安徒生的教诲.pdf

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1、Lessons from Hans Christian Andersen akaStorytime for CISOsJeffrey N WheatmanSVP,Cyber Risk Strategist“Everything you look at can become a fairy tale and you can get a story from everything you touch.”Hans Christian AndersenI think about stuff and talk about the stuff I think about Ive spoken to 100

2、,000+people about 3rd-party,IT,and cybersecurity risk over 30+years as an industry analyst,consultant,strategic advisor and Cyber/IT Risk LeaderI am an SVP at Black Kite,a third-party risk intelligence platform we help solve TP-CRMIve been telling stories since I was a kidJeffrey N WheatmanSVP,Cyber

3、 Risk StrategistWhat We Will Cover Today1.What is storytelling and why you need to learn how to be a storyteller?2.How can storytelling help security and risk management leaders be more effective communicators?3.What are the key concepts for effective storytelling in a business environment?Well also

4、 share some examples leveraging famed storyteller Hans Christian AndersenStorytelling is The conveying of events in words and images using improvisation or embellishmentIn order toInform and EducateInfluence a DecisionChange BehaviorThe Best Stories are Born From ArchetypesA story archetype is a rec

5、urring symbol,theme,character,or plot structure that appears across cultures and throughout history,representing universal human experiences.Common Story ArchetypesHeros JourneyRebirthQuestSlay MonsterVoyage&ReturnMysteryComedyTragedyTransformationRags to RichesIf you think this cant be done in a sh

6、ort story,advertisers will tell youdifferently.Good commercials are 30 second stories.Complication Rising ActionReversal Falling ActionClimaxTurning PointExposition Inciting MomentDnouement Moment of ReleaseStructure-Freytags PyramidThe Most Famous Story Archetype The Heros JourneyIllustration by Va