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White Paper Smithers,2025 Impact of Packaging Impact of Packaging Regulations in Asia Pacific:Regulations in Asia Pacific:Six Key Industry InitiativesSix Key Industry InitiativesPackaging Market in Asia PacificPackaging Market in Asia PacificThe Asia Pacific packaging market is expected to reach$535,200 million in 2025$535,200 million in 2025 and grow at a CAGR CAGR of 4.1%of 4.1%over the 2025-2028 period.Packaging consumption is forecast to grow at a higher rate than the world average to 2028.Smithers,2025 White Paper:Packaging Regulations-Asia Pacific 2 Industrial/transit/other is the largest end user sector,followed by food and drink Healthcare is forecast to grow at the fastest rates,followed by food and cosmetics Cosmetics consumption benefits from rising real personal disposable income,longer life expectancy and a growing consumer interest in health and personal appearance.-100,000.0 200,000.0 300,000.0 400,000.0 500,000.0 600,000.0 700,000.020242025202620272028Packaging Market by End Use in Asia Pacific($million)Packaging Market by End Use in Asia Pacific($million)FoodDrinkHealthcareCosmeticsOther consumerIndustrial/transit/otherBoard is the largest packaging product sector,followed by flexible packaging and rigid plastics.Flexible plastics are forecast to grow at the fastest rate with 5.1%,followed by board with 4.4%.Board sales benefit from growth in online shopping and a growing interest in more sustainable and renewable packaging materials.Flexible packaging is replacing rigid packaging materials across many food and non-food markets.Rigid plastic packaging is replacing traditional packaging formats such as glass bottles and jars.Packaging Market by Type in Asia Pacific in 2025 Packaging Market by Type in Asia Pacific in 2025 Flexible plasticsFlexible foilFlexible paperRigid plasticsBoardMetalGlassOtherPackaging regulation landscape Packaging regulation landscape in Asia Pacificin Asia PacificSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 3As the Asia-Pacific region continues to experience rapid economic growth and heightened environmental awareness,regulatory frameworks are playing an increasingly critical role in steering the packaging industry toward sustainability,efficiency,and compliance.The following is an overview of regulation in some countries.Recycled Recycled ContentContentRecyclability Recyclability RequirementsRequirementsReuse and Reuse and RefillRefillDeposit Return Deposit Return SystemsSystemsPackaging Packaging EPREPRRecycling or waste reduction targetsRecycling or waste reduction targetsChinaChinaBy 2025,the goal is to ban non-degradable plastic bags nationwide and reduce single-use cutlery consumption by 30%in cities.JapanJapanBy 2035,100%of waste plastics will be reused or recycled.Reduce single-use plastics by 25%by 2030.South KoreaSouth KoreaRecycle 70%of waste plastic by 2030.Reduce plastic waste by 50%by 2030.IndiaIndiaThe EPR targets set by the government aim for a minimum level of recycling for different categories of plastic packaging,increasing from 30%in 2024-25 to 80%by 2027-28 for rigid plastics.IndonesiaIndonesiaBy 2025,Indonesia will reduce 70%of its plastic marine debris from the 2017 baseline.VietnamVietnamReuse,recycle and treat 85%of plastic waste generated by 2025Reduce marine plastic waste by 50%by 2025 and increase to 75%by 2030.SingaporeSingaporeImprove Singapores overall recycling rate to 70%by 2030.Reduce the waste sent to landfill by 30%by 2030.ThailandThailandAchieve 100%plastic waste recycling rates by 2027.MalaysiaMalaysiaAchieve a 25%recycling rate for plastic packaging by 2025 and 100%by 2050.PhilippinesPhilippinesThe EPR targets set by the government aim for a minimum level of recycling for plastic packaging,increasing from 20%in 2023 to 80%by 2028.AustraliaAustralia80%average resource recovery rate from all waste streams following the waste hierarchy by 2030.EstablishEstablisheded regulations,mandatoryregulations,mandatoryEstablished regulations,voluntarilyEstablished regulations,voluntarilyNo regulationsNo regulationsOutlook of packaging regulations in AsiaOutlook of packaging regulations in AsiaSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 4Regulatory foresight plays a guiding role in the packaging industry.Here are some of the pieces of legislation or initiatives currently being planned20252025203020302035203520402040Japan is set to obligate major manufacturers to utilize recycled recycled plasticsplastics.The DCCEEW has published a consultation paper on reforms to packaging regulations.The proposed reforms aim to strengthen recyclability standards,recyclability standards,mandate recycled content,mandate recycled content,and provide consumers with and provide consumers with clearer labelingclearer labeling.JapanAustraliaSouth KoreaPlans to gradually increase the percentage of recycled recycled contentcontent to to 300%by 2030.MalaysiaPlans to introduce packaging recyclability recyclability design standards,design standards,mandatory recycled mandatory recycled content use,EPR and content use,EPR and labeling labeling by 2023.PhilippinesPhilippinesEstablish a certification system for plastic plastic recycling recycling companies by 2034.ThailandPlans to implement the packaging EPR packaging EPR in 2027Note:The above timetable is based on the current plans and roadmaps of Asian countries and is for reference only.Publish information on packaging about the correct handling of correct handling of plastic wasteplastic waste by 2040.Six key industry initiatives to address packaging regulationsSix key industry initiatives to address packaging regulationsSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 5As packaging regulations continue to evolve across Asia-Pacific nations-with new policies being introduced and existing ones revised-value chain stakeholders face growing compliance challenges.This white paper provides business insights into the significance and impact of packaging regulations from six perspectives.Application of PCR materialsApplication of PCR materialsMaterial innovation and alternativeMaterial innovation and alternativeReusable and refillable packagingReusable and refillable packagingDeposit return systemsDeposit return systemsAdvanced packaging waste managementAdvanced packaging waste managementChemical recycling solutionChemical recycling solutionKey Insight#1:Application of PCR MaterialsKey Insight#1:Application of PCR MaterialsSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 6While PCR materials can be a valuable tool for sustainable packaging,safety must be prioritized and regulatory compliance for food contact must be ensured to minimize the potential risks of using recycled plastics.Regulation LandscapeRegulation LandscapeThe emergence of regulations is one of the most important drivers the PCR(post-consumer recycled)materials in packaging.South Korea:Mandatory for manufacturers of bottled water and other non-alcoholic beverages that use more than 5,000 tonnes of PET final product per year to use at least 10%recycled use at least 10%recycled plastic material from 2026.plastic material