTOP OR DESKTOP17.9%SMART HOME DEVICE11.4%GAMES CONSOLE4.9%VIRTUAL REALITY DEVICE4.5ATURE PHONESOURCE:GWI(Q2 2025).NOTE:WHITE BARS IDENTIFY THE USE OF A COMBINATION OF DEVICES THAT ARE ALSO SHOWN INDIVIDUALLY ON THIS CHART.FOR EXAMPLE,“MOBILE PHONE(ANY)”SHOWS THE USE OF A“SMARTPHONE”AND/OR A“FEATURE PHONE”.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNETDEVICES USED TO ACCESS THE INTERNETOCT2025DATAREPORTAL7895.8.5.3.9DITION OF AUDIENCES AGED 65 96.2.3.9.9.0% 0.7%-0.2%N/A 0.3% 0.1%-0.4%0% 0.1%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTES:“MOBILE PHONES”INCLUDE SMARTPHONES AND FEATURE PHONES.PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNETUSING MOBILE PHONES TO ACCESS THE INTERNETOCT2025DATAREPORTAL7998.4%BRAZIL98.0%INDONESIA98.0%SOUTH AFRICA97.9%MALAYSIA97.8%PHILIPPINES97.6%SAUDI ARABIA97.6%SERBIA97.1%TURKEY97.0%THAILAND96.9%VIETNAM96.8%ARGENTINA96.7%CROATIA96.7%MEXICO96.5%CHINA96.5%COLOMBIA96.2%GREECE96.2%INDIA96.1%NEW ZEALAND96.0%SOUTH KOREA96.0%WORLDWIDE95.9%PORTUGAL95.8%RUSSIA95.7%AUSTRALIA95.7%EGYPT95.7%POLAND95.6%ROMANIA95.5%ITALY95.5%TAIWAN95.3%CHILE95.2%IRELAND95.1%U.A.E.95.0%BULGARIA94.8%SPAIN94.6%ISRAEL94.6%NETHERLANDS94.1%NORWAY94.1%SINGAPORE94.1%U.S.A.94.0%HONG KONG93.8%SWEDEN93.5%AUSTRIA93.2%HUNGARY93.2%U.K.92.5%GERMANY92.1%FRANCE91.6%SWITZERLAND91.4NMARK90.5%CZECHIA90.2%JAPAN90.1NADA89.9LGIUMSOURCE:GWI(Q2 2025).NOTE:“MOBILE PHONES”INCLUDE SMARTPHONES AND FEATURE PHONES.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNETUSING MOBILE PHONES TO ACCESS THE INTERNETOCT2025DATAREPORTAL8097.4.6.9.7.5.3.2.8.6.2.4.9%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).NOTES:“MOBILE PHONES”INCLUDE SMARTPHONES AND FEATURE PHONES.(*)DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE A SMARTPHONE OR A FEATURE PHONE TO ACCESS THE INTERNETUSING MOBILE PHONES TO ACCESS THE INTERNETOCT2025DATAREPORTAL8162.9a.8b.2b.2DITION OF AUDIENCES AGED 65 62.8a.5a.4.7Y.6%-1.7% 0.6%N/A 1.0%-2.1%-0.2%-1.1%-1.8%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTES:INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP OF THEIR OWN,AS WELL AS USERS WHO ACCESS THE INTERNET VIA DEVICES PROVIDED BY THEIR PLACE OF WORK.PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE A LAPTOP OR DESKTOP TO ACCESS THE INTERNETUSING COMPUTERS TO ACCESS THE INTERNETOCT2025DATAREPORTAL8285.2%CZECHIA81.4%RUSSIA80.6NADA79.9%PORTUGAL79.0%POLAND79.0%SWITZERLAND78.3LGIUM77.8%AUSTRIA77.8%GERMANY77.4%CROATIA77.3%HUNGARY77.1%SERBIA76.4%NEW ZEALAND75.7%NETHERLANDS75.3%FRANCE74.7%ITALY74.1%AUSTRALIA74.0%SPAIN73.6%SOUTH AFRICA73.4%U.K.72.8%GREECE72.4%SINGAPORE71.8NMARK71.6%ISRAEL71.1%BULGARIA70.1%IRELAND70.1%U.S.A.69.9%COLOMBIA69.8%CHILE68.4%ARGENTINA68.3%MALAYSIA68.2%SOUTH KOREA68.1%SWEDEN67.4%ROMANIA66.3%JAPAN65.4%U.A.E.64.7%BRAZIL64.0%NORWAY63.4%HONG KONG63.1%MEXICO62.7%PHILIPPINES61.8%TAIWAN60.1%CHINA59.6%WORLDWIDE58.5%TURKEY54.1%VIETNAM51.2%INDONESIA47.4%INDIA46.2%SAUDI ARABIA44.6%EGYPT42.1%THAILAND40.6%KENYA22.2%NIGERIA16.5%MOROCCO13.8%GHANASOURCE:GWI(Q2 2025).NOTE:INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP OF THEIR OWN,AS WELL AS USERS WHO ACCESS THE INTERNET VIA DEVICES PROVIDED BY THEIR PLACE OF WORK.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE A LAPTOP OR DESKTOP TO ACCESS THE INTERNETUSING COMPUTERS TO ACCESS THE INTERNETOCT2025DATAREPORTAL8353.8W.8U.0Y.0W.1a.9X.9c.7V.1e.8s.3.1%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).NOTES:INCLUDES USERS WHO ACCESS THE INTERNET VIA A LAPTOP OR DESKTOP OF THEIR OWN,AS WELL AS USERS WHO ACCESS THE INTERNET VIA DEVICES PROVIDED BY THEIR PLACE OF WORK.(*)DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE A LAPTOP OR DESKTOP TO ACCESS THE INTERNETUSING COMPUTERS TO ACCESS THE INTERNETOCT2025DATAREPORTAL8490.69 62.64.43 11.1.06 18.5V.59 17.0%-7.4%8-11.1%MEDIAN SPEED OFMOBILE INTERNETCONNECTIONSYEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF MOBILE INTERNET CONNECTIONSMEDIAN SPEED OFFIXED INTERNETCONNECTIONSYEAR-ON-YEAR CHANGE IN MEDIAN SPEED OF FIXEDINTERNET CONNECTIONSLATENCY(MS)LATENCYLATENCY(MS)LATENCYUPLOAD(MBPS)UPLOADUPLOAD(MBPS)UPLOADDOWNLOAD(MBPS)DOWNLOADDOWNLOAD(MBPS)DOWNLOADSOURCE:OOKLA.NOTES:FIGURES REPRESENT MEDIAN DOWNLOAD AND UPLOAD SPEEDS IN MEGABITS PER SECOND,AND MEDIAN CONNECTION LATENCY IN MILLISECONDS,FOR THE THREE-MONTH PERIOD ENDING IN AUGUST 2025.VALUES DENOTED BY“”SHOW YEAR-ON-YEAR CHANGE.GUIDANCE:A NEGATIVE VALUE FOR YEAR-ON-YEAR CHANGE IN LATENCY REPRESENTS AN IMPROVEMENT.COMPARABILITY:FROM JANUARY 2025,VALUES FOR MOBILE CONNECTIONS REPRESENT MEDIANS FOR MODERN CHIPSETS ONLY.PRIOR TO THIS,VALUES ENCOMPASSED ALL MOBILE TECHNOLOGIES.FROM MAY 2024,VALUES REPRESENT ROLLING QUARTERLY AVERAGES.PRIOR TO THIS,VALUES REPRESENTED SINGLE-MONTH AVERAGES.VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.GLOBAL OVERVIEWMEDIAN SPEEDS AND LATENCY FOR MOBILE AND FIXED INTERNET CONNECTIONSINTERNET CONNECTION SPEEDSOCT20258543.1848.7754.4555.06CHANGE IN SOURCE REPORTING METHODOLOGY55.7861.5290.68CHANGE IN SOURCE METHODOLOGY FOR MOBILE92.8290.69 13% 12%N/A 1.3% 10%N/A 2.4%-2.3%AUG2023NOV2023FEB2024MAY2024AUG2024NOV2024FEB2025MAY2025AUG2025SOURCE:OOKLA.NOTES:FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS(IN MEGABITS PER SECOND).PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT THE CHANGE BETWEEN STATED PERIODS.COMPARABILITY:STARTING IN JANUARY 2025,VALUES FOR MOBILE CONNECTIONS REPRESENT MEDIANS FOR MODERN CHIPSETS ONLY.PRIOR TO JANUARY 2025,VALUES ENCOMPASSED ALL TYPES OF MOBILE TECHNOLOGY.STARTING IN MAY 2024,VALUES REPRESENT ROLLING QUARTERLY AVERAGES.PRIOR TO MAY 2024,VALUES REPRESENTED SINGLE-MONTH AVERAGES.GLOBAL OVERVIEWMEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS(IN MBPS)MOBILE INTERNET CONNECTION SPEEDS(QOQ)OCT2025DATAREPORTAL86614.42U.A.E.239.43BRAZIL224.54SOUTH KOREA216.83BULGARIA194.49SAUDI ARABIA181.13DENMARK164.94CHINA164.75SINGAPORE163.09NETHERLANDS154.48U.S.A.152.55NORWAY152.17VIETNAM143.56MALAYSIA134.52PORTUGAL131.77INDIA131.59SWITZERLAND130.64FRANCE127.22AUSTRIA124.33THAILAND122.20AUSTRALIA120.53GREECE120.44NEW ZEALAND118.37SWEDEN117.33FINLAND114.28TAIWAN104.85BELGIUM103.22CROATIA96.52CZECHIA93.29POLAND90.69WORLDWIDE87.32HONG KONG86.23CANADA85.39ITALY85.26HUNGARY84.42CHILE74.88ROMANIA70.81SERBIA70.54GERMANY70.47SPAIN68.55U.K.68.19TURKEY66.15SOUTH AFRICA60.40ARGENTINA60.38ISRAEL60.37JAPAN60.31MOROCCO59.64PHILIPPINES58.88IRELAND56.45EGYPT45.21MEXICO45.01INDONESIA44.96NIGERIA37.42RUSSIA36.84BANGLADESH36.76COLOMBIA34.71PERU24.32PAKISTANSOURCE:OOKLA.NOTE:FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS(IN MEGABITS PER SECOND)FOR THE THREE-MONTH PERIOD ENDING IN AUGUST 2025.COMPARABILITY:STARTING IN JANUARY 2025,VALUES FOR MOBILE CONNECTIONS REPRESENT MEDIANS FOR MODERN CHIPSETS ONLY.PRIOR TO JANUARY 2025,VALUES ENCOMPASSED ALL TYPES OF MOBILE TECHNOLOGY.STARTING IN MAY 2024,VALUES REPRESENT ROLLING QUARTERLY AVERAGES.PRIOR TO MAY 2024,VALUES REPRESENTED SINGLE-MONTH AVERAGES.GLOBAL OVERVIEWMEDIAN DOWNLOAD SPEEDS FOR MOBILE INTERNET CONNECTIONS(IN MBPS)MOBILE INTERNET CONNECTION SPEEDSOCT2025DATAREPORTAL8701UNITED ARAB EMIRATES614.42 54.25.041802QATAR511.35 48.50.901903KUWAIT414.56 72.9(.111304BRAZIL239.43 227.6.102205SOUTH KOREA224.54 59.0.172606BAHRAIN223.15 97.4 .761707BULGARIA216.83 84.3$.531908SAUDI ARABIA194.49 59.1.212509BRUNEI184.86 79.0U.751310DENMARK181.13 39.3!.9319103 BOLIVIA14.69 30.46.3523102 BELARUS18.55 54.84%8.1227101 ESWATINI19.65N/A14.0022100 PAKISTAN24.32 24.14%8.642699SYRIA24.69 93.04%6.382998VENEZUELA25.42 85.95%9.953097LIBYA25.48 68.74%8.132496BOSNIA&HERZEGOVINA27.75 34.97.182595NICARAGUA28.97 34.81.872594PANAMA32.43 48.83.6520#LOCATION DLYOY ULLATENCY#LOCATION DLYOY ULLATENCYFASTEST MEDIAN MOBILE INTERNET CONNECTION SPEEDSSLOWEST MEDIAN MOBILE INTERNET CONNECTION SPEEDSSOURCE:OOKLA.NOTES:FIGURES REPRESENT MEDIAN VALUES FOR THE THREE-MONTH PERIOD ENDING IN AUGUST 2025.DATA ARE NOT AVAILABLE FOR ALL LOCATIONS.