与 Databricks Clean Room 进行安全数据和 AI 协作.pdf

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1、2024 Databricks Inc.All rights reservedSECURE DATA AND AI SECURE DATA AND AI COLLABORATION COLLABORATION WITH DATABRICKS WITH DATABRICKS DATA CLEAN ROOMSDATA CLEAN ROOMSDan MorrisDan MorrisSr.Director,Industry SolutionsSr.Director,Industry Solutions12024 Databricks Inc.All rights reservedAgendaAgend

2、a2Macro trends and common use cases for Data Clean RoomsMastercard use case+demo2024 Databricks Inc.All rights reserved3The way we work is rapidly changingThe way we work is rapidly changingPrivacy by DesignFirst party dataPrivacy by DesignFirst party dataCompetitionSpeed&innovationCompetitionSpeed&

3、innovationGenerative AICX&ProductivityGenerative AICX&ProductivityMarket ForcesMarket ForcesImperativesImperatives2024 Databricks Inc.All rights reservedIndustry imperatives are fueling Industry imperatives are fueling collaborationcollaboration4Consumer GoodsManufact-uringMediaGamingMVPDsRetailersM

4、anufacturingTelcosPharmaUniversitiesFinancial ServicesTravel&HospitalityMeas.Cos2024 Databricks Inc.All rights reservedMarketplacesWere rapidly reimagining how we Were rapidly reimagining how we collaboratecollaborate5Data SharingData Clean Rooms2024 Databricks Inc.All rights reserved6Privacy Privac

5、y by designby design2024 Databricks Inc.All rights reservedThirdThird-party cookies and device IDs are party cookies and device IDs are no longer the answerno longer the answer7Apple ITP(2017)(2017)Firefox ETP(2018)(2018)Apple IDFA Deprecation(2020)(2020)Allow TrackingAsk App Not to TrackApple ATT(2

6、021)(2021)Privacy Sandbox Announced by Google(2019)(2019)Chrome 1%Cookie Deprecation(2024)(2024)GDPR in full effect(2018)(2018)CCPACCPACCPA(2020)(2020)UID Open Sourced(2021)(2021)2024 Databricks Inc.All rights reservedHow we acquire and engage our How we acquire and engage our customers is in a stat