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贝恩:2022年中国奢侈品市场报告为中国个人奢侈品增长设定新步伐(英文版)(11页).pdf

上传人: AG 编号:605304 2023-01-01 11页 1.64MB

1、Ongoing Covid-19 restrictions and economic uncertainty caused the first personal luxury market decline in five years.Setting a New Pace for Personal Luxury Growth in ChinaCopyright 2023 Bain&Company,Inc.All rights reserved.This work is based on secondary market research,analysis of financial informa

2、tion available or provided to Bain&Company and a range of interviews with industry participants.Bain&Company has not independently verified any such information provided or available to Bain and makes no representation or warranty,express or implied,that such information is accurate or complete.Proj

3、ected market and financial information,analyses and conclusions contained herein are based on the information described above and on Bain&Companys judgment,and should not be construed as definitive forecasts or guarantees of future performance or results.The information and analysis herein does not

4、constitute advice of any kind,is not intended to be used for investment purposes,and neither Bain&Company nor any of its subsidiaries or their respective officers,directors,shareholders,employees or agents accept any responsibility or liability with respect to the use of or reliance on any informati

5、on or analysis contained in this document.This work is copyright Bain&Company and may not be published,transmitted,broadcast,copied,reproduced or reprinted in whole or in part without the explicit written permission of Bain&Company.Authors and acknowledgmentsBruno Lannes is a senior partner with Bai

6、n&Companys Consumer Products and Retail practices and is based in Shanghai.You can contact him at .Weiwei Xing is a partner with Bain&Companys Consumer Products and Retail practices in Greater China and is based in Hong Kong.You can contact her at .The authors are grateful for all those who contribu

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根据报告的内容,本文主要讨论了2022年中国个人奢侈品市场的发展情况。 1. 2022年,受新冠疫情和零容忍政策影响,中国个人奢侈品市场同比下降10%,结束了连续五年的增长。 2. 尽管如此,中国奢侈品市场的基本面仍然强劲,预计2023年将恢复增长。 3. 2022年,所有奢侈品类别都出现了下降,但手表类下降最多,达到20%-25%。 4. 2022年,中国奢侈品市场对非常重要客户(VICs)的依赖程度增加,VICs占市场价值的40%。 5. 海南免税店销售额下降30%,但中央政府仍致力于推动海南的发展。 6. 由于中国边境自2020年以来一直关闭,大多数品牌不需要在中国和世界其他地区之间协调定价。 7. 预计2023年中国奢侈品市场将恢复增长,但品牌需要解决中国与欧洲之间的价格差距问题。
2022年中国奢侈品市场为何出现下滑? 哪些因素导致海南免税店销售额下降? 奢侈品牌如何应对中国市场的挑战?
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