“DL”COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.“YOY”COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS.“UL”COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND.LATENCY VALUES ARE IN MILLISECONDS.COMPARABILITY:STARTING IN JANUARY 2025,VALUES FOR MOBILE CONNECTIONS REPRESENT MEDIANS FOR MODERN CHIPSETS ONLY.PRIOR TO JANUARY 2025,VALUES ENCOMPASSED ALL TYPES OF MOBILE TECHNOLOGY.STARTING IN MAY 2024,VALUES REPRESENT ROLLING QUARTERLY AVERAGES.PRIOR TO MAY 2024,VALUES REPRESENTED SINGLE-MONTH AVERAGES.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA MOBILE CONNECTIONSMOBILE INTERNET CONNECTION SPEEDSOCT20258829.02Q1201932.66Q2201936.49Q3201939.56Q4201945.16Q1202050.03Q2202054.79Q3202058.44Q4202066.14Q1202172.20Q2202177.81Q3202184.16Q4202189.32Q1202295.78Q22022103.31Q32022109.81Q42022116.04Q12023123.03Q22023130.15Q32023136.88Q42023144.53Q12024150.80Q22024157.16Q32024163.61Q42024171.60Q12025180.17Q22025MONTHLY CELLULAR DATA CONSUMED BY THE AVERAGE SMARTPHONE WORLDWIDE:21.1GBSOURCE:ERICSSON MOBILE VISUALIZER(JUN 2025).NOTES:GRAPH VALUES REPRESENT THE AVERAGE WORLDWIDE MONTHLY MOBILE NETWORK DATA TRAFFIC FOR EACH QUARTER,IN EXABYTES(BILLIONS OF GIGABYTES)PER MONTH.VALUES INCLUDE TRAFFIC GENERATED BY FIXED WIRELESS ACCESS(FWA)SERVICES.COMPARABILITY:BASE CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWMONTHLY AVERAGE GLOBAL MOBILE NETWORK DATA TRAFFIC(UPLOAD AND DOWNLOAD)IN EXABYTES(BILLIONS OF GIGABYTES)CELLULAR DATA TRAFFICOCT2025DATAREPORTAL89NORTH AMERICALATINAMERICAWESTERNEUROPECENTRAL&EASTERN EUROPEMIDDLE EAST AND NORTH AFRICASUB-SAHARANAFRICAINDIA,NEPAL,AND BHUTANGULF COOPERATION COUNCIL COUNTRIESNORTH-EAST ASIASOUTH-EAST ASIA AND OCEANIAGLOBALAVERAGE20.8222.0035.4530.465.7022.4621.6724.9714.9024.6121.11SOURCE:ERICSSON MOBILE VISUALIZER(JUN 2025).NOTES:VALUES REPRESENT THE AVERAGE MONTHLY MOBILE CELLULAR(NETWORK)DATA TRAFFIC PER SMARTPHONE,IN GIGABYTES PER MONTH.DOES NOT INCLUDE DATA TRANSFERRED VIA WIFI CONNECTIONS.REGIONS AS PER ERICSSONS DEFINITIONS.COMPARABILITY:BASE CHANGES.SEE NOTES ON DATA.GLOBAL OVERVIEWAVERAGE MONTHLY CELLULAR MOBILE DATA CONSUMPTION PER SMARTPHONE(GIGABYTES PER MONTH)MONTHLY CELLULAR DATA PER SMARTPHONEOCT20259082.7589.9292.4193.66CHANGE IN SOURCE REPORTING METHODOLOGY93.9895.0698.21102.48104.43 8.7% 2.8%N/A 0.3% 1.1% 3.3% 4.3% 1.9%AUG2023NOV2023FEB2024MAY2024AUG2024NOV2024FEB2025MAY2025AUG2025SOURCE:OOKLA.NOTES:FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS(IN MEGABITS PER SECOND).PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT THE CHANGE BETWEEN STATED PERIODS.COMPARABILITY:STARTING IN MAY 2024,VALUES REPRESENT ROLLING QUARTERLY AVERAGES.PRIOR TO MAY 2024,VALUES REPRESENTED SINGLE-MONTH AVERAGES.GLOBAL OVERVIEWMEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS(IN MBPS)FIXED INTERNET CONNECTION SPEEDS(QOQ)OCT2025DATAREPORTAL91394.30SINGAPORE347.40CHILE332.66HONG KONG327.56U.A.E.307.96FRANCE285.59U.S.A.262.42THAILAND261.80VIETNAM256.99ISRAEL251.58TAIWAN247.12ROMANIA245.55SWITZERLAND240.84SPAIN240.77DENMARK235.44CANADA233.15SOUTH KOREA220.93PERU219.81HUNGARY219.75PORTUGAL214.90JAPAN214.49NEW ZEALAND214.34CHINA211.33NETHERLANDS206.35BRAZIL192.22POLAND191.53COLOMBIA170.36SWEDEN168.08IRELAND154.45NORWAY154.03MALAYSIA147.78FINLAND143.83U.K.126.35SAUDI ARABIA122.11BELGIUM114.99AUSTRIA105.17PHILIPPINES104.43WORLDWIDE99.62ARGENTINA98.33GERMANY96.32ITALY95.29AUSTRALIA93.30SERBIA90.59MEXICO90.38RUSSIA89.84EGYPT83.46CZECHIA82.07BULGARIA79.56CROATIA71.76GREECE60.26BANGLADESH59.07INDIA56.17TURKEY55.89MOROCCO49.50GHANA48.26SOUTH AFRICA39.88INDONESIA28.90NIGERIA16.28PAKISTAN15.44KENYASOURCE:OOKLA.NOTE:FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS(IN MEGABITS PER SECOND)FOR THE THREE-MONTH PERIOD ENDING IN AUGUST 2025.COMPARABILITY:STARTING IN MAY 2024,VALUES REPRESENT ROLLING QUARTERLY AVERAGES.PRIOR TO MAY 2024,VALUES REPRESENTED SINGLE-MONTH AVERAGES.GLOBAL OVERVIEWMEDIAN DOWNLOAD SPEEDS FOR FIXED INTERNET CONNECTIONS(IN MBPS)FIXED INTERNET CONNECTION SPEEDSOCT2025DATAREPORTAL9201SINGAPORE394.30 32.5(9.69402CHILE347.40 30.9&9.75503HONG KONG332.66 18.8$9.71404UNITED ARAB EMIRATES327.56 10.13.37505FRANCE307.96 37.77.84906MACAU305.33 88.2%8.46307UNITED STATES OF AMERICA285.59 17.9I.201208ICELAND262.98 22.9#5.37309THAILAND262.42 13.02.88610VIETNAM261.80 72.6#7.664154 SYRIA3.35-8.2%3.1236153 CUBA3.48N/A0.89103152 AFGHANISTAN4.47 23.1%4.0919151 ETHIOPIA9.37-1.2.4010150 LIBYA10.99-1.0%6.9526149 CAMEROON11.01 10.9%5.3759148 KENYA15.44 33.2.9610147 NAMIBIA15.51 5.2.5620146 LEBANON16.13-7.2.9611145 PAKISTAN16.28 4.9.336FASTEST MEDIAN FIXED INTERNET CONNECTION SPEEDSSLOWEST MEDIAN FIXED INTERNET CONNECTION SPEEDS#LOCATION DLYOY ULLATENCY#LOCATION DLYOY ULLATENCY#LOCATION DLYOY ULLATENCY#LOCATION DLYOY ULLATENCYSOURCE:OOKLA.NOTES:FIGURES REPRESENT MEDIAN VALUES FOR THE THREE-MONTH PERIOD ENDING IN AUGUST 2025.DATA ARE NOT AVAILABLE FOR ALL LOCATIONS.“DL”COLUMN SHOWS DOWNLOAD SPEEDS IN MEGABITS PER SECOND.“YOY”COLUMN SHOWS YEAR-ON-YEAR CHANGE IN DOWNLOAD SPEEDS.“UL”COLUMN SHOWS UPLOAD SPEEDS IN MEGABITS PER SECOND.LATENCY VALUES ARE IN MILLISECONDS.COMPARABILITY:STARTING IN MAY 2024,VALUES REPRESENT ROLLING QUARTERLY AVERAGES.PRIOR TO MAY 2024,VALUES REPRESENTED SINGLE-MONTH AVERAGES.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WITH THE FASTEST AND SLOWEST MEDIAN INTERNET DOWNLOAD SPEEDS VIA FIXED CONNECTIONSFIXED INTERNET CONNECTION SPEEDSOCT20259301SYRIA24.69 MBPS3.35 MBPS7.4:102TUNISIA67.12 MBPS16.99 MBPS4.0:103GEORGIA144.97 MBPS41.89 MBPS3.5:104NORTH MACEDONIA149.22 MBPS48.77 MBPS3.1:105IRAN57.64 MBPS19.51 MBPS3.0:106LEBANON43.90 MBPS16.13 MBPS2.7:107BULGARIA216.83 MBPS82.07 MBPS2.6:108SURINAME50.74 MBPS19.74 MBPS2.6:109QATAR511.35 MBPS206.90 MBPS2.5:110LIBYA25.48 MBPS10.99 MBPS2.3:101PERU220.93 MBPS34.71 MBPS6.4:102PANAMA185.94 MBPS32.43 MBPS5.7:103COLOMBIA191.53 MBPS36.76 MBPS5.2:104BELARUS80.13 MBPS18.55 MBPS4.3:105ISRAEL256.99 MBPS60.38 MBPS4.3:106BOLIVIA61.54 MBPS14.69 MBPS4.2:107CHILE347.40 MBPS84.42 MBPS4.1:108JORDAN186.38 MBPS47.39 MBPS3.9:109HONG KONG332.66 MBPS87.32 MBPS3.8:110VENEZUELA92.09 MBPS25.42 MBPS3.6:1#LOCATIONMOBILE DL SPEEDFIXED DL SPEEDRATIO#LOCATIONFIXED DL SPEEDMOBILE DL SPEEDRATIOLOCATIONS WITH BIGGEST GAPS IN FAVOUR OF FIXED CONNECTION SPEEDSLOCATIONS WITH BIGGEST GAPS IN FAVOUR OF MOBILE CONNECTION SPEEDSSOURCE:OOKLA.NOTES:“DL SPEED”FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND FOR THE THREE-MONTH PERIOD ENDING IN AUGUST 2025.