from 2026.India:Mandatory plastic packaging manufacturers,importers and brand owners to use recycled materials in plastic packaging from April 2025from April 2025,and the proportion of use will increase year by yearJapan:Voluntary packaging recyclability design standards have been issued for beverage,daily cosmetic and household detergent containers,including requirements for recycled plastic packaging materials in 2025.020406080100120202420252026202720282029Asia Pacific:Food Grade PCR packaging consumption(for plastic),Asia Pacific:Food Grade PCR packaging consumption(for plastic),by endby end-use market,2024use market,2024-29(000 29(000 tonnestonnes)FoodDrinksHealthcareCosmeticsOther consumer applicationsIt is projected that by 2029,the consumption of foodIt is projected that by 2029,the consumption of food-grade postgrade post-consumer recycled(PCR)materials in the consumer recycled(PCR)materials in the AsiaAsia-Pacific region will surpass 100,000 Pacific region will surpass 100,000 tonnestonnes.Key Insight#1:Application of PCR MaterialsKey Insight#1:Application of PCR MaterialsSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 7Brand owners are implementing measures in Asian countries to ensure compliance with both present and forthcoming regulations governing the use of recycled plastics.Wrigley(Mars)Wrigley(Mars)Amore Pacific Amore Pacific KaoKaoSchmackos(Mars)Schmackos(Mars)Mars Wrigley China first package containing 100%rPET in a local chocolate brand.Amore Pacific launched a number of daily beauty products(such as shampoo and shower gel)packaged with PCR materials.In collaboration with SCGC,Kao Thailand launched Feather Shampoo bottles containing PCR HDPE material.Mars Petcares Schmackos brand switched 60%recycled material.As a result of this initiative,Schmackos will reduce its annual use of virgin plastics by 40 tonnes.rPETrPP,rPET,rABSrHDPEUnknownCaseCaseMaterialMaterialKey Insight#2:Material innovation and alternativeKey Insight#2:Material innovation and alternativeSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 8The government is enacting legislation aimed at addressing plastic waste,driving the value chain to innovate and develop biodegradable materials,eco-friendly alternatives,and other sustainable solutions.Key packaging trends,by endKey packaging trends,by end-use segment and packaging materialuse segment and packaging material Increasing use of PCR for plastic bottles(particularly PET and HDPE)Re-pulpable paper bottles are on the verge of full commercialisation Barrier-coated paper and board increasing market share in chilled food and confectionery Increasing use of mono-material flexible plastics,fewer multilayer laminates Alternative materials slowly gaining traction Biodegradable plastic used more in the food service Fibre-based packaging is prioritised by premium brands and global CPGs where possible Alternative materials appeal to brands with ethical market positioning Noticeable move away from hard to recycle plastics Plastic to paper shift in flexible e-com packaging Shift away from polystyrene to fibre-based protective packaging and void fillFoodFoodBeverageBeverageShipping/transitShipping/transitPersonal CarePersonal CareKey Insight#2:Material innovation and alternativeKey Insight#2:Material innovation and alternativeSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 9Packaging material development is most prominent in the food and beverage end-use segments,but format/application development is driving the sustainable packaging market in such segments such as transit packaging and household products.AjinomotoAjinomotoCJCJBermuda CoffeeBermuda CoffeeJDJDAjinomoto Group introduced paper packaging for their seasoning brand HONDASHI.This change has led to a substantial reduction in plastic usage,approximately 32%,in line with their goals of eliminating plastic waste and reducing environmental impact by 50%by 2030 CJ Biomaterials launched their brand of Polyhydroxyalkanoates(PHA)-PHACT,a plant-based materials produced through microbial fermentation.It can be composted at home and is biodegradable in soil and water,currently used in cosmetic containers.Roasted coffee packaging is often crafted from multiple layers of different plastics and includes aluminium or metalised films to provide shelf life.This type of packaging was not designed for sustainability due to the inability to separate out different layers and provide an avenue for recycling.Bermuda Coffee chose mono material for coffee packaging.The packaging is made from a single polyethylene polymer(PE)for recyclability,to be easy to fill and seal.JD.com cooperates with brands to launch Delivered with Original Package(DWOP),which is a combination of e-commerce product packaging and express delivery packaging.The packaging uses fiber-based and other recyclable packaging materials and avoids the use of EPS.Key Insight#3:Reusable and refillable packagingKey Insight#3:Reusable and refillable packagingSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 10There has been a lot of discussion around the topic of reusable and refillable packaging in recent times as it is the format most closely aligned with the principles of the circular economy and sits highest up in the waste hierarchy.The Ellen MacArthur Foundation has defined four categories of reusable packaging:Refill in-store(most common in food)Return in-store(i.e.DRS,most common in the drinks segment)Refill at home(most common in personal care)Return at home(most common in e-commerce)ThailandThailands largest supermarket chain,Tops,has teamed up with Unilever Thailand and SCGC to launch a Refill Station pilot at Tops Market Central Westgate.The initiative aims to cut plastic waste by encouraging reuse,allowing customers to refill cleaned old packaging with fabric conditioner.The project seeks to raise public awareness and promote sustainable waste management.ChinaSF Express and JD.com are using reusable packaging for deliveries.SFs Feng Duo Bao-Box was reused over 20 million times,while JDs recyclable boxes surpassed 70 million uses.These durable boxes,made of resin or plant-based materials,are part of a circular system to reduce waste.JapanJapan leads the world in refillable packaging,especially for home and personal care products.Kao Corporation introduced its first refill packs in 1991 and now offers over 370 refillable options,with user-friendly designs for easy reuse.Additionally,Loop,a reusable packaging service by TerraCycle,has partnered with Japans Aeon supermarket chain.Nineteen stores(mostly in Tokyo)now sell products in Loops returnable containers.Customers pay a deposit to use the packaging,which is collected,cleaned,and reused after emptying.Source:Axil Integrated ServiceKey Insight#4:Deposit return systems(DRS)Key Insight#4:Deposit return systems(DRS)Smithers,2025 White Paper:Packaging Regulations-Asia Pacific 11DRS are a form of Extended Producer Responsibility(EPR).The objective is to motivate consumers,via a refund,to return the packaging to the shop/collection point,to drive up segregated waste volumes and to increase recycling rates.J Japan apan-Returnable beer bottle collection