1、Winning Strategic Edge in Pulp&Paper Segment 11 NOVEMBER 2025|ASEAN PULP&PAPER SUMMIT 2025|HO CHI MINH CITYSOMNATH RAY|AFRY MANAGEMENT CONSULTINGFor Paula:Can you help me find a nice picture?Maybe something fibre-based packaging.2025/11/11COPYRIGHT AFRY AB|ASEAN PULP AND PAPER SUMMIT 218,000 employe
2、es globallyglobal net sales 2.4 BEURprojects in more than 100 countriesoffices in about 50 countriesPaper,Packaging&HygieneWood ProductsForest,Biomass&CarbonRenewable Fuels&ChemicalsWaste&RecyclingPulp&Textile FibresAFRY GROUPAFRY MANAGEMENT CONSULTING SOMNATH RAYPRINCIPALAFRY MANAGEMENT CONSULTING+
3、66-6-1386-5466EnergySustainabilityAgenda Overview2025/11/11COPYRIGHT AFRY AB|ASEAN PULP AND PAPER SUMMIT 3123Market DynamicsWinning StrategiesConclusionsOf the four main driving forces impacting the fibre-based packaging business,sustainability has become increasingly importantMARKET DYNAMICS|DEMAND
4、 TREND DRIVERSCOPYRIGHT AFRY AB|ASEAN PULP AND PAPER SUMMIT 4IMPACT INCREASESSustainability&safety with an increasingly important role General macroeconomic drivers setting the base for organic demand growthDevelopment of box structures and novel containerboards,e.g.white kraft-tops and functionalit
5、y enhancementsPopulation and e-commerce growth have an impact on the overall landscape DEMAND GROWTHIndustrial productionGDPConsumer spendingPopulation growthE-commerceTrade warConsumer trendsTrade barriersRaw materialSubstitutionPerformanceLightweightingNovel solutionsSupplyRecyclabilityPerceived s
6、ustainabilityRetailReductionCostEnd use segmentPlastic recycling developmentEnd of lifeFood safety&purityBO/retailer initiativesLegislative changesBiodegradabilityReusability2025/11/11MACROECONOMYCONSUMER-DEMOGRAPHICS&TRADEMATERIALS&TECHNOLOGYSUSTAINABILITY&SAFETYSpeciality papers are growing at a h