探索新型柔性立方体袋包装的潜力.pdf

1、Exploring the Potential of New Flexible CubeExploring the Potential of New Flexible Cube-Style PouchStyle PouchPackagingPackagingJim PeasePresidentSun Centre USA,Inc.Bill GrossExecutive Vice PresidentPPC FlexYour Packaging is NotYour Packaging is Not J Just a Bagust a Bag-itsits Y Your Brandsour Bra

2、nds F FirstirstI Impressionmpression1.Product Perception2.Brand Identity and Loyalty3.Connections and Differentiation4.Information and ConvenienceGUSSETED POUCHES TYPES AND EVOLUTIONSIDE GUSSET STAND UP POUCH FLAT BOTTOMCuboid Packaging in the Market alreadyCuboid Packaging in the Market already Str

3、ucturally Efficient Format Single Film Format but can use a Variety ofDifferent Films.4-6 Panels for Artwork“Cube”Shape The good volume to material ratio=total costsavings and better customer involvement&emotion.Better secondary packaging for shippingsavings,retail shelf appeal&space reductionExampl

4、es of Cuboid Packaging in the Market AlreadyExamples of Cuboid Packaging in the Market AlreadyRecyclability and sustainability go hand in hand;making boldstatements about sustainability without evolving our packagingis misleading.We must evolve our existing packaging formatsto further increase our e

5、nvironmental efforts.Most companiesfocus solely on materials;however,we must evaluate bothprimary and secondary packaging to truly address allsustainability concerns.Sustainability Demands Evolution!(June 5th:World Environment Day)Introducing the PouchFormatPatent pendingPouchPouch Shape and Structu

6、reShape and Structure Rectangular or Cuboid Shape Strength and Durability Multiple Flat Surfaces Recyclable MaterialsPouchPouch DesignDesign Fully Customizable in Size,Color,andPrinting Easy to Stack and Store 80%increase on product shelf space andsecondary packaging Shelf AppealPouchPouch Applicati