社交起来！社交媒体心理学.pdf

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1、Getting Social!The Getting Social!The Psychology of Social Psychology of Social MediaMediaWHY PEOPLE STOP,FEEL,WHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUSHARE.AND CHOOSE YOUHeather Pownall Heather Pownall Heathers Media HubHeathers Media HubWE ALL USE SOCIAL MEDIA WE ALL USE SOCIAL MEDIA Hands up if

2、you.Hands up if you.WHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWE WOZ HERE!WE WOZ HERE!WHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWE WOZ HERE!WE WOZ HERE!WHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWHY PEOPLE STOP,FEEL,SHARE.

3、AND CHOOSE YOUBEHAVIOUR|EMOTION|ACTIONBEHAVIOUR|EMOTION|ACTIONTODAY WE WILL LEARNTODAY WE WILL LEARNWHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOU1.How guests really decideHow guests really decide2.How social media influences choiceHow social media influences choi

4、ce3.How to use psychology to drive bookingsHow to use psychology to drive bookingsBUSINESS SHIFT BUSINESS SHIFT VANITY METRICS VANITY METRICS When we represent a brand,a When we represent a brand,a business,the corporate message,business,the corporate message,we lose being social and the we lose bei

5、ng social and the mindset shiftsmindset shiftsVanity metrics rarely drive real Vanity metrics rarely drive real results,what matters is whether the results,what matters is whether the right people engage and take actionright people engage and take actionWHY PEOPLE STOP,FEEL,SHARE.AND CHOOSE YOUWHY P

6、EOPLE STOP,FEEL,SHARE.AND CHOOSE YOUTargets KPIsRevenueBrand Perceptions Accountability How many followers do we have?Did it convert?Did it go viral?How many likes did you get?When we focus on numbers,When we focus on numbers,we forget about the people we forget about the people We lose the funWe lo