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产品是我们的身份——宜家克拉科夫.pdf

上传人: 卢*** 编号:908422 2025-09-07 20页 3.68MB

1、Products are our identityDemocratic DesignThe 8 circular product design principles Design for renewable or recycled materials Design for standarisation Design for care Design for repair Design for adaptability Design for disassembly and reassembly Design for remanufacturing Design for recyclability

2、Inter IKEA Systems B.V.2020What is Polish Consumers Perspective?Enough of this talk aboutthe Climate!”Poles are learning to live with the climate catastrophe.Since 2019,Poles have consistently identified climate change and environmental pollution as one of the most important threats to the world we

3、live in.However,the severity of climate threats has decreased significantly.It seems that the current narrative of politicians,companies and the media around the climate catastrophe,instead of causing mobilisation,has caused habituation and familiarisation.21%of Poles are lost,anxious,but open to ch

4、ange,just not knowing what they could do.The group of people ready to act and make sacrifices has shrunk twofold!The biggest group that wants to peacefully enjoy the achievements of civilization live well,and not talk or think about the environmentQ10.What is preventing you from doing more to help r

5、educe climate change?Please select three.*Statement wording changed in 2023,*New statement in 2023Barriers and MotivatorsBarriers to climate action,combined top threeSignificantly higher than 2021Significantly lower than 2021Source:People&Planet Consumer Insights&Trends Poland,2023,Ingka Group x Glo

6、bescan Ingka Holding B.V.2024Source:U&A,2023,IQS Inter IKEA Systems B.V.2020Antigreenwashing PerspectiveEvery second message from producers on the Polish market about ecology is unclear,misleading or unfounded The new legal EU regulations will be a regulatory tsunami that will sweep away all manifes

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根据报告的内容,全文主要内容概括如下: 1. **波兰消费者对气候变化的看法**: - 自2019年以来,波兰人将气候变化和环境污染视为世界面临的最重要威胁之一。 - 然而,对气候威胁的严重性认识显著下降。 - 21%的波兰人感到迷茫和焦虑,但愿意改变,却不知从何做起。 2. **气候行动的障碍**: - 消费者认为市场上关于生态的信息有21%是不清楚、误导或无根据的。 - 新的欧盟法规将消除市场上的绿色洗牌现象,确保生态营销可靠实施。 3. **IKEA的可持续发展策略**: - IKEA产品旨在提供经济、易用且对钱包和地球都有实际节约的产品。 - 通过外部科学研究所测试,IKEA产品对健康和可持续生活有益。 4. **研究方法**: - 对29种产品进行测试,包括能源节约、水节约、废物最小化、生命周期长度和食物浪费预防。 5. **实证研究**: - 在波兰科学院的Living Lab中,对IKEA产品进行实证研究。 - LADDA 2450充电电池与普通电池相比,充电500次可节省1990波兰兹罗提,减少近100公斤的二氧化碳排放。
"循环设计,你了解多少?" "波兰消费者如何看待环保?" "IKEA如何助力绿色生活?"
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