Fospha：2026年零售商业现状报告：头部零售品牌实现年度突破性业绩的实施路径分析（英文版）（50页）.pdf

1、How the strongest retail commerce brands will executerecord-breaking performance in 2026The State of RetailCommerce 2026What youll learn1.The retail media market is expanding acrossplatforms:spend is spreading across a broader mix ofplatforms,signaling market expansion rather thansimple budget shift

2、s between dominant channels.2.Diversification is driving the next phase of retailmedia growth:high-performing brands are movingbeyond concentrated channel mixes and adoptingportfolio approaches.Those balancing scale withexperimentation will be best positioned to unlock newgrowth.3.Full-funnel activa

3、tion within channels drivesperformance:investment in Paid Socials Awarenessand Consideration,and Googles full-funnel formats(Demand Gen,YouTube)-is linked to stronger revenueand improved ROAS.4.AI-led automation is now a material performancelever:AI-driven formats outperform manual setups atscale,wh

4、ile automation enables teams to managecomplexity and focus on higher-value strategic work.FOSPHA.COMTHE STATE OF RETAIL COMMERCE 2026FOSPHA 2026Who is Fospha?About FosphaFospha is a full-funnel measurement platform built to give brands a viewof what actually drives incremental growth.Our model power

5、s planning,budgeting and daily optimization across DTC,Amazon and TikTok Shop.How does our model work?At the core is a MMM that measures the impact of every impression,view and click-refreshed daily and granular to the ad level.It combinesthe speed of attribution with the rigor of an MMM,giving team

6、s a reliabletool for understanding channel contribution,headroom and incrementalrevenue.Who do we work with?The fastest-growing retail brands globally,from scaling DTC teams toglobal enterprise advertisers.Brands using Fospha consistentlyoutperform the market by 30%.3FOSPHA.COMFospha clients outperf