尼尔森：把脉中国零售的律动-中国零售监测渠道定义重塑计划2023第一期（26页）.pdf

1、 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.131%93%111%Offline22 2022 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.4 2021 NielsenIQ Consumer LLC.All Rights Reserve

2、d.5 2022 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.低线城市高线城市低线城市高线城市19.30%12.20%高线城市低线城市18.20%25.80%高线城市低线城市 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Niel

3、sen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.E-POS 更广泛的应用设备升级品类丰富度提升供应链赋能 2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.2021

4、 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.All Rights Reserved.1111连锁现代通路店铺非连锁小型超市大型食杂店现代化转型中的非连锁店铺连锁型现代通路店铺 2021 Nielsen Consumer LLC.All Rights Reserved.2021 Nielsen Consumer LLC.Al

5、l Rights Reserved.2009IQ31984IQ2013IQ 2010IQ 2020IQ 2022IQ 2022 Nielsen Consumer LLC.All Rights Reserved.2022 Nielsen Consumer LLC.All Rights Reserved.About NielsenIQArthur C.Nielsen,who founded Nielsen in 1923,is the original name in consumer intelligence.After decades of helping companies look to

6、the future,we are setting the foundation for our future by becoming NielsenIQ.We continue to be the undisputed industry leaders as evidenced by our experience and unmatched integrity.As we move forward,we are focused on providing the best retail and consumer data platform,enabling better innovation,