媒体与第三方广告如何应对动态隐私环境.pdf

1、What an Ever-changing Privacy Landscape Means for Media&3rd Party AdvertisingTricia CrossCIPP/USSVP,Co-Chief Privacy Officer at Fox CorporationMonika JedrzejowskaCIPP/USChief Privacy Officer,Assistant General Counsel at HearstTeena LeeCIPP/USSenior Vice President,Associate General Counsel and Chief

2、Privacy Officer at News CorporationMathilde TanonCIPP/E,CIPP/USData Privacy Manager at The New York Times WELCOME AND INTRODUCTIONSTell us about yourselvesMedia?Media adjacent?Law firms?Platforms?Regulators?Industry groups?Table of Contents1.Targeted advertising Overview2.A flood of legal and indust

3、ry requirements 3.Implementation tips&tricks4.How to become the businesss best friend5.Q&ATargeted advertisingOverviewWhat is considered targeted advertising?Under most US state laws,targeted advertising is defined as:This mirrors how the FTC defined“online behavioral advertising”in a 2009 Staff Rep

4、ort.While definitions are generally consistent across jurisdictions,there are sometimes some differences in the language.The“displaying of an advertisement to a consumer in which the advertisement is selected based on personal data obtained from that consumers activities over time and across nonaffi

5、liated websites or online applications to predict preferences or interests”.What is considered a sale?Under many US state laws,a“sale”is defined as:However,the definitions and exclusions vary.For example,some states laws:Include the“sharing”of personal data for certain purposesLimit the scope to an

6、exchange for monetary consideration Do not explicitly exclude situations where consumers requests that their information be shared with third partiesThe“exchange of personal data for monetary or other valuable consideration by the controller to a third party”.Targeted advertising in practiceDifferen