“RATIO”FIGURES OFFER A COMPARISON BETWEEN THE TWO DOWNLOAD SPEEDS.RANKING ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 10,000 PEOPLE.COMPARABILITY:STARTING IN JANUARY 2025,VALUES FOR MOBILE CONNECTIONS REPRESENT MEDIANS FOR MODERN CHIPSETS ONLY.PRIOR TO JANUARY 2025,VALUES ENCOMPASSED ALL TYPES OF MOBILE TECHNOLOGY.STARTING IN MAY 2024,VALUES REPRESENT ROLLING QUARTERLY AVERAGES.PRIOR TO MAY 2024,VALUES REPRESENTED SINGLE-MONTH AVERAGES.GLOBAL OVERVIEWCOUNTRIES AND TERRITORIES WITH THE GREATEST DIFFERENCES BETWEEN MEDIAN DOWNLOAD SPEEDS FOR MOBILE AND FIXED CONNECTIONSCOMPARING MOBILE AND FIXED INTERNET SPEEDSOCT20259459.149.28%1.55%0.03%-4.8% 10.0%-27.2%0%-299 BPS 358 BPS-58 BPSUNCHANGEDYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEMOBILEPHONESLAPTOP ANDDESKTOP COMPUTERSTABLETDEVICESOTHERDEVICESSOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN AUG 2025.PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).“BPS”VALUES REPRESENT BASIS POINTS,AND INDICATE THE ABSOLUTE CHANGE.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.WHERE VALUES SHOW AS“ “,THE GROWTH VALUE DOES NOT FIT IN THE AVAILABLE SPACE.THIS IS TYPICALLY DUE TO CALCULATIONS INVOLVING GROWTH FROM A STARTING POINT OF ZERO OR NEAR ZERO.GLOBAL OVERVIEWPERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICESHARE OF WEB TRAFFIC BY DEVICEOCT20259539.14D.36R.56R.48Q.61Q.29V.81Y.23T.15b.13Y.14% 13% 18%-0.2%-1.7%-0.6% 11% 4.3%-8.6% 15%-4.8%AUG2015AUG2016AUG2017AUG2018AUG2019AUG2020AUG2021AUG2022AUG2023AUG2024AUG2025SOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE.PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWSHARE OF TOTAL WEB TRAFFIC(PERCENTAGE OF WEB PAGE REQUESTS)ORIGINATING FROM WEB BROWSERS RUNNING ON MOBILE PHONESMOBILES SHARE OF WEB TRAFFIC(YOY)OCT2025DATAREPORTAL9682.70%SAUDI ARABIA80.40%U.A.E.77.92%INDIA76.58%TURKEY76.08%NIGERIA75.16%IRELAND74.53%PHILIPPINES72.08%SOUTH AFRICA68.58%NEW ZEALAND68.47%EGYPT68.04%GHANA67.29%MEXICO67.15%HUNGARY65.47%SPAIN64.42%INDONESIA63.84%ISRAEL63.46%BULGARIA60.91%KENYA60.91%THAILAND59.62%TAIWAN59.14%WORLDWIDE57.65%COLOMBIA57.65%U.K.56.99%SOUTH KOREA56.83%ITALY56.72%AUSTRALIA56.48%CROATIA55.97NADA55.71%ARGENTINA55.60%CZECHIA54.27%SWEDEN54.00%ROMANIA53.91%MOROCCO53.51%FRANCE52.07%CHINA51.53%NETHERLANDS49.85%VIETNAM49.62LGIUM49.50%JAPAN49.29%AUSTRIA48.28%NORWAY47.76%CHILE47.05%U.S.A.46.43%GREECE45.22%PORTUGAL43.86%GERMANY42.65%POLAND42.50%SINGAPORE42.46%MALAYSIA41.37%BRAZIL39.30%SWITZERLAND37.31NMARK36.56%RUSSIA26.89%HONG KONGSOURCE:STATCOUNTER.NOTE:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON ANY DEVICE IN AUG 2025.GLOBAL OVERVIEWSHARE OF TOTAL WEB TRAFFIC(PERCENTAGE OF WEB PAGE REQUESTS)ORIGINATING FROM WEB BROWSERS RUNNING ON MOBILE PHONESMOBILES SHARE OF WEB TRAFFICOCT2025DATAREPORTAL9773.93%ANDROID25.68%IOS0.21%SAMSUNG0.02%KAIOS0.01%LINUX0.01%WINDOWS0.14%OTHERSSOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS ON MOBILE PHONES RUNNING EACH OPERATING SYSTEM COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO MOBILE BROWSERS IN AUG 2025.FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG(E.G.BADA AND TIZEN),AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.GLOBAL OVERVIEWPERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING EACH MOBILE OPERATING SYSTEM IN AUG 2025SHARE OF MOBILE WEB TRAFFIC BY MOBILE OSOCT2025DATAREPORTAL9865.56h.54r.74v.82v.23t.25r.74q.52p.76q.70s.93% 4.5% 6.1% 5.6%-0.8%-2.6%-2.0%-1.7%-1.1% 1.3% 3.1%AUG2015AUG2016AUG2017AUG2018AUG2019AUG2020AUG2021AUG2022AUG2023AUG2024AUG2025SOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES REQUESTED BY WEB BROWSERS RUNNING ON ANDROID PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES REQUESTED BY WEB BROWSERS RUNNING ON ANY MOBILE PHONE.PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWWEB PAGE REQUESTS ORIGINATING FROM ANDROID PHONES AS A PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM ALL MOBILE PHONESANDROIDS SHARE OF MOBILE WEB TRAFFIC(YOY)OCT2025DATAREPORTAL9995.21%INDIA94.88%PHILIPPINES91.68%KENYA89.63%INDONESIA88.72%ARGENTINA88.25%U.A.E.85.50%NIGERIA85.39%BRAZIL84.38%HUNGARY84.12%MEXICO83.69%EGYPT82.60%SOUTH AFRICA79.37%BULGARIA79.12%MOROCCO78.61%GHANA77.80%SOUTH KOREA77.50%TURKEY76.97%CHINA76.59%CHILE76.50%POLAND76.30%SINGAPORE75.62%GREECE75.24%CZECHIA74.50%SPAIN73.93%WORLDWIDE73.75%ROMANIA73.29%CROATIA73.17%FRANCE72.82%ISRAEL72.32%SAUDI ARABIA70.94%COLOMBIA69.78%ITALY68.42%PORTUGAL68.27%NEW ZEALAND67.43%MALAYSIA67.22%RUSSIA66.43%GERMANY66.06%NETHERLANDS64.95%IRELAND64.77%THAILAND60.35%VIETNAM57.16%AUSTRIA54.31%U.K.54.21LGIUM53.95%AUSTRALIA52.39%HONG KONG49.15NADA48.32%NORWAY45.64%SWITZERLAND43.66%SWEDEN43.25NMARK42.91%JAPAN42.48%U.S.A.41.83%TAIWANSOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES REQUESTED BY WEB BROWSERS RUNNING ON ANDROID PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES REQUESTED BY WEB BROWSERS RUNNING ON ANY MOBILE PHONE IN AUG 2025.GLOBAL OVERVIEWWEB PAGE REQUESTS ORIGINATING FROM ANDROID PHONES AS A PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM ALL MOBILE PHONESANDROIDS SHARE OF MOBILE WEB TRAFFICOCT2025DATAREPORTAL10094.1%CHAT AND MESSAGING94.1%SOCIAL NETWORKS80.3%SEARCH ENGINES OR WEB PORTALS75.1%EMAIL74.5%SHOPPING,AUCTIONS,OR CLASSIFIEDS54.2%MAPS,PARKING,OR LOCATION-BASED SERVICES47.6%MUSIC43.7%WEATHER41.1%NEWS39.0NKING,INVESTING,OR INSURANCE38.0%TRAVEL37.8%FOOD TAKEAWAY&DELIVERY32.0%GAMES29.7%BUSINESS,WORK,AND COLLABORATIVE WORKING26.5%SPORTSSOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTHTOP TYPES OF WEBSITES VISITED AND APPS USEDOCT2025DATAREPORTAL101SOCIAL NETWORKS97.4%SOCIAL NETWORKS96.3%SOCIAL NETWORKS95.2%CHAT&MESSAGING94.0%CHAT&MESSAGING91.2%SEARCH ENGINES&PORTALS85.9%CHAT&MESSAGING96.4%CHAT&MESSAGING95.6%CHAT&MESSAGING95.1%SOCIAL NETWORKS93.6%SOCIAL NETWORKS89.4%EMAIL85.0%SEARCH ENGINES&PORTALS81.4%SEARCH ENGINES&PORTALS80.8%SEARCH ENGINES&PORTALS79.5%SEARCH ENGINES&PORTALS79.1%SEARCH ENGINES&PORTALS77.8%CHAT&MESSAGING78.4%EMAIL77.4%SHOPPING75.1%SHOPPING76.8%SHOPPING74.4%EMAIL73.0%SOCIAL NETWORKS76.4%SHOPPING73.7%EMAIL74.1%EMAIL73.3%EMAIL74.3%SHOPPING71.2%SHOPPING73.9%MUSIC56.0%MAPS,PARKING&LOCATION55.0%MAPS,PARKING&LOCATION53.4%MAPS,PARKING&LOCATION53.9%MAPS,PARKING&LOCATION52.0%WEATHER68.2%MAPS,PARKING&LOCATION55.5%MUSIC52.2%MUSIC46.8%NEWS47.7%WEATHER51.6%MAPS,PARKING&LOCATION55.4%GAMES43.2%FOOD TAKEAWAY&DELIVERY44.3%WEATHER42.7%WEATHER47.4%NEWS50.6%NEWS55.4%FOOD TAKEAWAY&DELIVERY40.1NKING&FINANCE40.6%NEWS42.6%MUSIC43.8%MUSIC38.9NKING&FINANCE43.4NKING&FINANCE37.1%TRAVEL40.6%FOOD TAKEAWAY&DELIVERY42.0NKING&FINANCE38.7NKING&FINANCE38.4%TRAVEL32.8%AGE 65 *AGE 55 TO 64AGE 45 TO 54AGE 35 TO 44AGE 25 TO 34AGE 16 TO 24SOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO HAVE VISITED OR USED EACH KIND OF DIGITAL PROPERTY IN THE PAST MONTHTOP TYPES OF WEBSITES VISITED AND APPS USEDOCT202510201 GOOGLE.COM83.3 B3.22 B10M 10S8.7802 YOUTUBE.COM29.9 B1.76 B20M 08S12.8403 FACEBOOK.COM11.9 B1.03 B10M 11S12.604 INSTAGRAM.COM6.55 B1.03 B8M 28S12.9305 CHATGPT.COM5.65 B447 M6M 59S4.1306 X.COM4.42 B427 M12M 49S13.0107 REDDIT.COM3.95 B729 M5M 57S4.8108 WHATSAPP.COM3.84 B564 M9M 57S3.6309 BING.COM3.67 B201 M7M 40S6.2710 WIKIPEDIA.ORG3.61 B829 M3M 14S3.2711 YAHOO.CO.JP3.15 B138 M8M 46S7.4312 YAHOO.COM3.08 B387 M6M 46S5.2513 YANDEX.RU2.87 B178 M8M 18S8.4914 TIKTOK.COM2.80 B886 M4M 25S7.4415 AMAZON.COM2.71 B516 M6M 10S9.5816 BAIDU.COM2.13 B129 M5M 18S8.5517 BET.BR2.10 B175 M13M 01S14.1618 LINKEDIN.COM1.81 B334 M7M 