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1、making connections2010 ANNUAL REPORT 1connectedStayingBuild-A-Bear Workshop is a beary special place where new friendships are brought to life.We welcome Guests into our playful world and connect with them through every part of the bear-making experience.Parents know our stores as a place where the
2、whole family can have fun at an affordable price.Kids love the latest and greatest furry friends and fashions.We have FUN together sharing smiles and creating lifetime memories!Sweet Treats In July,we celebrated National Ice Cream Month with a sweet collection of Ice Cream Bears.Through our larger m
3、erchandise stories,limited edition collections and high impact introductions,we generate a sense of urgency to shop more frequently.BUILD-A-BEAR WORKSHOP,INC.LETTER TO SHAREHOLDERS1Financial Highlights(dollars in thousands,except per share,per store,and per gross square foot data)Fiscal Year(1)2010
4、2009 2008REVENUES Net retail sales .$387,163$388,552$460,963 Commercial revenue(2).$11,246$4,001$3,196 Franchise fees .$3,043$3,353$4,157 Total revenues .$401,452$395,906$468,316Net income(loss).$104$(12,473)$4,564EARNINGS(LOSS)PER COMMON SHARE Basic .$0.01$(0.66)$0.24 Diluted .$0.01$(0.66)$0.24OTHE
5、R FINANCIAL AND STORE DATA(3)Retail gross margin(dollars)(4).$155,128$142,572$190,500 Retail gross margin(percent)(4).40.1%36.7%41.3%Number of company-owned stores at end of period .344 345 346 Average net retail sales per store .$1,030$1,044$1,329 Net retail sales per gross square foot .$356$358$44
6、5(1)Our fiscal year consists of 52 or 53 weeks;it ends on the Saturday nearest Dec.31 in each year.Fiscal years 2010 and 2009 were 52 weeks each;fiscal year 2008 consisted of 53 weeks.(2)Previously referred to as licensing revenue.(3)For descriptions of this financial and store data,please see the f