亚马逊广告：2024从广告到时代思潮：广告与文化的关系探究报告（英文版）（26页）.pdf

1、Global research exploring the relationship between culture and advertisingFrom ZeitgeistAds toIf science defines what we are,then culture defines who we are.Culture is how we create shared meaning and make sense of the world.However,it is constantly in flux.While advancements in technology have help

2、ed connect us in ways previously unimagined,these same advancements have also pulled us further apart.As such,culture has become more challenging to keep up with than ever.Whether we are finding culinary inspiration while shopping at Whole Foods Market,connecting with our favorite streamers over mut

3、ual interests on Twitch,or sitting down with friends to watch a new series on Prime Videothese are all ways in which we engage with and share our values and traditions with those around us.In turn,advertising has helped trends become traditions,and defined the place brands have in the zeitgeist.Cult

4、ure is the thread that connects us:our norms,our rituals,our traditions,and our values.We are all active participants in global culture throughout our everyday lives.To better understand culture todayespecially as it relates to advertising and how brands come to lifeAmazon Ads exploredestablished tr

5、ends that have helped shape popular culture as we know it,as well as emerging trends poised to inspire our experiences to come.We also.This study revealed that the speed at which culture moves and changes can be isolating for many people,and big moments that bring groups togetherwherever they may be

6、 in the worldare necessary now more than ever.With,brands can play a critical role in creating collective experiences.In this report,explore the trends shaping culture as we know it,and learn how brands can cement their place in the greater zeitgeist.connected with experts and consumers via intervie