50S8.4419 PORNHUB.COM1.69 B275 M7M 25S7.4720 TEMU.COM1.63 B435 M3M 56S4.08#WEBSITETOTALVISITS(MONTHLY AVE.)UNIQUEVISITORS(MONTHLY AVE.)AVERAGETIME PER VISITAVERAGE PAGES PER VISIT#WEBSITETOTALVISITS(MONTHLY AVE.)UNIQUEVISITORS(MONTHLY AVE.)AVERAGETIME PER VISITAVERAGE PAGES PER VISITSOURCE:SIMILARWEB.RANKING AND VALUES BASED ON TRAFFIC BETWEEN 01 JUNE AND 31 AUGUST 2025.NOTES:VALUES IN THE“UNIQUE VISITORS”COLUMN REPRESENT THE NUMBER OF DISTINCT IDENTITIES ACCESSING EACH SITE,BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS,AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS.VALUES FOR“TOTAL VISITS”AND“UNIQUE VISITORS”REPRESENT MONTHLY AVERAGES.FIGURES ENDING IN“B”ARE IN BILLIONS;FIGURES ENDING IN“M”ARE IN MILLIONS;FIGURES ENDING IN“K”ARE IN THOUSANDS.TIME SHOWN IN MINUTES AND SECONDS.ADVISORY:SOME SITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT,VIRUSES,MALWARE,OR OFFENSIVE CONTENT.READERS SHOULD AVOID VISITING UNKNOWN DOMAINS.GLOBAL OVERVIEWSIMILARWEBS RANKING OF THE MOST VISITED WEBSITES,BASED ON WEBSITE TRAFFIC BETWEEN 01 JUNE AND 31 AUGUST 2025TOP WEBSITES:SIMILARWEB RANKINGOCT202510319.56%GOOGLE.COM7.02%YOUTUBE.COM2.80CEBOOK.COM1.54%INSTAGRAM.COM1.33%CHATGPT.COM1.04%X.COM0.93%REDDIT.COM0.90%WHATSAPP.COM0.86%BING.COM0.85%WIKIPEDIA.ORG0.74%YAHOO.CO.JP0.72%YAHOO.COM0.68%YANDEX.RU0.66%TIKTOK.COM0.64%AMAZON.COMSOURCE:SIMILARWEB.RANKING AND VALUES BASED ON TRAFFIC BETWEEN 01 JUNE AND 31 AUGUST 2025.NOTES:VALUES COMPARE THE TOTAL VISITS TO EACH DOMAIN WITH THE TOTAL VISITS ACROSS ALL OF THE WORLDS TOP 10,000 MOST VISITED WEB DOMAINS BETWEEN 01 JUNE AND 31 AUGUST 2025.ADVISORY:SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT.PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS.GLOBAL OVERVIEWTRAFFIC TO EACH WEBSITE AS A PERCENTAGE OF TOTAL,COMBINED VISITS TO THE WORLDS 10,000 MOST VISITED WEB DOMAINSSHARE OF TRAFFIC TO TOP 10,000 WEBSITESOCT2025DATAREPORTAL10401 GOOGLE.COM98.2 B5.66 B12M 56S5.3102 YOUTUBE.COM48.1 B2.98 B24M 01S8.8303 FACEBOOK.COM9.68 B1.64 B16M 17S7.0104 INSTAGRAM.COM5.55 B1.28 B13M 15S8.6005 CHATGPT.COM5.38 B709 M14M 02S4.0306 REDDIT.COM4.88 B1.05 B12M 46S3.4007 WIKIPEDIA.ORG4.67 B1.14 B9M 16S3.1408 PORNHUB.COM4.01 B858 M10M 10S7.5609 YAHOO.COM3.94 B876 M10M 05S3.5010 X.COM3.77 B807 M16M 18S8.0411 XVIDEOS.COM2.75 B603 M12M 18S9.0512 WHATSAPP.COM2.68 B467 M36M 51S5.5513 AMAZON.COM2.67 B588 M11M 58S6.9714 BING.COM2.36 B344 M11M 16S4.5515 DUCKDUCKGO.COM2.16 B159 M13M 04S2.7116 TEMU.COM2.08 B526 M9M 13S2.9117 TIKTOK.COM2.00 B750 M11M 28S7.1718 YAHOO.CO.JP1.97 B151 M12M 10S6.0219 YANDEX.RU1.77 B198 M11M 21S4.4620 WEATHER.COM1.68 B550 M2M 58S1.49#WEBSITETOTALVISITS(MONTHLY AVE.)UNIQUEVISITORS(MONTHLY AVE.)AVERAGETIME PER VISITAVERAGE PAGES PER VISIT#WEBSITETOTALVISITS(MONTHLY AVE.)UNIQUEVISITORS(MONTHLY AVE.)AVERAGETIME PER VISITAVERAGE PAGES PER VISITSOURCE:SEMRUSH.FIGURES REPRESENT TRAFFIC VALUES IN AUGUST 2025.NOTE:VALUES IN THE“UNIQUE VISITORS”COLUMN REPRESENT THE NUMBER OF DISTINCT IDENTITIES ACCESSING EACH SITE,BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS,AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS.FIGURES ENDING IN“B”ARE IN BILLIONS;FIGURES ENDING IN“M”ARE IN MILLIONS;FIGURES ENDING IN“K”ARE IN THOUSANDS.TIME SHOWN IN MINUTES AND SECONDS.ADVISORY:SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT,VIRUSES,MALWARE,OR OFFENSIVE CONTENT.READERS SHOULD AVOID VISITING UNKNOWN DOMAINS.COMPARABILITY:SOURCE METHODOLOGY CHANGES.GLOBAL OVERVIEWSEMRUSHS RANKING OF THE MOST VISITED WEBSITES,BASED ON WEBSITE TRAFFIC IN AUGUST 2025TOP WEBSITES:SEMRUSH RANKINGOCT202510501DONALD TRUMP68,820,00036,230,00002ELON MUSK58,050,00029,790,00003CHATGPT51,670,00027,870,000042024 U.S.PRESIDENTIAL ELECTION47,680,00030,660,00005KAMALA HARRIS46,060,00029,690,00006YOUTUBE44,090,00021,060,00007POPE FRANCIS40,180,00016,150,00008UNITED STATES37,690,00016,350,00009CRISTIANO RONALDO37,000,00013,980,00010DEATHS IN 202436,000,00026,590,00011DEATHS IN 202531,440,00023,660,00012POPE LEO XIV29,020,00014,410,00013WORLD WAR II28,360,00012,760,00014DEADPOOL&WOLVERINE28,220,00021,170,00015LAMINE YAMAL26,970,00010,170,00016LYLE AND ERIK MENENDEZ26,180,00012,720,000172024 SUMMER OLYMPICS25,570,00013,130,00018JD VANCE25,530,00017,940,00019LIST OF PRESIDENTS OF THE U.S.A.24,310,00010,160,00020LIONEL MESSI22,640,0008,780,000#PAGEVIEWS:ALL LANGUAGESVIEWS:ENGLISH#PAGEVIEWS:ALL LANGUAGESVIEWS:ENGLISHSOURCE:WMCLOUD.NOTES:VIEWS REPRESENT TOTAL(CUMULATIVE)PAGE VIEWS BETWEEN 01 JULY 2024 AND 30 JUNE 2025.VIEW COUNTS HAVE BEEN ROUNDED TO THE NEAREST 10,000.IN LINE WITH GUIDANCE FROM THE WIKIMEDIA FOUNDATION,THIS RANKING EXCLUDES PAGES WITH SIGNIFICANT TRAFFIC IRREGULARITIES AND HIGH VOLUMES OF SUSPECTED AUTOMATED ACTIVITY(E.G.WHERE MOBILE PAGE VIEWS ACCOUNT FOR LESS THAN 10%OR MORE THAN 95%OF TOTAL PAGE VIEWS).PAGES NAMES REPRESENT THE ENGLISH-LANGUAGE VERSION,BUT VALUES FOR“ALL LANGUAGES”INCLUDE VIEWS FOR EQUIVALENT PAGES IN OTHER LANGUAGES THAT MAY HAVE DIFFERENT TITLES.SOME PAGE NAMES HAVE BEEN ABBREVIATED TO FIT AVAILABLE SPACE.GLOBAL OVERVIEWWIKIPEDIA PAGES WITH THE GREATEST NUMBER OF COMBINED PAGE VIEWS ACROSS ALL LANGUAGES BETWEEN 01 JULY 2024 AND 30 JUNE 2025MOST VIEWED WIKIPEDIA PAGESOCT2025ONLINE NAVIGATION10769.26%CHROME14.98%SAFARI4.99GE2.26%FIREFOX1.97%SAMSUNG INTERNET1.85%OPERA1.28%ANDROID3.41%OTHERSSOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND OF DEVICE IN AUG 2025.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.GLOBAL OVERVIEWPERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICESHARE OF WEB TRAFFIC BY BROWSEROCT2025DATAREPORTAL10845.26I.82T.89Y.67c.99e.99d.94e.52c.56e.20i.26% 10% 10% 8.7% 7.2% 3.1%-1.6% 0.9%-3.0% 2.6% 6.2%AUG2015AUG2016AUG2017AUG2018AUG2019AUG2020AUG2021AUG2022AUG2023AUG2024AUG2025SOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO GOOGLES CHROME BROWSER COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE.PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWNUMBER OF WEB PAGES SERVED TO GOOGLE CHROME AS A PERCENTAGE OF ALL WEB PAGES SERVED TO WEB BROWSERS(ANY DEVICE)GOOGLE CHROMES SHARE OF WEB TRAFFIC(YOY)OCT2025DATAREPORTAL10990.49%INDIA89.62%PHILIPPINES86.43%BRAZIL84.53%ARGENTINA84.45%INDONESIA82.89%U.A.E.82.21%HONG KONG80.99%EGYPT79.33%MEXICO77.92%NEW ZEALAND77.50%HUNGARY77.21%MALAYSIA77.05%VIETNAM76.52%COLOMBIA76.14%IRELAND76.00%ROMANIA75.81%TURKEY75.55%KENYA75.32%BULGARIA74.99%SOUTH AFRICA74.95%MOROCCO74.26%CHILE73.94%GREECE73.07%SPAIN70.90%SAUDI ARABIA70.23%CROATIA69.54%ISRAEL69.28%THAILAND69.26%WORLDWIDE67.76%PORTUGAL67.34%SINGAPORE66.85%ITALY65.93%GHANA64.77%FRANCE64.72%CZECHIA64.57%NIGERIA63.20%POLAND61.82%AUSTRALIA60.55%NETHERLANDS57.98%SOUTH KOREA57.64NMARK57.45%TAIWAN57.27%JAPAN55.79NADA54.34%GERMANY52.80%U.S.A.52.02LGIUM51.89%SWITZERLAND51.80%U.K.50.43%SWEDEN48.64%AUSTRIA48.28%CHINA47.39%RUSSIA38.99%NORWAYSOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO GOOGLES CHROME BROWSER COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE IN AUG 2025.GLOBAL OVERVIEWNUMBER OF WEB PAGES SERVED TO GOOGLE CHROME AS A PERCENTAGE OF ALL WEB PAGES SERVED TO WEB BROWSERS(ANY DEVICE)GOOGLE CHROMES SHARE OF WEB TRAFFICOCT2025DATAREPORTAL11035.1%MEXICO29.3%TURKEY29.3%U.S.A.27.5%BRAZIL26.7%U.K.26.4%ITALY26.3%CHINA26.3%SOUTH