从数据到行动：激活贯穿整个客户旅程的洞察.pdf

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1、How Bike&Boot activates every moment of the guest journeywithActivating guest insights across the full journeyJohn Mullen Regional DirectorSimon KershawExecutive DirectorRising costs.Shrinking margins.More competition.The pressure is real.So what do you do?download(1).mp4Follow Bike&BootBeyond the h

2、otel:how partnerships extend the Bike&Boot experienceFrom local adventures to co-branded clothing building a community beyond the stayPure Outdoor Peak DistrictPartnership with The Adventure HubPeak Walking AdventuresTOG24 Bike&Boot Clothing rangePartnership with TOG24Turning fans into guestCyclists

3、Bike storage&maintenanceLocal routes&bike hireCycling community contentGroupsSocial spaces&group offersGroup booking incentivesEvent&activity packagesMarketing to the TribeNot every guest is the same,so why send them the same message?Dog ownersDog-friendly rooms&facilitiesGrooming areas&walking trai

4、lsPet-welcoming messaging82%80%66%Email capturePhone captureCity dataDatabase HealthBIKE&BOOTConversion rateBIKE&BOOTBeating the BenchmarkNewsletter performance Open rate5.18%48%Vs.0.10%industry averageVs.33.15%industry averageWE MISS YOUSTAY ANNIVERSARYBIRTHDAYSQUALIFICATIONDRIP CAMPAIGNSCANCELLATI

5、ON RECOVERYCART ABANDONMENTWEB ABANDONMENT SEASONAL/HOLIDAYSFLASH SALESSTAYCATIONSNEWSLETTERSCONFIRMATIONCANCELLATIONMODIFICATIONPRE-ARRIVAL LETTERSPRE-ARRIVAL UPGRADESGUEST PREFERENCESONE-TO-ONEWELCOME NOTEON-PROPERTY PROMOTIONON-PROPERTY UPGRADESANCILLARY REVENUEANNOUNCEMENTSIN-STAY GUEST SURVEYFL

6、EXIBLE GUEST SURVEY OTA WIN-BACKDIRECT WIN-BACKTHANK YOU NOTEPOST-STAY SURVEYREPUTATION MANAGEMENTAUTOMATIONONE TIMEGUEST FEEDBACKThe Guest Journey-Made easyPre-arrival:the hidden revenue momentBike&Boot achieves a 73%open rate UK hotels av