projectReturnable beer bottle collection projectThe five member companies of the Brewers Association of Japan(Asahi Breweries,Ltd.,Kirin Brewery Company,Ltd.,Sapporo Breweries Ltd.,Suntory Beer Ltd.,and Orion Breweries,Ltd.)mainly use returnable beer bottles for their bottled beer products sold in Japan.The container deposit system in which a deposit of 5 JPY per bottle is collected at the time of sale and returned when the bottle is returned was started in 1974.Regulation LandscapeRegulation LandscapeSingapore:Singapore plans to introduce a deposit refund system for beverage containers starting April 1,2026.All producers that import or manufacture covered beverage products will have to participate in the scheme.Under the beverage container return scheme,pre-packaged beverages in plastic and metal containers ranging from 150ml to 3L will have a 10-cent refundable deposit applied to them.South Korea:In order to promote the recovery,reuse or recycling of containers and disposable cups,an amount different from the transportation fee,import fee or sales fee must be paid separately from the product price,namely the resource recycling deposit.Australia:Australian Capital Territory and all of states have non-mandatory Container Deposit Schemes.The system includes glass,plastic,metal and other container types.Malaysia Malaysia-Reverse vending machine(RVM)Reverse vending machine(RVM)Oil refining and marketing company Petron Malaysia installed an artificial intelligence(AI)based reverse vending machine(RVM)at its Lebuh Bandar Utama service station in an effort to promote plastic recycling.The Company joined forces with Klean Malaysia to encourage more people to recycle via a digital container deposit system.Customers can deposit plastic food containers,polyethylene terephthalate(PET)bottles,and aluminium cans at the RVM and collect points via the Klean Recycling App for voucher redemption.Petron plans to expand the installation of machines to more service station locations.Key Insight#5:Advanced packaging waste managementKey Insight#5:Advanced packaging waste managementSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 12Packaging waste recycling is not just a waste management strategy but a cornerstone of sustainable development.The success of any recycling system is highly dependent on the quality of the segregated material that comes into the process.InitiatorInitiatorT Tetra Pak Chinaetra Pak ChinaSuperBinSuperBinKaoKaoSolutionSolutionIntelligent sorting technologiesIntelligent sorting technologiesArtificial intelligence identification technologyArtificial intelligence identification technologyBrand ownerBrand owner-initiated collectioninitiated collectionInitiativeInitiativeTetra Pak established Chinas first automated sorting plant for low-value recyclables.The facility introduces an innovative collection model for these recyclables,complementing the current beverage carton collection network.Equipped with intelligent sorting technologies and using artificial intelligence and near-infrared(NIR)sensor-based sorting solutions,the centres capacity can reach five tonnes per hour,four times the efficiency of traditional manual sorting.More than 1,000 AI-powered recycling bins have been set up in communities,parks,and other public spaces across South Korea,retrieving at least 500 million plastic bottles in just over a year.In return,residents can earn points redeemable for money.Powered by AI,the bin can identify almost all kinds of plastic bottles available in South Korea within a matter of seconds.Each machine can process up to 600 kilograms of plastic a month.In 2024,Kao secured first manufacturer license to collect plastic waste for recycling in Japan.At locations where Kao is permitted to collect waste,used refill packs collected are sent off for recycling at a pilot plant at the Kao Wakayama Research Laboratories after being transported to aggregate collection sites.Kao has been developing film-to-film recycling technology,in which used refill packs and bottles are collected and made into new packaging.Key Insight#6:Chemical recycling solutionKey Insight#6:Chemical recycling solutionSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 13China:China:SK Geo Centric established a PET chemical recycling plant in Shantou.This plant can produce 70 kilo-tonnes of r-BHET and 50 kilo-tonnes of r-PET pellets per year.South Korea:South Korea:SK Geo Centric invested a massive recycling complex in Ulsan,which is scheduled for completion by the end of 2025.320,000 metric tonnes of plastic scrap can be turned into new resources annually.Japan:Japan:The MCG Group established a chemical recycling plant at the Ibaraki Plant in Kashima,in collaboration with ENEOS Corporation,to promote the plastics-to-oil conversion business.This plant has one of the largest capacities in Japan,chemically processing 20 kilo-tonnes of waste plastics per year.India:India:Revalyu Resources,which uses a glycolysis-based chemical recycling technique,has commissioned two PET recycling plant in India.The third plant is under construction.By the end of 2025,Revalyu anticipates the Nashik site will have the capacity to recycle about 35 million PET bottles per day,with a daily output capacity of up to 310 tonnes.Thailand:Thailand:SCGC constructed Thailands first demonstration plant in Rayong.In 2024,this company announced a collaboration with Toyo Engineering to expand the plant.Malaysia:Malaysia:PETRONAS Chemicals Group Berhad(PCG),has reached the final investment decision to construct Asias largest advanced chemical recycling plant with a capacity of 33-tonnes per annum.The plant which will be located in Pengerang,Johor,is targeted to be operational by the first half of 2026.The chemically recycled plastics for packaging market in Asia Pacific is expected to reach a The chemically recycled plastics for packaging market in Asia Pacific is expected to reach a market size of 6.2 million tons by 2028.market size of 6.2 million tons by 2028.Countries including South Korea,Japan,Singapore,Australia and Vietnam have established specific targets for packaging recycling rates,with a particular emphasis on plastic recycling However,the recycling rate for plastics remains significantly lower compared to materials such as glass,paper,and metal.Consequently,developing effective strategies to recycle plastics and optimise their utilization has become a critical and widely discussed issue.Why does plastic recycling matter?Why does plastic recycling matter?Two key methods are used for the recycling of plastic packaging waste,mechanical and chemical.Mechanical recycling is mainly used for PET and HDPE,while chemical recycling is starting to be used for certain plastics that are difficult to recycle mechanically Chemical recycling can restore plastics to original monomers or chemical raw materials,and re-produce high-quality plastics.Why chemical recycling?Why chemical recycling?Beyond compliance:Integrating stakeholder actions for packaging circularityBeyond compliance:Integrating stakeholder actions for packaging circularityRegulations establish standards,but achieving genuine circularity requires more than