奢侈品营销和技术的新动态和下一步例如 AI.pdf

1、January 17,2024Whats New and Next in Luxury Marketing and TechnologyMcCann Worldgroup Truth Central2Truth About DiversityTruth About WorkTruth About AmericaTruth About BeautyTruth About SustainabilityTruth About Gen-ZTruth About CommerceTruth About Global Brandshuman sciences trendsintegrated data r

2、esearchthought-leadership truthTruth Central is McCann Worldgroups Global Intelligence GroupTastemakers Council4A decade of luxury research Futures SafarisLuxury hacksPublishedTruth Studies25+Interview Respondents470K+Research in Over 50 Markets50+More Than 45 Million Proprietary Data Points45M+Unde

3、rpinned by robust proprietary global data5Today,the culture of luxury is unrecognizable from 10 years ago7UHNW Interview,ChinaPeople are defining the culture of luxury for themselvesLuxury brands used to set the image to what people aspired8Technology has perhaps played the most potent role.11And ye

4、t89%of people globally believe the internet is developing faster than the ability to keep it safe.In 2018 it was 68%.202289%201868%13Luxury is an enduring force,and a necessary antidote to societal ills.15“For hundreds of years,the people weve admired havent been good with numbers,theyve been good w

5、ith ideas.Those people take us to places we could never have imagined.If we just measure everything,we lose the most important thing.”-Tastemakers Council Member 17”To uncover hidden growth”To uncover hidden growth opportunities,its time to look beyond opportunities,its time to look beyond products

6、and services and look products and services and look instead to the instead to the experiencesexperiences that that make up your customers journey.make up your customers journey.THE ELEVATED EXPERIENCES THEMESE L E V A T E DE M O T I O N SE L E V A T E DE X P E R I M E N T A T I O NE L E V A T E DV