从实践角度看总收益管理.pdf

1、Commercial Director,DoubleTree by Hilton Seoul PangyoEAM Revenue Strategy,Fairmont JakartaResort Revenue Manager,LEGOLAND Korea ResortCluster Revenue Manager,Hilton RMCC APACRevenue Manager,Le Meridien SeoulRevenue Executive,Sheraton OmanRevenue Management Trainee,W Doha Hotel&ResidencesPersonal Pro

2、fileCommercial Director,DoubleTree by Hilton Seoul PangyoEAM Revenue Strategy,Fairmont Jakarta =Total Revenue ManagementResort Revenue Manager,LEGOLAND Korea Resort=Park Admission&HotelCluster Revenue Manager,Hilton RMCC APACRevenue Manager,Le Meridien SeoulRevenue Executive,Sheraton OmanRevenue Man

3、agement Trainee,W Doha Hotel&Residences=Room Focus+F&BPersonal ProfileWhat is Total Revenue Management(TRM)?What is Total Revenue Management(TRM)?What is Total Revenue Management(TRM)?What is Total Revenue Management(TRM)?What is Total Revenue Management(TRM)?Role of RMRMs are notRole of RMRMs are n

4、ota Pricing Manageran Inventory ManagerRole of RMRMs are nota Pricing Manageran Inventory Managera Forecasting ManagerRole of RMRMs are nota Pricing Manageran Inventory Managera Forecasting Managera Channel Managera Leisure Sales Manager or Package CreatorRole of RMRole of RM“To sell the right produ

5、ct,to the right customer,at the right time,for the right price,through the right channel.”Revenue Management is the art and science of predicting real-time customer demand at the micro-market level and optimizing both price and product availability to maximize revenue growth.Role of RM“To sell the r

6、ight product,to the right customer,at the right time,for the right price,through the right channel.”Does Traditional RMs Focus only on Rooms?Role of RMGroup EvaluationTraditional RM participation in TRM,including but not limited toGroup EvaluationCorporate Account ReviewTraditional RM participation