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贝恩:展望亚太地区零售业的未来:如何保持高速发展焕发新活力(12页).pdf

上传人: 孔明 编号:18133 2020-09-01 12页 862.06KB

1、The regions world-leading digitalization is forcing executive teams to confront new strategic questions. By Melanie Sanders, Jonathan Cheng, Shyam Unnikrishnan, Derek Keswakaroon and Kanaiya Parekh The Future of Retail in Asia-Pacific: How to Thrive at High Speed Melanie Sanders leads Bain strong ev

2、olution expected Developing digitalizers Low digital disruption and medium market maturity Market maturity Evolution trend, length of arrow signifies level of expected change Indonesia Vietnam India China Malaysia Brazil Mexico South Korea UK US Japan Australia Germany Singapore France Russia Philip

3、pines Thailand Digital disruption High High Low Low Mature followers High digital disruption and high market maturity; slight evolution expected Note: NonAsia-Pacific countries are included for context Sources: Euromonitor; Forrester; Planet Retail; Global Data; EIU; Demographia; OMDIA (Ovum) 3 The

4、Future of Retail in Asia-Pacific: How to Thrive at High Speed South Korea, Singapore, Japan and Australia are Asia-Pacifics mature followers. In these countries both disruption and maturity are high, and future evolution is likely to be more measured in many cases. South Korea stands out as the lead

5、er within this category. Its digital prowess, exemplified by omnichannel leaders such as Lotte and Shinesegae, points the way to what is possible for other mature followers in Asia-Pacific and beyond, including the US, the UK and France. The final cluster of countries consists of developing digitali

6、zers: Malaysia, the Philippines and Thai- land, whose low digital disruption and medium maturity is reminiscent of Russia, Mexico and Brazil. They are heading for mature follower status. Six imperatives to thrive in Asia-Pacifics retail future In all four Asia-Pacific market clusters, there are outs

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本文主要讨论了亚太地区零售业的发展趋势和应对策略。文章指出,亚太地区是全球零售业增长的主要来源,占全球增长的约四分之三。亚太地区的零售业正在经历快速变革,尤其是在数字化方面。文章将亚太地区的国家分为四类,每类国家都有其独特的轨迹。文章提出了六项关键行动,以帮助零售商在亚太地区取得成功,包括重塑价值主张、赢得数字互动、未来资产和运营、掌握最后一公里和供应链弹性、定义生态系统目的地和为数字重新装备。文章还强调了零售商需要利用先进的数据分析技能来发挥其数据的最大潜力,并重新调整其运营模式,以适应数字化时代的要求。
亚太零售业如何应对数字化挑战? 疫情如何加速亚太零售业数字化转型? 亚太零售商如何利用数据和技术创新?
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