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1、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.W P S 2 0 8Data-driven customer retention strategiesfor Covered California 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.IntroductionsKevin Corn
2、ishCIO,Covered CaliforniaGlenn OyoungCMO,Covered CaliforniaChris CarterSales Specialist,AWS 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.ContentsMeet Covered CaliforniaMarket forcesKey retention initiativesAnticipated outcomesQ&A 2025,Amazon Web Services,Inc.or its affiliates.A
3、ll rights reserved.Covered California is the healthcare exchange for the State of California.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.By reaching Californians WITH:OUR MISSIONChampioning the healthof CaliforniansAffordable choicesQuality careHealth equityExceptional service
4、 2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.California has been a national leader in insuring its peopleCalifornians covered by Covered California since inception1in6NATIONAL LEADER 2025,Amazon Web Services,In
5、c.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.2025,Amazon Web Services,Inc.or its affiliates.All rights reserved.Case study#1Using AI to streamline government operations in health insurance enrollment 2025,Amazon Web Services,Inc.or its af
6、filiates.All rights reserved.The Challenge33%drop off at identity verification current process relied too heavily on credit history dataSolution Adopted AWS-based Socure to enable verification for customers with limited credit history 2025,Amazon Web Services,Inc.or its affiliates.All rights reserve