KOREA24.9%CHILE24.3%U.A.E.24.1%INDIA23.4NADA23.3%SPAIN23.1%THAILAND22.8%WORLDWIDE22.5%AUSTRALIA22.0%VIETNAM21.7%IRELAND21.6%COLOMBIA21.2%KENYA21.1%GERMANY19.2%RUSSIA18.8%SOUTH AFRICA17.5%PHILIPPINES17.0%EGYPT17.0%NEW ZEALAND16.4%HONG KONG16.3%HUNGARY16.0%MALAYSIA16.0%SAUDI ARABIA15.7%INDONESIA15.5%ARGENTINA15.3%ISRAEL15.2%AUSTRIA15.2%SWITZERLAND14.9%SINGAPORE14.8%FRANCE14.4%SWEDEN13.9%PORTUGAL13.7%POLAND13.5%NETHERLANDS12.5%JAPAN12.5%TAIWAN12.3%GREECE12.2%ROMANIA11.1%NORWAY10.4NMARK9.3LGIUM9.3%BULGARIA8.8%SERBIA8.6%NIGERIA8.2%CROATIA7.7%GHANA7.1%CZECHIA7.1%MOROCCOSOURCE:GWI(Q2 2025).COMPARABILITY:THE SURVEY QUESTION THAT INFORMS THIS CHART CHANGED IN Q1 2025,SO VALUES ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)EACH WEEKUSE OF VOICE ASSISTANTSNOTE:THE SURVEY QUESTION THAT INFORMS THIS CHART CHANGED IN Q1 2025,SO VALUES ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTSOCT2025DATAREPORTAL11124.9.6$.9$.9#.7.7!.7 .9.6 .5.8.6%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:THE SURVEY QUESTION THAT INFORMS THIS CHART CHANGED IN Q1 2025,SO VALUES ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE VOICE ASSISTANTS(E.G.SIRI,ALEXA)EACH WEEKUSE OF VOICE ASSISTANTSNOTE:THE SURVEY QUESTION THAT INFORMS THIS CHART CHANGED IN Q1 2025,SO VALUES ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTSOCT2025DATAREPORTAL11247.6I.0I.7I.3DITION OF AUDIENCES AGED 65 50.5P.8H.3H.4I.2% 2.9% 1.4%N/A 2.4% 0.6%-4.9% 0.2% 1.7%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTHUSE OF QR CODESOCT2025DATAREPORTAL11367.9%MALAYSIA61.8%CHINA59.7%BRAZIL58.2%THAILAND57.6%ARGENTINA56.2%SWITZERLAND54.9%VIETNAM54.8%SINGAPORE54.6%COLOMBIA54.5%NIGERIA52.0%TAIWAN51.7LGIUM51.5%SWEDEN50.1%HONG KONG49.2%INDIA49.2%WORLDWIDE49.0%INDONESIA48.7%AUSTRIA48.3%CHILE47.1%MEXICO46.7%CROATIA46.5%ITALY46.4%RUSSIA46.3%JAPAN46.1%PORTUGAL46.0%PHILIPPINES45.2%SERBIA44.5%NETHERLANDS43.6%CZECHIA43.3%GREECE42.5NMARK42.5%GERMANY42.1%SPAIN40.7%NORWAY40.2%TURKEY38.9%KENYA38.7%SOUTH AFRICA38.5%ROMANIA38.2%ISRAEL38.1%IRELAND37.8%AUSTRALIA36.4%HUNGARY36.1%U.K.35.3%MOROCCO35.2%U.S.A.35.0%U.A.E.34.5%NEW ZEALAND33.9%SOUTH KOREA32.4NADA31.2%FRANCE31.1%BULGARIA31.1%POLAND26.2%GHANA25.3%SAUDI ARABIA23.7%EGYPTSOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTHUSE OF QR CODESOCT2025DATAREPORTAL11448.6H.7P.4Q.2R.9R.2H.8P.5D.5H.52.76.4%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE OR SCAN QR CODES ON THEIR MOBILE EACH MONTHUSE OF QR CODESOCT2025DATAREPORTALONLINE SEARCH11680.9.9.8.8DITION OF AUDIENCES AGED 65 82.4.3.5.6.3%0% 1.1%N/A 0.7%-0.1%-1.0%-1.1%-0.4%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE SEARCH ENGINES EACH MONTHUSE OF SEARCH ENGINESOCT2025DATAREPORTAL11795.5%GHANA94.8%NIGERIA94.3%CROATIA93.9%SOUTH AFRICA93.4%SERBIA92.9%BRAZIL92.2%MEXICO91.9%CHILE91.9%COLOMBIA91.8%ARGENTINA91.6%MALAYSIA91.4%ROMANIA91.2%MOROCCO91.0%PHILIPPINES90.5%PORTUGAL90.4%IRELAND90.1%GREECE90.0%NEW ZEALAND89.9%U.A.E.89.7NADA89.7%TURKEY89.5%ISRAEL89.4%INDONESIA89.2%SWITZERLAND89.1%AUSTRIA88.9%SWEDEN88.1LGIUM88.1%U.S.A.87.8%U.K.87.7%ITALY87.6%AUSTRALIA87.5NMARK87.5%SOUTH KOREA87.4%SPAIN87.3%GERMANY86.8%HUNGARY86.7%NORWAY86.5%POLAND86.3%BULGARIA86.3%THAILAND86.1%SINGAPORE85.6%TAIWAN85.4%NETHERLANDS85.1%HONG KONG84.7%SAUDI ARABIA84.1%KENYA83.8%FRANCE83.4%INDIA83.4%VIETNAM81.3%CZECHIA80.3%WORLDWIDE74.3%JAPAN72.3%EGYPT70.9%RUSSIA61.1%CHINASOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE SEARCH ENGINES EACH MONTHUSE OF SEARCH ENGINESOCT2025DATAREPORTAL11883.0.0.4.2.1y.0y.5x.8w.4x.2.8.0%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE SEARCH ENGINES EACH MONTHUSE OF SEARCH ENGINESOCT2025DATAREPORTAL11989.89%GOOGLE3.92%BING2.19%YANDEX1.48%YAHOO!0.90%DUCKDUCKGO0.76IDU0.28%NAVER0.58%OTHERSSOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM SEARCH ENGINES IN AUG 2025.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.GLOBAL OVERVIEWPERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICESHARE OF SEARCH ENGINE REFERRALSOCT2025DATAREPORTAL12091.23.12.64.91.37.05.03.00.85.50.89% 1.0%-0.5%-0.8% 1.6%-0.3%-0.02%-0.03%-0.2%-1.5%-0.7%AUG2015AUG2016AUG2017AUG2018AUG2019AUG2020AUG2021AUG2022AUG2023AUG2024AUG2025SOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO GOOGLES CHROME BROWSER COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE.PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).GLOBAL OVERVIEWWEB TRAFFIC REFERRED BY GOOGLE AS A PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES(ANY DEVICE)GOOGLES SHARE OF SEARCH REFERRALS(YOY)OCT2025DATAREPORTAL12198.63%NIGERIA98.18%ISRAEL97.64%THAILAND97.32%INDIA97.24%HUNGARY97.10%GREECE96.71%EGYPT96.55%GHANA96.18%KENYA96.17%SAUDI ARABIA96.12%ROMANIA96.10%U.A.E.95.67%BULGARIA95.57%CROATIA95.47%SPAIN95.34%IRELAND95.22%MOROCCO94.97%COLOMBIA94.87%SINGAPORE94.76%VIETNAM94.46%ARGENTINA94.21%SOUTH AFRICA93.25%U.K.93.07%MALAYSIA92.96%PORTUGAL92.87%ITALY92.57%INDONESIA91.76%CHILE91.41%AUSTRALIA91.05%BRAZIL91.02%NEW ZEALAND90.97%HONG KONG90.39LGIUM90.11NMARK89.98%MEXICO89.89%WORLDWIDE89.80%PHILIPPINES89.73%NORWAY89.70%POLAND89.11%SWEDEN88.81%FRANCE88.70%NETHERLANDS88.66NADA86.56%AUSTRIA86.00%GERMANY85.72%U.S.A.84.76%SWITZERLAND81.56%CZECHIA80.12%JAPAN78.60%TAIWAN45.21%SOUTH KOREA44.00%TURKEY29.12%RUSSIA1.72%CHINASOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO GOOGLES CHROME BROWSER COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON ANY DEVICE IN AUG 2025.GLOBAL OVERVIEWWEB TRAFFIC REFERRED BY GOOGLE AS A PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES(ANY DEVICE)GOOGLES SHARE OF SEARCH REFERRALSOCT2025DATAREPORTAL12201 AUG202301 NOV202301 FEB202401 MAY202401 NOV202401 FEB202501 MAY202501 AUG202401 AUG202502.00 B4.00 B6.00 B8.00 B10.0 B12.0 B14.0 B16.0 B18.0 B03 OCT 202319.5 B24 DEC 202418.1 B19 AUG 202519.1 BSOURCE:SIMILARWEB.NOTES:VALUES REPRESENT TOTAL GLOBAL WEEKLY VISITS TO GOOGLE.COM.WHERE LETTERS APPEAR NEXT TO FIGURES,“B”DENOTES BILLIONS.DATES THAT APPEAR ABOVE INDIVIDUAL VALUES ARE THE“WEEK COMMENCING”DATE.GLOBAL OVERVIEWTOTAL WEEKLY GLOBAL VISITS TO GOOGLE.COMWEEKLY TRAFFIC TO GOOGLE.COMOCT2025DATAREPORTAL1233.30 B3.22 B3.20 B3.21 B3.21 B3.17 B3.10 B3.16 B3.22 B-2.4%-0.8% 0.4% 0.01%-1.3%-2.0% 1.9% 1.7%AUG2023NOV2023FEB2024MAY2024AUG2024NOV2024FEB2025MAY2025AUG2025SOURCE:SIMILARWEB.NOTES:VALUES REPRESENT THE AVERAGE NUMBER OF UNIQUE MONTHLY VISITORS TO GOOGLE.COM FOR THE THREE-MONTH PERIOD ENDING IN THE MONTH STATED BELOW THE RESPECTIVE BAR.WHERE LETTERS APPEAR NEXT TO FIGURES,“B”DENOTES BILLIONS.ADVISORY:“UNIQUE MONTHLY VISITORS”REPRESENT THE NUMBER OF DISTINCT IDENTITIES ACCESSING THE SITE,BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS,BECAUSE SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS TO ACCESS THE SAME DOMAIN.GLOBAL OVERVIEWTHREE-MONTH AVERAGE OF UNIQUE MONTHLY GLOBAL VISITORS TO GOOGLE.COMUNIQUE VISITORS TO GOOGLE.COMOCT2025DATAREPORTAL12401GOOGLE10002YOUTUBE9303YOU8604WEATHER5705WHATSAPP5406FACEBOOK4407TRANSLATE4208WHATSAPP WEB3709AMAZON3610NEWS3411INSTAGRAM3412GMAIL2913CHATGPT2714CLIMA2615MAPS2116TIEMPO1817MAP18181819GPT1820SAMSUNG16#SEARCH QUERYINDEX vs.TOP QUERY#SEARCH QUERYINDEX vs.TOP QUERYSOURCE:GOOGLE TRENDS,BASED ON SEARCHES CONDUCTED BETWEEN 01 JULY 2024 AND 30 JUNE 2025.NOTES:ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES ARE AS PUBLISHED BY GOOGLE TRENDS,AND ARE SHOWN“AS