普华永道：为语音革命做好准备（英文版）(12页).pdf

1、Consumer Intelligence Series: Prepare for the voice revolution1 Introduction Why now? General awareness of voice technology is high Younger consumers are driving adoption but not necessarily heavy usage How “mobile” are mobile voice assistants? Despite growing capabilities, basic tasks remain the no

2、rm How do voice assistants stack up? Trust remains a barrier for voice assistant shoppers Consumer Intelligence Series: Prepare for the voice revolution Consumers want control and ads so they dont interfere Voice assistants influence smart home purchases, and vice versa Overall satisfaction with voi

3、ce assistants is high but smartphones lag Some consumers see voice assistants as a privacy risk Usage will continue to increase but consistency must improve for wider adoption Next steps How “voice assistants” was defined for the respondents Contents 2Consumer Intelligence Series: Prepare for the vo

4、ice revolution Why now? Consumer awareness of voice devices and assistants, in terms of all the technology that exists and the capabilities that are already in place, is nascent. Yet, theres no denying that voice is the future. The technology will continue to drive and shift consumer behavior, and c

5、ompanies need to prepare and adjust accordingly. Search, advertising, content, and commerce are being impacted industrywide as consumers transform the way they interact with brands as the result of voice technology. Consumers are talking, and its a good idea to listen. Introduction How and why are v

6、oice assistants being used? What do consumers think of the technology, and what are the primary needs, current use cases, opportunities and concerns? We conducted extensive research to better understand consumer usage and perception of voice assistants. We know adoption is increasing, but voice assi