Martech：2023年企业呼叫分析平台营销人员指南（第10版）（英文版）（46页）.pdf

1、MARTECH INTELLIGENCE REPORTT E N T H E D I T I O NENTERPRISECALLANALYTICSPLATFORMS:A MARKETERS GUIDEThe Conversation Intelligence LeaderBetter Experiences.More Conversions.Higher Revenue.Schedule a free demo at every digital touchpoint and human interaction with the leading conversation intelligence

2、 solution for marketing,sales,eCommerce,and customer experience teams.For eCommerceUnderstand why and when consumers reach out for buying assistance to improve digital conversion rates.For Customer ExperienceDeliver exceptional customer experiences and boost revenue with visibility into the digital-

3、to-conversation customer journey.Marketing Calls8,490High-Intent Shoppers3955Test Drives Booked2047Conversion Rate24%For MarketingMultiply the impact of your marketing performance by connecting every consumer conversation to the digital journey.For SalesAutomatically score agent interactions and ena

4、ble remote coaching to improve close rates,reduce compliance risk,and make the most out of every sales opportunity.2023 Third Door Media,Inc.2 https:/martech.orgMARTECH INTELLIGENCE REPORT:Enterprise Call Analytics Platforms:A Marketers GuideScope and methodology.3Call analytics market overview.4Fig

5、ure 1:Customers preferred engagement channels.4Figure 2:Growth in U.S.smart speaker ownership.5The importance of call data to first-party data strategies.5Call analytics platforms enable an expanding set of use cases.6Consolidation marks mature vendor market.7Table 1:Selected call analytics platform

6、 vendors.7Call analytics platform capabilities.8Multi-touch attribution(MTA).8AI-based conversation analytics.8Intelligent call qualification/scoring/routing.9Native social analytics integration.9Chat and messaging integrations and analytics.9Data privacy compliance.9Third-party software integration