isolated compliance efforts.Successful material flow from PCR application and deposit systems to waste management and recycling depends on the interconnected actions of all stakeholders.Brand owner collection strategies,government regulatory drivers,supplier innovations,and recycling solutions are not standalone initiatives;they form an interdependent ecosystem.Only by strategically linking these efforts across the value chain can the ultimate objective of the regulations sustainable packaging lifecycles and true material circularity be realized.Smithers,2025 White Paper:Packaging Regulations-Asia Pacific 14Government,Waste Management Solution Government,Waste Management Solution Provider,Brand OwnerProvider,Brand Owner Government strategies driven by regulations Brand owner packaging collection strategyGovernment,Waste Management Solution Government,Waste Management Solution Provider,Brand OwnerProvider,Brand OwnerRecycling Solution Provider,Recycling Solution Provider,Material Supplier,etc.Material Supplier,etc.Material Supplier,Converter,Material Supplier,Converter,Brand OwnerBrand Owner Packaging solutions to achieve brand owners sustainable development goals and packaging regulationsMaterial FlowMaterial Flow Projects involving raw material suppliers,solution providers,and other parties Government strategies driven by regulations Brand owner packaging collection strategyApplication of Application of PCR MaterialsPCR MaterialsDeposit Return Deposit Return SystemsSystemsRecyclingRecyclingSolutionSolutionPackaging Waste Packaging Waste ManagementManagementWhat this means for your businessWhat this means for your businessSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 15If you are looking for:If you are looking for:Analysing the impact of EPR on your businessDeveloping packaging strategies in a reshaped ecosystemTechnology scouting for packaging solutions under EPR schemesCommercial feasibility studies under EPR schemesMarket entry strategies&studies under EPR schemesIdentifying investment opportunities in packagingHow Smithers can help:How Smithers can help:We are the worldwide authority on the packaging,paper and print supply chainsOur market research brings together a global network of industry experts and extensive knowledge to provide businesses with the information they need for essential strategic planningOur in-house analysts have extensive market sizing and strategic consulting experience that has generated hundreds of assignments and solutions spread across the entire packaging value chainC Cassieassie ZhaoZhaoSenior Consulting Analyst-AsiaInformation D 86(0)512 6253 5582(w) 86 177 5114 1605(m)Ciaran LittleCiaran LittleVP,Global ConsultingInformation D 44(0)1372 802000(w) 44(0)7887760065 (m)Get in touch with usGet in touch with usCase Studies from SmithersCase Studies from SmithersSmithers,2025 White Paper:Packaging Regulations-Asia Pacific 16Impact analysis of environmental legislation on Impact analysis of environmental legislation on packagingpackagingClient:A major dairy brand owner in Asia PacificChallenge:The client wanted to understand the current state of environmental legislation with respect to packaging sustainability in their trading market and estimate the direction to 2030.Approach:Smithers assignment included:An interpretation of the regulation,impact to products,possibilities for mitigation or advocacy,legislative profile between 2020 and 2030.The impact of this on packaging development,industry response,risk areas and hotspots.Impact:The final report was successfully adopted by client to develop their R&D programs and change initiatives for packaging strategies.China regulatory assessment for packaging marketChina regulatory assessment for packaging marketClient:A global material supplierChallenge:The client needed an in-depth analysis of the current regulation landscape to provide an assessment of the current state and recommendations on how it will impact their current and future business.Approach:Smithers assignment included:An interpretation of the regulation Impact to packaging Legislative perspective to 2030Impact:The final report was adopted by the client to develop a sustainable strategy and guidance for new material innovations.

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White Paper Smithers,2025 5 Key Trends Shaping 5 Key Trends Shaping The Packaging Industry The Packaging Industry and How to Respondand How to RespondPackaging:5 Key TrendsPackaging:5 Key TrendsThis white paper provides exclusive insights into five key trends that are shaping todays global packaging industry shaping todays global packaging industry and driving change for the futuredriving change for the future,as well as insights into how best to how best to respondrespond to these trends.Smithers,2025 White Paper:5 Key Packaging Trends 2CPG sustainability strategies CPG sustainability strategies are becoming more holistic and more plural as brands widen their objectives and expand their toolkit to deliver themSustainability isnt a compelling value proposition in isolation.Sustainability isnt a compelling value proposition in isolation.Increasingly brands are looking for“Sustainability and”,not“Sustainability or”EPR is accelerating globally but also diversifyingEPR is accelerating globally but also diversifying,as a result brands will need to continue to balance global strategy with local tacticsDefining recyclabilityDefining recyclability is becoming more challenging and more importantBusiness models are changing Business models are changing to make value chains more local and more circular5 key trends that are shaping 5 key trends that are shaping todays todays global packaging industry and driving change for the global packaging industry and driving change for the future future Smithers,2025 White Paper:5 Key Packaging Trends 3CPG sustainability strategies CPG sustainability strategies are becoming more holistic and more plural as brands widen their objectives and expand their toolkit to deliver themSustainability isnt a compelling Sustainability isnt a compelling value proposition in isolation.value proposition in isolation.Increasingly brands are looking for“Sustainability and”,not“Sustainability or”EPR is accelerating globally but also EPR is accelerating globally but also diversifyingdiversifying,as a result brands will need to continue to balance global strategy with local tacticsDefining recyclabilityDefining recyclability is becoming more challenging and more importantBusiness models are changing Business models are changing to make value chains more local and more circularCPG sustainability strategies are becoming more holistic and more plural as brands CPG sustainability strategies are becoming more holistic and more plural as brands widen their objectives and expand their tool kit to deliver themwiden their objectives and expand their tool kit to deliver themMore HolisticMore HolisticPackaging is recognized as a significant contributor to a products overall environmental footprint,making it a key area of focus for brands seeking to reduce their carbon emissions.As brands strive to minimize their environmental impact,they