Gartner：2024企业营销战略规划必备工具包（英文版）（20页）.pdf

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1、Gartner for MarketingYour Must-Have Toolkit for Functional Strategic Planning2Gartner for MarketingFollow Us on LinkedInBecome a Client Make sure your strategic plan clearly defines how your marketing function will drive enterprise success.45%of CMOs say aligning on shared business goals is the most

2、 important activity for driving business outcomes.Yet,less than half of CMOs were personally involved in the past year.1Verify the business context.Confirm the enterprise mission and goals and make sure your marketing functions employees know how they apply to their everyday work.Align your function

3、s goals for impact.2Assess your functions ability to deliver on your goals and create a plan to fill the capability gaps that will slow your impact.3Strategically manage functional budgets to prioritize cost,budget and investment decisions to favor initiatives that will drive impact and demote those

4、 that wont.4Decide how to measure your progress.Select measures and metrics that will demonstrate the progress youre making against the commitments youve made.5Document your strategy ideally on just one page to simply and clearly state where the functional organization is,where it is going and how i

5、t will get to the future state.Source:Gartner 2023 Marketing Cross-Functional Collaboration SurveyStrategic planning can be an arduous process,but certain activities will differentiate your marketing plan as one that really drives impact.These five steps are especially important and think now about

6、the tools you will use at each stage to capture and share key data and information with stakeholders:3Your Must-Have Toolkit for Functional Strategic PlanningGartner for MarketingFollow Us on LinkedInBecome a Client Tools and frameworks youll needAlign with business strategy12345Assess your function