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1、I n f o s ys An n u a l R e p or t 20 06-07|Onceuponatime,theworldwasspiky.Opportunities were unequal across countries,informationwasoftenwalledandneweconomies were unheard of.But around themid 990s,things started changing.Wealthbegan to spread,opening up fresh markets.Ababy-boomer generation aged i
2、n developedcountries while a Gen-Y exploded in emergingones,rebalancing the workforce and propellingnew economies.Technology became ubiquitous,connecting people and information.Together,these disruptive forces rearranged and leveledthe global business-scape.Braving the wavesof complex regulations an
3、d changing customerexpectations,a new breed of entrepreneursarrived to claim the unexplored land.They founda flat world.We live in exciting times.2|T h i n k F l a tRecently you have been talking about the world becomingflat.Could you elaborate further?We believe that four major trends are changing
4、the businesslandscape.They are:lThe emergence of developing economies creating new marketsand accessible talent pools,lA global shift in demographics,driving companies to tap youngand skilled talent pools outside of industrialized countries,lThe ongoing adoption of technology which is changing howco
5、nsumers and companies use technology,andlThenewregulatoryenvironmentwhichisdrivinggreateraccountability and transparency.Together,these disruptive forces are leveling the business playingfield,in other words,making it“flatter”.In order to succeed in theflattening business world,companies must not ju
6、st become global,they must re-assess everything they do and shift their operationalpriorities.What are these shifts in operational priorities?In order for companies to win in the flattening world,they mustembrace four shifts:Fuel growth by becoming a globally efficient cost-competitiveproducer:Inste