face complex trade-offs between various sustainability factors.For example,prioritizing recyclability may require using materials with a higher carbon footprint,while opting for renewable sources may compromise the packagings ability to protect the product leading to higher levels of food wasteBrands need to carefully consider these trade-offs and make informed decisions based on data and analysis.To navigate these complexities,brands are looking to their supply base for expertise and guidance.They expect suppliers to have a thorough understanding of the trade-offs between recyclability,renewable sources,and carbon footprint,and to provide data to quantify these impacts.More PluralMore PluralRather than relying on a single solution,brands are increasingly deploying multiple concurrent approaches to sustainable packaging.This strategy allows them to adapt their packaging solutions to the specific requirements of different products,markets,and commercial considerations.Nestls packaging playbook,for example,includes a dozen different approaches to sustainable packaging.This flexible portfolio of options enables Nestl to tailor its packaging solutions to the unique needs of each product and market.By adopting a multi-faceted approach,Nestle can maximize its sustainability impact while maintaining product quality and affordability.Smithers,2025 White Paper:5 Key Packaging Trends 4Brands are increasingly expanding their sustainability goals to include decarbonization and GHG reduction.This shift reflects a growing awareness of the environmental impact of their operations and a commitment to achieving a net-positive outcomeTo respond to this,the packaging value chain must be able to support a range of solutions,backed by data.They should also be prepared for nuanced,collaborative conversations with brands to identify the most sustainable packaging solutions for specific applications.Source:Vinod Achuthan,Nestl presentation at Sustainability in Packaging AsiaIncreasing emphasis on decarbonization and GHG reduction,coupled with the Increasing emphasis on decarbonization and GHG reduction,coupled with the trend towards multiple concurrent approaches,presents both challenges and trend towards multiple concurrent approaches,presents both challenges and opportunities for the packaging value chain.opportunities for the packaging value chain.To thrive in this environment,the packaging value chain must:To thrive in this environment,the packaging value chain must:1.1.Develop a deep understanding of the tradeDevelop a deep understanding of the trade-offs offs between recyclability,renewable sources,and carbon footprint.This knowledge will enable them to provide informed guidance to brands and help them make sustainable packaging decisions.2.2.Invest in data collection and analysis.Invest in data collection and analysis.Brands need data to quantify the environmental impact of different packaging options.Converters that can provide this data will be well-positioned to win business.3.3.Offer a diverse range of solutions.Offer a diverse range of solutions.Brands are looking for converters that can support a variety of formats and materials.Converters should not expect a single clear winner from a material perspective.Converters that can offer a comprehensive portfolio of options will be more attractive to clients.4.4.Embrace collaborationEmbrace collaboration.The most successful partners will be those that can work closely with brands to develop customized packaging solutions that meet their specific needs.Smithers,2025 White Paper:5 Key Packaging Trends 5Source:Smithers5 key trends that are shaping 5 key trends that are shaping todays todays global packaging industry and driving change for the global packaging industry and driving change for the future future Smithers,2025 White Paper:5 Key Packaging Trends 6CPG sustainability strategies CPG sustainability strategies are becoming more holistic and more plural as brands widen their objectives and expand their toolkit to deliver themSustainability isnt a compelling Sustainability isnt a compelling value proposition in isolation.value proposition in isolation.Increasingly brands are looking for“Sustainability and”,not“Sustainability or”EPR is accelerating globally but also EPR is accelerating globally but also diversifyingdiversifying,as a result brands will need to continue to balance global strategy with local tacticsDefining recyclabilityDefining recyclability is becoming more challenging and more importantBusiness models are changing Business models are changing to make value chains more local and more circularSustainability isnt a compelling value proposition in isolation.Increasingly brands Sustainability isnt a compelling value proposition in isolation.Increasingly brands are looking for“Sustainability and”,not“sustainability or”are looking for“Sustainability and”,not“sustainability or”High inflation is squeezing consumer spending and creating caution High inflation is squeezing consumer spending and creating caution particularly among lower to middle-income consumers.As disposable incomes shrink,consumers are becoming more price-sensitive and may be less willing to pay a premium for sustainable products.This necessitates a focus on affordability and value.Companies must find ways to make sustainable products more accessible to a wider range of consumers,such as offering lower-priced alternatives,exploring innovative financing options,or highlighting the long-term cost savings associated with sustainable products.Packaging volume growth continues to be sluggish compared with historical trends.Packaging volume growth continues to be sluggish compared with historical trends.The inflationary squeeze on consumer spending is directly impacting packaging volume growth.As consumers cut back on discretionary purchases,demand for packaged goods declines,leading to lower production volumes and reduced demand for packaging materials.This presents a challenge for the packaging industry,which is already under pressure to reduce its environmental footprint.To address this challenge,the packaging industry must focus on developing more sustainable packaging solutions that are also cost-effective and efficient.This includes exploring alternative materials,optimizing packaging designs,and promoting the adoption of circular economy principles.Investors are becoming more hesitant in the face of economic uncertainty.Investors are becoming more hesitant in the face of economic uncertainty.They are scrutinizing investment proposals more closely and demanding a more robust and compelling return on investment.Sustainability projects,which often require significant upfront capital expenditures and have longer payback periods,may face increased scrutiny.To overcome this hurdle,companies must demonstrate the long-term financial benefits of sustainability,such as reduced operating costs,enhanced brand reputation,and access to new markets.Smithers,2025 White Paper:5 Key Packaging Trends 7The current economic climate presents significant challenges to the adoption of sustainable practices.High inflation,limited volume growth,and global trade