社交媒体：最新资讯.pdf

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1、Chloe ParrySocial Media&Content SpecialistCarden Park HotelThe Essential UpdateSocial MediaCarousels are performingbetter that ReelsInstagramUsers can finally pauseReels by tapping on themYou can now reordercarousel posts after postingCurrently trial running insome countries a new app-Instants.Their

2、 version ofSnapchatKeywords in captions areimportantSaves&shares mattermore than likesClickable links may becoming.sort ofYou can now link a Reel toanother ReelLinkinginstagramreelsCan be really useful forstorytelling or linking toother packagesFacebook has updatedtheir content guidelinesFacebookDup

3、licating creatorscontent can be a violationof their new guidelinesAvoid violations bycreating your on ownoriginal contentBusiness pages are downbut still importantLinkedInLinkedIn prioritisespersonal profilesFrom 22 June real-timelivestreams will be no morendDiverse content is key togrowth and engag

4、ementPinterestPinterest release treadreports&predictions.Theseshow consumers behaviourand can influence thecontent you postPlatform is optimised forSEO and GEO-is a greatplatform to be present onClear title and description foreach pin-think keywordsAdd alt text to describe theimage-stronger SEOPlan

5、ahead-Pinterest is usedas a planning tool so thinkand month or two aheadNearly half of consumersare using TikTok as asearch engineTikTokLaunched a Nearby Feedwhere users can see videosbased on their locationIntroduced Bulletin Boards-their version of InstagramBroadcast channelsNew AI feature-TikTikT

6、ako.Used as search andincludes users videos49%Has been pushing users tocreate Lemon8 profilesPowered by TikTokLemon8Its TikTok/ByteDancesversion of Pinterest andInstagramMainly photo posts wereseeing with more in depthcaptionsCan post video