Tinuiti：2026年亚马逊会员日（Prime Day）研究报告：油价上涨、AI 工具与六月档期对活动的影响（英文版）（14页）.pdf

1、22026 AMAZON PRIME DAY STUDYPrime Members Are Excited about Prime Day,Even as Higher Gas Prices Weigh on Plans3June Timing May Provide a Boost as Four-Day Event Likely to Continue to Drive Up Purchases6Prime Day Shopping Extends Beyond Amazon and Includes AI Platforms10Apparel and Beauty Categories

2、Are Set for Prime Day Surge as Many Shoppers Focus on Essentials12INTRODUCTION Prime Day shoppers had twice as long to shop on Amazon in 2025,as the ecommerce giant expanded its premiere summer sales event from two days to four days.While official dates for 2026 arent yet confirmed,shoppers might be

3、 in for another shift as reports indicate Prime Day will occur in June instead of July.Combined with the reality of rising gas prices from the war in Iran and continued product price inflation,Prime Day is once again occurring against a unique backdrop for vendors and sellers.To better understand ho

4、w consumers are approaching this years event,Tinuiti surveyed 1,000 US Amazon Prime members to learn their expectations on everything from AI use to which other websites and apps theyll be checking during Prime Day.The results depict an optimistic and multichannel approach to Amazons biggest sales e

5、vent.Most Will Research Prime Day Products Ahead of the Event,but Same-Day Discovery on Social and Other Platforms Will Play a Major Role732026 AMAZON PRIME DAY STUDYAmong Prime members surveyed by Tinuiti,88%expect to make purchases during Amazons Prime Day event this year,compared to 81%who shoppe

6、d during the event last year.For respondents who shopped last year and plan to shop again in 2026,nearly half are more excited this year,compared to just 9%who are less excited.For respondents who remained on the sidelines last year,but who plan to shop on Amazon during Prime Day 2026,the most commo