uncertainty are creating headwinds for businesses seeking to launch new sustainable products and secure funding for sustainability projects.Sustainable solutions must be commercially and technically compelling as well as environmentally beneficialSustainable solutions must be commercially and technically compelling as well as Sustainable solutions must be commercially and technically compelling as well as environmentally beneficial if they are to gain mainstream adoptionenvironmentally beneficial if they are to gain mainstream adoptionSmithers,2025 White Paper:5 Key Packaging Trends 8Performance Parity:Performance Parity:Sustainable solutions must perform as well as,or better than,their conventional counterparts.Consumers and businesses are unlikely to compromise on functionality or quality in the name of environmental responsibility.This requires innovation in materials,design,and manufacturing processes to ensure that sustainable products and services deliver the same level of performance as traditional options.Cost Competitiveness:Cost Competitiveness:Price remains a significant driver of purchasing decisions for both businesses and consumers.Sustainable solutions must be priced competitively with existing alternatives.A premium price point can limit adoption,especially in price-sensitive markets.However achieving cost competitiveness is not just about unit cost and can be achieved through optimizing supply chains,leveraging economies of scale,and exploring innovative business models.EPR will increasingly be a factor in evaluating the total cost of new packaging solutionsDemonstrable Environmental Superiority:Demonstrable Environmental Superiority:The environmental benefits of sustainable solutions must be clear,measurable,and verifiable.Greenwashing or unsubstantiated claims can erode consumer trust and undermine the credibility of sustainability initiatives.Companies must invest in robust environmental impact assessments,life cycle analyses,and transparent reporting to demonstrate the genuine environmental advantages of their packagingSource:Smithers5 key trends that are shaping 5 key trends that are shaping todays todays global packaging industry and driving change for the global packaging industry and driving change for the future future Smithers,2025 White Paper:5 Key Packaging Trends 9CPG sustainability strategies CPG sustainability strategies are becoming more holistic and more plural as brands widen their objectives and expand their toolkit to deliver themSustainability isnt a compelling Sustainability isnt a compelling value proposition in isolation.value proposition in isolation.Increasingly brands are looking for“Sustainability and”,not“Sustainability or”EPR is accelerating globally but also EPR is accelerating globally but also diversifyingdiversifying,as a result brands will need to continue to balance global strategy with local tacticsDefining recyclabilityDefining recyclability is becoming more challenging and more importantBusiness models are changing Business models are changing to make value chains more local and more circularAlready well established in Europe,Already well established in Europe,EPR is accelerating globally but also diversifyingEPR is accelerating globally but also diversifyingEPR in the United States:EPR in the United States:As landfill capacity becomes increasingly limited,more US states are adopting Extended Producer Responsibility(EPR)policies to shift the responsibility for end-of-life product management from municipalities to producers.This has resulted in a complex patchwork of regulations across different states.Brands operating nationally are now faced with the challenge of navigating varying requirements for product design,collection,recycling,and reporting.This presents both challenges and opportunities:On one hand,the lack of a unified national standard increases compliance costs and operational complexity for brands.They must adapt their packaging and collection systems to meet the specific requirements of each state,potentially leading to inefficiencies and increased administrative burdens.On the other hand,the state-level variations offer a valuable opportunity for experimentation and learning.Instead of prematurely committing to a single model through national harmonization,brands can pilot different approaches across different states.This allows them to test the effectiveness of various strategies,identify best practices,and refine their EPR programs based on real-world results.Regardless of the perspective,it is undeniable that EPR is driving significant changes in the industry.It is motivating brands to rethink their packaging design,prioritize recyclability,and explore alternative materials.It is also fostering increased dialogue and collaboration among stakeholders,including producers,recyclers,government agencies,and consumers.Furthermore,EPR is stimulating investment in recycling infrastructure,to the point where some states are experiencing waiting lists for haulage trucks and recycling equipment,indicating a growing demand for these resources.Smithers,2025 White Paper:5 Key Packaging Trends 10Source:Filipe Vieira Di Castro,Circpack by Veolia,presentation at Sustainability in Packaging Asiaas a result,brands will need to continue to balance global strategy with local tacticsas a result,brands will need to continue to balance global strategy with local tacticsSmithers,2025 White Paper:5 Key Packaging Trends 11EPR in Asia PacificEPR in Asia PacificMany countries in Asia are in the early stages of developing and implementing their own EPR initiatives.Countries like Singapore,Vietnam,the Philippines,and Thailand are exploring EPR as a means to address their growing waste management challenges and promote a circular economy.However,the path to implementing effective EPR systems in Asia is fraught with challenges,including:Limited infrastructure:Many Asian countries lack the robust waste collection and recycling infrastructure necessary to support EPR programsInformal waste sector:The informal waste sector plays a significant role in waste management in many Asian countries,and integrating this sector into formal EPR systems is a complex undertakingEnforcement challenges:Ensuring compliance with EPR regulations can be difficult,particularly in countries with weak regulatory frameworksHarmonization difficulties:Achieving harmonization of EPR policies across different Asian countries is a significant challenge due to varying economic conditions,regulatory frameworks,and cultural contexts.Despite these challenges,the growing interest in EPR in Asia represents a significant opportunity to improve waste management practices and promote a more sustainable future.However,successful implementation will require careful planning,collaboration among stakeholders,and a commitment to addressing the unique challenges of each country.Source:Filipe Vieira Di Castro,Circpack by Veolia,presentation at Sustainability in Packaging AsiaGlobal harmonization in EPR policies to simplify compliance and reduce costs is Global harmonization in EPR policies to simplify compliance and reduce costs is appealing.However,the