无服务器成为新的“轻松按钮”：惠普公司如何利用无服务器增强其数据管道.pdf

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1、Serverless as the New Easy ButtonHow HP Inc.Used Serverless to Turbocharge Their Data PipelineJason Hart Matthew WrightAbout Zahlen Solutions Zahlen Solutions specializes all lifecycles of data pipelines for large,complex organization We empower businesses with advanced approaches that span diverse

2、groups,processes,and technologies We focus on delivering practical solutions that work Experienced professionals Practical,no-nonsense solutions Zahlen Solutions is committed to customer satisfactionOur Customers&Valued PartnersAgenda Items The Challenge:Traditional Cluster Management Woes Introduci

3、ng Databricks Serverless Compute Architecture:Under the Hood Key Benefits:Speed,Simplicity,Scalability Serverless for Clickstream Data Serverless Delta Live Tables(DLT)Integration Case Study:HP Inc.s Clickstream Data Transformation Journey Navigating Limitations&Pitfalls Understanding the Cost Model

4、 Best Practices&Lessons LearnedClickstream Data:What Is It?What is Clickstream data?User engagement data(clicks+scrolls+hovers+taps+interactions)Consolidated telemetry about how the user engages with our content Used to assemble the customers digital”journey”Mobile Web EngagementBrowser ClicksApp Ta

5、ps&ScrollsCLI EngagementEnterprise Data LakeDigital Data SourcesThe Evolution of Clickstream Data in Business Intelligence Clickstream data transformed how businesses use and action in digital channels over the past two decades Initially,clickstream data was manually analyzed from server logs,leadin

6、g to multiple inefficiencies Web analytics tools like Adobe Analytics and Google Analytics revolutionized data collection Today,organizations combine clickstream data with other sources to drive complex targeted marketing strategies and data science use casesChallenges of Clickstream Data Analysis C