IS”,TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS.GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES,BUT THE“INDEX vs.TOP QUERY”COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY.ADVISORY:GOOGLE TRENDS USES DYNAMIC SAMPLING,SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED,EVEN FOR THE SAME SEARCH QUERY AND QUERY TIME PERIOD.GLOBAL OVERVIEWQUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JULY 2024 AND 30 JUNE 2025TOP GOOGLE SEARCHESOCT202512526.7&.8.1&.6DITION OF AUDIENCES AGED 65 26.1.0&.1%.9&.2% 0.4% 1.1%N/A-1.9% 3.4%-3.3%-0.8% 1.2%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE IMAGE RECOGNITION TOOLS(E.G.SEARCH LENSES)ON THEIR MOBILE EACH MONTHUSE OF IMAGE RECOGNITION TOOLS ON MOBILEOCT2025DATAREPORTAL12647.2%BRAZIL46.7%MEXICO45.4%COLOMBIA42.3%CHILE37.8%INDONESIA37.7%ARGENTINA36.0%PHILIPPINES34.2%MOROCCO33.0%MALAYSIA33.0%THAILAND32.1%PORTUGAL30.0%INDIA29.9%VIETNAM29.8%SOUTH AFRICA29.0%KENYA28.9%U.A.E.28.5%TAIWAN27.9%ITALY27.2%TURKEY27.0%GREECE27.0%ISRAEL26.2%WORLDWIDE25.4%ROMANIA25.4%SPAIN25.0%SAUDI ARABIA23.5%HUNGARY23.0%EGYPT22.3%CHINA22.0%U.S.A.21.4%BULGARIA21.2%NEW ZEALAND21.0%AUSTRALIA21.0%IRELAND20.2%SINGAPORE19.3%SOUTH KOREA19.2%SERBIA18.6%CZECHIA18.5%U.K.18.3%SWEDEN18.2%HONG KONG17.3%POLAND16.7NADA16.7%NIGERIA16.0%NETHERLANDS15.8%NORWAY15.7NMARK15.7%RUSSIA15.1%SWITZERLAND14.6%AUSTRIA13.7%CROATIA13.7%GERMANY12.6%JAPAN11.5%FRANCE11.0LGIUM9.1%GHANASOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE IMAGE RECOGNITION TOOLS(E.G.SEARCH LENSES)ON THEIR MOBILE EACH MONTHUSE OF IMAGE RECOGNITION TOOLS ON MOBILEOCT2025DATAREPORTAL12733.0).6).1.6(.2%.7%.5#.5 .8 .7.2%9.4%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE IMAGE RECOGNITION TOOLS(E.G.SEARCH LENSES)ON THEIR MOBILE EACH MONTHUSE OF IMAGE RECOGNITION TOOLS ON MOBILEOCT2025DATAREPORTALARTIFICIAL INTELLIGENCE12948.2I.8H.8F.9DITION OF AUDIENCES AGED 65 48.4H.3H.1H.5H.7% 3.3%-2.0%N/A 3.2%-0.2%-0.4% 0.8% 0.4%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO ARE EXCITED ABOUT ARTIFICIAL INTELLIGENCE(AI)EXCITEMENT ABOUT ARTIFICIAL INTELLIGENCE(AI)OCT2025DATAREPORTAL13077.0%NIGERIA72.5%GHANA72.0%TURKEY67.1%BRAZIL62.3%EGYPT61.3%VIETNAM61.2%ISRAEL60.5%U.A.E.58.4%KENYA58.0%MEXICO57.8%COLOMBIA56.9%SAUDI ARABIA56.6%SOUTH AFRICA55.9%ARGENTINA54.9%SPAIN54.1%SOUTH KOREA52.8%MALAYSIA52.7%MOROCCO52.4%INDONESIA50.8%CHILE50.5%POLAND50.3%HUNGARY50.1%GREECE49.8%NORWAY49.2%PORTUGAL48.7%WORLDWIDE48.3%THAILAND47.8%CHINA47.8%SINGAPORE47.5%TAIWAN47.4%HONG KONG47.3%INDIA47.2%PHILIPPINES47.0%SERBIA43.4%ROMANIA43.0%RUSSIA42.9%SWITZERLAND41.3%SWEDEN40.5%ITALY40.2%BULGARIA40.0%CZECHIA39.3%GERMANY39.2%FRANCE38.3%AUSTRIA37.7%JAPAN36.4NMARK35.9NADA34.8%NETHERLANDS34.4%NEW ZEALAND34.2%AUSTRALIA34.0LGIUM33.3%IRELAND33.0%U.S.A.31.1%CROATIA29.7%U.K.SOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO ARE EXCITED ABOUT ARTIFICIAL INTELLIGENCE(AI)EXCITEMENT ABOUT ARTIFICIAL INTELLIGENCE(AI)OCT2025DATAREPORTAL13149.3X.0G.3T.4H.4R.9B.8R.06.1G.0.24.0%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO ARE EXCITED ABOUT ARTIFICIAL INTELLIGENCE(AI)EXCITEMENT ABOUT ARTIFICIAL INTELLIGENCE(AI)OCT2025DATAREPORTAL13201THERAPY AND COMPANIONSHIP0102 0102ORGANISING MY LIFE02N/ANEW03FINDING PURPOSE03N/ANEW04ENHANCED LEARNING0408 0405GENERATING CODE(PROS)0547 4206GENERATING IDEAS0601-0507FUN AND NONSENSE0706-0108IMPROVING CODE(PROS)0819 1109CREATIVITY0927 1810HEALTHIER LIVING1075 6511PREPARING FOR INTERVIEWS1135 2412GENERATING RELEVANT IMAGES1265 5313SPECIFIC SEARCH1303-1014SIMPLE EXPLAINERS1412-215COOKING WITH WHAT YOU HAVE1525 1016TROUBLESHOOTING1607-917PERSONALISED LEARNING1709-818BOOSTING CONFIDENCE18N/ANEW19ADJUSTING TONE OF EMAIL1915-420EXPLAINING LEGALESE2041 21#USER ACTIVITY2025RANK2024RANKYOY#USER ACTIVITY2025RANK2024RANKYOYSOURCE:MARC ZAO-SANDERS;HARVARD BUSINESS REVIEW;FILTERED.COM(APR 2025 AND MAR 2024).NOTES:ACTIVITY DEFINITIONS PER SOURCE RESEARCH.RANKING BASED ON SOURCE RESEARCHERS ANALYSIS OF TENS OF THOUSANDS OF FORUM POSTS TO IDENTIFY AND CLASSIFY REAL-WORLD EXAMPLES OF HOW PEOPLE ARE USING GENERATIVE AI PLATFORMS.VALUES IN THE“2025 RANK”COLUMN REPRESENT THE CURRENT RANKING.VALUES IN THE“2024 RANK”COLUMN REPRESENT THE PREVIOUS YEARS RANKING.FIGURES IN THE“YOY“COLUMN REPRESENT THE YEAR-ON-YEAR CHANGE IN RANK-ORDER POSITION.ADVISORY:RANKINGS ARE BASED ON PREVALENCE OF FORUM CONVERSATIONS ABOUT EACH ACTIVITY,AND MAY NOT BE REPRESENTATIVE OF OVERALL USE OF GENAI TOOLS AND LLMS.GLOBAL OVERVIEWPOPULAR USE CASES FOR GENERATIVE AI(GENAI)TOOLS AND LARGE LANGUAGE MODELS(LLMS)TOP GENERATIVE AI USE CASESOCT2025133JAN2004JAN2007JAN2005JAN2008JAN2025JAN2006JAN201 1JAN2009JAN2012JAN2010JAN2013JAN2014JAN2017JAN2015JAN2018JAN2016JAN2019JAN2020JAN2023JAN2021JAN2024JAN20220102030405060708090100MAR 2022100JUN 200720SEP 202584SOURCE:GOOGLE TRENDS,BASED ON SEARCHES CONDUCTED BETWEEN JANUARY 2004 AND SEPTEMBER 2025.NOTES:THE FIGURES ON THIS CHART ARE“INDEX”VALUES THAT REPRESENT THE RELATIVE VOLUME OF SEARCHES FOR“MEANING OF LIFE”IN EACH PERIOD,AS COMPARED WITH QUERY VOLUMES DURING THE PERIOD(S)WITH THE HIGHEST VOLUME OF SEARCHES FOR THAT SAME QUERY.ADVISORY:GOOGLE TRENDS USES DYNAMIC SAMPLING,SO INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED,EVEN FOR THE SAME SEARCH QUERY AND QUERY TIME PERIOD.GLOBAL OVERVIEWTIMELINE OF GOOGLE SEARCH VOLUMES FOR“MEANING OF LIFE”PERSPECTIVE:ASKING MACHINES ABOUT PURPOSENOTE:WHILST NOT DEMONSTRATIVE OF AI ACTIVITY,THIS CHART SERVES AS A BENCHMARK FOR THE PREVALENCE OF“FINDING PURPOSE”IN THE RANKING SHOWN ON THE PREVIOUS PAGE IN THIS REPORTOCT2025DATAREPORTAL134489 MCHATGPT122 MGOOGLE GEMINI45.2 MDEEPSEEK26.3 MGROK24.8 MPERPLEXITY19.7 MMICROSOFT COPILOT16.8 MCLAUDESOURCE:SIMILARWEB(AUGUST 2025).NOTE:FIGURES REPRESENT THE NUMBER OF UNIQUE VISITOR“IDENTITIES”THAT VISITED EACH SERVICES PRIMARY WEB DOMAIN IN AUGUST 2025.ADVISORY:SOME PEOPLE MAY USE MULTIPLE DEVICES AND BROWSERS TO ACCESS THE SAME SERVICE,SO VALUES MAY NOT REPRESENT UNIQUE INDIVIDUALS.FIGURES ONLY REPRESENT VISITORS TO THE RESPECTIVE SERVICES WEB DOMAIN,AND DO NOT FACTOR USE OF SERVICES IN BROADER SERVICE OFFERINGS(E.G.GMAIL)OR SOFTWARE PACKAGES(E.G.MICROSOFT OFFICE).GLOBAL OVERVIEWUNIQUE MONTHLY VISITORS TO A SELECTION OF AI WEB DOMAINS IN AUGUST 2025(NOTE:MAY NOT REPRESENT UNIQUE INDIVIDUALS)UNIQUE MONTHLY VISITORS TO AI WEBSITESOCT2025DATAREPORTAL135557 MCHATGPT70.1 MGOOGLE GEMINI59.9 MDEEPSEEK39.4 MPERPLEXITY38.9 MGROK23.4 MMICROSOFT COPILOT14.8 MCLAUDESOURCE:SIMILARWEB APP INTELLIGENCE(AUGUST 2025).NOTES:VALUES REFLECT COMBINED MONTHLY ACTIVE USERS OF THE RESPECTIVE SERVICES MOBILE APP(S),AS LISTED IN THE GOOGLE PLAY APP STORE AND APPLE IOS APP STORE.VALUES FOR“MICROSOFT COPILOT”DO NOT INCLUDE VALUES FOR“MICROSOFT 365 COPILOT”,BECAUSE THE LATTER IS PRIMARILY FOCUSED ON PROVIDING FUNCTIONALITY RELATED TO OTHER MICROSOFT OFFERINGS(E.G.WORD AND EXCEL),AND AS SUCH DOES NOT QUALIFY AS A STANDALONE AI PLATFORM.ADVISORY:SOME PEOPLE MAY BE ACTIVE USERS OF BOTH ANDROID AND IOS APPS,SO FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS.GLOBAL OVERVIEWCOMBINED MONTHLY ACTIVE USERS OF EACH PLATFORMS GOOGLE PLAY AND IOS MOBILE APPS IN AUGUST 2025MONTHLY ACTIVE USERS OF AI MOBILE APPSOCT2025DATAREPORTAL13680.92%CHATGPT8.12%PERPLEXITY5.17%MICROSOFT COPILOT2.70EPSEEK2.19%GOOGLE GEMINI0.89%CLAUDE0.01%OTHERSSOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM THE SPECIFIC SELECTION OF PLATFORMS SHOWN ON THIS CHART IN AUG 2025.