reality is that achieving harmonization remains a distant goalappealing.However,the reality is that achieving harmonization remains a distant goalSmithers,2025 White Paper:5 Key Packaging Trends 12Barriers to harmonization:Barriers to harmonization:One of the main obstacles to global harmonization is the lack of consensus on a perfect EPR model to use as a template Different countries and regions have adopted different approaches to EPR,reflecting their unique circumstances and prioritiesSome models focus on financial responsibility,while others emphasize operational responsibilitySome prioritize specific materials or product categories,while others take a broader approachFurthermore,political and economic factors can also hinder harmonization efforts.Countries may be reluctant to adopt EPR policies that they perceive as being detrimental to their economic competitiveness or that conflict with their national priorities.Brands must navigate a fragmented landscape of EPR regulations for the foreseeable future.This requires a strategic approach that balances global consistency with agile local execution.While the path to global harmonization may be long and complex,the journey itself can drive innovation,collaboration,and positive change.5 key trends that are shaping 5 key trends that are shaping todays todays global packaging industry and driving change for the global packaging industry and driving change for the future future Smithers,2025 White Paper:5 Key Packaging Trends 13CPG sustainability strategies CPG sustainability strategies are becoming more holistic and more plural as brands widen their objectives and expand their toolkit to deliver themSustainability isnt a compelling Sustainability isnt a compelling value proposition in isolation.value proposition in isolation.Increasingly brands are looking for“Sustainability and”,not“Sustainability or”EPR is accelerating globally but also EPR is accelerating globally but also diversifyingdiversifying,as a result brands will need to continue to balance global strategy with local tacticsDefining recyclabilityDefining recyclability is becoming more challenging and more importantBusiness models are changing Business models are changing to make value chains more local and more circularDefining recyclability is becoming both more challenging and more importantDefining recyclability is becoming both more challenging and more importantSmithers,2025 White Paper:5 Key Packaging Trends 14is it recyclable is a critical but complex question asked up and down the value chain and the answers can be ambiguous,frustrating and conflicting.Answering the question more precisely and more positively will take more data,collaboration and investment02004006008001000120014001600180020192020202120222023202420252026202720282029Global Food Grade PCR Consumption 000 tonnesEuropeNorth AmericaAsia-PacificOther regions South&Central America Middle East&AfricaSource:Smithers Report-The Future of PCR for Food-grade Applications to 2029The concept of recyclability is no longer a simple yes or no questionThe concept of recyclability is no longer a simple yes or no question.The industry is moving towards a more granular understanding,differentiating between technically recyclable and recyclable at scale.This distinction acknowledges that while a material might be theoretically recyclable with the right technology,its actual recyclability depends on the availability of infrastructure,economic viability,and the presence of contaminants.The devil is in the detailThe devil is in the detail.Factors such as inks,adhesives,residues,and other specific components are increasingly scrutinized for their impact on the collection,sorting,and processing stages of recycling.These elements can significantly affect the quality of recycled materials and the efficiency of recycling processes.For example,certain inks can contaminate the recycling stream,while some adhesives can hinder the separation of different materials.Food residue left on packaging can also compromise the quality of the recycled material,making it unsuitable for certain applications.Game changing progress in recycling will be driven by two key driversGame changing progress in recycling will be driven by two key driversImproving PCR Content by aligning Regulations and Technologies:Improving PCR Content by aligning Regulations and Technologies:Increasing the use of post-consumer recycled(PCR)content in products and packaging is a key strategy for promoting a circular economy.However,achieving this goal requires alignment on several critical factors,including food contact regulations,chemical recycling technologies,and PCR mandatesRegulations that focus on one of these factors while ignoring or excluding the others are unlikely to be effective.For example,a PCR mandate that does not consider food contact regulations may limit the use of PCR in food packaging applicationsSimilarly,regulations that restrict the use of chemical recycling technologies may hinder the development of innovative solutions for recycling difficult-to-recycle plasticsA comprehensive approach is needed that considers all three factors in a holistic manner.This approach should establish clear and consistent food contact regulations for PCR materials,support the development and deployment of chemical recycling technologies and implement PCR mandates that are realistic and achievableBy aligning these factors,policymakers can create a regulatory environment that encourages the use of PCR content while ensuring the safety and quality of products and packaging.The key to improved recyclability is market creation.The key to improved recyclability is market creation.Technical challenges can be overcome if there is sufficient commercial incentive to do so.This requires a systems-level approach to demand creation,involving government,industry,and consumersGovernment can play a role by implementing policies that incentivize the use of recycled materials,such as tax credits,subsidies,and procurement preferencesIndustry can create demand by incorporating recycled materials into their products and packagingConsumers can support the market by purchasing products made with recycled content.A systems-level approach to demand creation should also address the following:Quality standards:Establishing clear and consistent quality standards for recycled materials is essential for building trust and confidence in the marketInfrastructure development:Investing in recycling infrastructure,such as collection,sorting,and processing facilities,is necessary to ensure that recycled materials are readily availableConsumer education:Educating consumers about the benefits of recycling and the importance of purchasing products made with recycled content can help drive demand.Smithers,2025 White Paper:5 Key Packaging Trends 155 key trends that are shaping 5 key trends that are shaping todays todays global packaging industry and driving change for the global packaging industry and driving change for the future future Smithers,2025 White Paper:5 Key Packaging Trends 16CPG sustainability strategies CPG sustainability strategies are becoming more holistic and