InSource：2019年内部创意管理报告（英文版）(32页).pdf

1、 It takes a partnership between the creative and marketing teams to really increase the effectiveness of creative. Both parties need to share an interest in performance analysis and be open to surprising insights. When the teams find insights, learn, adapt, and iterate together you see real business

2、 impact. “ Brent Chiu-Watson Senior Director of Product Management: Creative Cloud Collaboration Adobe CONTENT Introduction 1 Executive Summary 2 The Creative - Marketing Relationship 3 Top Challenges in the Creative Process 9 The Importance of Data 55% support 21 or more and 32% support an astoundi

3、ng 51 or more stakeholders. 22%23%23%32% 1-1011-2021-5051+ 13%10% 7%11%27%32% $1-10 Million $11-50 Million $51-100 Million $101-500 Million $501+ Million Unsure On average how many internal clients or stakeholders does your in-house team support? What is your companys approximate annual revenue? The

4、re was no incentive offered to complete the survey. 27 ABOUT US InSource is a non-profit professional trade association with a mission to provide resources, support, professional development, and advocacy for those in creative leadership positions and for those who aspire to move into leadership pos

5、itions within corporate in-house creative departments. With over 8,000 members in the U.S. and across the world, InSource is the largest network of in-house creative leaders anywhere. Since 2002 InSource has been leveraging the shared experiences and perspectives of in-house leaders through events,

6、books, and content to help creatives manage their creative departments, and careers, to be the best that they can be. www.in-source.org inMotionNow is a leading provider of workflow management software for creative and marketing teams, facilitating efficiency