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.GLOBAL OVERVIEWPERCENTAGE OF AI-RELATED WEB TRAFFIC REFERRED BY A SPECIFIC SELECTION OF TOP LLMS THAT ORIGINATED FROM EACH PLATFORMSHARE OF AI WEB TRAFFIC REFERRALSOCT2025DATAREPORTAL13794.49%TURKEY91.99%MOROCCO91.36%VIETNAM89.96%EGYPT89.65%BRAZIL89.63%ARGENTINA89.53%BULGARIA89.28%ROMANIA89.08%SAUDI ARABIA89.04%GREECE88.64%CHILE88.56%POLAND87.89%CROATIA87.76%U.A.E.87.29%COLOMBIA87.24NMARK87.19%ISRAEL86.99%MALAYSIA86.88%FRANCE86.81%PORTUGAL86.59%AUSTRIA86.21%SPAIN86.15%MEXICO85.44%SWITZERLAND85.37%AUSTRALIA85.21%NORWAY85.15%SWEDEN84.43%CZECHIA84.30%THAILAND84.22%GERMANY84.05%ITALY84.02%KENYA83.61%TAIWAN83.56%NETHERLANDS82.86%IRELAND82.74%JAPAN82.71LGIUM82.53%HUNGARY81.88%PHILIPPINES81.77NADA81.73%NIGERIA81.50%NEW ZEALAND80.92%WORLDWIDE80.60%INDONESIA80.55%U.K.80.43%SOUTH KOREA78.53%U.S.A.77.69%GHANA77.50%SOUTH AFRICA76.57%INDIA76.38%SINGAPORE52.38%RUSSIA44.74%HONG KONG2.80%CHINASOURCE:STATCOUNTER.NOTES:FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM CHATGPT AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM A LIMITED SELECTION OF THE TOP AI-RELATED PLATFORMS(LLMS)IN AUG 2025.FIGURES MAY NOT SUM TO 100%DUE TO ROUNDING.GLOBAL OVERVIEWWEB TRAFFIC REFERRED BY CHATGPT AS A PERCENTAGE OF WEB TRAFFIC REFERRALS FROM A SPECIFIC SELECTION OF TOP LLMS(ANY DEVICE)CHATGPTS SHARE OF AI WEB TRAFFIC REFERRALSOCT2025DATAREPORTAL13812.3.2.0.9DITION OF AUDIENCES AGED 65 18.1.7!.8.3&.5% 15% 13%N/A 7.1% 8.8% 11% 2.3% 19%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO HAVE USED CHATGPT IN THE PAST MONTH(WEBSITE OR APP)USE OF CHATGPTOCT2025DATAREPORTAL13949.5%KENYA49.1%BRAZIL49.0%ISRAEL48.4%MALAYSIA44.7%U.A.E.42.4%PHILIPPINES41.2%PORTUGAL41.2%SOUTH AFRICA40.8%COLOMBIA40.6%INDIA39.7%TURKEY39.3%NIGERIA38.5%ARGENTINA37.9%INDONESIA37.3%VIETNAM37.1%SINGAPORE36.9%EGYPT36.6%GREECE36.5%SERBIA35.8%SWITZERLAND34.5%MOROCCO32.7%CROATIA32.1%IRELAND31.7%NORWAY31.6%NETHERLANDS31.4%SAUDI ARABIA31.3%MEXICO30.8%CHILE30.5%SPAIN30.0%AUSTRALIA30.0%NEW ZEALAND29.5%POLAND28.9%AUSTRIA28.9LGIUM28.0%ROMANIA26.9NADA26.5%WORLDWIDE26.1%GERMANY25.9%BULGARIA25.2%ITALY24.8%FRANCE24.3%TAIWAN24.2%SWEDEN23.7NMARK23.4%HUNGARY23.3%THAILAND22.7%SOUTH KOREA22.4%CZECHIA22.3%U.S.A.21.8%U.K.16.7%HONG KONG15.1%GHANA12.1%RUSSIA8.0%JAPAN6.5%CHINASOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO HAVE USED CHATGPT IN THE PAST MONTH(WEBSITE OR APP)USE OF CHATGPTOCT2025DATAREPORTAL14041.2C.4(.42.2!.4$.1.7!.4.0.6%5.8%7.5%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO HAVE USED CHATGPT IN THE PAST MONTH(WEBSITE OR APP)USE OF CHATGPTOCT2025DATAREPORTAL141192 M194 M187 M253 M255 M332 M338 M411 M489 M 1.1%-3.4% 35% 0.9% 30% 1.8% 22% 19%AUG2023NOV2023FEB2024MAY2024AUG2024NOV2024FEB2025MAY2025AUG2025SOURCE:SIMILARWEB(AUGUST 2025).NOTE:VALUES REPRESENT UNIQUE VISITOR“IDENTITIES”TO CHATGPTS PRIMARY WEB DOMAIN.VALUES FOR PERIODS PRIOR TO MAY 2024 REFLECT TRAFFIC TO CHAT.OPENAI.COM;FIGURES FOR MAY 2024 AND AFTER REFLECT TRAFFIC TO CHATGPT.COM.ADVISORY:SOME PEOPLE MAY USE MULTIPLE DEVICES AND BROWSERS TO ACCESS THE SAME WEBSITE,SO VALUES MAY NOT REPRESENT UNIQUE INDIVIDUALS.GLOBAL OVERVIEWNUMBER OF UNIQUE MONTHLY VISITORS TO CHATGPTS PRIMARY WEB DOMAINUNIQUE VISITORS TO CHATGPTS WEBSITEOCT2025DATAREPORTAL14272.8 M107 M130 M171 M205 M298 M357 M486 M557 M 47% 22% 32% 20% 46% 20% 36% 15%AUG2023NOV2023FEB2024MAY2024AUG2024NOV2024FEB2025MAY2025AUG2025SOURCE:SIMILARWEB APP INTELLIGENCE(AUGUST 2025).NOTE:VALUES REPRESENT COMBINED MONTHLY ACTIVE USER FIGURES OF CHATGPTS ANDROID AND IOS MOBILE APPS.ADVISORY:SOME PEOPLE MAY USE MULTIPLE DEVICES,SO VALUES MAY NOT REPRESENT UNIQUE INDIVIDUALS.GLOBAL OVERVIEWCOMBINED MONTHLY ACTIVE USERS OF CHATGPTS ANDROID AND IOS MOBILE APPSUSE OF CHATGPTS MOBILE APPSOCT2025DATAREPORTAL14301SEEKING SPECIFIC INFORMATION18.3EDITING OR CRITIQUING USER-PROVIDED TEXT10.6TUTORING OR TEACHING10.2SEEKING“HOW TO”ADVICE8.5HELP WITH PERSONAL WRITING OR COMMUNICATION8.0HEALTH,FITNESS,BEAUTY,OR SELF-CARE5.7TRANSLATION BETWEEN LANGUAGES4.5=CREATING AN IMAGE4.2=COMPUTER PROGRAMMING4.2CREATIVE IDEATION3.9ARGUMENT OR SUMMARY GENERATION3.6MATHEMATICAL CALCULATION3.0PURCHASABLE PRODUCTS2.1GREETINGS AND CHITCHAT2.0RELATIONSHIPS AND PERSONAL REFLECTION1.9WRITING FICTION1.4GENERATING OR RETRIEVING OTHER MEDIA1.1COOKING AND RECIPES0.9ANALYSING AN IMAGE0.6 =ASKING ABOUT THE MODEL0.4 =DATA ANALYSIS0.4 =GAMES AND ROLE PLAY0.4%#TOPIC OFCONVERSATIONSHARE OF TOTALCONVERSATIONS#TOPIC OFCONVERSATIONSHARE OF TOTALCONVERSATIONSSOURCE:NATIONAL BUREAU OF ECONOMIC RESEARCH IN PARTNERSHIP WITH OPENAI(SEP 2025).NOTES:TOPIC IDENTIFICATION AND ATTRIBUTION AS PER SOURCE RESEARCH.VALUES REPRESENT SHARE OF A SAMPLE OF 1.1 MILLION CONVERSATIONS BETWEEN APPROXIMATELY 130,000 DISTINCT USERS AND CHATGPT BETWEEN 15 MAY 2024 AND 26 JUNE 2025.“OTHER/UNKNOWN”TOPICS ACCOUNTED FOR 4.1%OF CONVERSATIONS DURING THE SAMPLE PERIOD,SO TABLE VALUES WILL NOT SUM TO 100%.GLOBAL OVERVIEWTOPICS THAT ACCOUNTED FOR THE GREATEST SHARE OF USERS CHATGPT CONVERSATIONS BETWEEN MAY 2024 AND JUNE 2025CHATGPT:MOST COMMON QUERY TOPICSOCT2025DIGITAL COMMUNICATION14595.0.7.2.5DITION OF AUDIENCES AGED 65 94.6.5.9.6.1%-0.3% 0.5%N/A 0.1%-0.1%-0.6%-0.3% 0.5%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE INTERNET-POWERED CHAT AND MESSAGING SERVICES EACH MONTHUSE OF CHAT AND MESSENGER SERVICESOCT2025DATAREPORTAL14699.8%GHANA99.7%NIGERIA99.2%MOROCCO98.9%CROATIA98.6%SERBIA98.5%SOUTH AFRICA98.5%U.A.E.98.4%BRAZIL98.3%ARGENTINA98.2%MALAYSIA98.2%MEXICO98.1%COLOMBIA98.0%PHILIPPINES97.9%ROMANIA97.7%INDONESIA97.5%PORTUGAL97.4%CHILE97.3%ISRAEL97.0%TAIWAN96.8%BULGARIA96.8%GREECE96.7%SINGAPORE96.7%THAILAND96.6%HONG KONG96.5%SAUDI ARABIA96.1%IRELAND96.0%ITALY95.7%INDIA95.7%TURKEY95.5%CHINA95.1%NETHERLANDS95.0%SPAIN94.7%RUSSIA94.4%VIETNAM94.2%AUSTRIA94.1%WORLDWIDE93.7%NORWAY93.4%HUNGARY93.3%NEW ZEALAND93.2%SWITZERLAND93.0%CZECHIA93.0%POLAND92.2%U.K.92.1LGIUM91.9%GERMANY91.2%AUSTRALIA88.4%EGYPT88.4%SOUTH KOREA87.6NMARK87.4NADA87.4%SWEDEN87.0%FRANCE86.0%KENYA83.0%U.S.A.81.5%JAPANSOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE INTERNET-POWERED CHAT AND MESSAGING SERVICES EACH MONTHUSE OF CHAT AND MESSENGER SERVICESOCT2025DATAREPORTAL14796.7.1.2.2.9.3.1.9.2.2.4u.0%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE INTERNET-POWERED CHAT AND MESSAGING SERVICES EACH MONTHUSE OF CHAT AND MESSENGER SERVICESOCT2025DATAREPORTAL14873.2s.5t.3u.1DITION OF AUDIENCES AGED 65 74.8u.0u.5u.8u.1% 0.4% 1.1%N/A-0.4% 0.3% 0.7% 0.4%-0.9%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE EMAIL SERVICES EACH MONTHUSE OF EMAILOCT2025DATAREPORTAL14998.1%NIGERIA96.8%SOUTH AFRICA95.3%BRAZIL94.6%CHILE94.0%ARGENTINA93.7%COLOMBIA93.5%PHILIPPINES93.5%PORTUGAL93.5%SERBIA93.4%ISRAEL93.3%CROATIA93.3%MEXICO93.1%KENYA92.5%HUNGARY91.6%INDONESIA91.6%NEW ZEALAND91.5%MALAYSIA91.0%U.A.E.90.5%ROMANIA90.4%IRELAND90.3%ITALY90.2%GREECE89.9%SPAIN89.5%SWEDEN88.9NADA88.8%U.S.A.88.7%U.K.88.3%TURKEY88.0%AUSTRIA87.7%CZECHIA87.5NMARK87.3%NORWAY87.2%AUSTRALIA87.0%SAUDI ARABIA86.6%GERMANY86.1%SWITZERLAND86.0%GHANA86.0%POLAND85.9%THAILAND85.6%NETHERLANDS85.1%VIETNAM84.6%BULGARIA84.1LGIUM81.3%TAIWAN80.6%SINGAPORE80.0%INDIA79.7%RUSSIA78.4%FRANCE75.1%WORLDWIDE73.5%HONG