提升客户转化率的宾客旅程：Kabannas 和 Eden Hotel Collection 的收益提升信息传递策略.pdf

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1、A Guest Journey that Converts:Messaging that Brings RevenueShaun SequeiraSenior Country Lead UK&IrelandTara RobinsonSales&Marketing DirectorLouise GarnerCommercial DirectorAutomating the boring86%of hoteliers said that AI automation has helped them save timeAnswering pre-booking FAQs-Over 25K in gue

2、st conversations.49.9%Mobile users vs 50.1%Desktop users.Supporting direct bookings-154 completed requests.Facilitating group bookings-76 completed requests.Increasing revenue from upsellingWeb-Chat widget*20 Mar 2025-20 Mar 2026 Over 43.7k campaigns delivered 76.5%message open rate 36%UpsellingConv

3、ersion rateWhatsApp Campaigns20 Mar 2025-20 Mar 2026WhatsApp CampaignsPre-arrivalArrivalDear Jane,Dear Jane,Dear Jane,WhatsApp CampaignsPost-stayDepartureDear Jane,Dear Jane,92.6%Automation|Aplysia Gen94%Automation|Aplysia 373.8%CSAT score|Aplysia Gen85.3%CSAT score|Aplysia 3Aplysia Gen 20 Mar-17 Se

4、p 2025Aplysia 318 Sep 2025-20 Mar 2026 Over 26K in guest conversations.76.7%Mobile users vs 23.3%Desktop users.A strong use of webchat campaigns to increase bookings and upselling.Over 216K in Chat-based bookings converted.Average 5.2%CTRWidget20 Mar 2025-20 Mar 2026Widget CampaignsImproved Service100%Automation|Aplysia Gen100%Automation|Aplysia 381.8%CSAT score|Aplysia Gen85.5%CSAT score|Aplysia 3Aplysia Gen 20 Mar-24 Sep 2025Aplysia 325 Sep 2025-20 Mar 2026