使用 Databricks 实现数据管道现代化：IAS 之旅.pdf

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1、2024 Databricks Inc.All rights reserved1MODERNIZING MODERNIZING IAS DATA IAS DATA PIPELINESPIPELINESAndy Guinther&Preethi KrishnanAndy Guinther&Preethi Krishnan6/11/20246/11/20242024 Databricks Inc.All rights reserved2024 Databricks Inc.All rights reservedOUR PRESENTERSOUR PRESENTERSAndy Guinther-In

2、tegral Ad ScienceStaff Data Engineer-Data Enablement TeamPreethi Krishnan-Integral Ad ScienceStaff Data Engineer-Data Enablement Team2024 Databricks Inc.All rights reserved2024 Databricks Inc.All rights reservedABOUT US ABOUT US-INTEGRAL AD SCIENCEINTEGRAL AD SCIENCELeading Global Media Measurement

3、and Optimization PlatformAdvertisers&AgenciesPublishers&PlatformsMedia Measurement&Optimization PlatformComprehensive Data Collectioncaptures 280 billion interactions/day globally2,100+Advertisers All Major Agency Holding CompaniesOver 400+direct integrations on premium publishers worldwideProprieta

4、ry Data Enrichmentwith software and AI/MLReal-time Data Processingreal-time data collection and transformation2024 Databricks Inc.All rights reserved2024 Databricks Inc.All rights reserved Architecture Infrastructure Enablement ToolsAGENDAAGENDADemoMigrationWhy Databricks Modernization Strategy Data

5、bricks Solutions Migration Scope Workflow Demo2024 Databricks Inc.All rights reserved2024 Databricks Inc.All rights reservedDatabricksDatabricks2024 Databricks Inc.All rights reserved2024 Databricks Inc.All rights reservedData discoverability and accessibilityScale product development pipelinesPipel

6、ine stability&reliabilityReduce barriers to analytical dataImprove customer speed to insightsStandardize our data platform toolsetMODERNIZATIONMODERNIZATION2024 Databricks Inc.All rights reserved2024 Databricks Inc.All rights reservedUNITY CATALOGUNITY CATALOGLineageTable HistoryInsightsPermission G