设计符合文化背景的安全意识宣传活动.pdf

1、DESIGNING CULTURALLY RELEVANT SECURITY AWARENESS CAMPAIGNS2025 SANS Security Awareness ConferenceAngel N.JordanMake Security Awareness CampaignsThat Actually L.A.N.D.Connect with me on LinkedIn-Angel N.JordanWHY I OBSESS OVER CULTURE IN SECURITY TRAININGAbout Me:Senior Leader in Cybersecurity Awaren

2、ess and Education Create culturally relevant training for a global audiences Speaker,Mentor,and survivor of a TikTok campaign that almost went awry PULSE CHECKRaise your hand if youve ever created a brilliant security awareness campaign only for it to flop somewhere unexpected?CULTURAL ASSUMPTIONS C

3、AN TANK GREAT IDEASAngels Response in the momentCULTURE IS THE LENS,NOT JUST THE LANGUAGECultureEthnicityReligionDisabilitySexualityYouthGender ExpressionSocial ClassAgeWorkL.A.N.D.THE MESSAGETHE L.A.N.D.Framework for cultural content creation is a practical framework for building globally relevant

4、and culturally resonant campaigns.LEARN THE CULTUREADAPT THE MESSAGINGNETWORK WITH LOCAL CHAMPIONSDISMANTLE STEREOTYPESTHE L.A.N.D Framework for cultural content creationLEARN THE CULTUREKnow before you create.Cultural insights come from listening,through audits,feedback,and data,not guesswork.12345

5、COMPARE CULTURESAUDIENCE SURVEYTAP LOCAL INSIGHTSCHECK THE TECHREVIEW THE METRICSPower DistanceCOOL TOOL:CULTURE FACTOR COUNTRY COMPARISON THECULTUREFACTOR.COM/COUNTRY-COMPARISON-TOOLUNITED STATESINDIAIndividualismMotivationUncertainty AvoidanceLT OrientationIndulgenceDistribution of powerInterdepen

6、dence amongst its peopleMotivation for competition and successFeelings about uncertainty and beliefs and tactics to avoidTradition and ChangeExtent to control desires and impulsePhishing Loteria(Bingo)MexicoADAPT THE MESSAGINGSame Message.Different Flavor.Shift tone,format,and examples to match how