2020年印度网红营销报告 - Talkwalker（23页英文版）.pdf

1、1 State of influencer marketing in India REPORT Talkwalker 2 Table of contents 1. Introduction 2. Top Findings 3. Method 4. The WOW Factor 5. Influencer marketing is a top priority 6. How important is Influencer marketing for your brand/agency 7. Why do brands collaborate with influencers? 8. How do

2、 brands select influencers to collaborate with? 9. What are the main criteria for selection of influencers? 10. Why dedicate a person to influencer marketing? 11. What is the budget for influencer marketing? 12. Measuring ROI 13. Looking Ahead 14. The Sponsored Tag 15. Fake Followers 16. Trends in t

3、he Influencer marketing industry Talkwalker 3 2019 has been a great year for Brands, Agencies and Creators alike. With quirky campaigns around established occasions like Game of Thrones, IPL, emerging moments like the launch of iPhone11, rise of mature bag, Brand Wars and Banters like Amul vs Britan

4、nia, Netflix vs Hotstar vs Amazon Prime brands have grown increasingly innovative and experiential. Its now the time for brands to engage in friendly banter on Instagram and Twitter and theyre doing a great job with influencers, quirky posts and much more. Influencer marketing is a trend that seems

5、to have only grown over the last 5 years and doesnt show any signs of slowing down. In fact, this year shows record highs. But how do everyday marketers actually do influencer marketing? We conducted a survey with Social Samosa to find out. This report contains the findings of the survey with over 8

6、00 participants from every corner of the country. The goal is to provide actionable insights that can help to take your influencer marketing strategy to the next level. Introduction Talkwalker 4 respondents look at Influencer marketing as an important or top strategic priority. respondents have no t