医疗健康领域的在线追踪技术与集体诉讼风险.pdf

1、Online Tracking Technologies in Healthcare and the Rise of Class Action LawsuitsDeborah Gersh,Ed McNicholas,&Fran FairclothOverview of Online Tracking TechnologiesRecent Perspective ShiftsRecent Regulatory and Enforcement DevelopmentsOffice for Civil Rights(OCR)Federal Trade Commission(FTC)Class Act

2、ion Lawsuits and Reported BreachesAHA Response to OCR GuidanceKey TakeawaysAGENDAOverview of Online Tracking TechnologiesRecent Perspective ShiftsRecent Regulatory and Enforcement DevelopmentsOffice for Civil Rights(OCR)Federal Trade Commission(FTC)Class Action Lawsuits and Reported BreachesAHA Resp

3、onse to OCR GuidanceKey TakeawaysAGENDAOverview of Online Tracking TechnologiesTracking technologies are software that collect information from website/mobile application users such as clicks,geolocation,responses to prompts or surveys,IP addresses,hardware and software specifications,and preference

4、s.Offered by third party vendors,often free-of-chargeTypically,snippets of code provided by third-party vendors are embedded by organizations directly in their websites or applications code Vendors receive tracking data and,in return,provide useful data to the entity to support web/application devel

5、opment or marketing effortsEntities across industries(health care,IT,financial services)use tracking technologies Overview of Online Tracking TechnologiesTracking technologies include:Cookies:Small files of information that a web server generates and sends to a web browser.Relevant cookies are attac

6、hed to future requests the user makes of the web server,enabling a personalized user experienceWeb beacons:Check whether a user has accessed certain content on a website.Tracking Pixel:Tiny snippets of code that allow information to be gathered about website visitors,such as how they browse,what typ