ACSI：2018非耐用产品客户满意度报告(英文版)(8页).pdf

1、ACSI ABOUT ACSI The American Customer Satisfaction Index (ACSI) is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States. The ACSI uses data from interviews with roughly 250,000 customers annually as inputs

2、 to an econometric model for analyzing customer satisfaction with more than 380 companies in 46 industries and 10 economic sectors, including various services of federal and local government agencies. ACSI results are released throughout the year, with all measures reported on a scale of 0 to 100. A

3、CSI data have proven to be strongly related to several essential indicators of micro and macroeconomic performance. For example, firms with higher levels of customer satisfaction tend to have higher earnings and stock returns relative to competitors. Stock portfolios based on companies that show str

4、ong performance in ACSI deliver excess returns in up markets as well as down markets. At the macro level, customer satisfaction has been shown to be predictive of both consumer spending and GDP growth. American Customer Satisfaction Index 2018 ACSI LLC. ALL RIGHTS RESERVED. October 23, 2018 ACSI NON

5、DURABLE PRODUCTS REPORT 2018 INDUSTRY RESULTS FOR: Apparel Athletic Shoes Breweries Food Manufacturing Personal Care Grocery Food Improves ACSI Nondurable Products Report 2018 ACSI 1 WWW.THEACSI.ORG | INFOTHEACSI.ORG 2018 ACSI LLC. ALL RIGHTS RESERVED. ACSI Nondurable Products Report 2018 ACSI 2 WWW

6、.THEACSI.ORG | INFOTHEACSI.ORG 2018 ACSI LLC. ALL RIGHTS RESERVED. Hershey continues to lead the industry, steady at an ACSI score of 86 and ahead of rival confectioners Mars and Nestl (Ferrero) at 84 and 82, respectively. The Pennsylvania-based company has made nutritional information more accessib