安踏体育：2007年企业社会责任报告（6页）.pdf

1、74ANTA Sports Products Limited Annual Report 2007人力資源截至二零零七年十二月三十一日，本集團僱員總數約為10,280人 （二零零六年：6,279人） 員工成本相對於營業額為7.3%，比二零零六年同期的6.8%上升0.5%。於年內，集團重點完成了組織構架調整和人力資源體系優化工作。組織架構調整本集團連同優秀諮詢公司，對集團的組織架構進行調整與優化，圍繞強化品牌管理和價值鏈重點的轉化，著重提升組織的核心能力，以充分符合戰略要求與經營管理的需要。集團堅持以品牌、商品為主導的組織架構設計，針對性地強化在品牌管理、產品組合、新產品研發、市場推廣和店鋪管理

2、等方面的策劃和執行能力；強調集團戰略管理部門對集團持續發展的有效支撐，並有效整合企業運作的內外部信息，實施戰略指導下的運營控制；調整管理體系的價值導向，使其與提升品牌市場地位的發展戰略相吻合；突出內控的組織設計與流程建設，有效防範各類經營管理風險。優化內控管理系統、信息系統及運作流程體系的建設，強化組織對於經營管理各個環節的風險防範與控制。HUMAN RESOURCESAs at December 31, 2007, the Group had 10,280 employees (2006 : 6,279 employees). Staff costs as a percentage of t

3、urnover reached 7.3%, representing an increase of 0.5% compared with 6.8% in 2006. During the year, the Group completed organizational restructuring and optimization of human resources system.Organizational restructuringWith the help of world-renowned consultant firms, the Group has undergone restru

4、cturing and optimization for the purpose of strengthening brand management and shifting focus on value chain, and has sought to enhance our core caliber to fully conform to the requirements on strategic planning and operational management. The Group insists on an organizational design that focuses o

5、n brand equity and product design. The Group specifically strengthened the planning and implementing abilities in brand management, production mix, new product research and development, marketing, retail management and other aspects. We emphasise effective support from the Groups strategy management

6、 department to its sustainable and healthy development, as well as effective consolidation of internal and external information in corporate operation, imposing operational control under strategic guidance, and adjustment to the value orientation of management framework in line with the development