Ntara：2025年电子商务基准报告：消费品品牌与工业制造商的数字化成熟度及市场进入策略分析（英文版）（21页）.pdf

1、2025 Digital Commerce Benchmark StudyAnalysis of digital maturity and go-to-market strategies for consumer brands and industrial manufacturers Research by Compliments of Akeneo and BynderNtaraExecutive summary Omnichannel growth continues to explodeOne in three brands plan to expand into new channel

2、smost often marketplaceswhile others continue to deepen their presence within existing channels to drive growth.Businesses are still betting on digital commerceDespite global uncertainty,51%expect growth in 2025 and 45%plan to increase budgets to support digital commerce.Many feel digitally mature,y

3、et on par with or behind competitors.Customer-centricity yields better resultsPeople understand that that PIM and DAM provide value to organizations,but many arent dreaming big enough.Those who understand that PIM and DAM facilitate a better customer experience in digital commerce report better perf

4、ormance,higher confidence,and higher digital maturity.Many struggle to articulate ROI of digital projects3040%of businesses are unsure if theyve seen any ROI.But the issue isnt the softwareits the implementation.Companies reporting high ROI focused on change management,governance,and adoption.02Ntar

5、aAkeneoBynderResearch overview Mastering digital commerce is a journeyHaving an online presence is only the beginningits how you manage and deliver product experiences that sets leaders apart.So,how do you stack up?In this report,we continue our annual benchmark study of two key groups:consumer prod

6、uct brands and industrial product manufacturers.These businesses share a common goalthey design,make,market,and sell physical products across multiple channels.The study explores:?Omnichannel growth:Where businesses succeed and struggle when it comes to creating consistent customer experiences acros