KONG69.5%EGYPT67.6%JAPAN66.2%SOUTH KOREA41.3%CHINASOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE EMAIL SERVICES EACH MONTHUSE OF EMAILOCT2025DATAREPORTAL15077.4w.4t.2t.0r.6t.0s.3u.3r.4s.5.5.6%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE EMAIL SERVICES EACH MONTHUSE OF EMAILOCT2025DATAREPORTAL15135.05.05.65.4DITION OF AUDIENCES AGED 65 35.75.54.24.34.3%0% 1.7%N/A 0.8%-0.6%-3.7% 0.3%0%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO HAVE MADE A VIDEO CALL ON THEIR MOBILE PHONE IN THE PAST MONTHMOBILE VIDEO CALLINGOCT2025DATAREPORTAL15278.9%NIGERIA53.9%SOUTH AFRICA49.0%GHANA46.6%PHILIPPINES45.9%KENYA43.2%U.A.E.42.0%NEW ZEALAND39.7%IRELAND38.3%BRAZIL37.1%INDIA37.0%AUSTRALIA36.3%U.S.A.35.9%COLOMBIA35.5%INDONESIA35.4%PORTUGAL34.9%TURKEY34.8%VIETNAM34.7%CHILE34.7%MALAYSIA34.6%CHINA34.3%WORLDWIDE34.1NADA33.9%U.K.33.4%GREECE33.2%SAUDI ARABIA32.5%MEXICO32.1%NORWAY31.4%SWEDEN31.4%THAILAND30.8%SWITZERLAND29.7%EGYPT28.9%ROMANIA28.1%ISRAEL27.6NMARK27.6%FRANCE27.6%SPAIN26.7%SINGAPORE26.3%AUSTRIA25.8%NETHERLANDS25.4%GERMANY25.1%ITALY24.9%MOROCCO24.5LGIUM23.6%HONG KONG23.1%ARGENTINA21.7%SERBIA20.7%CROATIA19.4%BULGARIA19.3%HUNGARY18.8%POLAND17.4%CZECHIA17.4%RUSSIA16.9%TAIWAN14.0%SOUTH KOREA8.3%JAPANSOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO HAVE MADE A VIDEO CALL ON THEIR MOBILE PHONE IN THE PAST MONTHMOBILE VIDEO CALLINGOCT2025DATAREPORTAL15340.74.29.15.26.46.11.82.10.5).1!.0.8%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO HAVE MADE A VIDEO CALL ON THEIR MOBILE PHONE IN THE PAST MONTHMOBILE VIDEO CALLINGOCT2025DATAREPORTAL15428.5(.1(.8(.3DITION OF AUDIENCES AGED 65 28.2(.6).0(.9).2%-1.4% 2.5%N/A-0.4% 1.4% 1.4%-0.3% 1.0%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEKUSE OF ONLINE TRANSLATION TOOLSOCT2025DATAREPORTAL15549.8%INDONESIA49.1%COLOMBIA47.7%SWITZERLAND46.7%MEXICO45.8%CHILE45.6%MOROCCO44.8%THAILAND44.5%CROATIA43.9%ARGENTINA43.7%BRAZIL43.7%MALAYSIA43.5%SPAIN43.0%ISRAEL42.7%U.A.E.41.2%POLAND40.6%HUNGARY40.2%SAUDI ARABIA40.1%TAIWAN39.9%CZECHIA39.8%SERBIA36.5%NORWAY36.4%BULGARIA36.0LGIUM35.5%TURKEY35.2%PORTUGAL34.3%HONG KONG33.9%PHILIPPINES33.5%AUSTRIA33.2%VIETNAM32.8%GERMANY32.8%KENYA32.0%GREECE31.8%SINGAPORE31.5%SWEDEN31.3%EGYPT30.9%ROMANIA30.2%ITALY30.2%NETHERLANDS29.7%SOUTH AFRICA29.3%INDIA29.2%WORLDWIDE29.0%FRANCE28.2NMARK27.6NADA26.1%IRELAND25.8%RUSSIA21.9%CHINA19.7%NEW ZEALAND19.7%U.K.19.2%SOUTH KOREA19.0%U.S.A.17.4%AUSTRALIA15.8%NIGERIA12.6%JAPAN8.2%GHANASOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEKUSE OF ONLINE TRANSLATION TOOLSOCT2025DATAREPORTAL15636.72.90.01.5(.0).0(.2.3!.8&.6.0.8%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO USE ONLINE TOOLS TO TRANSLATE TEXT INTO DIFFERENT LANGUAGES EACH WEEKUSE OF ONLINE TRANSLATION TOOLSOCT2025DATAREPORTAL15701ENGLISH49.2.5SPANISH6.0%6.8GERMAN5.9%1.7JAPANESE5.2%1.5FRENCH4.4%3.8PORTUGUESE4.0%3.2RUSSIAN3.8%3.1ITALIAN2.8%0.8DUTCH,FLEMISH2.2%0.3POLISH1.8%0.5TURKISH1.7%1.1PERSIAN1.1%1.0CHINESE1.1.1VIETNAMESE1.0%1.0INDONESIAN1.0%3.1CZECH1.0%0.1KOREAN0.8%1.0UKRAINIAN0.7%0.5HUNGARIAN0.6%0.2 SWEDISH0.5%0.2%#LANGUAGESHARE OF WEBSITESSHARE OFPOPULATION#LANGUAGESHARE OF WEBSITESSHARE OFPOPULATIONSOURCES:W3TECHS;ETHNOLOGUE;U.N;KEPIOS ANALYSIS.NOTES:WEBSITE LANGUAGES AS DEFINED BY W3TECHS.LANGUAGES INCLUDE SUB-LANGUAGES(E.G.“CHINESE”INCLUDES MANDARIN,YUE,ETC.).FIGURES IN THE“SHARE OF WEBSITES”COLUMN ARE BASED ON W3TECHS ANALYSIS OF TRAFFIC FOR THE TOP 10 MILLION WEBSITES,AS RANKED BY ALEXA INTERNET.FIGURES IN THE“SHARE OF POPULATION”COLUMN COMPARE THE TOTAL NUMBER OF FIRST-AND SECOND-LANGUAGE SPEAKERS OF EACH LANGUAGE(INCLUDING SUB-LANGUAGES)TO THE TOTAL GLOBAL POPULATION.GLOBAL OVERVIEWSHARE OF WEB PAGES THAT FEATURE CONTENT IN EACH LANGUAGE,COMPARED WITH SHARE OF GLOBAL POPULATION THAT SPEAKS EACH LANGUAGEMOST COMMON LANGUAGES FOR WEB CONTENTOCT2025ONLINE SHOPPING15956.5(.4.3 .7.7% 2.4%( 130 BPS) 5.2%( 140 BPS) 15.0%( 160 BPS) 5.1%( 100 BPS) 1.3%( 20 BPS)PURCHASE PRODUCTSOR SERVICES ONLINEORDER GROCERIESVIA ONLINE STORESBUY SECOND-HAND ITEMS VIA ONLINE STORESUSE ONLINE PRICECOMPARISON SERVICESUSE BUY NOW,PAY LATER SERVICESYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGEYEAR-ON-YEAR CHANGESOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO ENGAGE IN SELECTED ECOMMERCE ACTIVITIES EACH WEEKWEEKLY ONLINE SHOPPING ACTIVITIESOCT202516056.5V.1T.8T.5DITION OF AUDIENCES AGED 65 55.2U.8V.1V.1V.5%-0.7%-2.3%N/A 1.3% 1.1% 0.5%0% 0.7%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO BUY SOMETHING ONLINE EACH WEEKWEEKLY ONLINE PURCHASESOCT2025DATAREPORTAL16171.3%NIGERIA68.6%THAILAND62.5%TURKEY62.0%CHINA61.0%MALAYSIA59.8%U.K.59.5%MEXICO59.4%SOUTH KOREA59.0%BRAZIL58.8%SINGAPORE58.1%U.S.A.57.7%INDIA56.9%VIETNAM56.5%WORLDWIDE56.4%U.A.E.56.3%PHILIPPINES56.0%RUSSIA55.2%INDONESIA55.2%SAUDI ARABIA54.4%AUSTRALIA54.4%CZECHIA52.9%POLAND52.4%CHILE52.1%TAIWAN51.5NADA50.0%GREECE49.7%NETHERLANDS49.2%IRELAND49.1%SWEDEN47.6%CROATIA47.5%FRANCE47.4%NEW ZEALAND47.3%ARGENTINA46.8%SOUTH AFRICA46.6%SPAIN46.3%COLOMBIA46.1%HONG KONG45.7%ISRAEL45.7%ROMANIA45.6%NORWAY45.4%BULGARIA44.8%KENYA44.3%ITALY44.2%SWITZERLAND44.1%SERBIA43.9%HUNGARY42.3%PORTUGAL41.9NMARK41.1%JAPAN40.8%GERMANY40.0LGIUM38.6%AUSTRIA37.6%EGYPT15.0%GHANASOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO BUY SOMETHING ONLINE EACH WEEKWEEKLY ONLINE PURCHASESOCT2025DATAREPORTAL16254.5P.9X.8V.7a.7W.0.1U.7V.0W.3F.8F.1%AGE16 24AGE 25 34AGE35 44AGE45 54AGE55 64AGE 65 *FEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALEFEMALEMALESOURCE:GWI(Q2 2025).*NOTE:DATA FOR AUDIENCES AGED 65 ARE NOT YET AVAILABLE IN ALL COUNTRIES,SO FINDINGS FOR AUDIENCES AGED 65 MAY NOT BE DIRECTLY COMPARABLE WITH THOSE FOR OTHER AGE GROUPS.COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS WHO BUY SOMETHING ONLINE EACH WEEKWEEKLY ONLINE PURCHASESOCT2025DATAREPORTAL16358.7Y.5Y.6X.5DITION OF AUDIENCES AGED 65 58.7X.9X.2X.0W.8% 1.4% 0.2%N/A 0.3% 0.3%-1.2%-0.3%-0.3%Q22023Q32023Q42023Q12024Q22024Q32024Q42024Q12025Q22025SOURCE:GWI(Q2 2025).NOTE:PERCENTAGE CHANGE VALUES SHOWN IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE(I.E.AN INCREASE OF 20%FROM A STARTING VALUE OF 50%WOULD EQUAL 60%,NOT 70%).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO PREFER TO SHOP ONLINE RATHER THAN IN A PHYSICAL STORESHOPPING PREFERENCE:ONLINEOCT2025DATAREPORTAL16474.8%BRAZIL72.1%SOUTH KOREA71.9%INDONESIA68.8%VIETNAM66.7%CHINA66.3%THAILAND63.0%MALAYSIA63.0%RUSSIA61.3%PHILIPPINES60.8%SAUDI ARABIA58.2%TAIWAN58.1%INDIA57.9%TURKEY57.8%WORLDWIDE56.1%SINGAPORE55.1%POLAND54.7%EGYPT54.5%GREECE53.5%CHILE52.5%GERMANY52.0%CZECHIA51.1%U.S.A.50.9%MEXICO50.9%U.A.E.50.8%ITALY50.4%ARGENTINA49.9%U.K.49.6%ISRAEL49.3%IRELAND49.1%NORWAY49.0%NETHERLANDS47.2%ROMANIA46.0%SWEDEN45.8%AUSTRIA45.1%AUSTRALIA45.1%HONG KONG43.7%COLOMBIA42.7NMARK42.5%NEW ZEALAND42.2%BULGARIA42.0%PORTUGAL42.0%SPAIN41.7%JAPAN41.2%SOUTH AFRICA41.0%SWITZERLAND40.8NADA40.5%HUNGARY40.0%FRANCE39.4%CROATIA38.9%MOROCCO38.4LGIUM37.3%KENYA33.8%SERBIA33.6%GHANA29.2%NIGERIASOURCE:GWI(Q2 2025).COMPARABILITY:CHANGES IN AUDIENCE COMPOSITION AND SURVEY METHODOLOGY.SEE NOTES ON DATA.GLOBAL OVERVIEWPERCENTAGE OF INTERNET USERS AGED 16 WHO PREFER TO SHOP ONLINE RATHER THAN IN A PHYSICAL STORESHOPPING PREFERENCE:
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