网络紧急情况下的危机沟通.pdf

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1、22 OCTOBER 2025CRISIS COMMUNICATIONS IN A CYBER EMERGENCY Brunswick Group NICOLA HUDSONPartner,Global Co-lead of Cybersecurity,Data&Privacy LondonCYBER INCIDENTS:A BRIEF HISTORY13 Brunswick Group CYBER:A BRIEF HISTORYThe first(known)cyber incident1988-The Morris WormThe first(known)ransomware incide

2、nt1989-The AIDS Trojan The first(known)hybrid cyber threat actor1995 Kevin MitnickThe first(known)offensive cyber weapon2010 Stuxnet and Operation Olympic Games1988 New York Times media coverage of the incident The ransom note which appeared when a user was infected by the AIDS TrojanMitnicks first

3、book,published in 2001,details how he used social engineering to gain access to corporate systemsSatellite footage of the Natanz Nuclear Facility,the alleged target of Operation Olympic Games and the Stuxnet cyber weaponThe first(known)worldwide cyber attack2017 WannaCry Ransomware AttackThe ransom

4、note which appearedwhen a user was infected by WannaCryTHE MEDIA TODAY25 Brunswick Group BRUNSWICK GROUP 20246THE MEDIA LANDSCAPE TODAYBusinesses treated with scepticism and suspicionThe news trend is downbeat and depressedWhats the point of optimistic stories?Driven by personalities and human inter

5、est,including private livesUnder scrutiny for their standards fake newsTelling every story through the eyes of“ordinary families”Climate change:from sceptics to fanatics and a never-ending hunt for“hypocrites”Broken business model creates existential crisisHunting for politicians to blameInvestigati

6、ve reporting makes a comeback Brunswick Group MEDIA HAS SHATTERED INTO NICHESMainstreamCable NewsBusiness/FinanceMorning ProgrammesNewsfluencers New Media General AudienceMainstreamTechnologyPolicySocial MediaPodcastsStreamingCreator-LeadStreaming Brunswick Group SOCIETAL FACTORSIncreased polarizati