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1、2023 Databricks Inc.All rights reserved1 1Putting YourPlayer FirstWith DataDatabricks for GamesWith 2K Games and AWSThank you to our session sponsors!2023 Databricks Inc.All rights reservedDennis CeccarelliSVP and GM,Sports*2K Games3Todays SpeakersHuntting BuckleyGlobal Games GTM LeaderDatabricksBre
2、ndan NooneHead of GamesAWSMax NienuTechnical Evangelist,GamesDatabricks4Player CentricExperiencesBuild Great GamesEfficient OperationsKnow,grow,and monetize your playerbaseBuild and run more successful gamesDemocratize insights and empower more peopleData+AI adds value everywhereGames Use Cases powe
3、red by Databricks5Player Centric ExperienceBuild Great GamesEfficient OperationsOptimizeOperationsDemocratizeYour DataDe-risk DevelopmentGrow Your PlayerbaseGrow Your RevenueKnow Your PlayerEffective Live OperationsPlayer360SegmentationChurnMitigationIdentity ResolutionFraudDetectionPlayer JourneyAn
4、alyticsPlayer Metrics(LTV,etc)CohortAnalysis(Multi-touch)Ads AttributionAds NetworkOptimizationPersonalizationUA+RemarketingFocusedAdvertisingAds CreativeGenerationNext BestOfferPurchaseOptimizationExperiencePersonalizationGameBalanceGame Build AnalyticsFeedbackAnalysisLocalizationContentTreadmillGa
5、me HealthAnd MetricsA/B TestingExperimentsToxicityAnti-CheatCommunitySupportLiving:NPCsAnd WorldGame ServerOperationsImpact AnalysisOf ContentEmpower Your TeamStrategicInitiativesFinancialReportingCross PublisherData SharingConversationalAnalyticsAI PoweredAnalyticsData DiscoveryData SharingDataGove
6、rnanceMade possible at scale with Databricks Intelligence PlatformData UnificationDelta LakeData GovernanceUnity CatalogData EngineeringBatch and StreamingData WarehousingDBQL,ServerlessDS/ML/LLMMosaicAI,Endpoints,VectorDBAI Powered BIGenie,DBSQL,ML2024 Databricks Inc.All rights reservedGames Data&A