more plural as brands widen their objectives and expand their toolkit to deliver themSustainability isnt a compelling Sustainability isnt a compelling value proposition in isolation.value proposition in isolation.Increasingly brands are looking for“Sustainability and”,not“Sustainability or”EPR is accelerating globally but also EPR is accelerating globally but also diversifyingdiversifying,as a result brands will need to continue to balance global strategy with local tacticsDefining recyclabilityDefining recyclability is becoming more challenging and more importantBusiness models are changingBusiness models are changing to make value chains more local and more circularBusiness models are changing to make value chains more local and more Business models are changing to make value chains more local and more circularcircularThe demand for PCR feedstock is increasing faster than supplyThe demand for PCR feedstock is increasing faster than supply,fueled by Extended Producer Responsibility(EPR)schemes and PCR mandates.Plastic packaging converters are facing the challenge of securing sufficient volumes and quality of PCR feedstock with adequate chain of custody.As demand continues to build,a squeeze on supply is anticipated.Addressing this challenge requires a new level of collaboration to unify multiple brands,converters,and waste industry players who are all trying to solve the same problems.The goal is to increase collection rates,improve processing technologies,and achieve better yields at competitive pricing.Supply chain resilience is more important than ever Supply chain resilience is more important than ever and localization provides options.Recent disruptions,channel diversification,and tariffs are creating new investment opportunities in packaging adjacencies related to co-packing,filling,and distribution.Localization of supply chains offers several benefits including reduced transportation costs,improved responsiveness to changing demand and more control and predictability.However,adjusting global supply chains that have taken many years to develop is difficult,time consuming and expensive.Thorough market assessment with accurate supporting data on current and future conditions can help guide investment and optimize for the futureSmithers,2025 White Paper:5 Key Packaging Trends 17Brands and their supply base are prioritizing securing sufficient volumes of high-quality Post-Consumer Recycled(PCR)feedstock is necessitating unprecedented collaboration among brands,converters,and waste industry players.This,combined with growing emphasis on supply chain resilience and localization is creating new opportunities for circularityAchieving a circular economy for plastics necessitates unprecedented levels of Achieving a circular economy for plastics necessitates unprecedented levels of collaboration across the value chain collaboration across the value chain Smithers,2025 White Paper:5 Key Packaging Trends 18While there is a demonstrable increase in willingness and ambition for collaboration,aligning goals,balancing risk,and achieving consensus takes time.Everyone needs to have skin in the game to ensure commitment and shared responsibility.“By collaborating with Amcor and ExxonMobil,Cadbury shows an example of packaging that can offer sustainability benefits in the confectionery industry.Cadbury aims to transition to wrappers incorporating approximately 50 percent certified circular plastic across their core chocolate range in Australia.The roll-out of these products began in early 2024 starting with packaging for chocolate blocks and extending to packaging for other products such as Crunchie,Twirl and Cherry Ripe bars with further scale up and growth anticipated in 2025”Source:Exxon Mobil press releaseSource:SmithersCASE STUDYCASE STUDYSummary Summary-Key trends and how to respondKey trends and how to respond19Smithers,2025 White Paper:5 Key Packaging Trends CPG sustainability strategies are becoming more holistic and more plural as brands widen their objectives and expand their toCPG sustainability strategies are becoming more holistic and more plural as brands widen their objectives and expand their toolkolkit to deliver themit to deliver themTo respond to this the packaging value chain must be able to support a range of solutions,backed by data.They should also be prepared for nuanced,collaborative conversations with brands to identify the most sustainable packaging solutions for specific applications.Sustainability isnt a compelling value proposition in isolation.Brands are looking for“Sustainability and”,not“SustainabSustainability isnt a compelling value proposition in isolation.Brands are looking for“Sustainability and”,not“Sustainabili ility or”ty or”Sustainable solutions must be commercially and technically compelling as well as environmentally beneficial.This can be achieved by looking at total cost reduction holistically and understanding key performance requirements.EPR is accelerating globally but also diversifying,as a result brands will need to continue to balance global strategy with EPR is accelerating globally but also diversifying,as a result brands will need to continue to balance global strategy with loclocal tacticsal tacticsDevelop a comprehensive EPR strategy,monitor regulatory developments,be prepared to adapt systems and processes specific of each jurisdiction,and engage with stakeholders-including recyclers,government agencies,and industry associations-to understand local challenges and opportunities.Defining recyclability is becoming both more challenging and more importantDefining recyclability is becoming both more challenging and more importantGain in-depth understanding of local recycling realities,participants in market creation,ensure reliable data and chain of custody throughout the value chainBusiness models are changing to make value chains more local and more circularBusiness models are changing to make value chains more local and more circularAssess feedstock availability vs future requirements and engage strategic partners,evaluate supply chain footprint for resilience and decide what should be local and what should be globalHow Smithers can helpHow Smithers can helpIf you are looking for:If you are looking for:Understanding of regulation impact on packagingMarket assessment and forecast of packagingTechnology scouting for packaging solutionsDeveloping packaging strategiesCommercial feasibility and market entry strategiesIdentifying investment opportunities in packagingSmithers,2025 White Paper:5 Key Packaging Trends 20Get in touch withGet in touch with us today.us today.Ciaran LittleCiaran LittleVP,Global ConsultingInformation D 44(0)1372 802000(w) 44(0)7887760065 (m)SMITHERS MARKET SMITHERS MARKET REPORTSREPORTSSmithers packaging market reports explore sustainability and cutting-edge technologies,market trends,in-depth industry analysis and five-year market forecasts.The Future of PCR for FoodThe Future of PCR for Food-grade Applications to grade Applications to 20292029 provides a market outlook for food-grade post-consumer recycled(PCR)packaging materials.

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