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可持续性的真正含义是什么?.pdf

上传人: 探** 编号:711760 2025-06-04 31页 7.75MB

1、THE FUTURE OFSUSTAINABILITYJasmine Huang2Business Humanizer and PartnerInnate Motion15 yrsHuman&cultural centric Innovation research15 yrsInnovation workshop facilitation1 yrCo-Founder of MOMIJI,a sustainable lifestyle brandHi,ImBusinessHumanizersDigital nomads,founded in 2006Humanizing and decoding

2、 alwaysOperating in 75+countries Speaking 20+languages130+clients globallyB-Corpsince 2015Books for thought leadership3Languages spokenIncluding Bahasa,Thai,Russian,Mandarin and even Romanian.Certified B CorpWe have been a B Corp since 2015,and have a score of 96.6201520+Every category coveredOf the

3、 Top 100 Fortune Companies,giants and startups.100%Years of experience Combining human sense and business sense in branding.20+Ventures launchedworldwide,with the aim to make business a force for good.8Countries worked inIn collaboration with over 20+partners.35+Our reach till today4When was the FIR

4、ST successful campaign in history to get a cosmetics company to stop using animal tests?DO YOU KNOW?51944 1959 1980 1989ABCDC 1980ANSWER6Henry Spiras campaign stopped Revlon conducting the Draize test on animals.Which global beauty brand is the first to achieve 100%vegan product formulations?DO YOU

5、KNOW?7ABCDLushThe Body Shop AesopAveda8ANSWERB.The Body Shop The first 100%vegan beauty brandOn a scale of 1 to 5,how strongly do you think the beauty industry pushes the sustainability agenda in Asia?YOUR OPINION915Not At allVery StronglySUSTAINABILITYIN BEAUTY ISSTAGNANT.10Our Point of View”“The b

6、eauty industry has an enormous opportunity,but its moving too slowly.While the conversation around sustainability is growing,the actions are still lagging behind.-Jane Fonda115 FACTS12Limited Packaging Innovation9%20-50%More than unsustainable counterpartof the plastic bottles are recycled.Slow Adop

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本文主要关注美妆行业的可持续性发展现状与未来。核心数据包括:作者Jasmine Huang拥有15年人类与文化创新研究经验,其公司Innate Motion在75个国家运营,拥有20多种语言能力,服务于全球130多个客户,自2015年起成为B Corp。以下是关键点: 1. 美妆行业的可持续性发展缓慢,存在绿色洗涤现象,可持续原料采用和包装创新不足。 2. 消费者在亚洲对可持续性产品的支持度高,但实际行动不足,对可持续性声明持怀疑态度。 3. 品牌在可持续性方面的行动主义与消费者生活存在脱节,需更有效地沟通实际利益。 4. 提出开放-扎根、生态创新框架,强调在美容护理中实现专业知识与提升、愉悦与可及性、转型与革命,以实现自我修复的美容和星球。 文章强调了将可持续性融入日常生活,并通过科技创新实现美容与地球的自我修复。
"可持续美妆的未来如何?" "如何让环保成为生活常态?" "你了解美妆品牌的环保行动吗?"
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